Influence of Social Media Marketing

PEDRO TUASON SENIOR HIGH SCHOOL
INFLUENCE OF SOCIAL MEDIA MARKETING ON
ONLINE BUSINESS OF NEW ENTREPRENEURS
Author
Kurogane, Izumi
February 2021
ii
TABLE OF CONTENTS
Page
Title Page .............................................................................................................................. i
Table of Contents .................................................................................................................. ii
List of Tables ........................................................................................................................ iv
List of Figures ....................................................................................................................... iv
List of Appendices.................................................................................................................iv
CHAPTER I: THE PROBLEM AND LITERATURE REVIEW
Background of the study............................................................................................ 1
Literature Reviews..................................................................................................... 3
Conceptual Framework.............................................................................................. 9
Research Problem...................................................................................................... 10
Hypothesis.................................................................................................................. 10
Scope and Delimitation.............................................................................................. 11
Significance of the Study........................................................................................... 11
Definition of Terms.................................................................................................... 12
iii
CHAPTER II: METHODS
Research Design......................................................................................................... 14
Sampling and Participants.......................................................................................... 15
Instruments................................................................................................................. 17
Data Gathering Procedure.......................................................................................... 21
Data Analysis............................................................................................................. 22
Potential Ethical Issues.............................................................................................. 23
References.............................................................................................................................. 24
Appendices............................................................................................................................. 27
Curriculum Vitae................................................................................................................... 31
iv
List of Tables
Table 1: Computation of sample size
List of Figures
Figure 1: Conceptual Framework
Figure 2: Choosing Cluster from the 6 District in Quezon City
Figure 3: Data Gathering Procedure Flow Chart
List of Appendices
Concent Form
Curriculum Vitae
CHAPTER I
THE PROBLEM AND LITERATURE REVIEW
BACKGROUND OF THE STUDY
The world is currently facing a pandemic era, the Coronavirus disease (COVID-19). It
affects thousands of people, daily living, industry, and businesses. Social media outlets have
been the primary source of intelligence now rather than any other moment in modern history and
other new media platforms. The current situation (COVID-19) has also triggered the ever-
increasing growth in web-based media change. When corporations struggle with declining profits
and staff well-being, social media marketing will be critical since more consumers are now
shopping online with minimal social distance and activity. The organization needs to sustain its
client-based to withstand this crisis. Having an active account on LinkedIn, Twitter, Facebook,
or other social networking platforms allows consumers and sellers to communicate and make
connections.
According to Smith (2019), social media's importance in business is rising at a warp
pace. With more and more users joining and using social networking sites on a regular/efficient
basis, the social media sector expects to grow in the coming years. With this tremendous growth,
every organization today needs to make the best possible use of the related social media
platforms, not because it is a thing, not because it sounds convenient, but because its target
audience hangs around familiar social networks by connecting and engaging with their favorite
brands at various stages. For example, an organization sensitive to what people think about its
brand will track symposiums on social media and respond to unique references (listening and
interaction). A business that wants to understand how to carry out social media will analyze its
capacity, engagement, and revenue on social media using an analytical method (social media
analytics). A business that aims to hit a specific set of viewers on a scale would be running
extremely focused social media ads (social media advertising). Social networking marketing is
an effective way to expand the opportunities and customers of businesses of all sizes. Customers
are already engaging through social media with brands via social networks such as Facebook,
Twitter, Instagram, and Pinterest! Great social media marketing will bring companies remarkable
success, create loyal brand advocates, and even drive leads and sales.
Using channels that clients widely use is influential in reaching the target audience at a
more productive pace. What may be easier than this social media network, where most people
spend more time all day and all night. Creating a business on social media networks must
produce a demand based on the customer to generate valuable leads. These social media
networks support online entrepreneurs and draw the right consumers at the right time with the
correct details and help them sell the product or brand to prospective customers at the right time,
and this is how the social media platform system works. In light of the technological advantages
brought to the present day, the possibilities are endless with the aspiring entrepreneurs' resources.
Mentioning the possibilities that this study conducts to precisely specify what these variables are
and further build on how they impact online businesses in social media marketing. The consumer
is another factor that we aim to observe, such as age groups that are most interested in the
convenience of social media for online businesses, not just for consumers but also for potential
entrepreneurs. Collecting such data will help validate the analysis and provide valuable details
about the report's variables (Henderson, 2020).

