Far Eastern University: Institute of Accounts, Business and Finance

FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance

Business Administration Department
ECOSOILECOSOIL
ECOSOIL
A Business Plan Paper
Presented to
the Faculty of Business Administration Department
Far Eastern University – Manila
In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Science in Business Administration
By
Ralph Vincent V. Alis
Yasmine M. Al-Hamoudi
Angelleen P. Andal
Ina S. Baltar
Jeanina Raye S. Cabande
Ronalene Olga Joy O. Gabad
Patricia Mae D. Guardiano
Mark Xandric A. Marquez
7 May 2021
RECOMMENDATION AND APPROVAL SHEET
This undergraduate business plan paper entitled:ECOSOIL, prepared and

submitted by Ralph Vincent V. Alis, Yasmine M. Al-Hamoudi, Angelleen P.
Andal, Ina S. Baltar, Jeanina Raye S. Cabande, Ronalene Olga Joy O.
Gabad, Patricia Mae D. Guardiano, Mark A. Marquez , in partial fulfillment of
the requirements for the degree of Bachelor of Science in Business
Administration, has been examined and is recommended for acceptance and
approval for oral defense.
MRS. BENITA A. MENESES

Adviser
BUSINESS PLAN REVIEW PANEL
Approved by the Committee on Oral Defense with a grade of ________.
FIRST NAME MI. LAST NAME FIRST NAME MI. LAST NAME
Panel Member Panel Member
FIRST NAME MI. LAST NAME

Chairman
Accepted and approved in partial fulfillment of the requirements for the

degree of Bachelor of Science in Business Administration.
FIRST NAME MI. LAST NAME

Dean
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ACKNOWLEDGEMENT
The proponents would like to express their profound gratitude to the

following people for their invaluable contribution that helped in the completion of
this paper.
Mrs. Benita A. Meneses, for the important recommendations and

constructive evaluation that gave this plan focus and directions;
Mrs. Professor, feasibility adviser, for the genuine support, time, effort,
and all the vital suggestions that completely guided the proponents throughout
the study;
All the respondents who;
The Lord Almighty, for His Divine Love and Mercy that has kept the
proponents in good health and determination to accomplish their study.
The Proponents
DEDICATION
The proponents would like to dedicate this Feasibility Study to our God
Almighty for being our strength and for giving us the knowledge and
understanding upon working with this study.
To our business plan adviser, Mrs. Benita A. Meneses, for helping and
guiding us upon accomplishing our feasibility study.
To our parents for being our inspiration and source of motivation to do this
study.
And to the people who make this feasibility study possible.

EXECUTIVE SUMMARY
EcoSoil (2020) is a business corporation that provides organic fertilizers in the

market. It is an organization that offers eco-friendly and high-quality products to
maintain the health and growth of plants and crops.
The product will certainly help and benefit users such as rural gardeners and
even farmers because it contains the unique main ingredients of both “vermicast”
and “carbonated rice hull”, which gives the most effective and sustainable
organic fertilizer for the consumers in the market. Its mission is to help the
agricultural industry by creating an effective and efficient product that provides a
chemical-free and no harmful effect to individual users which promotes saving
the environment as well.
The EcoSoil Corporation wants to create an impact on the country that could
lessen the use of chemical types of fertilizer that can be harmful to the
community and the crops in the long run. One of their goals is to reduce the
biowaste in the landfills while continuing to control the safety measure standards
to create and produce high-quality products that can be sold in the market.
The organic fertilizer in the market that would develop growth in agriculture
industry by solving various farming problems in the country such as dealing with
pollution of pesticides, decreased soil quality, and agricultural waste.
CHAPTER 1: INTRODUCTION
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Form of Business
A corporation is a type of business which declares the company as a

separate, legal entity who is run by a group of people, who are stakeholders,
called board of directors (Read, L., Read, A., & Read, J., n.d.).
EcoSoil is a corporation form of business that focuses on limiting the

liability of the owners as the company continues to grow. Although the cost of
establishing a corporation is much higher, we want to maximize the advantages
that a corporation have. A corporation gives more protection to the owners from
personal liabilities. Also, being a corporation attracts potential investors that can
boost up the capital of the company.
Company Profile and Logo

