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Here are the four ways you can greatly improve your ads performance. Which doesn't require you to
make any changes to your ad itself. See a how-to video by going to the resource section on Q&A
Calls tab. ​Q&A call video (link)

1. Verify the Facebook page you are running ads on.

You can do this just by going to your page settings then it will give you the ability to upload a
document to show proof of business or identity.

Once you're verified (usually takes 24hrs) your page is going to rank higher, your ads will now show
your page as being verified, the algorithm will see your page as more trustworthy and you will get
more engagement and reach on your ads all from just verifying your page.

2. Invite everyone who engaged with your ads to like your Facebook page.
You can do this by going to settings in the top left of your business manager then selecting page
posts then it will pull up a list of ads you ran in the past. You can then select the ad then click on ad
post likes and invite every person who liked your ad to like your page.

This alone will increase your following substantially, grow your engagement, and improve your ad
performance as when people visit your page from your ad they will see the page has active people
engaging with it and that your page has a lot of people following it.

3. Remove “ANGRY” face reactions on your ads.

Anytime someone puts an "ANGRY" ​😡 ​face as the reaction on your ad it can lower your ads
performance.

So to fix that all you have to do is just give your own ad a "WOW" ​😯 ​face reaction and it will cover
up anyone who put the negative angry face as a reaction on your ad. This helps improve your
conversions.
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4. On your page settings, you can apply filters that automatically block negative comments.
You just type in every phrase and negative keywords you want into your page filters. You access this
by going to your page settings and selecting filters. Once setup people won't see any comments with
the negative keywords you type in.

So this is going to save you from manually hiding or removing people that put negative comments on
your ads and improve your conversions as there a little to no negative comments on your ads.

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These four things alone give you a quick way to improve your overall ad performance without having
to spend much time at all. And it does not require you to come up with the next greatest ad. See the
how-to ​Q&A call walkthrough video (link)