LITERATURE REVIEW
Social Media
According to Mathew Hudson (2020), social media are websites and applications that let
people share content quickly, efficiently, and in real-time, many people alleging social media by
using smartphone apps. This communication tool also started with computers. Social media is
any internet communication tool that allows users to share broad content with the public openly.
Social media has a wide range of websites and apps such as Twitter, Instagram, TikTok, and
Facebook.
Social media platforms have a vital role in business in social media marketing. The
business should catch the public's attention because a dozen posts are on social media. People
just quickly scroll if they think that post is irrelevant to them in social media; a business retailer
should always be active on social and the internet with the social media users because if they did
not, the social media users might turn off by the business retailer who does not engage with the
client or the public. A business retailer should also be followed by their customer or social media
users. They need to interact with their clients and ask for their opinions. The business retailer can
post a picture of their product to identify their customer's tastes and preferences, and they can
also gain many followers who will share their post on social media.
A social media refers to a website or an application that allows a user to create and share
content while interacting with other social media users. Unlikeditional media also have
tangential business marketing roles because they can reach their customer and their adventure
and their products simultaneously. Social media platforms are crucial to the everyday lives of
millions of people who connect in simulated worlds. The cultural landscape and the effect on
how users do business continues to be dominated by this modern form of communicating
(Alalwan, Rana, Dwivedi, & Algharabat, 2017; Rathore et al., 2016). Therefore, social media is
considered one of the most efficient and persuasive environments in modern life for interaction
(Garcia-Morales, MartínRojas, & LardónLópez, 2018).
The rapid growth of technology and intense competition between companies, on the other
hand, has meant that the business sector is continually looking for new ways to differentiate itself
and provide consumers with value. Social media is a phenomenon facilitated by the internet's age
and a rise in digital media's general usage. It has motivated businesses to engage with different
corporate segments and has driven many towards adopting innovative modes of interaction.
Social media's intensification has altered how client communications occur (Garcia-Morales et
al., 2018; Islam and Chitran, 2019). Blogs, social networking sites, content communities, virtual
worlds, or collaborative projects collectively represent groups of individuals that generate and
distribute content internally and outside of specialized practices to communicate with their
customers, and companies are beginning to follow social structures.
This new customer engagement description has indicated that companies have started to
develop efficient, enduring, and common relationships with their customers (Ozuem, Almeida,
Pinho, & Azemi, 2016). A growing amount of research has shown various explanations for
adopting social media use by businesses (Scott & Orlikowski, 2014; Uyar & Boyar, 2015;
Leonardi, 2014). Studies have centered on internal social media roles by prominent companies
that communicate with foreign networks in several cases. In this context, social media has many
collaborative advantages and results that have historically been difficult and sometimes
impossible to obtain (Leonardi, 2014; Cheng & Shiu, 2018). Social networking encourages a
creative way of exchanging information and a new way of targeting people geographically
separated (Huang, Baptista, & Galliers, 2013; Scott & Orlikowski, 2014). Kaplan and Haenlin
(2010) illustrated social media channels' role and some approaches to social media adoption in
business. In terms of its use in social enterprises, there is potential to analyze social media more
strictly. Indeed, most academic literature examines commercial businesses rather than social
enterprises when it comes to social media. As a result, researchers may have overlooked a
critical context and tended to rely on the false hypothesis that social entrepreneurs do not
understand social media and cannot take full advantage of it (Ho, 2016). Besides, the fast-paced
nature of technology and variability in the types of users and business settings involved are
overlooked by such assumptions.
Digital Marketing
According to Junusi (2020), the Covid 19 pandemic is a global health crisis that has not
been predicted in recent times. In the United States, the number of people infected and dying
from coronavirus infections is rising rapidly. At least 316 million individuals have asked to stay
at home in 42 US states. As of March 2019, Indonesia is ranked fifth with 143.26 million internet
users. This figure gives Brazil a small gap of 5.8 million. China is the top-ranking country with a
total of 829 million internet users. With as many as 292,89 million internet users, the United
States (US) followed. There are 3.49 billion internet users globally, with the highest number of
923 million users in East Asia. Compared to 2018, the number of internet users in Indonesia
expects to rise by 12.6 percent in 2019.
Digital marketing has grown fast. Advancements There have been many changes in
information technology Aspects of business, marketing, and It gave birth to online transaction
methods. Businesses during the Covid Pandemic 19 Transformed transactions through digital
Marketing. Marketing. At the time of the pandemic, Accelerated growth in digital marketing has
an impact on changing consumers Behavior of online transactions. However, the development of
digital technology Marketing must obey and guide by Islam Values. Values. Consequently, the
conceptual model of developing digital marketing in the Islamic world can explain below.
Theories Construct and Conceptual Framework
According to Moon (2015), In just one decade, social media has revolutionized many
people's lives and attracted a great deal of attention from industry and academia. A systematic
and structured literature review based on five leading online academic databases conducts to
understand how researchers have adopted theories, used research constructs, and developed
conceptual frameworks in their studies. A total of 46 articles, including empirical studies ranging
from 2002 to 2011, on social media research consolidated and analyzed a set of theories/models
and constructs/attributes adopted in these articles is summarized and tabulated for easy reference
and understanding of existing research outcomes.
There are so many social media that can be used in business for new entrepreneurs. Based
on the input-moderator-mediator-output model, a causal-chain framework develops to illustrate
the causality between the research constructs used and the theoretical model/theory
conceptualization proposed by previous researchers. Because social media cover a broad range
of research topics, the literature review may not be exhaustive. However, the proposed causal-
chain framework and the proposed research directions may be considered representative
references for future research in the subject area. This article is believed to be the first
comprehensive literature review of social media research, and it helps to understand better the
causes and effects of the adoption and use of social media. A social media that constructs the
application to engage with the client or a business may include social media technology and
strategic management. It is developed by new entrepreneurs to start a business and to grow.
Having an online seller endure post it on social media so many customers can buy what they
want.
Promotion Mix
In today's technology-driven world, social media sites have become an avenue where new
entrepreneurs can extend their marketing campaigns to a broader range of consumers. Chi (2011,
46) describes social media marketing as a link between brands and customers,[while] providing
user-centered networking and social interaction with a unique platform and currency." With the
emergence of social media, consumer interaction tools and strategies have changed significantly;
therefore, businesses must learn how to use social media to be consistent (Mangold and Faulds
2009).
The "New Normal"
Due to the COVID 19 pandemic impact, business, in general, is one of the most affected
sectors in the economy. According to Mehrotra et al. (2020), only businesses classified as
"essential services" were allowed to operate. A total of 26% of businesses here in our country
were closed from April to May 2020 due to the restrictions since (1) business entrepreneurs
forces to reduce operation hours, (2) sales per customer has also decreased, and (3) qualitative
data shows that business entrepreneurs had to pay more for the cost of their supplies (Mehrothra
et al., 2020). Generally, starting a business online and establishing a brand on social media
consumes a lot of time and effort. Nevertheless, internet-based online marketing has been
growing since the development of technology and has expanded social media platforms to be the
"new norm" to entrepreneurs, customers, and products. With these challenging times, business
entrepreneurs nowadays turn towards using social media as a channel to promote and sell their
products. Technology has already transformed online business transactions into an infinite
marketplace where conducting business has become more convenient and efficient for both
vendors and vendees (Areola, 2020). Hence, new business entrepreneurs can connect to their
target customers quickly and safely through social media marketing. The COVID-19 crisis has
expanded social media platforms' use to be the "new norm" to entrepreneurs, customers, and
types of products. It has provided both accessibility and security for everyone and has enabled
businesses to continue operation despite confinement measures and restrictions. While some
businesses are struggling, some businesses are progressing – specifically the internet-based
businesses.
CONCEPTUAL FRAMEWORK
Figure 1: Conceptual Framework
The researchers identify social media marketing as the independent variable, while the
dependent variable is online businesses of new entrepreneurs. On this study the researchers
found that social media marketing has a significant influence on online businesses of new
entrepreneurs. One of the principle in business is knowing how and where to promote ones’
products and services, this study is significant to both New Entrepreneurs and Business Owners
as it provides information on how effective and convenient online marketing is. Through social
media marketing, new entrepreneurs and business owners can connect to their target customers
in an easy and safe manner. It also provides both accessibility and security for everyone.
Thus, it enables businesses to continue operation in spite of confinement and restriction
measures, which is the new normal in today’s world.

