Brand Equity model of Metro

RESONANCE
Customer Loyalty, Active engagement

JUDGMENT FEELING
Great place to get all the little things you need ,Satisfied, Exited,
Trustworthy, Familiarity
Superiority

PERFORMANCE IMAGERY
Convenience
Everyday low price, Reliable, Hassle free return, meet variety ofand access,needs
shopping Store atmosphere, Trolley

SALIANCE
One stop solution, quality, fresh product, one stop solution, High reorganization
Metro touch point wheel

Pre purchased experience

Advertising
Magazines
Website
Deals and promotion
Word of mouth
During purchase
Fresh product
Deals
Aroma
Display Packaging
Variety
Post purchase
Product Performance
Direct mail
Promotion

Advertising
METRO group Advertising is an internationally operating service company of METRO GROUP. It
takes over central tasks concerning the preparation, procurement and management of
advertising activities and projects for its client’s loyalty programmed Metro Cash and Carry
offers 2 types of loyalty programs in Pakistan. These loyalty programs differ with respect to the
benefits and privileges offered to the customers. The loyalty programs are listed below

 Gold Loyalty Program

 Silver Loyalty Program
 Gold Loyalty Program Benefits and Privileges offered under this loyalty program: Monthly
bonus of up to 2.5% your total purchases Privileges outside Metro world Exciting gifts &
surprises.
Silver Loyalty Program this loyalty does not provide any direct monetary benefits it only offers
Exciting Gifts & Pleasant Surprises Assured Rewards

Website
Metro Online is the best online Metro providing you with fast open box home delivery of your
complete grocery list. Multiple payments options
Deals and promotion
Metro post gives you products with the best discounts and deals you will find on the internet
Metro cash and carry latest offers, promotions, clearance sale on various category, catalog for
grocery, electronics, foods, kitchen items etc.
Magazines and news letters
Metro Cash and Carry prints out 3 types of Magazines and Newsletters: Metro post Bandhan
Newsletter Corporate Brochure Metro Mail discount and offers Metro Cash and Carry
advertises itself as a wholesale company, so as to give a feeling of reduced prices and plenty of
offer and schemes. New discount schemes and offers are implemented and highlighted in the
store every day
Words of mouth
An event is an occurring of a social occasion or activity which is being held for a specific
purpose. Metro Cash and Carry realized and seized this opportunity to spread the word of
mouth and to bring its customers closer to the company. The marketing department regularly
plans events and activities for customers.
During purchase
Display packaging
Display packaging combines the strengths and characteristics of secondary and promotional
packaging to maximize the visibility and accessibility of a product in a retail environment Metro
ensure the reliable quality standards, convenient packaging sizes according to the various needs
of customers, and an optimal price-performance ratio.
Placing items strategically has a massive impact on the customer’s purchase. The products that
are costly is always placed at the top of the shelf, and those products that are popular among
people and come looking for it is situated on the lower shelves. The item that is most likely to
entice the customer is placed at the eye level. Read below to know more details about the
various shelf placements.

Top shelves: The top shelves of the Metro storage racks is reserved for items that are either
costly or does not sell a lot. It is a part of the shelf where customers reach less, and hence you
can store products that are in-house, limited editions, etc. in those areas.
Reach shelves: These Metro display stands are also called as eye-level shelves, or bull’s eye as
only the best selling and leading products are put here. Since most of the shoppers look at this
part of the Metro for buying stuff, it is considered as a premium area. You can also place next
best brands in this area along with the best sellers.
Reach shelves for kids: Another trend noticed among shoppers is the increase in kids coming to
Metros along with their parents. So storage racks in Chennai stores place items that kids like
and can reach out. The products that cater to kids will have designs that look attractive to
children, and that mostly means more money to your Metro.
Bottom shelves: Metro shelves manufacturers suggest placing Items that are large and heavy to
be placed on the bottom shelves. Also, it is more convenient for the customers to lift and carry
them from the shelf to the cash register.
Metro display shelf for fresh food display: There is a need for considerable at how to Organize
Shop Shelves in Metros To Display Product station to detail when it comes to displaying fresh
produce in your Metro. To make it alluring to the eyes of the customer you should consider
alternating greens with carrots, bell peppers, etc. To ensure that bakery products are visually
appealing has a black background with display shelves made of glass. Ensure that the foods are
visible by draping them with bright fabric.
Store Planning using Metro display stands: Milk, curd, eggs, bread and related products should
be placed in the farthest corner of your store. That will ensure that the customers get to see
more products that you have in your store, which may induce them to buy more items.
Chocolates, magazines, etc. should be placed at the cash register so that they can buy it on an
impulse
Variety
Metro offer the widest variety of products from national and international sources under one
roof at the most affordable prices Metro procure stocks to meet wide variety of customer
demands, from end consumers looking for value for money to Restaurants who have strict
standards. They have no competition when it comes to providing highest quality at lowest
prices this will help you and Metro create value and help you have a better shopping
experience.
Post purchase
Direct mail
Metro sends message to their consumer or subscribers through email letter. Email Marketing is
form a direct marketing approach that Metro Carry can take to directly reach out to its
potential customers.

Product performance
Consumers are highly satisfied with the products of Metro. METRO is a Cash & Carry Wholesaler
for businesses and professionals. METRO provides quality products and business.