Singapore Online Food Delivery Market Size-Compiled by OCM-2nd Dec 2021

Singapore Online Food Delivery
Market Size
Compiled by OCM
Generated on December 2, 2021

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Table of contents
How to use this report? 4
Food Panda Market Share (Organic) 5
Organic Search: Summary 5

Tra c Analytics: Tra c Sources Trend By Type 5
Tra c Analytics: Top Referring Sites 5
Organic Search: Top Keywords (44,748) 5

Organic Search: Competitive Position Map 6
Organic Search: Top Competitors (21,862) 6
Food Panda Market Share (Paid) 8
Paid Search: Summary 8

Paid Search: Tra c 8
Paid Search: Top Competitors (248) 8
Paid Search: Positions 1 - 100 (728) 8
Grab Food Online Market Share (Organic) 15

Grab Food Online Market Share (Paid) 17

Paid Search: Top Keywords (420) 17
Deliveroo Online Market Share (organic) 24


Deliveroo Online Market Share (paid) 26
Generated on December 2, 2021 2


Paid Search: Top Keywords (151) 26
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How to use this report?
Presented in this report is the top 3 food delivery providers in Singapore, this data can bene t you
in the following ways:
1. If you need to choose just one provider, which one should you choose (likely the one with the
higher organic and paid tra c).
2. If you are signed up with all three, which one of these platforms should you invest in terms of
time and money
3. When looking at the paid tra c, look at the estimated cost and the tra c that they generated,
it might be more a ordable than you imagine - some area you can embark on your own.
For more analysis on this report (we share that regularly in our F&B market outlook, the last was
with Temasek Polytechnic), proceed to More Details on Food Delivery Reports.
In it, you will also nd a breakdown of government data and more free tools.
We hope you enjoy the reports, and if there is any other things you will like us to research, do drop
us a note (other enquiries) and we will get back to you within one working day.

Food Panda Market Share (Organic)
Organic Search: Summary

SG | www.foodpanda.sg
502.1K 0% TRAFFIC
SEMrush Rank 137
Keywords 44.8K 0%
Tra c Cost $404.3K 0%
Tra c Analytics: Tra c Sources Trend By Type

foodpanda.sg | All Devices | All Regions | Last 6 months
2M
1.5M
Visits
1M
0.5M
0
May 2021 Jun 2021 Jul 2021 Aug 2021 Sep 2021 Oct 2021
Direct Referral Search Social Paid
Tra c Analytics: Top Referring Sites

foodpanda.sg | All Devices | All Regions | October 2021
Domain Tra c Share Tra c Changes
shopback.sg 2.55% 60.7K +10.00%
foodpanda.com 1.14% 27.1K +54.13%
paypal.com 1.00% 23.8K +13.15%
cardinalcommerce.com 0.75% 17.9K +96.55%
deliveroo.com.sg 0.59% 13.9K −0.24%
Organic Search: Top Keywords (44,748)

Keyword Pos Volume CPC (USD) Tra c
foodpanda 1 (1) 135,000 0.88 21.50%
food panda 1 (1) 40,500 0.62 6.45%
food near me 1 (1) 49,500 0.83 4.63%
foodpanda promo code 1 (1) 27,100 0.34 4.31%
food 3 (2) 135,000 1.28 2.41%
Organic Search: Competitive Position Map

1.0B
c (N)
foo foo bu
1.0M de dp da gr rp
liv an dv ab ple
er op .co
Organic Search Tra
oo en da iso m .co
.co r ice .sg r.c m
m. o m.
sg .co sg
m
1.0K
50.0K 75.0K
Organic Keywords (N)
Organic Search: Top Competitors (21,862)

Competitor Com. Keywords SE Keywords Com. Level
grab.com 12.6k 69.2k 51%
deliveroo.com.sg 7.4k 27.1k 46%
foodadvisor.com.sg 11.0k 56.0k 45%
burpple.com 13.1k 79.8k 38%
openrice.com 4.2k 38.3k 26%

foodpanda 1 (1) 135,000 0.88 21.50%
food panda 1 (1) 40,500 0.62 6.45%
food near me 1 (1) 49,500 0.83 4.63%
foodpanda promo code 1 (1) 27,100 0.34 4.31%
food 3 (2) 135,000 1.28 2.41%

Food Panda Market Share (Paid)
Paid Search: Summary

42.3K -5% TRAFFIC
Keywords 728 -1%
Tra c Cost $34.0K -4%
Paid Search: Tra c

perromart.com.sg | SG | 1 Month
10k
5k
0
8 Nov 15 Nov 22 Nov 29 Nov
Paid Search: Top Competitors (248)

Competitor Com. Keywords Ads Keywords Com. Level
lalamove.com 141 513 23%
amazon.com.sg 69 341 13%
grab.com 64 420 11%
pickupp.io 42 152 9%
jooble.org 50 750 7%
Paid Search: Positions 1 - 100 (728)

Ad Keyword Pos Block Volume KD CPC (USD) URL Tra c % Costs % Com. Result Trend Last Seen
Ad foodpanda 1 135,000 75.00 0.88 15.00 16.42 0.27 21,800,000 18 hours ago