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RESEARCH PROBLEM
The COVID-19 pandemic has affected the economy and people across nations. Social
media and virtual gatherings, both domestically and globally, have become the "new normal" as
people seek to regain normality in their lives in a pandemic. Technology has now turned online
business transactions into an endless marketplace where it has become more convenient and
essential for both buyers and sellers. The COVID-19 pandemic has made this market a more
apparent need.
Our study aims to (1) identify the importance of social media marketing, (2) how social
media platforms contributes in terms of client engagement, network, and publicity and (3)
identify the most effective social media platforms used for increasing sales of new online
business; Specifically, it seeks to find answers to the following questions:
1. What are the social media platforms used by new online business entrepreneurs?
2. How do these given social media platforms contribute in terms of client engagement,
network and publicity?
3. What are the most effective social media platforms for increasing sales of new online
businesses?
RESEACH HYPOTHESIS
Since Social Media had great impact to everyone during the pandemic, then it can be
assumed to be a good marketing tool used by the New Entrepreneurs for their Online Business.
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SCOPE AND DELIMITATION OF THE STUDY
The researchers identify social media marketing as the independent variable, while the
dependent variable is online businesses of new entrepreneurs. On this study the researchers
found that social media marketing has a significant influence on online businesses of new
entrepreneurs. One of the principle in business is knowing how and where to promote ones’
products and services, this study is significant to both New Entrepreneurs and Business Owners
as it provides information on how effective and convenient online marketing is. Through social
media marketing, new entrepreneurs and business owners can connect to their target customers
in an easy and safe manner. It also provides both accessibility and security for everyone. Thus, it
enables businesses to continue operation in spite of confinement and restriction measures, which
is the new normal in today’s world.
SIGNIFICANCE OF THE STUDY
The result of the study will merit the following:

