Media and Information

Literacy
Quarter 1 – Module 2:
The Evolution of Traditional to New Media

Weekly Home Learning Plan

Learning Task

1. What I know on page 1-2.

2. What I Can Do on page 7
3. Assessment on page 7-8
4. Performance Task on page 8
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 What I Need to Know

Media and information literacy refers to “the essential competencies (knowledge, skills, attitudes) that
allow learners to engage with media and other information providers effectively. It helps learners develop
their critical thinking and life-long learning skills for socializing and becoming active citizens” in the
country.

This module will introduce you to the basic concepts of Media and Information Literacy. Lessons and
activities in this module are designed to make you understand the nature of MIL and the reasons why you
need to be media literate, information literate, and technology literate.

The module consists of one lesson namely:

● Lesson 2 – The Evolution of Traditional to New Media
At the end of the lesson, the learners will be able to:
• Examine the technology or resources available during the prehistoric age, the industrial age, the
electronic age, and the new or digital age.
• Identify the devices used by people to communicate with each other, store information, and broadcast
information across the different ages.

What I Know

Choose the letter of the best answer. Write the chosen letter on a separate sheet of paper.

1) In this age, people discovered fire, developed paper from plants, and forged weapons and tools
with stone, bronze, copper, and iron.
A. Pre-industrial age C. Electronic age
B. Industrial age D. Information age

2. Which of the following is NOT an example of electronic age?

A. transistor C. LCD projectors
B. television D. punch cards

3. In this age, people harnessed the power of transistors that led to the transistor radio, electronic
circuits, and the early computers. In this age, long distance communication became more
efficient.
A. Pre-industrial age C. Electronic age
B. Industrial age D. Information age

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4. In this age, people used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products.
A. Pre-industrial age C. Electronic age
B. Industrial age D. Information age

5. Which of the following is NOT an example of Information age?

A. Telegraph C. Smartphones
B. Wearable technology D. YouTube

6. It is an age where people advanced the use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology.
A. Pre-industrial age C. Electronic age
B. Industrial age D. Information age

7. The following are examples of Industrial age information provider EXCEPT:

A. Newspaper C. Typewriter
B. Telegraphs D. Transistor radio

8. In this age the Internet paved the way for faster communication and the creation of the social
network.
A. Pre-industrial age C. Electronic age
B. Industrial age D. Information age
9. Which of the following is NOT an example of pre-industrial age?
A. Codex C. typewriter
B. Dibao D. Papyrus

10. In this age, the invention of the transistor ushered in the electronic age.
A. Pre-industrial age C. Electronic age
B. Industrial age D. Information age

The Evolution of Traditional to

New Media

Media and Information Literacy equips learners with the 21st century skills needed by them to compete
with the unending developments in technology. In this lesson, you will be introduced to the basic
concepts of media and information literacy, and its importance to our existence.

What’s In

“The illiterate of the 21st Century will not be those who cannot read and write, but those
who cannot learn, unlearn, and relearn”.

–Alvin Toffler

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 What’s New

Activity 1: Match Column A with Column B by writing the letter of your answer
on the space provided before each number.

COLUMN A COLUMN B

1. Typewriter A.

2. Audio cassette tape B.

3. Twitter C.

4. Television D.

5. Personal Computer E.

6. Facebook F.

7. Telephone G.

8. Instagram H.

9. Radio I.

10. Phonograph J.

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 What is It

EVOLUTION OF MEDIA

PRE-INDUSTRIAL AGE (Before 1700s) - People discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze, copper, and iron.

Examples:

Cave paintings (35,000 BC) Clay tablets in Mesopotamia Papyrus in Egypt (2500 BC)
(2400 BC)

Acta Diurna in Rome Codex in the Mayan region Printing press using wood
(130 BC) (5th Century) blocks (220 AD)

INDUSTRIAL AGE (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books through
the printing press).

Examples:

Telegraph
Telephone (1876) Typewriter (1800)

Printing press for mass production Motion picture with sound

(19th century) (1926)

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ELECTRONIC AGE (1930s-1980s) - The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led to the transistor radio, electronic circuits,
and the early computers. In this age, long distance communication became more efficient.

Examples:

Transistor Radio Television (1941) Mainframe Computer

Large Electronic
Computer

Apple 1 Computer Apple 2 Computer

INFORMATION AGE (1900s-2000s) - The Internet paved the way for faster communication
and the creation of the social network. People advanced the use of microelectronics with the
invention of personal computers, mobile devices, and wearable technology. Moreover, voice,
image, sound, and data are digitalized. We are now living in the information age.

Examples:

Portable Laptop
1980 Wearable Technologies
Tablet 1993

Google 1997
Smartphone

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 What’s More

Activity 2: Fill in the table to show the coexistence of traditional and new media.

Age What format/ What format/ What format/

equipment did people equipment did people equipment did people
use to communicate use to store use to share or
with each other? information? broadcast
information?
Pre-Industrial Age

Industrial Age

Electronic Age

Information Age

What I Have Learned

Activity 3: Identify the roles/functions of the media have in the world in a

democratic society as a:
1. Channel

___________________________________________________________________________________________
___________________________________________________________________________________________
__________________________________________________________________________________________.

2. Watchdog
_____________________________________________________________________________________________
_____________________________________________________________________________________________
____________________________________________________________________________________________.

1. Resource center
_________________________________________________________________________________________
_________________________________________________________________________________________
________________________________________________________________________________________.

