A firm’s products move from the manufacturer to the final user through a series

of institutions called a production network.

False

Integrated marketing communications involves coordinating only paid

personal communications.

False

Simile is an implied comparison that uses a contrasting word or phrase to evoke a

vivid image.
False

Ethical service builds true relationships.

True

m
er as
Salespeople typically spend less than half their time face-to-face selling

co
and servicing accounts.

eH w
False

o.
rs e
Because opposites attract, salespeople should avoid matching their
ou urc
prospects communication style.

False
o
aC s

As a missionary salesperson, Joshua would represent a large ethical

vi y re

drug manufacturer and call on physicians to explain the benefits to them of

prescribing his firm’s product for their patients.

False
ed d
ar stu

Auto suggestion is one that suggest prospect to buy your product.

False
is

Presentation provide knowledge via features, advantages, and benefits of your

product, marketing plan, and business proposition.
Th

True

The purpose of presentation is to sell your product to your customer – to help him.
sh

True

This study source was downloaded by 100000766518432 from CourseHero.com on 12-02-2021 21:55:33 GMT -06:00

https://www.coursehero.com/file/99245126/FQ1-1docx/
Powered by TCPDF (www.tcpdf.org)