Ad grab food 2 (2) 49,500 69.00 1.12 1.52 2.11 0.14 4,650,000,000 7 days
ago
Ad grab food 1 (1) 49,500 49.00 1.12 5.49 7.66 0.14 701,000,000 3 days
ago
Ad awfully chocolate 2 (2) 40,500 36.00 0.81 1.24 1.25 0.20 7,870,000 04 Nov
2021
Ad food panda 1 40,500 72.00 0.62 4.49 3.47 0.30 386,000,000 a day ago
Ad lalamove 2 (2) 40,500 50.00 0.62 1.24 0.95 0.34 12,200,000 5 days
ago
Ad canadian pizza 1 (1) 27,100 37.00 0.49 3.01 1.83 0.26 101,000,000 02 Nov
2021
Ad foodpanda promo code 1 27,100 65.00 0.34 3.01 1.27 0.36 3,090,000 18 hours
ago
Ad part time jobs 4 (4) 27,100 50.00 0.50 0.44 0.27 0.74 748,000,000 13 Nov
singapore 2021
Ad part time jobs 1 (1) 27,100 50.00 0.77 3.01 2.88 0.73 712,000,000 4 days
singapore ago
Ad part time jobs 3 (3) 27,100 50.00 0.50 0.57 0.35 0.74 757,000,000 14 Nov
singapore 2021
Ad part time jobs 2 (2) 27,100 49.00 0.77 0.83 0.79 0.73 2,380,000,000 3 days
singapore ago
Ad liho 1 (1) 18,100 47.00 1.04 2.00 2.60 0.03 1,170,000 03 Nov
2021
Ad toast box 1 (1) 18,100 43.00 0.55 2.00 1.37 0.30 103,000,000 03 Nov
2021
Ad mcdonalds delivery 1 (1) 18,100 69.00 0.82 2.00 2.05 0.36 584,000,000 4 days
ago
Ad arnold chicken 1 (1) 18,100 39.00 0.72 2.00 1.80 0.11 69,700,000 Nov 2021
Ad jollibee singapore 1 (1) 18,100 44.00 0.72 2.00 1.80 0.16 1,270,000 02 Nov
2021
Ad jollibee singapore 2 (2) 18,100 45.00 0.72 0.55 0.49 0.16 796,000 04 Nov
2021
Ad part time jobs 2 (2) 14,800 53.00 0.78 0.45 0.44 0.64 96 5 days
ago

Last
Ad Keyword Pos Block Volume KD CPC (USD) URL Tra c % Costs % Com. Result Trend Seen
Ad part time jobs 1 (1) 14,800 50.00 0.78 1.64 1.59 0.64 12,390,000,000 18 Nov
2021
Ad panda 2 14,800 74.00 1.15 0.45 0.65 0.10 669,000,000 18 hours

ago
Ad panda 1 (1) 14,800 72.00 1.15 1.64 2.35 0.10 597,000,000 4 days
ago
Ad sanook kitchen 2 (2) 14,800 31.00 0.65 0.45 0.36 0.03 68 04 Nov
2021
Ad deliveroo singapore 2 (2) 9,900 56.00 3.35 0.30 1.26 0.35 1,320,000,000 5 days
ago
Ad foodpanda voucher 1 9,900 67.00 0.34 1.09 0.46 0.43 8,620,000 a day
ago
Ad ayam penyet president 1 (1) 9,900 40.00 0.49 1.09 0.66 0.06 77 04 Nov
2021
Ad tang tea house 1 (1) 8,100 35.00 0.79 0.89 0.88 0.04 22,500,000 Nov
2021
Ad jollibee singapore 1 (1) 8,100 33.00 0.87 0.89 0.97 0.08 293,000 04 Nov
menu 2021
Ad co ee bean menu 1 (1) 8,100 57.00 0.55 0.89 0.61 0.07 335,000,000 Nov
2021
Ad each a cup 1 (1) 6,600 36.00 0.70 0.73 0.63 0.04 2,250,000,000 04 Nov
2021
Ad muthu curry 1 (1) 6,600 35.00 0.57 0.73 0.51 0.08 355,000 04 Nov
2021
Ad subway singapore 1 (1) 6,600 57.00 0.18 0.73 0.16 0.26 43,800,000 02 Nov
2021
Ad foodpanda promo 2 (2) 6,600 65.00 0.27 0.20 0.06 0.34 19,700,000 24 Nov
2021
Ad foodpanda promo 1 6,600 65.00 0.27 0.73 0.24 0.34 24,300,000 18 hours
ago
Ad foodpanda singapore 1 6,600 54.00 0.91 0.73 0.82 0.28 12,300,000 a day
ago
Ad food delivery 1 (1) 6,600 76.00 1.02 0.73 0.92 0.72 691,000,000 4 days
singapore ago
Ad food delivery 4 (4) 6,600 76.00 1.02 0.10 0.13 0.72 708,000,000 6 days
singapore ago

Last
Ad food panda promo 1 6,600 64.00 0.28 0.73 0.25 0.42 81,100,000 a day
ago
Ad saap saap thai 1 (1) 5,400 28.00 0.66 0.59 0.49 0.05 70 02 Nov
2021
Ad part time jobs for 2 (2) 5,400 33.00 0.52 0.16 0.10 0.61 3,760,000,000 4 days
students ago
Ad part time jobs for 4 (4) 5,400 37.00 0.52 0.08 0.05 0.61 3,650,000,000 18 Nov
students 2021
students 2021
students 2021
Ad food panda voucher 1 5,400 66.00 0.46 0.59 0.34 0.46 64,600,000 15
hours
ago
Ad subway singapore menu 3 (3) 5,400 31.00 0.15 0.11 0.02 0.15 27,700,000 03 Nov
2021
Ad soup spoon menu 1 (1) 5,400 35.00 0.61 0.59 0.45 0.22 57,000,000 02 Nov
2021
Ad cedele menu 2 (2) 5,400 31.00 0.22 0.16 0.04 0.21 59 04 Nov
2021
Ad encik tan 1 (1) 5,400 21.00 1.22 0.59 0.90 0.01 92 Nov
2021
Ad bismillah biryani 3 (3) 5,400 34.00 0.43 0.11 0.05 0.17 61 Nov
2021
Ad each a cup menu 1 (1) 4,400 29.00 0.75 0.48 0.45 0.04 679,000,000 03 Nov
2021
Ad long john silvers menu 1 (1) 4,400 39.00 0.82 0.48 0.49 0.05 2,980,000 04 Nov
2021
Ad grab delivery 2 (2) 4,400 66.00 0.80 0.13 0.13 0.42 583,000,000 3 days
ago
ago
Ad simply wrapps 1 (1) 4,400 27.00 0.57 0.48 0.34 0.05 887,000,000 02 Nov
2021
Ad delivery service 2 (2) 4,400 61.00 0.90 0.13 0.15 0.73 627,000,000 6 days
singapore ago

