‫گۆڤارا زانست ن مرۆڤایهتی یا زانكۆیا زاخۆ‬

‫مجلة العلوم اﻻنسانیة لجامعة زاخو‬

Humanities Journal of University of Zakho (HJUOZ)
hjuoz.uoz.edu.krd
p-ISSN: 2410-7557 Vol. 6, No. 1,Part 2, pp. 280–289, Mar-2018
e-ISSN: 2518-5128
journals.uoz.edu.krd

khder_76@yahoo.com -
https://doi.org/10.26436/2018.6.1.568 2018/03 2017/12 2017/06

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2007 .4

2010
2011 .5

2012
1 

: .2.7 
AL-Rubaiee & AL-Nazer, 2010, investigate the impact
of relationship marketing orientation on
customer loyalty. .7
Bowen, J.T. and chen, S. 2001, "The relationship
between customor loxalty" and customer salis : .1.7
faction", in ternational Journal of
2009
contemporary Hospitality management, vol 5
Nos 4/5.
David, Fred R., 2011, Strategic Management concepts
and cases, by Pearson Education, Inc.,
2010
publishing as Prentice Hall, One Lake Street,
Upper Saddle River, New Jersey 07458.
Library of Congress, United States of America. –
Griffin, Jill, 2015, Customer Loyalty, 2006
https://altfeldinc.com/pdfs.
Kotler, Philips “Marketing Management", France: 397 377
Pearson education, 12 èmeédition 2006, P 172. 2007
Kotler, Philips, 2005, principles of marketing, Eleventh
Edition, prentice hall, New Delhi, India.
Nedelea, Stefan ,2009, The Importance of the Strategic
Management Process in the Knowledge-Based ‫ی‬ ‫ی‬ ‫ی‬ 2012 ‫ی‬
Economy, The Bucharest Academy of ‫ی‬ ‫ی ی‬
Economic Studies, Romania, Volume 10, Issue
‫ی‬ ‫ی‬
1, March 2009.
Sepehri, mehran & Kermanshah, Ali, 2012, strategic 2004
planning, graduate school of management. U. 2001
S. A.
Singh, Harkianpal, 2006, the Importance of customer
satisfaction in Relation to Gustomer Loyalty
and Retention Asia Pacific university college
of Te chu-ologys Innovation, Tecnaology Park 2003
malasia, Vet I working Paper wp- 06-06.
White, Colin, 2004, Strategic Management, Library of
Congress, U. S. A. 2015
Yamamoto, gonca telli, 2014, Understandind customer
value concept: key to success, Maltepe
University, Faculty of Economics and –
Administrative Sciences, Business
Department, Sahilyolu Orhantepe Mah.
Yakamoz So.

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The role of strategic management in achieving marketing excellence in industrial organization

"an exploratory study on a number of industrial companies in dohuk governorate"

Abstract:
Today, industrial companies are operating in a more complex environment because of the integration of
international markets and the emergence of new markets and new rules of labor because of mergers and alliances of
companies whether at the level of companies or countries. The constant change in ideas, technology, tastes, products
and services and the disappearance of geographical divisions in the face of globalization are considered One of the
biggest challenges faced by companies, and since the marketing excellence of the most important goals pursued by
all industrial companies, it is necessary to face change and keep pace with progress and adaptation to the
environment. The strategic management is the way to determine the directions of activities to address the problems
and employ the possibilities of the company and adapt to internal and external changes .A group of five industrial
companies was chosen as a field for field research. The researcher adopted the questionnaire method as a main tool
for collecting data and information in the practical aspect of the research. In order to achieve the research objectives
and hypotheses, based on the description of the research variables and their diagnosis and the test of correlation and
impact relationships, a number of conclusions were reached which confirmed the existence of a correlation
relationship and a significant effect between the strategic management and the marketing superiority of the
investigated companies. In light of the conclusions reached by the researcher a number of proposals, most notably
the need to activate the role of senior management in the adoption of strategic management to enhance the
achievement of marketing excellence of companies surveyed.
keywords: Strategic management, strategic management components, marketing excellence, customer satisfaction,
customer loyalty.

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