New Entrepreneurs. The result of this study could serve as baseline data when starting an
online business.
Business Owners. The result of this study could serve as a guide to the new normal of
business.
Student. This study will help a student to develop their interest in making their own
business to be a future entrepreneur.
Future Researcher. The result of this study can serve as the basis for future study, on
online business and entrepreneurship.
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DEFINITION OF TERMS
Academia. The environment or community concerned with the pursuit of research,
education, and scholarship.
Accredited. (of a person, organization, or course of study) officially recognized or
authorized.
Classification. An act or process of classifying or arrangements of something
systematically.
Consolidated. To bring together (separate parts) into a single or unified whole.
Covid-19. It is a short term from the new Coronavirus disease, 'CO' stands for corona,
'VI' for virus, and 'D' for disease. Formerly, this disease was referred to as '2019 novel
coronavirus' or '2019-nCoV.'
Dissertation. An example of a long piece of academic writings similar to a lecture or
essay.
Enterprises. A business or a Company.
Entrepreneurs. Those who have started they business through social media or other online
based platform to gain profit.
Evaluation. The making of a judgement about the amount, number, or value of
something.
Literature. It is something written on a particular subject or written works of lasting
interest and of fine quality.

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Marketplace. A place in a town or social media networks where markets or public sales
are held.
Minimal. A minimum amount, Quantity, or degree; negligible.
New Normal. A situation that occurs due to change in our lifestyle and environment,
caused by Disaster or Pandemic.
Online Business. Is a business that uses internet based platform such as social media as a
marketing tool.
Online selling. Creating store and selling products on social media networks.
Pandemic. A worldwide spread of disease that made an impact to many business
industries and to many countries economy.
Prospective. Expected or expecting to be something or things been planned or destined to