Figure 1.1 EcoSoil Logo
The following are the reasons how we come up with our business logo:
 The color yellow represents being accessible and affordable in the market.
 The color green symbolizes having strong cultural relations.
 The color blue signifies being reliable which enables us to gain
consumers’ trust.
Business Mission Statement
To help the agricultural industry by creating an effective and efficient

product that provides a chemical-free and no harmful effect to individual users;
which promotes saving the environment as well.
Business Vision Statement
Our company will provide the best quality organic fertilizer by maintaining
consistent performance in the community to lead a healthier world created along
with increasing food production and creating a longer future.
Industry
The Philippines is a land-dominated country, and some of it is covered by

agricultural land. Based on the Agricultural Indicators System, there was a total
land area of 13.32 million hectares in 2018 (Miraflor, 2020). While, the National
Organic Agriculture Board in 2006 stated that, the country was expected to have
35,000 organic farms, covering 14,140 hectares which has a percentage of
0.12% total farmland in the Philippines. The scope of agricultural land is large; it
means that the market size must be substantial. Hence, an adequate production
of organic fertilizer on every side of the country is one of our main goals.
In addition, the use of organic fertilizers gives the importance of absolute

certainty to the renewable resources of the local or farm that is beneficial in terms
of having affordable costs, increasing groundwater conservation capabilities,
improves soil preparation, and revives healthy root growth (Assefa & Tadesse,
2019). The organic fertilizer showcases several great benefits, wherein it brings
positive impacts on the environment, helps our farmers to earn, and especially to
reduce or avoid the use of chemical-based soil fertilizers which are harmful to
everyone in order to dominate the safety of the majority.
Consequently, the development of organic agriculture promotes the

organic fertilizer market which solves various problems of farming in the
Philippines, such as dealing with pollution of pesticides, decreased soil quality,
and agricultural waste. Moreover, due to the growing community of “Plantita’s
and Plantito’s”, the demand for fertilizer tremendously increased. Nowadays, the
needs for organic fertilizer are very necessary because many people also got
interested on planting or gardening in their yards, verandas, and even in their
small flower pots. Thus, organic fertilizers over the long term will satisfy the
human food and fiber needs which can enhance environmental quality and
natural resources, and even with economic benefits as well.
Product Highlights
Ecosoil is a fertilizer made from vermicompost and carbonated rice hull.

Vermicompost is a fine component, contains water-soluble nutrients made from
biodegradable waste materials through the worm’s digestive system which helps
the soil be active by having certain microbes in the soil. While carbonized rice
hull or CRH is rough tiny coals, contains Phosphorous (P), Potassium (K),
Calcium (Ca), Magnesium (Mg) which results the plants and crops to grow
naturally and healthier. Unlike other fertilizer that harms our plants and soils.
Ecosoil fertilizer helps improve the soil because it is enriched with

microorganisms which improve the water-holding capacity of the plant.
Biodegradable waste materials are the main component to produce Ecosoil
which is a big help to maintain a much healthier environment for everyone.
CHAPTER 2: MARKET STUDY
Market Analysis
The Ecosoil’s primary target markets are farmers and gardeners.

According to the Philippines Statistics Authority (2013), from the year 2010, the
total population of Pangasinan is 2,779,862 and the total numbers of households
is 612,553.
In addition, Pangasinan has a 126,532 of total area of holding farms.

Thus, the Ecosoil Corporation choose Pangasinan as their target market to sell
their product, Ecosoil fertilizer.
Market Demographics
The proponents focus to sell their organic fertilizer to professionals from

ages 18 to 65 years old that are into gardening and farming particularly residing
in Pangasinan.
Geographic
The proponents will focus the distribution of our product to farmers, plant
owners, and retailers that are based in Pangasinan City.
Brand Competitors
Organic fertilizers are now being use by some farmers around

Pangasinan, most of them have the same nutrients and also use organic
ingredients to give plants or crops the nutrients they need, for their growth, and to
keep the soil healthy just like Ecosoil fertilizers.
To name some, hereunder are the possible competitor of Ecosoil Fertilizer

with its corresponding price.
Brand Price/kg
Kune-O ₱350.00
Ever Rich ₱180.00
Table 2.1 Product Competitors
Note: The proponents chose Kune-O and Ever Rich as their competitor for they
offered the closest product quality and price with the Ecosoil fertilizer.
The Market Demand for Fertilizers in the Philippines

