Krumm 1

Emma Krumm

Professor Kate Kimball

ENC 2135-203

5 December 2021

Multigenre Project

Genre 1: Twitter thread

Link to Twitter thread: https://twitter.com/ProsTherapy/status/1462523761085894660

Works Cited

Freevectors.com. Geometric Flowers Clipart Vector. 2018. Freevectors,

https://www.freevector.com/geometric-flowers-clipart-vector-30153.

Strelnikova, Olga. Mental health, psychology vector concept. Human head with flowers inside.

Positive thinking, self care, healthy slow life. Wellbeing, wellness mind. Acceptance,

blooming brain abstract illustration. 2020. Shutterstock,

https://www.shutterstock.com/image-vector/mental-health-care-psychological-therapy-

concept-1821005846.
 Krumm 2

Genre 2: Brochure
Krumm 3
 Krumm 4

Works Cited

Bluebearry. Psychotherapy counseling concept with black people. Stock illustration. 2020.

iStock, https://www.istockphoto.com/vector/psychotherapy-counseling-concept-with-

black-people-gm1204439199-346564381.

Marish. Brain, mind and mindfulness concept illustration. Vector background and poster with

leaves and nature. 2020. Dreamstime, https://www.dreamstime.com/brain-mind-

mindfulness-concept-illustration-vector-background-poster-leaves-nature-brain-mind-

mindfulness-image148204724.

Shershen, Marta. Psychology. Psychotherapy practice, psychological help, psychiatrist

consulting patient. Psychologist online. Modern flat cartoon style. Vector illustration on
 Krumm 5

white background stock illustration. 2020. iStock,

https://www.istockphoto.com/vector/psychology-psychotherapy-practice-psychological-

help-psychiatrist-consulting-gm1211384853-351287519.

Strelnikova, Olga. Mental health, psychology vector concept. Human head with flowers inside.

Positive thinking, self care, healthy slow life. Wellbeing, wellness mind. Acceptance,

blooming brain abstract illustration. 2020. Shutterstock,

https://www.shutterstock.com/image-vector/mental-health-care-psychological-therapy-

concept-1821005846.

Venimo. Vector illustration in flat simple style - online psychological help and support service -

psychologist and her patient having video call using modern technology app. 2020.

Adobe Stock, https://stock.adobe.com/images/vector-illustration-in-flat-simple-style-

online-psychological-help-and-support-service-psychologist-and-her-patient-having-

video-call-using-modern-technology-app/347574313.
 Krumm 6

Genre 3: Powerpoint

Link to the Powerpoint:

https://docs.google.com/presentation/d/1HWuVW1HSdfcfUNmOW4IR_0c5yy0MEcRiSbpoETT

C8so/edit?usp=sharing
 Krumm 7

Rationale

For my first genre, I created a Twitter thread that informs people about the positives and

negatives of online therapy. Twitter is a good way to spread information to a lot of people, so I

used the platform with the intent to help many people consider what is best for their mental

health. One of the stand-out traits of Twitter as a genre is the use of hashtags, which allows for

more people to see your Tweets. I used hashtags that relate to therapy and mental health on my

Twitter thread because my target audience was people who may be struggling or were affected

by the COVID-19 pandemic. I presumed that this group of people may be looking up hashtags

that relate to mental health. Another trait of Tweets is that they are typically concise because

people may scroll past if they see a Tweet that appears to be a long read. I broke the points in my

thread up into different Tweets in hopes that this would draw the attention of more people. I also

organized my thread in an easy-to-understand way by putting “PRO” before each positive aspect

and “CON” before each negative aspect. I implemented this feature because I wanted everyone

reading the thread to be able to quickly and easily figure out what I am trying to say. I used logos

by providing information about the positives and negatives of online therapy, while also

commenting on what demographic it may be most useful for.

When I created the account that I posted my thread to, I wanted it to seem

knowledgeable, but because people in the real world will actually see it, I did not want to

mislead them by posing as a real therapist. I named my account “Therapy Advice” in order to let

people know exactly what I would be posting. Because I would be providing advice to people

who may not be in a pleasant headspace, I wanted to make my page positive. In order to do this,

I selected a profile picture and header with imagery of growth, including bright plants. I also
 Krumm 8

wrote a positive bio: “Therapy and mental health is important. You matter.” In doing this, I

utilized pathos, because it appeals to peoples’ emotions to help them consider going to therapy.

My second genre was a brochure that compares online therapy and in-person therapy. It

also discusses which forms of therapy are better for different kinds of people and their schedules.

Along with this, I wrote about different coping strategies. The audience I wanted to reach was

students at Florida State University who could see the brochure in the Counseling and

Psychological Services building, in the University Health Center, or on bulletin boards. Because

no one in my target audience will actually see my brochure, I felt comfortable building ethos by

posing as a psychologist; thus, I wrote “Psychologist Emma Krumm” under the title, so my

hypothetical audience would be more willing to trust the advice in the brochure. I also appealed

to peoples’ emotions by stating that mental health is important and providing the mental health

hotline numbers in my brochure, which is encouraging for people who may be struggling. A

characteristic trait of brochures is that they provide a substantial amount of information in an

easy-to-digest trifold format. Because I posed as a professional psychologist who is giving

advice, the voice I used in my brochure was informational, but uplifting. I formatted my

brochure into a trifold and filled each section with a great deal of information that relates to

mental health, and I kept each fold to a single topic, as this is another characteristic of the genre.

I used calming and positive imagery in the brochure in order to show that getting help with

mental health is a good thing.

Because my stance on this topic is that in-person therapy is more effective for most

people, I wanted to show this for my last genre by making a PowerPoint for therapists about a

way that they can transition back to in-person therapy: outdoor therapy. Because I made the

PowerPoint for therapists, I wanted to show ethos by posing as an expert myself. I wrote
 Krumm 9

“Therapist Emma Krumm” at the top of my first slide so that therapists would be more likely to

take advice from me. I wanted to present a professional and formal voice through the language I

used, but I did not want to overdo it because PowerPoints are typically concise and easy for

viewers to understand. Another genre trait of PowerPoints is the use of pictures to draw the

viewer’s attention and shorter pieces of information in bullet points. I used pretty pictures that I

have taken of nature in Florida to encourage therapists to utilize outdoor therapy. I presumed that

many people would enjoy working in beautiful, nature-filled environments. I also used logos by

describing the different ways that outdoor therapy would benefit clients and keep both parties

safe from COVID-19.

In creating my genres, I first defined the audience that I wanted them to reach. I thought

about the information I wanted to convey to the audience and wrote bullet points for each genre

with the key elements of what I must say. I revised each project as I worked on it; Twitter does

not let you go back and edit your Tweets, so I would write a couple of options of what each

Tweet could possibly say, and settle on the one that best communicated my message. I wanted

the brochure to feel more personal and encouraging, so I ended up adding the mental health

hotlines. I originally had images from the internet of nature for my PowerPoint, but I changed

them to instead use my own pictures to show how much beauty one can personally see in their

own life--I had no need to use someone else’s images. Throughout this class, I have worked on

developing a personal voice. The way I write essays has changed throughout this class, because

in the past I typically would not write an outline--I would jump right into an essay. I realized that

it is better to plan out what I want to say so I can prevent getting sidetracked and am able to keep

things arranged in a thoughtful way. I am ready to go into higher levels of psychology classes,
 Krumm 10

now that I have researched important issues and will be able to give insightful commentary on

different forms of therapy and body dysmorphia.