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Topic 3 From Green Washing To CSR and Sense of Mission Marketing
Topic 3 From Green Washing To CSR and Sense of Mission Marketing
Washing to CSR
and Cause
Marketing
MARK1220, Spring 2020
Green Washing
employees are, the better the work they are going to do.
Why Companies with a Purpose -that it
isn’t profit/money- are more successful?
´ Star with WHY (Simon Sinek)
´ https://www.youtube.com/watch?v=IPYeCltXpxw
´ StartUps come with a Purpose organically
because they are created as a solution to a
problem in the first place. We are more likely to
connect emotionally with Spotify, Apple or
Starbucks than with P&G, Unilever or even
Coca-Cola.