Last
Ad jollibee delivery 1 (1) 4,400 56.00 0.65 0.48 0.39 0.28 100 04
Nov
2021
Ad foodpanda malaysia 1 4,400 78.00 1.07 0.48 0.65 0.15 18,200,000 14

hours
ago
Ad texas chicken singapore 1 (1) 4,400 31.00 0.73 0.48 0.44 0.13 91 Nov
2021
Ad grab driver 2 (2) 4,400 52.00 0.98 0.13 0.16 0.39 99 3

days
ago
Ad grab driver 2 4,400 56.00 0.98 0.13 0.16 0.39 147,000,000 15

hours
ago
Ad grab driver 1 (1) 4,400 57.00 1.07 0.48 0.65 0.40 89 11

Nov
2021
Ad grab driver 4 (4) 4,400 54.00 0.98 0.07 0.08 0.39 95 22

Nov
2021
Ad grab driver 3 (3) 4,400 43.00 0.98 0.09 0.11 0.39 93 7

days
ago
Ad food panda singapore 1 3,600 54.00 0.92 0.39 0.45 0.35 15,100,000 16
hours
ago
Ad ritz apple strudel 2 (2) 3,600 31.00 0.28 0.10 0.03 0.24 78 02
Nov
2021
Ad hokkaido cheese tart 1 (1) 3,600 27.00 0.51 0.39 0.25 0.10 617,000 04
Nov
2021
Ad pizza delivery singapore 3 (3) 3,600 46.00 0.68 0.07 0.06 0.64 88,800,000 02
Nov
2021
Ad tori q menu 1 (1) 3,600 23.00 1.46 0.39 0.72 0.04 72 02

Nov
2021
Ad foodpanda sg 1 2,900 53.00 0.80 0.32 0.32 0.28 3,850,000 14

hours
ago
Ad part time jobs for students in 2 (2) 2,900 32.00 0.65 0.08 0.07 0.61 295,000,000 3
singapore days
ago
Ad part time jobs for students in 3 (3) 2,900 32.00 0.65 0.06 0.04 0.61 279,000,000 4
singapore days

Last
ago
Ad part time jobs for students 1 (1) 2,900 39.00 0.65 0.32 0.25 0.61 329,000,000 5
in singapore days
ago
Ad saap saap thai menu 1 (1) 2,900 28.00 0.35 0.32 0.13 0.05 61 03
Nov
2021
Ad 89.7 supper club 1 (1) 2,900 24.00 0.32 0.32 0.12 0.01 71 04
Nov
2021
Ad al azhar menu 1 (1) 2,400 24.00 0.76 0.26 0.25 0.03 95 03

Nov
2021
Ad al azhar menu 1 (1) 2,400 24.00 0.76 0.26 0.25 0.03 86 04

Nov
2021
Ad the soup spoon 1 (1) 2,400 33.00 0.55 0.26 0.18 0.25 196,000,000 02
Nov
2021
Ad wok hey delivery 1 (1) 2,400 33.00 0.63 0.26 0.20 0.31 80 04
Nov
2021
Ad wok hey delivery 2 (2) 2,400 33.00 0.63 0.07 0.05 0.31 87 02
Nov
2021
Ad food panda delivery 1 2,400 61.00 0.97 0.26 0.32 0.40 79,700,000 a
day
ago
Ad foodpanda rider 1 (1) 2,400 46.00 1.58 0.26 0.52 0.42 87 3

days
ago
Ad foodpanda rider 2 (2) 2,400 42.00 3.40 0.07 0.31 0.36 93 06

Nov
2021
Ad part time 2 (2) 2,400 54.00 0.67 0.07 0.05 0.42 14,330,000,000 6
days
ago
Ad part time 1 (1) 2,400 54.00 0.67 0.26 0.22 0.42 15,700,000,000 4
days
ago
Ad weekend part time jobs 1 (1) 2,400 35.00 0.78 0.26 0.25 0.71 325,000,000 3
singapore days
ago
Ad weekend part time jobs 2 (2) 2,400 37.00 0.78 0.07 0.07 0.71 293,000,000 21
singapore Nov
2021

Last
Ad weekend part time jobs 3 (3) 2,400 36.00 0.50 0.04 0.02 0.68 99 12
singapore Nov
2021
Ad driver jobs in singapore 4 (4) 2,400 35.00 0.57 0.03 0.02 0.72 29,600,000 18
Nov
2021
Ad driver jobs in singapore 2 (2) 2,400 35.00 0.57 0.07 0.05 0.72 95 24
Nov
2021
Ad driver jobs in singapore 1 (1) 2,400 35.00 0.57 0.26 0.18 0.72 88,900,000 4
days
ago
Ad part time weekend jobs 1 (1) 2,400 37.00 0.79 0.26 0.26 0.65 2,180,000,000 4
days
ago
Ad part time weekend jobs 2 (2) 2,400 35.00 0.79 0.07 0.07 0.65 10,380,000,000 22
Nov
2021
Ad part time jobs near me 1 (1) 2,400 45.00 0.73 0.26 0.24 0.73 3,980,000,000 3
days
ago
Ad part time jobs near me 2 (2) 2,400 45.00 0.73 0.07 0.06 0.73 4,250,000,000 24
Nov
2021
Ad koi bubble tea 1 (1) 2,400 35.00 0.46 0.26 0.15 0.07 11,600,000 04
Nov
2021
Ad uncle penyet 1 (1) 2,400 20.00 0.48 0.26 0.15 0.07 54 03

Nov
2021
Ad domino's pizza delivery 3 (3) 2,400 74.00 0.38 0.04 0.02 0.39 38,000,000 04
Nov
2021
Ad pandamart promo code 1 2,400 59.00 0.44 0.26 0.14 0.34 23,500 a
day
ago
Ad tada singapore 2 (2) 2,400 48.00 0.61 0.07 0.05 0.24 3,730,000 4
days
ago
Ad tada singapore 3 (3) 2,400 48.00 0.61 0.04 0.03 0.24 4,160,000 5
days
ago

Grab Food Online Market Share (Organic)

SG | food.grab.com
581.1K -3% TRAFFIC
SEMrush Rank 117
Keywords 69.2K 0%
Tra c Cost $576.9K -2%

food.grab.com | All Devices | All Regions | Last 6 months
15M
10M
Visits
5M
0

food.grab.com | All Devices | All Regions | October 2021
grb.to 0.79% 118.5K −12.15%
google.com 0.75% 111.6K −7.42%
doubleclick.net 0.25% 37.2K +15.99%
zendesk.com 0.22% 33.4K −37.23%
googleadservices.com 0.20% 29.8K −1.53%

