Criteria of CHOSSING brand element

 MEMORABALITY
HALEEB brand name, slogan, packaging, logo all the brand fulfills
the criteria of memorable and enhance brand awareness

 MEANINGFUL
IT CLAIM to gain the dairy edge and its making it meaningful
 LIKABLE
HALEEB packing, logo are aesthetically pleasing and visually
appealing
 TRANSFERABLE
LINE and brand extension into other product of the dairy
origin as oplers lite oplers cream with the same brand and logo
 ADAPTABLE
HALEEB slogans, logo, and packaging has typically redesigned
to contemporary need of customer
 PROTACTIBLE
LICENSING of logo brand name and right

s1.Brand Elements sheet:

Brand elements Competitor 1 Competitor 2 Your company

Brand name NESTLE ENGRO FOOD HALEEB FOOD

Brand Promise . A promise that Higher productivity We provide high

consumers can and better quality quality thing in
always expect work low price
consistency in
quality, taste,
texture and
freshness from any
product BY
NESTLE

Brand Slogan Good food, good  Engro foods with joy PRESERVING
life and happiness NATURE'S MOST
DIVINE DRINK

Brand logo and

symbol

Packaging material Working with The aseptic package They do not focus
much on their products
our consumers to are sterilized prior to packaging to
encourage filling of UHT milk, attractcustomers. Their
greater recycling with a 3 month shelf products packaging is
not so good as compare
and waste life to their competitors
minimisation.

Character

Brand personality Nestle aims for ' Ethics With a strong

 Innovative, Health Premium quality emphasis on
and Sustainability hygiene,
'as their brand image
nutrition, health
for customers. To
attain this aim, those and well-being of
products such as its consumers
coffee, healthy
cereals and pure
mineral waters are
used to resonate with
those brand offering.

Target Market The market of The milk sector has a The company is
Nestle is market that has targeting females
targeting mainly homogeneous taste and people of
on those city in and demand that is mature age for
which density of the consumer has Haleeb milk as
population is similar preference they are
high such as mainly interested
Lahore, karachi, in the purchase
etc Nestle is also of Haleeb milk
focusing on but in case of
educated class Candia they are
because they targeting
know the values children as they
of life in strength are providing
freedom to them
to make choices o
f their own.

Product Analysis
Strengths
Weakness
Differentiation