PROJECT

Year 9
 Objective
• To design your own food truck business from scratch to answer the
driving question:

An investor wants to invest in a new concept of eco-friendly food truck

in Kuala Lumpur. How can you convince him that you have the best idea
for a successful food truck business?
 Guidelines
• Sketchup model OR detailed drawings (to submit)

• Fill the PDF/WORD file all along the term for every step of your project (to
submit)

• Due date: before exam of Term 1

 Key words
An investor wants to invest in a new concept of eco-friendly food truck in Kuala
Lumpur. How can you convince him that you have the best idea for a successful
food truck business?

New Convince
Be innovative! Attractive menu / concept / experience
Customers

Eco-friendly Business
Minimise food waste Cost/profit
Minimise packaging waste Affordable price
Organic/sustainable food
Local products
 Schedule
- Brainstorming session
- Competition analysis
- Module 1: Name, menu and branding
- Module 2: Interior layout of the truck
- Module 3: Exterior experience
- Module 4: Pricing and costing
- Module 5: Marketing
 Guests talk
How to run a food truck?

by Monika and Suria, owners of Bali Kitchen food truck in Oregon, USA

Monday 20th of September at 11.35am

(to be confirmed)
 Brainstorming session
a) What will I do/make/decide when planning my food truck business?

b) What questions do I have? (must be answered along the different

steps of the project)

c) What do I need to know before starting?