2016-2018 (kgs)
4,000,000,000
3,500,000,000
3,000,000,000
2,500,000,000
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
0
2016 2017 2018
Demand
Historical Demand
Figure 2.1 Historical Demand
From the data that the proponents have gathered the demand of fertilizers
in the Philippines for the year 2016 - 2,524,168, 2017 – 3,034,520, and 2018 –
3,500.867 with a measurement of metric tons. The proponents convert metric
tons to kilograms which gives a total demand for 2016 – 2,524,168,000, 2017 –
3,034,520,000, 2018 – 3,500,867,000.
Source: PSA Agricultural Indicator System
Projected Demand
Projected Demand
3,502,200,000
3,502,000,000
3,501,800,000
3,501,600,000
3,501,400,000
3,501,200,000
3,501,000,000
3,500,800,000
3,500,600,000
Year 1 Year 2 Year 3 Year 4 Year 5
Projected Demand
Projected demand having a growth rate increase of 10% per

succeeding years.
The Market Supply of Fertilizers in the Philippines (kgs)

2,850,000,000
2,750,000,000
2,650,000,000
2,550,000,000
2,450,000,000
2,350,000,000
2,250,000,000
2016 2017 2018
Year
Historical Supply
Figure 2.3 Historical Supply
From the data that the proponents have gathered the supply of fertilizers
in the Philippines for the year 2016 - 2,482,764 – 2,718,739, and 2018 –
2,818,511. The proponents convert metric tons to kilograms which gives a total
demand for 2016 – 2,482,764,000, 2017 – 2,718,739,000, 2018 – 2,818,511,000.
Source: PSA Agricultural Indicator System
Projected Supply
2,820,000,000 Projected Supply

2,819,800,000
2,819,600,000
2,819,400,000
2,819,200,000
2,819,000,000
2,818,800,000
2,818,600,000
2,818,400,000
2,818,200,000
2,818,000,000
Year 1 Year 2 Year 3 Year 4 Year 5
Projected Supply
Projected supply having a growth rate increase of 10% per succeeding

years.
Demand and Supply Gap Analysis
Total Demand – Total Supply 3,500,867,000 - 2,818,511,000
Demand Gap 682,356,000kgs
Table 2.2 Demand and Supply Gap
The table above shows the gap between Supply and Demand of Fertilizers
in the Philippines for the year 2018.
*Based on 2018 projected data.
Gap analysis helps Ecosoil Corporation to identify the demand

requirements needed to achieve their ideal production of fertilizers every year. To
get the total demand and supply gap, the proponent subtracted the “total supply”
of fertilizer for the year 2018, which is 2,818,511,000 kilograms from the “total
demand” of fertilizer which is 3,500,876,000 kilograms which gives us a total of
682,356,000 kilograms of fertilizer.
From the total gap between supply and demand of fertilizer in the
Philippines which is 682,356,000 kilograms, the proponents took the percentage
share of Pangasinan to obtain the total number of units required to produce in a
year. Pangasinan has a total of 126,532 total area of holdings/farms which only
represents 1.75 percent of the total holdings/farms area of the Philippines. So,
the demand gap of fertilizer needed to produce to cater the needs of Pangasinan
farms is 11,941,230 kilograms per year.
FORMULA:
= Rate x Base= N
= 1.75 % X 682,356,000
= 11,941,230kgs per year
Note: Multiply the mass value by 1000 to convert into kilogram

Year 5 34,325,299
Year 4 30,295,939
Year 3 26,739,576
Year 2 23,600,685
Year 1 20,830,260
0 10,000,000 20,000,000 30,000,000 40,000,000
Series 1
Projected Sales
Figure 2.5 Projected Sales in Pesos
Projected sales has the total annual sales in pesos by multiplying the total units
to produce by its selling price.
SWOT Analysis
Strength Weaknesses
 Organic, Non-toxic, All-natural  Use of Ecosoil depends on the
 Eco-friendly, Harmless to watering system or irrigation
humans and to the environment  New entrant in the market
 Cheaper than other brands of
organic fertilizer in the market
 It has lots of benefits to the
plants since it is a two-in-one
kind of organic fertilizer
Opportunity Threats
 It lessens the biodegradable  Worsening case of Climate
waste because those materials change and global warming
are the main components to  Companies who are now
create Ecosoil engage in organic fertilizer
 A lot of farmers are using business
chemical-based fertilizers that  There are lots of existing
are not healthy for human and competitors in the market
for the environment  People who have no interest in
 Urban gardening is growing gardening
 People are more health-  Natural disaster like Typhoon,
conscious Flood, and El Nino that may
 Prevent soil pollution and cause of the distraction of
distraction of micro-organism plants and crops.
Table 2.3 SWOT Analysis
MARKETING MIX
Product Strategy
Ecosoil fertilizer is an organic fertilizer which combines the two types of

