Which of the following is an example of specialty goods?

Rolex watches
The exclusive right to use a brand or part of a brand is called trademark.
True

Maketing several different products under the same brand name is known to be the
family brand.
True

The elements of a brand that cannot be spoken is called brand equity.

False

Which of the following is not a component of services:

Service quality

m
Knowledge of the product gives the salesman self-confidence.

er as
True

co
eH w
Rational buying motives are motives that DO NOT involve conscious reasoning

o.
about a course of action.
rs e
ou urc
False
Consumer goods include the following except:
o

Industrial goods
aC s

A trade mark for service is called service mark.

vi y re

True
ed d

The urge that makes people buy or make purchase on a regular basic are called
patronage motives.
ar stu

True
is
Th
sh

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