Professional Documents
Culture Documents
Contens For Presentation: Subject: Principles of Management Lecturer: Ms. QUYNH HUONG
Contens For Presentation: Subject: Principles of Management Lecturer: Ms. QUYNH HUONG
Group’s Members:
- Lê Mai Ly (Leader)
- Trịnh Quỳnh Trang
- Trần Quốc Trung
- Nguyễn Sơn Tùng
- Nguyễn Quang Tùng
- Nguyễn Viết Tường
I. INTRODUCTION
1. History
Officially incorporated as a private limited company in August 2000 under
the name of Tanhoa, and with expansion to another entity named LeGroup in
December 2004, LeGroup history is however traced back from LeGroup
Cooperative, which was established in late 70s. At that time in Vietnam, this was
the common form of business incorporation. Developed from a small unit that was
hired to plate product for other manufactory, LeGroup has become a stable
company with almost 500 employees in 2008.
The company slogan “Reaching the summit, Meeting customer's satisfaction!”
shows the attempt of the company in the way to improve and expand their
business and bring the best goods and services to their customers
Besides being supplier for other manufactory, Legroup has diversified
product to satisfy replacing need of domestic customers with recognized brand
name: Legroup. Company always try to improve product quality, decrease price
and promotes after-sales service for customers.
2. Scope of the company
The company is located in Lot 15 Quang Minh Industrial Park, Melinh District,
Hanoi. Quang Minh Industrial Park gathers many factories and plants so this
location is 5 kilometers far from NoiBai Airport so it is suitable for manufacturing
and trading.
Their factory and office’s size is 17000 quarter meters and they have the
numbers of 500 people working in Regroup. With this figures, this company is
considered as a medium company.
4. Products
The main products of LeGroup are: Mufflers, Steel Rims, Nuts, Bolts and
Fasteners. These products are the materials to assemble motorbike or cars
LeGroup has a very big market, including foreign and domestic market.
Many big companies or corporations have chosen LeGroup as a strategic partner
and supplier like Toyota Vietnam, Honda Vietnam, Piaggio Vietnam… With
credibility from customers and partner, LeGroup has built up its own position in
Vietnam market.
Headquarters: With headquarters in Hanoi, Vietnam, LeGroup has developed
a large distribution network and marketing agents in more than 30 provinces from
North to Southern region of Vietnam.
The company's “inland” export market has been developed with increasing
numbers of customers who use LeGroup's products for their final products to
export to other markets outside Vietnam.
Branches: Associate agents in Hochiminh City take charge of the whole
Southern region for LeGroup's products.
Main customers: Piaggio (Italy), VAP (a subsidiary of Honda Vietnam),
SYM (Taiwan) and over 500 other customers.
Associates: Has tight cooperation with Tokyo Metropolitan Small Business
Center in Japan for different trading and manufacturing contracts.
6. Achievement
In each company, the rewards or ceritificate are also important because they
make the image of the company become strong and the reputation of the company
will raise highly
With the effort in their business, LeGroup achieved many trophies about their
quality, their distribution and also the certificates. Some achievement of company
can be listed such as Golden Medal ISO, Golden Lotus Trophies and much other
success.
With the specific goals, the company try to reach their goals by training their
employees to increase their awareness about “ Change for the better”. Each
department or group is received a Kaizen form. This form was created to make the
employees easy to follow, easy to do and become widely movement in the whole
company. In this form, the staff in the company just need to write briefly what
they think to do to reduce the cost and increasing productivity, for instance,
decreasing the materials which need to be used in production. The company also
have the various types of rewards for who have “Kaizen” ideas. These rewards are
divided into 9 progressive level from C2 to A1.
After a few years applying Kaizen method, the productivity of the company
increased significantly and also the employees were more intersting in their jobs
and always found the way to make their work more effectively and efficiently.
Therefore, we could claim that LeGroup have been successful when they use
Kaizen as their main control method.