SG | food.grab.com
grab 1 (1) 60,500 1.21 8.32%
grab food 1 (1) 49,500 1.12 6.81%
grab hotline 1 (2) 8,100 0.96 1.11%
grab delivery 1 (1) 4,400 0.80 0.60%
grab singapore 1 (1) 4,400 0.32 0.60%

SG | food.grab.com
1.0B
c (N)
foo foo bu
1.0M de o dp da gr rp
liv dd an dv ab ple
er le. .co
Organic Search Tra
oo m da iso m .co
.co e .sg r.c m
m. o m.
sg sg
1.0K
50.0K 75.0K

SG | food.grab.com
foodpanda.sg 12.6k 44.8k 51%
deliveroo.com.sg 7.9k 27.1k 34%
oddle.me 5.0k 27.3k 21%

Grab Food Online Market Share (Paid)

SG | food.grab.com
13.6K 0% TRAFFIC
Keywords 420 3%
Paid Search: Top Keywords (420)

SG | food.grab.com
grab food 1 (1) 49,500 1.12 17.07%
wix 1 (1) 22,200 0.83 7.65%
google pay 1 (1) 14,800 1.85 5.10%
shopify 2 (2) 27,100 5.74 2.58%
food delivery 1 (1) 6,600 1.19 2.27%
Paid Search: Tra c

food.grab.com | SG | 1 Month
20k
10k
0

SG | food.grab.com
lalamove.com 65 513 14%

foodpanda.sg 64 728 11%
checkout.com 18 102 7%
stripe.com 18 164 6%
shoplineapp.sg 26 482 6%

SG | food.grab.com
Ad grab food 1 (1) 49,500 69.00 1.12 17.07 12.55 0.14 4,650,000,000 7 days ago
Ad shopify 3 (3) 27,100 87.00 4.85 1.78 5.69 0.38 97 15 Nov 2021
Ad shopify 2 (2) 27,100 93.00 5.74 2.58 9.74 0.40 94 14 Nov 2021
Ad wix 1 (1) 22,200 68.00 0.83 7.65 4.17 0.28 74,100,000 18 Nov 2021
Ad google pay 1 (1) 14,800 70.00 1.85 5.10 6.19 0.19 3,650,000,000 19 Nov 2021
Ad food delivery 2 (2) 6,600 71.00 1.19 0.62 0.49 0.54 5,080,000,000 4 days ago
Ad food delivery 4 (4) 6,600 72.00 1.19 0.33 0.26 0.54 10,320,000,000 19 Nov 2021
Ad grab promo code 2 (2) 6,600 49.00 0.39 0.62 0.15 0.15 43,800,000 10 Nov 2021
Ad singtel dash 2 (2) 6,600 47.00 0.93 0.62 0.38 0.22 81 16 Nov 2021
Ad singtel dash 1 (1) 6,600 49.00 0.61 2.27 0.91 0.18 80 04 Nov 2021
Ad paylah 2 (2) 6,600 44.00 1.41 0.62 0.57 0.28 3,550,000 07 Nov 2021

Ad paylah 3 (3) 6,600 41.00 1.60 0.43 0.45 0.29 3,370,000 18 Nov
2021
Ad paylah 1 (1) 6,600 43.00 1.60 2.27 2.39 0.29 3,090,000 20 Nov
2021
Ad food delivery 2 (2) 6,600 71.00 1.02 0.62 0.41 0.72 394,000,000 22 Nov
singapore 2021
Ad food delivery 3 (3) 6,600 71.00 1.02 0.43 0.28 0.72 665,000,000 20 Nov
singapore 2021
Ad a rm 1 (1) 5,400 77.00 0.96 1.85 1.17 0.03 733,000,000 18 Nov

2021
Ad e commerce 5 (5) 4,400 78.00 2.26 0.16 0.23 0.28 1,580,000,000 09 Nov
2021
Ad e commerce 2 (2) 4,400 81.00 2.26 0.41 0.62 0.28 8,340,000,000 13 Nov
2021
ago
ago
Ad grab delivery 1 4,400 72.00 0.80 1.51 0.79 0.42 390,000,000 16 hours
ago
Ad grab delivery 2 (2) 4,400 69.00 0.94 0.41 0.25 0.34 863,000,000 10 Nov
2021
Ad alipay 2 (2) 4,400 66.00 1.31 0.41 0.35 0.16 97,700,000 02 Nov
2021
Ad grab ipo 1 (1) 3,600 38.00 2.33 1.24 1.89 0.07 12,900,000 17 Nov
2021
Ad dbs paylah 3 (3) 3,600 40.00 1.43 0.23 0.22 0.25 98 02 Nov
2021
Ad dbs paylah 1 (1) 3,600 43.00 1.43 1.24 1.16 0.25 92 04 Nov
2021
Ad con nement food 7 (7) 3,600 43.00 0.69 0.10 0.04 0.73 72,100,000 03 Nov
2021
Ad pizza delivery 2 (2) 3,600 46.00 0.59 0.33 0.13 0.67 90,600,000 16 Nov
singapore 2021
Ad alipay 1 (1) 3,600 72.00 1.59 1.24 1.29 0.20 120,000,000 18 Nov
2021
Ad web store 1 (1) 2,900 82.00 0.33 0.99 0.21 0.02 9,820,000,000 05 Nov
2021