fertilizers, the vermicast and carbonized rice hull. It provides soil enrichment and
improves the growth of the plants. It is 100% organic, non-toxic, and composed
of recycled materials.
Price Strategy
Ecosoil has a numerous factors to consider like its profitability, revenue to
be able to operate the business for a longer period of time and its competitors.
The price of the product will basically base on the number of units to produce
annually and how long it will cover the business expenses.
Place Strategy
The Ecosoil Corporation will be distributing their finished products to the

retail store or agrivet store around Pangasinan, which has a highest number of
farms in Ilocos region (PSA, 2004).
Promotion Strategy
The Ecosoil will use various internet and social media platforms such as
YouTube and Facebook Page, to raise awareness of their product offerings.
Printed advertisements such as flyers and brochures will also

disseminated to different areas of Pangasinan, particular farms and households.
The proponents will also conduct different livelihood program or seminars

to farmers and gardeners within their target market to educate them about their
product uses and benefits.
Competitors Analysis
Threat of New Entrants

 Penetrate trends in
advertising and online
sales
 Barriers to entry
Bargaining Power of Bargaining of Customers

Suppliers COMPETITVE  Consumers are
 Prices of raw RIVALRY focused on purpose
materials might and benefits.
increase from the
suppliers.
Threat of Substitute
 Chemical based
fertilizers are mostly
used by Filipinos.
Figure 2.6 Porter’s Framework
Market Research
Are you willing to buy new organic fertilizer in the market?
13%
Yes No
87%
The proponents conducted a survey with 56 respondents. The following

pie graphs below will show the result of their data gathering.
Figure 2.7 Market Research
What kind of fertilizer do you use?

2%
2% 7%
Organic Fertilizer
Inorganic Fertilizer
Pottassium Fertilizer
Nitrogen Fertilizer
89%
The survey result shows that 88% of the respondents are willing to buy
new organic fertilizer in the market and 13% said “no”.
The survey result shows that 89% of the respondents are using organic
fertilizer, 7% use a potassium fertilizer, 2% use an inorganic fertilizer, and 2%
use nitrogen fertilizer.
Are you aware about the harmful effects of chemical fertilizer to our health?
7%
13%
Yes No
Maybe
80%
What do you consider before purchasing a fertilizer?
5%
16%
Brand Name
Price
Market Demand
7%
Its purposes and benefits
72%
With a total of 56 respondents, 80% answered yes, 13% answered no and

only 7% answered maybe with the question of their awareness of the harmful
effects of chemical fertilizers to our health.

The survey result shows that 5% of the respondents considered its brand
name, 16% its price, 7% market demand, and 72% its purposes and benefits with
gives a total of 100%.
How often do you use fertilizer?
2% 2% 2%
18%
10%
Once a day
Twice a week
Four times a week
If necessary
Once a month
None/never
65%
The survey result shows that 67% said that they were using fertilizer twice
a week and 19% said once a day. 10% said four times a week, 2% said once a
month, 2 % said if necessary, and 2 % none/never.
Where do you usually purchase fertilizers from?
18%
Physical Store
Online shop
11% Manufacturer
50% None (homemade fertilizer)
21%
The survey result shows that 50% of the 56 respondents usually purchase
fertilizers from physical stores, 21% purchase online, 11% purchase directly from
manufacturers, and 18% do not usually purchase fertilizers.
Are you willing to try organic fertilizer made of worm compost and rice hull?
11%
Yes No
89%
What is your preferred price for 2kg organic fertilizer?
13%
32% Php 100

Php 200
Php 300
27% Php 400
29%
The survey result shows that out of 56 respondents 89% are interested
and willing to try an organic fertilizer made of worm compost and rice hull, while
11% are not.
The survey result shows that 32% of the respondents agreed to purchase
the 2 kg organic fertilizer at the preferred price of Php 100, 29% agreed on Php
200 price, 27% on Php 300 and only 12% agreed on the price of Php 400.
How do you know that there are different kinds of fertilizers?
25% Advertisement
Online Selling
39%
Social Media
7% People
29%
What is your preferred packaging for fertilizer?
25%
Sack
41% Paper bag
Containers
Paper Board Boxes
16%
18%
The graph shows that 39% of the respondents said from people, 29% from
social media, 25% from advertisement, and 7% from online selling.
The graph shows that out of 56 respondents, 41% (23) of them answered
that they preferred sack as a packaging of a fertilizer, 25% (14) preferred
paperboard boxes, 18% (10) of them chose paper bag, and 16% (9) respondents
chose containers.
CHAPTER 3: OPERATIONS AND PRODUCTIONS STUDY
Key Business Operations

