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Chapter 4-Moving-Average-Methods
Chapter 4-Moving-Average-Methods
Chapter 4-Moving-Average-Methods
dollars) presented in 6
7
8
4.8
5.6
5.6
used by a major
11 5.1
12 5.8
13 5
department store to 14
15
16
6.2
5.6
6.7
temporary sales 20
21
5.1
5.8
personnel. 22
23
24
6.7
5.2
6
25 5.8
Example: Weekly Department Store Sales
Weekly Sales
5
Sales
4 Sales (y)
0
0 5 10 15 20 25 30
Weeks
Example: Weekly Department Store Sales
4
forecast
15 5.6 5.666667
16 6.7 5.6
3
17 5.2 6.166667
18 5.5 5.833333
2
19 5.8 5.8
20 5.1 5.5
1
21 5.8 5.466667
22 6.7 5.566667
0 23 5.2 5.866667
0 5 10 15 20 25 30
24 6 5.9
Weeks
25 5.8 5.966667
5.666667
Exponential Smoothing Methods
n This method provides an exponentially
weighted moving average of all previously
observed values.
n Appropriate for data with no predictable
upward or downward trend.
n The aim is to estimate the current level and
use it as a forecast of future value.
Simple Exponential Smoothing Method
n Formally, the exponential smoothing equation is
Ft +1 = a yt + (1 - a ) Ft
n Ft +1 = forecast for the next period.
n a = smoothing constant.
n yt = observed value of series in period t.
n Ft = old forecast for period t.
n The forecast Ft+1 is based on weighting the most recent
observation yt with a weight a and weighting the most
recent forecast Ft with a weight of 1- a
Simple Exponential Smoothing Method
n The implication of exponential smoothing
can be better seen if the previous equation is
expanded by replacing Ft with its
components as follows:
Ft +1 = a yt + (1 - a ) Ft
= a yt + (1 - a )[a yt -1 + (1 - a ) Ft -1 ]
= a yt + a (1 - a ) y t -1+ (1 - a ) 2 Ft -1
Simple Exponential Smoothing Method
n If this substitution process is repeated by
replacing Ft-1 by its components, Ft-2 by its
components, and so on the result is:
Ft +1 = a yt + a (1 - a ) y t -1+ a (1 - a ) 2 y t -2 + a (1 - a )3 y t -3+ ! + a (1 - a )t -1 y1
0.6. 86
Sep-94 Apr-95 Oct-95 May-96 Dec-96 Jun-97
Date
Example:University of Michigan Index
of Consumer Sentiment
Date Consumer Sentiment Alpha =0.3 Alpha =0.6
Jan-95 97.6 #N/A #N/A
97.60 97.60
n
Mar-95 90.3 96.85 96.10
Apr-95 92.5 94.89 92.62
May-95 89.8 94.17 92.55
n Oct-95
Nov-95
90.2
88.2
92.58
91.87
91.38
90.67
Dec-95 91 90.77 89.19
yˆ t +1 = yˆ t + a ( yt - yˆ t ) Aug-96
Sep-96
95.3
94.7
92.34
93.23
93.49
94.58
120
100
80
Sentiment Index
Consumer Sentiment
60 SES (Alpha =0.3)
SES(Alpha=0.6)
40
20
0
Jun-94 Oct-95 Mar-97 Jul-98 Dec-99 Apr-01
Months
Holt’s Exponential smoothing
n Holt’s two parameter exponential
smoothing method is an extension of simple
exponential smoothing.
n It adds a growth factor (or trend factor) to
the smoothing equation as a way of
adjusting for the trend.
Holt’s Exponential smoothing
n Three equations and two smoothing
constants are used in the model.
n The exponentially smoothed series or current level
estimate.
Lt = a yt + (1 - a )(Lt -1 + bt -1 )
n The trend estimate.
bt = b ( Lt - Lt -1 ) + (1 - b )bt -1
n Forecast m periods into the future.
F t + m= Lt + mbt
Holt’s Exponential smoothing
n Lt = Estimate of the level of the series at time t
n a = smoothing constant for the data.
n yt = new observation or actual value of series in
period t.
n b = smoothing constant for trend estimate
n bt = estimate of the slope of the series at time t
n m = periods to be forecast into the future.
Holt’s Exponential smoothing
n The weight a and b can be selected
subjectively or by minimizing a measure of
forecast error such as RMSE.
n Large weights result in more rapid changes
in the component.
n Small weights result in less rapid changes.
Holt’s Exponential smoothing
n The initialization process for Holt’s linear
exponential smoothing requires two estimates:
n One to get the first smoothed value for L1
n The other to get the trend b1.
n One alternative is to set L1 = y1 and
b1 = y 2 - y1
or
y 4 - y1
b1 =
3
or
b1 = 0
Example:Quarterly sales of saws for
Acme tool company
Year Quarter t sales
tool Company. 2
3
4
10
11
12
200
150
400
700
Saws
400
900
a = .3 and b= .1 800
RMSE = 155.5
700
600
n
sales
Sales
Ht+m
400
100
investigated. 0
0 5 10 15
Quarters
20 25 30
Winter’s Exponential Smoothing
n Winter’s exponential smoothing model is the
second extension of the basic Exponential
smoothing model.
n It is used for data that exhibit both trend and
seasonality.
n It is a three parameter model that is an extension
of Holt’s method.
n An additional equation adjusts the model for the
seasonal component.
Winter’s Exponential Smoothing
n The four equations necessary for Winter’s
multiplicative method are:
n The exponentially smoothed series:
yt
Lt = a + (1 - a )(Lt -1 + bt -1 )
St - s
n The trend estimate:
bt = b ( Lt - Lt -1 ) + (1 - b )bt -1
is: 900
800
Sales
Ft+m
400
RMSE. 300
200
100
0
0 5 10 15 20 25 30
Quarters
Additive Seasonality
n The seasonal component in Holt-Winters’
method.
n The basic equations for Holt’s Winters’
additive method are:
Lt = a ( yt - St - s ) + (1 - a )(Lt -1 + bt -1 )
bt = b ( Lt - Lt -1 ) + (1 - b )bt -1
St = g ( yt - Lt ) + (1 - g ) St - s
Ft + m = Lt + bt m + St + m - s
Additive Seasonality
n The initial values for Ls and bs are identical
to those for the multiplicative method.
n To initialize the seasonal indices we use
S1 = y1 - Ls , S2 = y2 - Ls ,!, S s = Ys - Ls