be.
Remarkable. Means worthy of being noticed especially as being uncommon or
extraordinary.
Revolutionized. Transformed or things done that has a complete change to the current
time.
Sector. An area or portion that is distinct from others or part of a field of activity.
Social Media. A platform that is used as a marketing tool to perform an online business.
Symposium. A social gathering at which there is free interchange of ideas.
Tremendous. Means astonishingly large, strong, great and we often use it if something is
super wonderful.
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Vendors. A person with stall selling products or services directly to its customers.
Virtual. Not physically existing as such but made by software or computer to exist.
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CHAPTER II
METHODS
RESEARCH DESIGN
This research makes use of a quantitative research in the sense that it involves the process
of objectively collecting and analyzing numerical data to describe, predict, or control variables of
interest. The aims of quantitative research are to test causal links between variables, to make
predictions, and to generalize outcomes to broader populations. Quantitative research also
involves the process of collecting and analyzing numerical information objectively to describe,
predict, or control variables of interest. The aims of quantitative research are to test causal links
between variables, to make predictions, and to generalize outcomes to broader populations
(McLeod, 2019).
Descriptive research design will be applied to this research since it involves observing a
subject without influencing its behavior. Descriptive research design is a scientific method that
requires observing and explaining the actions of a topic without manipulating it in any ways.
This technique is used by many scientific disciplines, particularly social science and psychology,
to obtain a general overview of the subject. A social case study of an individual subject, for
example, is a descriptive research design and allows observation without affecting normal
behavior. Some subjects can not be observed in any other way. (Shuttleworth, 2008).
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In this case the population is to be counted and every information that processes
numerical information is to be analyzed which is can be explained and predicted or to be
controlled variables and observe it.it also a purpose to clarify this topic and it may used to
determine the descriptive paragraph for a social case of study of an individual subject and it can
be manipulate any terms to use it scientific disciplines.
SAMPLING AND PARTICIPANTS
This research will use cluster sampling in the sense that it can apply in large-scale
studies. Cluster sampling is a probability sampling method in which all population components
are categories into mutually exclusive and exhaustive groups called clusters. Clusters are to
select for sampling; the sample comprises all or some elements from the selected clusters. This
technique is when natural groups in the population are impossible or impractically costly to
obtain a list of all population elements (Frey, 2018).
This research participant will be the new entrepreneurs’ age ranging from 18 and
above that started business during the pandemic starting from April to the current day. The
participants will be the residents of Quezon City that started a business during the pandemic.
This study gathers data from the new entrepreneurs from Quezon City. The participants must
have started the business during the pandemic from April 2020 until the current day. The number
of respondents who participated in this study based upon Slovin’s formula. Slovin’s formula
calculates the number of samples required to sample each member directly when the population
is too large. For simple random sampling, Slovin’s formula works. If there are apparent
subgroups in the population to be a sample, Slovin’s formula could apply to each group instead
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of the entire group. (Ellen, 2020). Below are the formula and table of given numerical values in
determining the accessible number of respondents in this study.
Formula 1: Slovin’s Formula
N
Slovin’s Formula: n=
1+ Ne2
Where: n is the sample size
N is the population size
e is the desired margin of error
Figure 2. Choosing Cluster from the 6 District in Quezon City
Clusters Clusters (3 Clusters)
District 1 District 2 District 1
Table 1: Computation of Sample size

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Clusters Population Size (N) Margin of Error (e) Sample Size (n)
District 1 89 ±5% 77
Total 271 221
INSTRUMENT
The researcher use Likert scale survey questions are essential in measuring a
respondent's opinion or attitude towards a given subject and is an integral part of market
research. Likert scale questions usually have five, seven, or nine points, with five and seven
points, used more frequently, typical multiple-choice options include strongly agree, agree, no
opinion, disagree, and strongly disagree as to the Likert item. In a Likert survey, The scales are
anchored by strongly agree and strongly disagree. This Likert scale data can be tested by
alternating the anchor points within a survey wave and comparing ratings in the data analysis
stage. The design of the Likert scale question is to measure attitudes that are in multi-item.
According to Joshi (2015) Likert scale is applied as one of the most fundamental and frequently
used psychometric tools in educational and social sciences research. Simultaneously, it is also
subjected to a lot of debates and controversies in regards with the analysis and inclusion of points
on the scale. With this context, through reviewing the available literature and then clubbing the
received information with coherent scientific thinking, this paper attempts to gradually build a
construct around Likert scale. This analytical review begins with the necessity of psychometric
tools like Likert scale andits variants and focuses on some convoluted issues like validity,
reliability and analysis of the scale.

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1. Social Media Platform used in your online business.
Facebook
Shopee
Lazada
eBay
Instagram
Tiktok
2. Contribution of social media platforms in terms of client engagement and publicity of your
business.
Social media helps to get the attention of Customer
Disagree Agree Strongly Agree
0 1 2 3 4 5 6 7 8 9 10
Social media platform helps your business to engage in different channel
0 1 2 3 4 5 6 7 8 9 10
Social Media helps to interact with customers
0 1 2 3 4 5 6 7 8 9 10
Social media help to provide Support to your business
0 1 2 3 4 5 6 7 8 9 10
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Social media platform helps to build awareness from your business

0 1 2 3 4 5 6 7 8 9 10
Social media platform helps to Create an Image for your business
0 1 2 3 4 5 6 7 8 9 10
3. The most effective social media platforms of increasing your business sales.
Using facebook as social media platform increased my sales
0 1 2 3 4 5 6 7 8 9 10
Using shopee as social media platform increased my sales
0 1 2 3 4 5 6 7 8 9 10
Using lazada as social media platform increased my sales
0 1 2 3 4 5 6 7 8 9 10
Using eBay as social media platform increased my sales