We decided to establish our company in the province of Pangasinan; we
are planning to market our product to plant owners and plant stores that are
located in the province. We chose to set up our business in the province since
the product we offer can be more likely to be used by plant owners and plant
sellers located in some rural areas in the Philippines, particularly in Pangasinan.
We also plan on expanding in other provinces to cater the needs of planters and
farmers of an organic and nutrients rich fertilizer in the country.
Our product the EcoSoil fertilizer uses organic resources to produce its
nutrients. This product will improve the quality of soil making it easier to grow
plants and crops, plant owner and plant sellers will not only benefit but also the
environment. We, the researchers, will continue to find ways to improve our
fertilizer, making it more organic and richer with nutrients that will surely satisfy
our consumers.
Product Concept
Vermicompost has nutrients that condition the soil as a fertilizer. This can
be used as a fertilizer since worm’s digestive system allows soil to be active to
keep plants and crops grow immediately and to become healthy.
Vermicompost is to improve it by adding new components which is a

carbonated rice hull or the (CRH). CRH contains different kinds of nutrients such
as Phosphorous (P), Potassium (K), Calcium (Ca), Magnesium (Mg), and
micronutrients; it is an excellent soil fertilizer and conditioner.
As part of our future plans, we want our product to be use by urban

gardeners, (plantito’t plantita) through our social media accounts to help promote
a healthy and organic home-grown plant, and vegetables. Moreover, by
introducing our product, we can help encourage people to have time to relax
while planting which reduces the stress on the current situation we are into.
Production Requirements and Processes
The following are the machinery needed for production and its cost to be
able to produce our organic fertilizer. Also, listed below are the cost of product
and utilities and other expenses.
MACHINERY COST
Compost Turner Machine
It is used to turn waste intro fertilizer by ₱295,600

fermenting the mix. It also lowers the
temperature of the compost and fills
the mix with oxygen.
Rotary Drum Compound

Fertilizer Granulator
Molding machinery that ₱687,000

focuses on making the raw
materials into specified
granules.
Rotary Drum Screen Machine
This machine screens out and

separates the oversized fertilizer ₱484,170
to pallets by granulating and
returning it back to granulator
again.
Rotary Drum Dryer
Removes the excess moisture

of the fertilizer pallets.
₱238,350
₱242,130
Fertilizer Packaging Scale

Used for automatically packaging
fertilizer pallets.
TOTAL: ₱1,947,250
Table 3.1 Cost of Machineries
Direct Material Measurement Cost Quantity of Total Cost

Production
Vermicompost 1kilogram 10.00 8,530 85,300
Rice hull 1kilogram 12.00 8,530 102,360
Packaging - 13.00 8,530 110,890
TOTAL - - - 298,550
Table 3.3 Direct Materials (2 kilograms)
Direct Labor Working Hour Rate Cost per day Total Monthly Cost

s (22 days)
10 Factory Worker 8 35.25 2820 62,040
TOTAL DIRECT - - 2820 62,040
LABOR
Table 3.2 Direct Labor
Note: This is based under the minimum wage rate in Region I as of November
2021 per the Department of Labor and Employment.
Factory & Utilities Cost Cost

Communication 1,000
Electricity 4,000
Water 450
Rent 20,000
TOTAL FACTORY & UTILITIES COST 25,450
Table 3.5 Factory and Utilities Monthly Cost
Factory Overhead
Communication 1,000
Electricity 4,000
Water 450
Rent 20,000
Total 25,450
Unit Produce (monthly) 8,530
Factory Head/Unit 2.98
Table 3.6 Factory Overhead
Direct Materials Cost Amount

Vermicompost 85,300
Rice hull 102,360
Packaging 110,890
Total DM - 298,550
Direct Labor 62,040
Total Direct Labor 62,040
Factory Overhead 25,450
Product Cost 386,040
Table 3.7 Product Cost (2 kilograms)
Product Cost Selling Price %Mark up

Php 45.25 Php 203.50 350%
Table 3.8 Selling Price
The production of organic fertilizer is essential to enhance and revitalize

the natural soil properties for better crops. It is not that complex, but finding the
best formula will help make it natural and easy. Indicated below are the various
steps on making an Organic Fertilizer:
First Step: The organic raw materials must first be granulated by putting
them into a rotating drum which has an inclined axis. The pieces of solid
fertilizer take on small round shape as the drum rotates.
Second Step: The small pieces are then passed through a screen,
which it segregates out the sufficiently sized particles.
Third Step: The coating of inert dust/combustible material is applied to

small particles, and the dust keeps particles from sticking to each other
and hinders moisture retention. Also, the particles are dried by the use
of rotary dryer.
Fourth Step: Mixed together the components into a fertilizer mixer after
being granulated to produce a compound organic fertilizer.
Fifth Step: The finished product of organic fertilizer filled into a hopper
wherein it comes out a specified amount inside a packaging. Then, the
packaging of organic fertilizer is sealed closed.
Figure 3.1 Production Process

