Reliance company acquiring for marico company by using QSPM

Alternative 1- Alternative 2-
Acquire competitor Expand Internally

Key factor
Weight Attractivenes Total
Weight Attractiven Total s score attractiveness
ess score attractive score
ness
score

Strength

Location of your 0.09 3 0.27 0.07 1 0.07

Business

Brand management 0.10 4 0.40 0.08 3 0.24

control

Quality of the product 0.15 3 0.45 0.11 2 0.22

Fast technology for 0.09 3 0.27 0.11 4 0.44

better customer
experience

Increasing work 0.10 4 0.40 0.15 1 0.15

productivity

Substantial customer 0.11 1 0.11 0.08 0 0

acquisition strategy

Weakness
Lack of quality and 0.10 1 0.10 0.12 2 0.24
customer service

Poor marketings and 0.05 2 0.10 0.08 0 0

sales

Delayed introduction 0.10 3 0.30 0.15 1 0.15

into the market
Negativity sensitive to 0.11 1 0.11 0.05 0 0
globalisation

Sum weight 100% 100%

Opportunities
A new emerging 0.08 3 0.24 0.11 0 0
developing market

Membership in trade 0.10 4 0.40 0.08 2 0.16

alliance

Forthcoming consumed 0.13 4 0.52 0.10 0 0

technology

Inflation to different 0.12 2 0.24 0.12 1 0.12

countries

Threat
Increasing competition 0.12 4 0.48 0.17 3 0.51
in the market

Price war 0.13 3 0.39 0.16 1 0.16

Critique and negative 0.09 1 0.09 0.05 2 0.10

image

Eradication of unpaid 0.08 0 0 0.06 1 0.06

services

Unfavorable taxes 0.05 0 0 0.04 1 0.04

Competitor oligopoly 0.10 2 0.20 0.11 2 0.22

Sum Weight 100% 100%

5.07 > 2.88

Sum total attractiveness score 5.07 > 2.88

Conclusion:
In this Model QSPM, we came to a conclusion that acquiring a
competing company is a better option. This is given by the Sum Total
Attractiveness Score figure. The acquisition strategy yields higher
score than the internal expansion strategy. The acquisition strategy
has a score of 5.07 in the QSPM shown above whereas the internal
expansion strategy has a smaller score of 2.88.

Submitted By-
Aurobinda Sahoo
Sanjib kumar Mahanta
Subham Patra
Subham jena