0 1 2 3 4 5 6 7 8 9 10
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Using Instagram as social media platform can Generate Leads of business sales.
0 1 2 3 4 5 6 7 8 9 10
DATA GATHERING PROCEDURE
In data gathering for this study, we will be using a survey questionnaire to distribute to
the participants; since we are currently facing a pandemic, the survey questionnaire will through
Google forms. A questionnaire is a research tool consisting of a series of questions to gather
information from respondents. It is a type of written interview. They can be done face to face, by
phone, computer or post office. Questionnaires provide a relatively cheap, quick, and efficient
way to obtain large amounts of information from a large sample of people. Data can be collected
relatively quickly because the researcher would not need to be present when the questionnaires
have complete. This type of research tool is helpful for large populations when it would be
impractical for interviews. An issue with questionnaires, however, is that respondents may lie
because of social desirability. Most people want to present themselves with a positive image, and
so they may lie or bend the truth to look good, e.g., pupils would exaggerate the duration of the
revision. Questionnaires can be an essential way for the actions, behaviors, desires, perceptions,
and intentions of relatively large numbers of subjects to be assessed cheaper and faster than other
techniques. (Mcleod, 2018).
Seek Permission from School

During
Present Consent form to Encode the data gathered
Principal participants to ask permission analyze the data
Develope Research Provide instructions to
Questionaire respondents
Determine sample size
through Cluster Sampling
BeforePEDRO TUASON SENIOR HIGH SCHOOL After

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Figure 3: Data Gathering Procedure Flow Chart
DATA ANALYSIS
In analyzing data this study will be using descriptive statistical technique since it
provides a summary of the ordered or sequenced data from this study. According to Chapman
(2019) Data analysis is the process of inspecting, rearranging, altering and transforming
information to extract useful information from it. Maintaining the integrity of the data is crucial
for a data analyst to obtain accurate and appropriate analysis. To analyze data statistics and turn
the information into actionable insights, a trustworthy data analyst should have the abilities. The
scientific results are often distorted by improper analysis and lead readers to believe in an
incorrect notion. Not only does inappropriate analysis limit numerical information, but it also
affects non-statistical data if the analyst has integrity problems.
POTENTIAL ETHICAL ISSUES
Honesty and Integrity is the potential ethical problem in this study because you need to
honestly report your study and that this applies to your methods, your data, your results, and
whether or not you have previously published any of it. You should not compile any details, such
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as unreasonably extrapolating from any of your findings, or do something that might lead
someone to misconceptions.
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CHAPTER 3
RESULTS AND DISCUSSION
RESULTS
The data were first analyzed to determine the proportion of online selling platforms use
by the participant. The total sample size (n=221) is presented in Table 1. There was a significant
platform used by online sellers, but rather to only choose one platform. The participant who uses
online platforms in their business that are available in the questionnaire, they are free to check all
platforms that is applicable in their online businesses. As can be seen in Figure 4, 116
respondents (82.3%) uses Facebook as the online platform for their online business, and a further
81 respondents (57.4%) uses Shopee as their platform. Only few respondents uses Tiktok as their
online platform, with just 8 respondents (5.7%) who participated in the survey.
Figure 4: Platforms used in Online Selling

140
120 116
100
81
80 69 Online Platforms
60
46
40 29
20
8
0
Facebook Shopee Lazada eBay Instagram Tiktok
25
Figure 5 shows that 45 respondents rated 10 in the scale it indicates that 45 respondents strongly
agree that social media helps to get attention from customers, follow by 38 respondents who
rated 8 in the scale which means that 38 respondents also agrees, only 1 respondent rated 1 in the
scale, it means that only 1 respondent dis-agrees that social media helps to get attention from
customer.
Figure 5: Social Media helps to get Attention from Customers

50
45
45
40 38
35
30
25
19
20
13 Response
15 12
9
10
5 3
0 1 0 1
0
0 1 2 3 4 5 6 7 8 9 10
ee e
gr re
s-A Ag
Di gl
y
n
ro
St
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A better social media platform performance to assist their online company in engaging
in various channels. There are 39 respondents who firmly agree that social media helps them to
make their business successful by involving others, but there is also one responder who says that
social media platforms do not assist them to make their business successful. According to the
statistics, there was not a significant difference in the scores obtained as a result of the platform.
As the graph shows, despite the degree of difficulty of the activity seemed to increase as the
activities grew more active as seen by the lower scores, the results obtained on both platforms
were typically quite comparable. Some of the results were marginally higher.
Figure 6: Social Media Platforms Helps in Engaging Different Channel