Packaging
Figure 3.2 Packaging
Our EcoSoil packaging is made from eco-friendly cardboard materials

which are available in different sizes where flesh product is dry, powdered, and
grain. Our company and brand name were placed in front of the package for
consumers to get familiarized with our product offered. This is also made from
recycled materials so that it will not greatly affect its final price.
It is a triple-walled cardboard box and tubs which secure the weight of the
product and is made with 100% eco-friendly materials. We use a colour the same
as the colour of a fertilizer product for familiarization purposes as well. Our end-
user will not only be satisfied with our product but will also appreciate our
packaging, for they will be educated on how to use organic fertilizers properly.
How to use: Apply organic fertilizer and water it to reach the roots.
Net weight: 2 kilogram
Quality Control and Safety Measures

To ensure the quality of the product, below are the following practices for
the safety measures of employees and the company.
1.1 Preparation
 Ecosoil ensures that our employees always wear gloves, safety goggles,
face masks, and hair nets upon entering the facility.
 Ecosoil ensures that our production facilities are always clean and
chemical-free.
 There is a fire extinguisher installed in our facilities in case there are fire
emergency happens during the production of carbonized rice hull.
 Ecosoil ensures that there are designated employees who will monitor the
production of the carbonized rice hull.
1.2 Production
 Our company will set a standard of procedure to ensure that there will be
no harmful chemicals mixed in with our product.
 A standard and proper measuring will be imposed on each product
composition to avoid sub-standard product.
 To ensure the quality of the product, it will undergo various tests to ensure
they meet the set production standard.
 All the components of the product will be carefully handled, stored, and
process to maintain its composition.
 A well-ventilated storage will be allotted to store all the produced fertilizer
to maintain its quality for selling.
1.3 Distribution
 There will be a weight test before the distribution of finished goods to
ensure their weight accuracy.
 We made sure that it is clean and purely organic.
 A delivery/company service will be set to deliver a product to ensure that it
will reach the customers on time.
CHAPTER 4: MANAGEMENT STUDY
Business Model
Key Key Value Customer Customer

Partners Activities Propositions Relationship Segments
-Food waste - - -Long term -Middle

from Manufacturing Environmenta relationship income class
Pangasinan l Friendly between the
vegetable -Franchising company and -Age between
market -Recycled customer that 20-60 years
-Advertising and will satisfy of old
-Agrivet biodegradabl providing
Supplies e materials quality -Areas
products. around Luzon
-Rice -Affordable or more
farmers in cost of local -Personal specifically in
Pangasinan resource and assistance Pangasinan
that will can also help and
provide the farmers to communicatin
rice hull. earn. g via e-mail or
hotline.
Key Channels
Resources
- -Social media
Vermicompost platforms
and Rice hull
-Brick and
-Equipment mortar store
and
Machineries
Cost Structure Revenue Streams
-Human Resource -Low-cost pricing

-Equipment and Machineries -Revenue Generation
-Packaging and Distribution -Market expansion for future
-Marketing growth of the company
Table 4.1 Business Model

Organizational Structure
Board of Managers
CEO
Human Resource Operations Accounting and Marketing and

Department Department Finance Department Sales Department
Quality
Finance Marketing
HR Manager Control
Manager Manager
Inspector
Production Accounting Brand
Operator Manager Manager
Sales
Payroll Manager
Manager
Figure 4.1 Organizational Structure
Management and Personnel