Ad googlepay 4 (4) 2,900 57.00 0.95 0.14 0.09 0.10 7,790,000,000 14 Nov 2021
Ad googlepay 1 (1) 2,900 63.00 0.95 0.99 0.62 0.10 8,240,000,000 15 Nov 2021
Ad googlepay 2 (2) 2,900 54.00 1.75 0.27 0.31 0.14 4,200,000,000 20 Nov 2021
Ad favepay 1 (1) 2,900 40.00 1.26 0.99 0.82 0.05 89 08 Nov 2021
Ad dbs paylah 2 (2) 2,900 44.00 1.55 0.27 0.27 0.25 84 18 Nov 2021
Ad apple pay 1 (1) 2,900 50.00 1.01 0.99 0.66 0.08 3,400,000,000 10 Nov 2021
Ad grab business 1 2,900 65.00 2.68 0.99 1.75 0.07 675,000,000 a day ago
Ad woocommerce 2 (2) 2,400 84.00 1.87 0.22 0.27 0.43 73,500,000 16 Nov 2021
Ad foodpanda rider 2 (2) 2,400 44.00 1.58 0.22 0.23 0.42 86 4 days ago
Ad foodpanda rider 1 (1) 2,400 42.00 3.40 0.82 1.84 0.36 93 06 Nov 2021
Ad foodpanda rider 2 (2) 2,400 49.00 3.40 0.22 0.51 0.36 92 03 Nov 2021
Ad foodpanda rider 3 (3) 2,400 42.00 1.58 0.15 0.16 0.42 85 6 days ago
Ad grab voucher 1 (1) 2,400 54.00 1.46 0.82 0.79 0.85 78,200,000 11 Nov 2021
Ad grab food delivery 1 2,400 61.00 0.65 0.82 0.35 0.38 86 a day ago
Ad grab food delivery 3 (3) 2,400 61.00 0.65 0.15 0.06 0.38 495,000,000 3 days ago
Ad grab food delivery 2 (2) 2,400 69.00 0.65 0.22 0.09 0.38 99 5 days ago
Ad grab rental 3 (3) 2,400 46.00 0.39 0.15 0.03 0.48 63,200,000 13 Nov 2021
Ad grab rental 2 (2) 2,400 46.00 0.38 0.22 0.05 0.57 131,000,000 22 Nov 2021
Ad grab rental 1 2,400 46.00 0.38 0.82 0.20 0.57 283,000,000 a day ago

Last
Ad grab food singapore 2 (2) 2,400 65.00 0.65 0.22 0.09 0.31 33,500,000 3 days
ago
Ad lion city rental 2 2,400 35.00 0.64 0.22 0.09 0.44 15,300,000 a day
ago
Ad lion city rental 3 (3) 2,400 35.00 0.64 0.15 0.06 0.44 12,600,000 3 days
ago
Ad corporate gifts 3 (3) 2,400 53.00 1.68 0.15 0.17 1.00 735,000,000 18 Nov
2021
2021
2021
Ad corporate gifts 2 (2) 2,400 53.00 1.68 0.22 0.25 1.00 697,000,000 4 days
ago
Ad grab pay later 1 (1) 2,400 44.00 2.19 0.82 1.19 0.33 282,000,000 20 Nov
2021
Ad grab express 1 (1) 1,900 56.00 0.30 0.65 0.12 0.19 288,000,000 3 days
ago
Ad grab express 1 (1) 1,900 56.00 0.30 0.65 0.12 0.19 142,000,000 24 Nov
2021
Ad grab express 2 (2) 1,900 56.00 0.30 0.17 0.03 0.19 144,000,000 4 days
ago
Ad uob absolute cashback 1 (1) 1,900 26.00 0.83 0.65 0.35 0.25 52 18 Nov
card 2021
Ad grabpay 1 (1) 1,900 50.00 0.65 0.65 0.27 0.11 2,190,000 19 Nov
2021
Ad grabpay 1 (1) 1,900 50.00 0.65 0.65 0.27 0.11 2,530,000 19 Nov
2021
Ad afterpay 1 (1) 1,900 43.00 0.92 0.65 0.39 0.03 89,100,000 09 Nov
2021
Ad grabpay card 1 (1) 1,900 33.00 0.77 0.65 0.32 0.09 593,000 19 Nov
2021
Ad leasing 1 (1) 1,900 41.00 1.05 0.65 0.44 0.05 671,000,000 07 Nov
2021
Ad burger king delivery 2 (2) 1,900 46.00 0.74 0.17 0.08 0.40 93 05 Nov
2021

Ad youtrip card 1 (1) 1,600 33.00 2.27 0.55 0.81 0.25 100 11 Nov 2021
Ad lumens auto 2 (2) 1,600 35.00 0.42 0.14 0.03 0.26 87 7 days ago
Ad lumens auto 4 (4) 1,600 35.00 0.42 0.08 0.01 0.26 11,300,000 3 days ago
Ad g pay 2 (2) 1,600 72.00 1.41 0.14 0.13 0.24 11,570,000,000 02 Nov 2021
Ad g pay 1 (1) 1,600 76.00 1.41 0.55 0.51 0.24 9,950,000,000 10 Nov 2021
Ad shopify singapore 4 (4) 1,600 40.00 4.88 0.08 0.26 0.50 33,200,000 12 Nov 2021
Ad gpay 1 (1) 1,600 81.00 1.41 0.55 0.51 0.24 19,100,000 11 Nov 2021
Ad klarna 1 (1) 1,600 80.00 0.93 0.55 0.33 0.02 93,800,000 15 Nov 2021
Ad popeyes delivery 3 (3) 1,600 55.00 0.64 0.10 0.04 0.32 44,500,000 03 Nov 2021
Ad magento 3 (3) 1,600 73.00 8.92 0.10 0.61 0.15 67,800,000 11 Nov 2021
Ad magento 2 (2) 1,600 76.00 8.92 0.14 0.89 0.15 57,800,000 13 Nov 2021
Ad magento 1 (1) 1,600 75.00 8.92 0.55 3.22 0.15 45,600,000 Nov 2021
Ad grab business login 1 (1) 1,600 43.00 1.57 0.55 0.56 0.13 136,000,000 3 days ago
Ad grab food rider 3 (3) 1,600 46.00 1.76 0.10 0.12 0.49 91 06 Nov 2021
Ad grab food rider 2 (2) 1,600 46.00 1.76 0.14 0.17 0.49 87 04 Nov 2021
Ad grab merchant 1 (1) 1,300 37.00 6.89 0.44 2.02 0.06 70,700,000 20 Nov 2021
Ad grab rider 2 (2) 1,300 49.00 1.76 0.11 0.13 0.43 84,500,000 2 days ago