2. Advocate
_________________________________________________________________________________________
_________________________________________________________________________________________
________________________________________________________________________________________.

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 What I Can Do

Activity 4: Determine how media affect your life:

A. Physically
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
B. Mentally
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Assessment

Multiple Choice: Choose the letter of the best answer. Write the chosen letter on a separate
sheet of paper.

_____ 1. Which devices is used by people to broadcast information during the industrial age?
A. Newspaper C. Social networks
B. Television D. Transistor

_____2. At what age do people advanced the used of microelectronics with the invention of
personal computers, mobile devices, and wearable technology?
A. Electronic age C. Information age
B. Industrial age D. Pre-industrial age

_____3. Which of the following devices are correct in timeline?

I. Portable computers II. Typewriter III. Telegraph IV. Smart phones
A. I and II– Industrial age C. III and IV- electronic age
B. I and III – Pre- industrial D. I and IV – information age

_____4. Which of the following is NOT an example of Electronic age?

A. Punch cards B. LCD projector C. Television D. Transistor

_____5. If you are where born in the pre-industrial age what devices would you use to store
information?
A. Books B. Computer C. Stone tablets D. Telegraph

_____6. Which of the following is NOT an example of pre-industrial age?

A. Codex B. Dibao C. Papyrus D. Typewriter

_____7. At what age does long distance communication became more efficient?
A. Pre-industrial age C. Electronic age
B. Industrial age D. Information age
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 _____8. What is used for mass reproduction of books during the 19th century?
A. Printing Press C. Printing press using wood blocks
B. Photocopy Machines D. Printer

_____9. Which of the following media are used during the electronic age?
A. Clay Tablet C. Telephone
B. Smart Phones D. Transistor radio

_____10. Electronic Age: Transistors; industrial Age: __________?

A. Fire B. Internet C. Microelectronics D. Steam

Additional Activities

Activity 5: Discuss how media and information has evolved throughout history using the four
ages. (Pre-Industrial Age, Industrial Age, Electronic Age, and Information Age)

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________.

Performance Task
Choose one task from the options below:
A. Create a timeline of the evolution of media from traditional to new media through a video
presentation. You can include picture or image of your choice. Provide information about the
image such the year of development and its use.

B. Make a collage showing the different devices from the prehistoric age, industrial age, electronic
age, through to the digital age.

Rubrics

Criteria 4 3 2 1
Timeline is Timeline is Timeline is Timeline is
completely finished. incomplete and incomplete and incomplete and
Completion
contains 1 to 3 contains 4 to 6 contains 7 or more
unfinished elements. unfinished elements. unfinished elements.
All graphics are All graphics are Some (up to 59%) of Most (60%+) of the
related to content. All related to content. All the graphics are graphics are unrelated
graphics are in graphics are in unrelated to content. to content. Too many
appropriate size and appropriate size and Too many graphics graphics on one page.
good quality. good quality. on Most of the graphics
Graphics Graphics create an Graphics do not one page. Some of distract from the text.
overall theme and create the Images are poor
make an overall theme but graphics are quality. They are
connections that help show a general flow distracting. Images either too large or too
the audience of topics. are of poor quality. small.
understand the They are either too

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 concepts. large or too small.
Most words are Some words are Words are chosen Words are chosen
carefully chosen; carefully chosen; with less care:
with less care:
writing is clear and writing is clear and writing is sometimes writing is sometimes
legible. Most words legible. Most words unclear; most words unclear; some words
Mechanics are spelled correctly, are spelled correctly, are spelled are spelled
and proper and proper correctly and is
incorrectly and
punctuation is punctuation is grammatically proper
employed. employed. correct. punctuation is not
employed.
Major points are Major points are Major points are Topic is
presented and fully presented. However, presented. However, oversimplified or
supported with some of them are not most of them are not fails to present major
Content convincing supported with supported with points.
arguments, ideas, and convincing convincing
data. arguments, ideas, and arguments, ideas, and
data data

Answer Key

What I know What’s New

1. A 1. D
2. D 2. E
3. C 3. C
4. B 4. G
5. A 5. A
6. D 6. B
7. D 7. H
8. D 8. J
9. C 9. F
10. C 10. I

What I have learned

Answers vary depending on the learners. Some possible answers are:

1. CHANNEL - provides opportunities for people to communicate, share ideas, speculate,

tell stories and give information.

2. WATCHDOG - exposes corrupt practices of the government and the private sector.
Creating a space wherein governance is challenged or scrutinized by the governed. It also
guarantees free and fair elections

3. RESOURCE CENTER - acts as a gateway of information for the society’s

consumption. Also, it becomes a keeper of memories of the community, preserver of
heritage and source of academic knowledge.

4. ADVOCATE - through its diverse sources or formats, it bridges the gap of digital
Divide.

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 Answer Sheet
Name: ________________________________________________ Score: _________
Grade & Section: ______________________________________

What I know Assessment

1._____________________ 1. _____________________

2. _____________________ 2. _____________________

3. _____________________ 3. _____________________

4. _____________________ 4. _____________________

5. _____________________ 5. _____________________

6. _____________________ 6. _____________________

7. _____________________ 7. _____________________

8. ______________________ 8. _____________________

9_____________________ 9. _____________________

10. _____________________ 10. _____________________

What I Can Do
1. Physically

___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

2. Mentally
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________
___________________________________________________________________________________

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