Like other companies, EcoSoil Company will also look for a qualified employee
who can perform a job well. Since this industry is a skilled trade job, it requires on-the-
job training or some degree of technical education in order to learn the specific skill set
needed on the job.
Aside from highly-skilled people, EcoSoil Company is also considering hiring an
individual who is a graduate or undergraduate as long as we find him/her potential in
being a leader and those who have all the characteristics of a good employee like
those who are reliable, capable, hands-on, and hardworking. An individual who can
contribute excellent ideas to help build up this industry. We ought to or the company to
hire someone who has knowledge in agriculture since this company is mainly focusing
on making quality organic fertilizer. A company that always wanted the best for its
customers and has cared for its people. A kind of company you wish to work for one
day.
Qualifications:
 Managerial Position – Candidates must at least have a Bachelor's Degree
in/or related to Business Studies (Business Management, Marketing,
Finance or Human Resource) and have at least 3 years of experience in
the field. Have an experience of handling at least a small business (Below
50 employees. Accounting-related jobs require candidates to have passed
the CPA Licensure Exam.
Required Skills: Required skills: Highly familiar in producing business
plans, high analytical skills, high knowledge in decision making, good in
managing people, and computer literate.
 Rank-and-file Employees – must have at least Bachelor’s degree in/or
related to Business Studies (Business Management, Marketing, Finance
or Human Resource). Having an experience is an advantage but it's okay
to have none.
Required skills: Familiar in producing business plans, analytical skills,
intermediate knowledge in accounting, and computer literate
 Manufacturing Staff – The manufacturing staff must have completed high
school. Background in making fertilizers or is an advantage.
Manufacturing staff candidates should also be below 40 to work.
 Delivery Staff – Must have a Professional Driver's License with restrictions
number of 1, 2, and 3, and must at least have 2 years of driving
experience. Delivery staff should be under the age of 45 to work.
Duties and
Job Position Salary
Responsibilities
Responsible for giving
direction for the Ecosoil
company by using
management
effectiveness in assigning
accountabilities,
Chief Executive Officer Php40,000
planning, offering
information, disciplining
managers, and also
adjusting prices. To
assess the success of
this company.
Responsible for
managing the efficient
operation of HR and
administrative activities
HR Manager Php20,000
for this company, as well
as the training,
evaluation, and appraisal
of employees.
Responsible for adjusting
the quality of organic
fertilizer to be made.
Ensures that the plant
Quality Control Inspector meets safety and health Php18,000
at all times and operates
the equipment by using
maintenance measures
and calling for repairs.
Responsible for
processing and
packaging organic
Production Operator fertilizer with good and Php18,000
safe condition and
carrying truck
distributions.
Finance and Accounting Responsible for Php25,000
Manager preparing, handling, and
managing financial
reports and systems,
budgets, and financial
statements.
Responsible for
compiling their income,
taxes, deductions, leave,
disability summaries, also
collecting, calculating,
Payroll Manager Php25,000
and maintaining entry
data and updating payroll
information. To ensure
payroll differences are
resolved.
Responsible for uphold
for customer needs, and
communication with
consumers. Also,
Sales and Marketing
responsible for Php25,000
Manager
developing the company,
and evaluating new plans
to maximize sales
increases.
Track product
development, pricing,
and developing product
Brand Manager Php20,000
launches. To manage the
advertising budget and
promotional items.
Table 4.2 Job Positions
Intellectual Property
Vermicast came from worm casting that will be our main ingredient on the
fertilizer. It is a great material for the plants as the compost is more beneficial and
it can give more nutrients on the plants than the other kind of fertilizer and
chemicals that can be eventually harmful on neither the plants nor the crops. The
vermicast can also retain the water and nutrients of the soil that can make the
plants healthier in the long run.
By having this concept, we want to utilize our product from other

companies. We choose Trademark and as our intellectual property rights. Our
trademark will be our product and our corporate logo as we continue to provide
product to the consumer and being known because of it. It will also help us to
protect our product by being counterfeit by others.
Chapter 5: Financial Study
Capital Requirements
The initial capital investment to start and operate the business, the
shareholders will investing an amount of Php 1,782,252 since the business has a
loan of Php 4,000,000 in a bank that has a 5 year contract.
Alis, Capital Php 222,781.5
Al-hamoudi, Capital Php 222,781.5
Andal, Capital Php 222,781.5
Baltar, Capital Php 222,781.5
Cabande, Capital Php 222,781.5
Gabad, Capital Php 222,781.5
Guardiano, Capital Php 222,781.5
Marquez, Capital Php 222,781.5
TOTAL PHP 1,782,252