Ad grab rider 2 (2) 1,300 51.00 1.30 0.11 0.10 0.33 82,600,000 03 Nov 2021
Ad grab rider 1 (1) 1,300 52.00 1.30 0.44 0.38 0.33 92,400,000 06 Nov 2021
Ad grab rider 3 (3) 1,300 52.00 1.30 0.08 0.07 0.33 104,000,000 05 Nov 2021
Ad grab food voucher 2 (2) 1,300 65.00 1.23 0.11 0.09 0.51 41,800,000 12 Nov 2021
Ad grab food voucher 1 (1) 1,300 65.00 1.23 0.44 0.36 0.51 30,500,000 07 Nov 2021
Ad parcel delivery 1 (1) 1,300 60.00 0.92 0.44 0.26 0.68 2,370,000,000 6 days ago

Deliveroo Online Market Share (organic)

SG | deliveroo.com.sg
146.2K 1% TRAFFIC
SEMrush Rank 469
Keywords 27.1K -1%

deliveroo.com.sg | All Devices | All Regions | Last 6 months
750K
500K
Visits
250K
0

deliveroo.com.sg | All Devices | All Regions | October 2021
stripe.com 2.28% 13.8K +121.94%
foodpanda.sg 1.55% 9.4K +12.02%
unfranchise.com 0.51% 3.1K −81.10%
sh-co.com 0.47% 2.9K +100.49%
deliveroo.co.uk 0.44% 2.7K +86.28%

deliveroo 1 (1) 49,500 4.62 27.09%
deliveroo singapore 1 (1) 9,900 3.35 5.41%
food delivery 1 (1) 6,600 1.19 2.12%
delivery 1 (1) 6,600 0.64 2.12%
deliverio 1 (1) 1,900 3.78 1.03%

1.0B
c (N)
foo foo bu
1.0M de o dp da gr rp
liv dd an dv ab ple
er le. .co
Organic Search Tra
oo m da iso m .co
.co e .sg r.c m
m. o m.
sg sg
1.0K
50.0K 75.0K

foodpanda.sg 7.4k 44.8k 46%
grab.com 7.9k 69.2k 34%
oddle.me 2.7k 27.3k 27%

Deliveroo Online Market Share (paid)

3.4K 0% TRAFFIC
Keywords 151 1%
Tra c Cost $1.8K 0%
Paid Search: Top Keywords (151)

pizza express 1 (1) 6,600 0.79 9.13%
kfc delivery 3 (3) 27,100 0.68 7.16%
jollibee delivery 1 (1) 4,400 0.57 6.07%
shepherd pie singapore 1 (1) 2,400 0.34 3.30%
rasa rasa teck whye 1 (1) 1,900 0.00 2.62%
Paid Search: Tra c

deliveroo.com.sg | SG | 1 Month
5k
2.5k
0

whyq.sg 12 158 8%

esseplore.com 11 242 6%
capita3eats.com 6 63 6%
so tel-singapore-sentosa.com 5 28 5%
fortunefood.sg 5 52 5%

Ad kfc delivery 3 (3) 27,100 48.00 0.68 7.16 9.16 0.36 75 22 Nov
2021
Ad pizza express 1 (1) 6,600 64.00 0.79 9.13 13.60 0.09 1,380,000,000 23 Nov
2021
Ad muthu curry 2 (2) 6,600 35.00 0.57 2.50 2.66 0.08 355,000 04 Nov
2021
Ad bismillah biryani 2 (2) 5,400 31.00 0.95 2.06 3.66 0.23 63 22 Nov
2021
Ad jollibee delivery 1 (1) 4,400 57.00 0.57 6.07 6.49 0.35 94 22 Nov
2021
Ad kazbar 2 (2) 2,900 31.00 0.62 1.09 1.27 0.07 99 04 Nov

2021
Ad yan palace 2 (2) 2,900 24.00 0.54 1.09 1.11 0.16 11,700,000 05 Nov
2021
Ad shepherd pie 1 (1) 2,400 36.00 0.34 3.30 2.10 0.21 3,080,000 22 Nov
singapore 2021
Ad pano kato 2 (2) 2,400 29.00 0.42 0.91 0.72 0.20 88 04 Nov
2021
Ad stu d delivery 2 (2) 1,900 30.00 0.57 0.70 0.77 0.36 86 09 Nov
2021
Ad stu d delivery 3 (3) 1,900 28.00 0.57 0.50 0.49 0.36 78 04 Nov
2021
Ad rasa rasa teck whye 1 (1) 1,900 21.00 0.00 2.62 0.00 0.00 60 04 Nov
2021
Ad muchachos 1 (1) 1,900 31.00 0.26 2.62 1.27 0.06 97,700,000 22 Nov
2021

Last
Ad paradise biryani 1 (1) 1,900 26.00 0.59 2.62 2.88 0.11 88 24

Nov
2021
Ad burger king delivery 3 (3) 1,900 52.00 0.74 0.50 0.66 0.40 303,000,000 02
Nov
2021
Ad al azhar tampines 2 (2) 1,600 34.00 0.97 0.58 1.11 0.04 73 Nov
2021
Ad longevity bun 1 (1) 1,600 32.00 0.12 2.21 0.49 1.00 8,650,000 02
Nov
2021
Ad longevity bun 3 (3) 1,600 33.00 0.21 0.41 0.16 0.99 7,830,000 16
Nov
2021
Ad daisy dream kitchen 1 (1) 1,600 25.00 0.12 2.21 0.49 0.12 25,200,000 22
Nov
2021
Ad khansama tandoori 2 (2) 1,600 30.00 0.37 0.58 0.38 0.21 44 07

restaurant Nov
2021
Ad twins korean restaurant 2 (2) 1,600 25.00 0.33 0.58 0.33 0.13 18,400,000 05
Nov
2021
Ad arnold chicken delivery 1 (1) 1,600 51.00 0.64 2.21 2.66 0.37 82 22
Nov
2021
Ad burger king delivery 1 (1) 1,600 58.00 0.80 2.21 3.33 0.41 90 3 days
ago
Ad burger king delivery 2 (2) 1,600 52.00 0.80 0.58 0.88 0.41 336,000,000 7 days
ago
Ad burger king delivery 1 (1) 1,600 58.00 0.80 2.21 3.33 0.41 95 2 days
ago
Ad boon tong kee delivery 1 (1) 1,300 34.00 0.53 1.79 1.77 0.51 66 22
Nov
2021
Ad sushi delivery singapore 1 (1) 1,300 45.00 0.60 1.79 1.99 0.60 42,800,000 23
Nov
2021
Ad grocery delivery singapore 2 (2) 1,300 57.00 1.68 0.47 1.55 0.78 57,100,000 22
Nov
2021
Ad sushi tei delivery 1 (1) 1,300 38.00 0.44 1.79 1.44 0.50 70 24
Nov
2021

