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  • Starbucks in India: Swot Analysis: Strengths Weakness

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    TANVI KHANDWALA
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    Starbucks in India

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    28 views1 page

    Starbucks in India: Swot Analysis: Strengths Weakness

    Uploaded by

    TANVI KHANDWALA

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    STARBUCKS IN INDIA: SWOT ANALYSIS

    STRENGTHS WEAKNESS
    High quality of products Tall management structure
    Strategic relation with big brands Occasional lack of workforce
    Strong brand image Over saturation of markets
    Great customer service High price of products

    OPPORTUNITIES THREATS
    Innovative products and services Frequent changes in the market trends
    Expansion in tier-2 cities Better value offered by local cafes
    Increase of product range Joint Venture competitors

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