Table 5.1 Capital Investment
Statement of Financial Position

Statement of Comprehensive Income

Statement of Changes in Equity

Statement of Cash Flow
Financial Ratios and Analysis

Analysis
Payback Period
Net Present Value (NPV)
Internal Rate of Return (IRR)
Profitability Ratios
Liquidity Ratios
Activity Ratios
Solvency Ratios
BREAK-EVEN ANALYSIS
Chapter 6: Socio-Economic Study
The Ecosoil project will have a huge impact and benefits not just to the
environment but also to socio-economic aspect of the society. Ecosoil has the
potential benefits to improve livelihood chances and greater income for small and
large-scale farmers.
Improving livelihood chances
In processing the Ecosoil organic fertilizers, it requires manpower in every

step of the process before the final output of the fertilizer. The manpower we
need, will give job opportunities to the community where the processing plant will
be located into. And because we will use 100% organic materials during the
whole process, the manufacturing process of the fertilizer will have little to none
effect on the environment and the surroundings of the processing plant.
Greater income for small and large-scale farmers
One of the major factors that the farmers spend a lot of financial resources
is the use of fertilizers. Most of the farmers are used to using chemical fertilizers
which they think cheaper than organic fertilizers in the market. But when we use
science to compute how much would it cost by comparing the long-term effects of
chemical and organic fertilizers, it would be very much ideal to use organic
fertilizers than chemical fertilizers. When farmer use chemical fertilizers, it harms
or even kills the microorganisms and the natural nutrients in the soil. Time will
come that the soil will no longer produce natural nutrients; plants will be
dependent to chemical fertilizers which lead to cost increase. While, using
organic fertilizers helps maintain the health of the soil, it also multiplies the
microorganism for long-term and sustainable farming. Organic fertilizers also
provide nutrients to the plants that cannot be usually found in chemical fertilizers.
Our fertilizer focuses on giving nutrients, like Phosphorous, Potassium, Calcium,
and Magnesium, to the soil and most importantly to the plant itself. Our fertilizer
will help small and large-scale farmers to generate more profit by producing
quality products while helping the soil to stay healthy for future farming.

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FAR EASTERN UNIVERSITY

Institute of Accounts, Business and Finance

RECOMMENDATION AND APPROVAL SHEET

This undergraduate business plan paper entitled:ECOSOIL, prepared and

MRS. BENITA A. MENESES

BUSINESS PLAN REVIEW PANEL

Approved by the Committee on Oral Defense with a grade of ________.

FIRST NAME MI. LAST NAME

Accepted and approved in partial fulfillment of the requirements for the

FIRST NAME MI. LAST NAME

The proponents would like to express their profound gratitude to the

Mrs. Benita A. Meneses, for the important recommendations and

All the respondents who;

And to the people who make this feasibility study possible.

EcoSoil (2020) is a business corporation that provides organic fertilizers in the

A corporation is a type of business which declares the company as a

EcoSoil is a corporation form of business that focuses on limiting the

Company Profile and Logo

Figure 1.1 EcoSoil Logo

Business Mission Statement

To help the agricultural industry by creating an effective and efficient

Business Vision Statement

The Philippines is a land-dominated country, and some of it is covered by

In addition, the use of organic fertilizers gives the importance of absolute

Consequently, the development of organic agriculture promotes the

Ecosoil is a fertilizer made from vermicompost and carbonated rice hull.

Ecosoil fertilizer helps improve the soil because it is enriched with

CHAPTER 2: MARKET STUDY

The Ecosoil’s primary target markets are farmers and gardeners.

In addition, Pangasinan has a 126,532 of total area of holding farms.

The proponents focus to sell their organic fertilizer to professionals from

Organic fertilizers are now being use by some farmers around

To name some, hereunder are the possible competitor of Ecosoil Fertilizer

The Market Demand for Fertilizers in the Philippines

Projected demand having a growth rate increase of 10% per

The Market Supply of Fertilizers in the Philippines (kgs)

2,820,000,000 Projected Supply

Projected supply having a growth rate increase of 10% per succeeding

Demand and Supply Gap Analysis

Total Demand – Total Supply 3,500,867,000 - 2,818,511,000

Demand Gap 682,356,000kgs

Table 2.2 Demand and Supply Gap

*Based on 2018 projected data.

Gap analysis helps Ecosoil Corporation to identify the demand

= 11,941,230kgs per year

Note: Multiply the mass value by 1000 to convert into kilogram

0 10,000,000 20,000,000 30,000,000 40,000,000

Figure 2.5 Projected Sales in Pesos

Table 2.3 SWOT Analysis

Ecosoil fertilizer is an organic fertilizer which combines the two types of

The Ecosoil Corporation will be distributing their finished products to the

Printed advertisements such as flyers and brochures will also

The proponents will also conduct different livelihood program or seminars

Threat of New Entrants

Bargaining Power of Bargaining of Customers

Figure 2.6 Porter’s Framework

Are you willing to buy new organic fertilizer in the market?