WASHINGTONIAN.

COM
T H E W E B S I T E WA S H I N G T O N L I V E S B Y

2008
Media Kit
 WASHINGTONIAN.COM
T H E W E B S I T E WA S H I N G T O N L I V E S B Y

1
EDITORIAL OVERVIEW

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The Washingtonian magazine is the best read and most

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eat, shop, work and play. The Washingtonian magazine

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newsstands, including In Style, Vogue, and Vanity Fair.

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Washingtonian.com is the city’s

premier lifestyle website. The site
offers users the familiar coverage
of arts, dining, travel, fashion and
real estate found in the magazine,
but also serves as an interactive and
timely resource for exploring the city.
Washingtonian.com offers web-only
content including a detailed local
event calendar, interviews with area
chefs, real estate happenings, retail
sales and deals and live chats with
the editors. Washingtonian.com is
also a place to search through the
online versions of the popular “Best
Of” guides, such as the 100 Very Best
Restaurants, Wedding Guide and
Top Doctors list.
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T H E W E B S I T E WA S H I N G T O N L I V E S B Y

AUDIENCE & TRAFFIC

Advertising on Washingtonian.com ensures your
message reaches an affluent, targeted audience.
According to our September 2007 readership
survey, Washingtonian.com users are:

Young
41% are between the ages of 18 and 34
64% are between the ages of 18 and 44

Educated
88% have bachelor’s degrees
40% also have postgraduate degrees

Affluent
79% have HHI over $75K per year
50% have HHI over $100K per year
25% have HHI over $150K per year

Active
94% go out to dinner at least once a week
61% have traveled for pleasure within the last month
56% attend a museum or art exhibit at least once a month Washingtonian.com
67% go to the movies at least once a month monthly traffic:
52% attend music/theater/live performances once a month Page Views: 1,553,213
Unique Users: 289,996
Shoppers User Sessions: 397,238
83% shop for clothing at least once a month User Session Length: 3:40
49% shop for home furnishings at least once a month *Source: Google Analytics, January 2008
64% shop for accessories/shoes at least once a month

Source: Washingtonian.com readership survey, September 2007

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T H E W E B S I T E WA S H I N G T O N L I V E S B Y

ADVERTISING OPPORTUNITIES: Online Ad Units

Washingtonian.com offers the following Our Advertisers Include...
sizes of advertising (in pixels): American Express Ivy Plastic Surgery
BoConcept Kettler
• Leaderboard (728x90) BOWA Builders Landis Construction
• Medium Rectangle (300x250) Bozzuto Marriott
• Half-Page (300x600) Commuter Connections The Mayhood Company
• Tile Ad (120x90) Corcoran Gallery of Art Monticello
Destination Cellars Nemacolin Woodlands Resort
Diane Von Furstenburg Premier Realty
The following targeting options are Donatelli Development Rosa Mexicano
available: Drexel Online University Ruth’s Chris Steak House
Faison Serenity Day Spa
• ROS Filene’s Basement Sport & Health
• Homepage I. Gorman WMATA (METRO)
• Food & Dining

Leaderboard

Tile Ad

Medium
Half-Page
Rectangle
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T H E W E B S I T E WA S H I N G T O N L I V E S B Y

ADVERTISING OPPORTUNITIES: Exclusive Sponsorships

Washingtonian.com also offers advertisers the opportunity to “own” an area of the website.
The sponsorship includes exclusive ad placement on all pages of the section. Each of the
following are available for sponsorship:
• Sections: Health, Travel, Homes, Arts & Entertainment, News, Style, Work & Education
• Tools: Restaurant Finder, Spa Finder, Happy Hour Finder, Event Calendar
• Blogs: Best Bites, Open House, After Hours, Capital Comment

Here is an example of the Corcoran Gallery of Art exclusive

sponsorship of the Events Calendar:

728x90 leaderboard
across the top of the
Events Calendar

300x600 half page rectangle

on the right side of the Events
Calendar

120x90 tile ad in the top right

corner of the Events Calendar

300x250 medium
rectangle on the right
side of the Events
Calendar
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T H E W E B S I T E WA S H I N G T O N L I V E S B Y

ADVERTISING OPPORTUNITIES: E-Mail Newsletters

Washingtonian.com publishes three weekly e-mail newsletters.
DINING OUT
Published every Wednesday
Subscribers: 8,000
Content: restaurant & dining news, food “best of” lists
WHERE & WHEN
Published every Monday and Thursday
Subscribers: 8,000
Content: upcoming weekend events
SHOP AROUND
Published every Tuesday
Subscribers: 2,500
Content: new stores, sales, shopping events

The ads include: Skyscraper

• Static 160x600 Skyscraper Ad Ad Here
(30K Max File Size)
• 65 words of text, with up
to 3 URL’s in the text and Text Ad Here
following the text
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T H E W E B S I T E WA S H I N G T O N L I V E S B Y

RATES & SPECS

ONLINE AD UNITS
Tile Ad (120x90) $5 CPM
Leaderboard (728x90) $15 CPM
Medium Rectangle (300x250) $20 CPM
Half-Page (300x600) $20 CPM
CPM: cost per thousand impressions
Example: 300,000 impressions @ $5 CPM = $1,500
Minimum Purchase: $1,500

EXCLUSIVE SPONSORSHIPS
Sections: $3,500/month
Tools: Rate varies, contact us for details
Blogs: $1,500/month

E-MAIL NEWSLETTERS
Dining Out, Where & When newsletter sponsorship: $500/issue
Shop Around newsletter sponsorship: $250/issue
SPECIFICATIONS
File Types: .jpg, .gif, HTML, Flash*
Max File Size: 39KB
* Flash ad also requires a backup .gif of the ad

Please indicate URL you wish to link each ad to. We do accept third-party served ads. Flash
ads should be coded with a clickTAG and set to open in a new window. Ads must be received 5
business days prior to campaign start date.
For information on availability, or to book your advertising campaign, contact:
Sarah Romer
Director of Sales & Marketing
Washingtonian.com
Phone: (202) 862-3523
E-Mail: sromer@washingtonian.com