45
39
40
35
30
25 22 23
20 19
20
15 13
Response
10
5 1 1 3
0 0
0
0 1 2 3 4 5 6 7 8 9 10
ree ee
g gr
A
is- y
A
D
ngl
ro
St
27
Figure 7: Social Media in Interaction with Customers

50 47
45
40
35
30 25
25
19 19
20 16
15 11 Response
10
5 0 0 1 2 1
0
0 1 2 3 4 5 6 7 8 9 10
ree ee
g gr
A
is- y
A
D
ngl
ro
St
The table shows that 0 of the seller dis agree in the questionnaire while there was an 1
seller rate 2, 2 seller rate 3, 1 seller rate 4, 11 seller rate 5, 16 seller rate 6,19 seller rate 7, 19
seller also rate 8, 25 seller rate 9, and 47 seller out of 50 rate strongly agree. This table shows
that majority of them are strongly agree that social media are helpful for them to interact with the
customers.
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The lowest rate is the one where there is a disagreement as to whether social media helps
those who have online business. 10 of the participants rated 5 in the scale for them that social
media helps in online business. And 32 of the participants have rated 8 that indicates they agree
that social media provides help for online businesses. And lastly as shown in the figure that 40
of the participants rated 10 that indicates they strongly agree that social media helps online
businesses.
Figure 8: Social Media Providing Help to Online Businesses

45
40
40 36
35 32
30
25
20
15 Response
10 9 10
10
5 1 1 2
0 0
0
0
10
ee
ee
gr
gr
A
A
is-
ly
D
ng
ro
St
30
Figure 9 shows that 40 participants rated 10 which indicates that they strongly agree that
using social media builds awareness for their businesses, and 30 participants rated 8 and ( in the
scale which indicate that they also agree, and lastly the only 1 participants dis-agree that social
media builds awareness for their businesses.

31
Figure 9: Building Awareness from Online Business through Social Media Platforms
45 40
40
35 30 30
30
25
20 16 15
15 10 Response
10
5 1 0 1 1 2
0
0 1 2 3 4 5 6 7 8 9 0
ree e e1
g gr
A
is- y
A
D
ngl
ro
St
32
33
Figure 10 shows that 44 of the participants rated 10 which indicate that they strongly agree that
social media helps there online business to create an image. And 32 participants rated 9 that
also indicates that they agree, and lastly only 1 respondent rated 2 which indicates that they dis-
agree social media helps there online business to create an image.
Figure 10: Social Media helps Create Image for Online Business
50
44
45
40
35 32
30 26
25
20 15
14
15 Response
10 7
5 0 0 1 2 0
0
0 1 2 3 4 5 6 7 8 9 10
e
g re re
e
s-A Ag
Di gl
y
n
ro
St
34
35
Figure 11 shows that the number of sales has increased positively in Facebook for the
cause that 33 of the respondents strongly agree. while 25 of the respondents rated 9 in the scale
which also indicated that they agree, and lastly 1 of the respondents reted 2 wich indicate they
dis-agree.
Figure 11: Increased of Sales by Using Facebook

35 33
30
24 25
25 23 23
20
15
10
10 Response
5 1 1 1
0 0
0
0 1 2 3 4 5 6 7 8 9 10
ree e e
g gr
A
is- ly
A
D
o ng
r
St
36
As shown in Figure 12 that 34 respondents rated 9 in the scale which indicates that they agree
that Shopee increases their sale, and 33 participants rated 10 in that scale stating that 33
respondents strongly agree that Shopee increase their sales, and lastly 7 respondents rated 0
which indicates that 7 respondents dis-agree that Shopee increase their sales.
Figure 12: Increase of Sales by using Shopee

40
35 34 33
30
25 23
20
15 14 14
9 Response
10 7
5
5 1 1
0
0
0 1 2 3 4 5 6 7 8 9 10
ree e e
g gr
A
is- ly
A
D
o ng
r
St
37
Figure 13 shows 30 respondents rated 8 in the scale, it indicates that 30 respondents agrees that
Lazada increased their sales, and 27 respondents rated 10 in the scale which indicates 27 of the
respondents strongly agree that Lazada increase their sales, lastly there are 8 respondents rated 0
which indicates that 8 respondents dis-agrees that Lazada increases their sales.
Figure 13: Increase of Sales by Using Lazada