Ad sushi tei delivery 3 (3) 1,300 35.00 0.46 0.32 0.27 0.45 74 14 Nov 2021
Ad sushi tei delivery 2 (2) 1,300 34.00 0.46 0.47 0.38 0.45 74 09 Nov 2021
Ad satay delivery 4 1,300 31.00 0.59 0.26 0.27 0.97 27,800,000 a day ago
Ad satay delivery 5 (5) 1,300 31.00 0.59 0.17 0.16 0.97 13,100,000 3 days ago
Ad popiah delivery 1 (1) 1,000 31.00 0.60 1.38 1.55 1.00 89 02 Nov 2021
Ad bikanervala singapore 2 (2) 1,000 23.00 0.53 0.38 0.33 0.15 44 02 Nov 2021
Ad bikanervala singapore 1 (1) 1,000 23.00 0.53 1.38 1.33 0.15 50 04 Nov 2021
Ad tandoori culture 2 (2) 1,000 31.00 0.22 0.38 0.11 0.11 97 23 Nov 2021
Ad bbq tonight 2 (2) 1,000 31.00 0.65 0.38 0.44 0.05 87,700,000 05 Nov 2021
Ad cold storage delivery 3 (3) 1,000 32.00 0.46 0.26 0.22 0.49 630,000,000 24 Nov 2021
Ad krispy kreme delivery 1 (1) 1,000 37.00 0.62 1.38 1.61 0.55 19,300,000 22 Nov 2021
Ad krispy kreme delivery 2 (2) 1,000 28.00 0.62 0.38 0.44 0.55 11,300,000 3 days ago
Ad old chang kee delivery 3 (3) 1,000 37.00 0.42 0.26 0.16 0.45 74 03 Nov 2021
Ad old chang kee delivery 4 (4) 1,000 35.00 0.42 0.20 0.11 0.45 73 02 Nov 2021
Ad swensen delivery 2 (2) 880 35.00 0.36 0.32 0.22 0.46 80 22 Nov 2021
Ad pastamania delivery 2 (2) 880 35.00 0.69 0.32 0.38 0.35 74 23 Nov 2021
Ad love handle burgers 2 (2) 880 27.00 0.53 0.32 0.33 0.19 6,210,000 23 Nov 2021

Last
Ad 3 buns 1 (1) 880 35.00 0.38 1.20 0.83 0.06 4,820,000,000 24

Nov
2021
Ad yi jia seafood 1 (1) 880 28.00 0.39 1.20 0.88 0.11 69 06

Nov
2021
Ad muchachos singapore 1 (1) 880 29.00 0.41 1.20 0.88 0.11 87 23

Nov
2021
Ad royal thai 2 (2) 880 28.00 0.25 0.32 0.11 0.19 151,000,000 23
Nov
2021
Ad my briyani house 1 (1) 880 28.00 0.30 1.20 0.66 0.01 52,300,000 23
Nov
2021
Ad cedele delivery 1 (1) 880 39.00 0.42 1.20 0.94 0.51 56 22

Nov
2021
Ad ega juice clinic 3 (3) 880 23.00 0.66 0.20 0.27 0.35 89 02
Nov
2021
Ad japanese food delivery 4 (4) 880 41.00 0.61 0.17 0.16 0.84 620,000,000 24
Nov
2021
Ad old chang kee delivery 1 (1) 880 35.00 0.45 1.20 0.99 0.44 66 23
Nov
2021
Ad crystal jade kitchen 1 (1) 880 33.00 0.60 1.20 1.33 0.06 99 10
Nov
2021
Ad breakfast delivery 2 (2) 880 34.00 0.66 0.32 0.38 0.73 82,600,000 09
singapore Nov
2021
Ad donut delivery singapore 3 (3) 720 39.00 0.62 0.17 0.22 0.90 7,860,000 23
Nov
2021
Ad greendot delivery 2 (2) 720 42.00 0.67 0.26 0.33 0.42 4,770,000 10
Nov
2021
Ad mos burger delivery 3 (3) 720 25.00 0.76 0.17 0.22 0.40 60 09
Nov
2021
Ad qiji delivery 2 (2) 720 28.00 0.46 0.26 0.22 0.46 78 10

Nov
2021

Last
Ad long john silver delivery 4 (4) 720 45.00 0.55 0.14 0.11 0.37 88 10 Nov
2021
Ad salt baked chicken 1 (1) 590 21.00 1.28 0.79 1.94 0.23 5,080,000 22 Nov
singapore 2021
Ad sushi express delivery 1 (1) 590 36.00 0.47 0.79 0.72 0.58 56,800,000 23 Nov
2021
Ad subway delivery 3 (3) 590 49.00 0.54 0.14 0.11 0.53 219,000,000 23 Nov
2021
Ad cat and the ddle delivery 2 (2) 480 41.00 0.38 0.17 0.11 0.80 83 23 Nov
2021
Ad raj restaurant singapore 1 (1) 480 27.00 0.42 0.64 0.49 0.18 79 22 Nov
2021
Ad little caesars delivery 2 (2) 390 41.00 0.46 0.14 0.11 0.38 95 23 Nov
2021
Ad kazbar menu 3 (3) 390 24.00 0.39 0.08 0.05 0.18 54 23 Nov
2021
Ad jinjja chicken delivery 1 (1) 390 34.00 0.70 0.53 0.66 0.31 54 23 Nov
2021
Ad subway delivery singapore 3 (3) 390 33.00 0.61 0.08 0.11 0.59 89 22 Nov
2021
Ad sinaran teck whye 1 (1) 390 20.00 0.19 0.53 0.16 0.07 68 22 Nov
2021
Ad tiong bahru bakery 1 (1) 320 36.00 0.33 0.44 0.22 0.16 82 23 Nov
delivery 2021
Ad golden moments durian 3 (3) 320 31.00 0.24 0.05 0.00 1.00 7,300,000 23 Nov
2021
Ad curry curry kovan 1 (1) 320 20.00 0.25 0.44 0.16 0.08 77 23 Nov
2021
Ad ichiban boshi delivery 1 (1) 320 44.00 0.33 0.44 0.22 0.18 57 22 Nov
2021

