STEP 3 –UNDERSTAND TECHNOLOGY COMMERCIALIZATION

Present by:

Luz Angelica Ramirez Rodríguez

Fernando Murcia
Miguel Antonio Solano
Maria Jose Sanchez

Julio Cesar González

Curse Tutor

GROUP: 212032A_614

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA – UNAD

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

21 the November the 2019

I
 Introduction

Technology, human capital, business and resources form a chain of progress at the trade

level. We are in the face of the fourth revolution of ingenuity.

It seems that everything is done around time, it is increasingly important technological tools

to facilitate reprocessing and delays as simple as the payment of a service or the request for

information.

Colombia already has many digital plans promoted by government entities and private

entities such as ICT, ANDI among others that support and lead this transformation

II
 Objetives

 Determine and identify the methods and mechanisms to promote digital transformation
in Colombia

 Identify research methods during technological transformation

 Analyze the causes and the current situation of Colombian companies regarding the step
of digital transformation.

III
 TABLE OF CONTENTS

Research methodology mind map per student (Activity 6)...............................................V

Research methodology chart (Activity 7).......................................................................V
Bibliography..............................................................................................................VII

IV
 Research methodology mind map per student (Activity 6)

Luz Angelica Ramirez

Research methodology chart (Activity 7)

RESEARCH METHODOLOGY
Group 212032_60
number
Problem How to promote digital transformation in Colombian enterprises?
of study
The fourth industrial revolution is the relationship of the theoretical,
physical and biological that drives Colombian companies that are at the
level of survival against potential markets.
A first step would be the awareness of this change, the presentation of the
benefits through training and development that is already underway in the
country. The ANDI conducted one of the surveys to identify this
phenomenon and the level of interest in which entrepreneurs are and seeing
their results are more interested in process automation, reduce costs and
generate new income.
Through the new platforms, easy access and clear language allow traders
supported by manipulation, however, the economic factor is an important

V
 point of view to start.
Type of Describe each phase including the information collection and the final
research presentation of results
Phases of
the ANDI conducted the DIGITAL TRANSFORMATION SURVEY in 2017,
methodolo in which they projected five tools Digital Ecosystem, Digital Government,
gy Digital Connectivity, Digital Talent and Digital Economy. As a result, it
was determined that the main barrier of Colombian companies is the lack
of culture and ignorance of the issue.

References http://www.andi.com.co/Uploads/Encuesta%20Transformaci%C3%B3n
%20Digital%20ANDI.pdf

VI
 Bibliography

GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the

Evaluation of Intangible Assets. (pp 373–376). Contemporary Readings in Law &
Social Justice, 9(2). Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site

Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A

Practical Guide for Innovators & Researchers. 16. Valuation of Intellectual
Property. Oak Tree Press. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20

Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87).
Hoboken, N.J.: Wiley. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_C1

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from:

http://hdl.handle.net/10596/12322

Passov, R. (2003). How Much Cash Does Your Company Need? Harvard Business Review,
81(11), 119–128. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=buh&AN=11187667&lang=es&site=eds-live&scope=site

Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp
59-60). Frederiksberg C [Denmark]: Samfundslitteratur Press. Retrieved from
http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38

VII