35
30
30 27
25 22
20 19
15 13 13
10 8 Response
6
5 1 2
0
0
0 1 2 3 4 5 6 7 8 9 10
ree e e
g gr
A
is- ly
A
D
o ng
r
St
38
Figure 14 shows 25 of the respondents rated 7 in the scale it indicates that 25 respondents agrees
that eBay increases their sales. 23 respondents rated 8 which also indicate that 23 respondents
agree that eBay increase their sales, and lastly 11 respondents rated 0 in the scale which indicate
that they dis-agree that eBay increases their sale or they are not using eBay as their social media
platform.
Figure 14: Increase of sales by using eBay

30
25
25 23
20 19
20 18
15
11 10
10
6 Response
5 3 4
2
0
0 1 2 3 4 5 6 7 8 9 10
ree e e
g gr
A
is- ly
A
D
o ng
r
St
39
Figure 15 shows 25 respondents rated 10 in the scale which indicates that 25 respondents
strongly agree that using Instagram as an social media platform increases their sales it also
means that this 25 respondents used instagram as their social media platform. Next 24
respondents rated 7 which states that they agree same goes with 5th rating with 24 respondents
also. Lastly there are 5 respondents who dis-agrees that Instagram increases sales in their
business so I assume that this 5 respondents uses different social media platform.
Figure 15: Increase of Sales by using Instagram

30
24 24 25
25 23
20
20
15 14
10
5 Response
5 4
2
0 0
0
0 1 2 3 4 5 6 7 8 9 10
ree e e
g gr
A
is- ly
A
D
o ng
r
St

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Influence of Social Media Marketing

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PEDRO TUASON SENIOR HIGH SCHOOL

INFLUENCE OF SOCIAL MEDIA MARKETING ON

ONLINE BUSINESS OF NEW ENTREPRENEURS

Title Page .............................................................................................................................. i

Table of Contents .................................................................................................................. ii

List of Tables ........................................................................................................................ iv

List of Figures ....................................................................................................................... iv

CHAPTER I: THE PROBLEM AND LITERATURE REVIEW

Background of the study............................................................................................ 1

Scope and Delimitation.............................................................................................. 11

Significance of the Study........................................................................................... 11

CHAPTER II: METHODS

Sampling and Participants.......................................................................................... 15

Data Gathering Procedure.......................................................................................... 21

Potential Ethical Issues.............................................................................................. 23

Table 1: Computation of sample size

Figure 1: Conceptual Framework

Figure 2: Choosing Cluster from the 6 District in Quezon City

Figure 3: Data Gathering Procedure Flow Chart

THE PROBLEM AND LITERATURE REVIEW

BACKGROUND OF THE STUDY

According to Smith (2019), social media's importance in business is rising at a warp

about the report's variables (Henderson, 2020).

how users do business continues to be dominated by this modern form of communicating

(Garcia-Morales, MartínRojas, & LardónLópez, 2018).

customers, and companies are beginning to follow social structures.

overlooked by such assumptions.

expects to rise by 12.6 percent in 2019.

an impact on changing consumers Behavior of online transactions. However, the development of

Theories Construct and Conceptual Framework

and understanding of existing research outcomes.

on the input-moderator-mediator-output model, a causal-chain framework develops to illustrate

strategic management. It is developed by new entrepreneurs to start a business and to grow.

The "New Normal"

Figure 1: Conceptual Framework

Thus, it enables businesses to continue operation in spite of confinement and restriction

measures, which is the new normal in today’s world.

business; Specifically, it seeks to find answers to the following questions:

network and publicity?

SCOPE AND DELIMITATION OF THE STUDY

is the new normal in today’s world.

SIGNIFICANCE OF THE STUDY

The result of the study will merit the following:

Academia. The environment or community concerned with the pursuit of research,

education, and scholarship.

Accredited. (of a person, organization, or course of study) officially recognized or

Classification. An act or process of classifying or arrangements of something

Consolidated. To bring together (separate parts) into a single or unified whole.

Dissertation. An example of a long piece of academic writings similar to a lecture or

Enterprises. A business or a Company.

based platform to gain profit.

Evaluation. The making of a judgement about the amount, number, or value of

Literature. It is something written on a particular subject or written works of lasting

interest and of fine quality.

Minimal. A minimum amount, Quantity, or degree; negligible.

caused by Disaster or Pandemic.

Pandemic. A worldwide spread of disease that made an impact to many business

industries and to many countries economy.