Last
Ad twelve cupcakes delivery 2 (2) 320 31.00 0.46 0.11 0.05 1.00 65 23
Nov
2021
Ad curry village 1 (1) 260 31.00 0.39 0.35 0.22 0.02 85,200,000 24
Nov
2021
Ad souvlaki bar by fotia 2 (2) 260 24.00 0.38 0.08 0.05 0.07 46 22
Nov
2021
Ad same day grocery delivery 4 (4) 260 45.00 3.62 0.02 0.33 0.84 76,200,000 23
singapore Nov
2021
Ad pezzo delivery 1 (1) 260 26.00 0.36 0.35 0.22 0.38 76 22

Nov
2021
Ad itacho sushi delivery 1 (1) 260 28.00 0.50 0.35 0.33 0.50 52 22
Nov
2021
Ad khansama singapore 1 (1) 260 30.00 0.33 0.35 0.22 0.25 43 23

Nov
2021
Ad qi ji delivery 1 (1) 260 32.00 0.42 0.35 0.27 0.46 93 23

Nov
2021
Ad lao huo tang delivery 1 (1) 260 25.00 0.46 0.35 0.27 0.23 42 23
Nov
2021
Ad wild honey delivery 2 (2) 210 28.00 0.47 0.05 0.05 0.28 75,300,000 24
Nov
2021
Ad hans im glück delivery 1 (1) 210 32.00 0.49 0.26 0.22 0.36 49 23
Nov
2021
Ad egg stop delivery 1 (1) 210 20.00 0.39 0.26 0.16 0.32 126,000,000 22
Nov
2021
Ad pizza express delivery 1 (1) 210 44.00 0.71 0.26 0.38 0.40 428,000,000 23
Nov
2021
Ad blu kouzina delivery 1 (1) 210 33.00 0.53 0.26 0.27 0.28 72 23
Nov
2021
Ad tanjong rhu pau delivery 1 (1) 210 28.00 0.46 0.26 0.22 0.28 35 24
Nov
2021

Ad fruit paradise delivery 1 (1) 210 24.00 0.34 0.26 0.16 1.00 41,600,000 24 Nov
2021
Ad daily cut delivery 1 (1) 210 30.00 0.47 0.26 0.22 0.28 381,000,000 22 Nov
2021
Ad springleaf prata 1 (1) 210 24.00 0.76 0.26 0.38 0.36 56 23 Nov
delivery 2021
Ad jelly hearts delivery 2 (2) 210 25.00 0.59 0.05 0.05 0.78 44,000,000 23 Nov
2021
Ad tiong bahru pau 1 (1) 210 23.00 0.72 0.26 0.38 0.43 77 24 Nov
delivery 2021
Ad two men bagel delivery 1 (1) 210 35.00 0.36 0.26 0.16 0.26 83 22 Nov
2021
Ad tambuah mas delivery 1 (1) 210 31.00 0.46 0.26 0.22 0.23 68 23 Nov
2021

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Prepared by: OCM (OnCo eeMakers.com)

Email: sales@onco eemakers.com
Phone: +65-68325028

Singapore Online Food Delivery Market Size-Compiled by OCM-2nd Dec 2021

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Singapore Online Food Delivery Market Size-Compiled by OCM-2nd Dec 2021

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Singapore Online Food Delivery

Generated on December 2, 2021

CONTACT US: SALES@ONCOFFEEMAKERS.COM | TEL: 68325028

How to use this report? 4

Food Panda Market Share (Organic) 5

Organic Search: Summary 5

Organic Search: Top Keywords (44,748) 5

Paid Search: Summary 8

Organic Search: Summary 15

Paid Search: Summary 17

Deliveroo Online Market Share (organic) 24

Organic Search: Summary 24

Organic Search: Top Keywords (27,077) 24

Generated on December 2, 2021 2

Paid Search: Summary 26

Generated on December 2, 2021 3

How to use this report?

Generated on December 2, 2021 4

Food Panda Market Share (Organic)

Organic Search: Summary

SEMrush Rank 137

Tra c Cost $404.3K 0%

Tra c Analytics: Tra c Sources Trend By Type

Direct Referral Search Social Paid

Tra c Analytics: Top Referring Sites

Domain Tra c Share Tra c Changes

shopback.sg 2.55% 60.7K +10.00%

foodpanda.com 1.14% 27.1K +54.13%

paypal.com 1.00% 23.8K +13.15%

cardinalcommerce.com 0.75% 17.9K +96.55%

deliveroo.com.sg 0.59% 13.9K −0.24%

Organic Search: Top Keywords (44,748)

Generated on December 2, 2021 5

CONTACT US: SALES@ONCOFFEEMAKERS.COM | TEL: 68325028

Keyword Pos Volume CPC (USD) Tra c

foodpanda 1 (1) 135,000 0.88 21.50%

food panda 1 (1) 40,500 0.62 6.45%

food near me 1 (1) 49,500 0.83 4.63%

foodpanda promo code 1 (1) 27,100 0.34 4.31%

food 3 (2) 135,000 1.28 2.41%

Organic Search: Competitive Position Map

Organic Search: Top Competitors (21,862)

Competitor Com. Keywords SE Keywords Com. Level

grab.com 12.6k 69.2k 51%

deliveroo.com.sg 7.4k 27.1k 46%

foodadvisor.com.sg 11.0k 56.0k 45%

burpple.com 13.1k 79.8k 38%

openrice.com 4.2k 38.3k 26%

Organic Search: Top Keywords (44,748)

Generated on December 2, 2021 6

Keyword Pos Volume CPC (USD) Tra c

foodpanda 1 (1) 135,000 0.88 21.50%

food panda 1 (1) 40,500 0.62 6.45%

food near me 1 (1) 49,500 0.83 4.63%

foodpanda promo code 1 (1) 27,100 0.34 4.31%

food 3 (2) 135,000 1.28 2.41%

Generated on December 2, 2021 7

Food Panda Market Share (Paid)

Paid Search: Summary