What is the 

purpose of a Business Plan? ✓ The purpose of a Business Plan is to identify,

describe and analyze a business opportunity and/or a business already under way, examining its
technical, economic and financial feasibility.
– Source:
http://www.madrid.org/cs/StaticFiles/Emprendedores/Analisis_Riesgos/pages/pdf/metodologia/1Plandeemp
resa(AR)_en.pdf

- 16% more likely to build successful companies for entrepreneurs that have started out with business
plans – Harvard Business review

BUSINESS PLAN – is a formal statement or document that contains the plan for the business that is to be
launched, if it is a start-up business, or of the expansion of the business, if a business already exists.

- It contains a set of business goals and the plan for reaching those goals.
- It evaluates the aspect of financial viability or worthiness of the planned business.
- It isn’t made for big businesses only.
- It may be presented to investors, bankers, family members to solicit funds about the business.
- A roadmap for the new business.

PARTS of a BUSINESS PLAN:

Part 1: EXECUTIVE SUMMARY

- Often a one-page review of the business and highlights the important points of each section
(Start from Business Description to Financial Plan)

PART 2: VISION STATEMENT AND MISSION STATEMENT

- It describes where the business is headed and the future state that it plans to be.
- The mission statement describes what the business does, or what the business is all about.

Sample: Source: https://pana.com.ph/directories/julies-franchise-corporation/

Sample 1

JULIE’S FRANCHISE CORPORATION

OUR VISION
An ever-expanding bakeshop leader in the Philippines that has presence internationally in the next 5 years.
OUR MISSION
TO FEED PEOPLE!
OUR VALUES
HONESTY, INTEGRITY, TRANSPARENCY
OUR PHILOSOPHY
Commitment To: Customer Service, Quality Products, Affordability, and Clean Environment.
SAMPLE 2: MANG INASAL

SAMPLE 2: TJ’s BURGER

PART 3: BRIEF DESCRIPTION OF THE BUSINESS
- Brief descriptions of the business, products, service/s, organization.
- Registrations. Locations, and/or premises
- May include for Online selling all platforms and web address/es

SAMPLE 1
CTO

For Online Business: “WRITE POWERFUL DESCRIPTIONS in your WEBSITE”

NB: Requirements for the business may be seen via www.dti.gov.ph

PART 4: INDUSTRY BACKGROUND
- describes the business environment and mentions where the business is categorized as well how is it
performing in the present and projections in the future

Example: For a Micro enterprise food business, a projection can be an expansion not just to have one (1)
store location but to have several branches in a city or provinces. Entry into chains of supermarkets around the
country may flourish if word-of-mouth likeness of the product/s being sold are spread in different places.
Testimonies, product surveys and sales are growing tremendously.

Sample 1
CTO
Sample 2
CTO
Sample 3
CTO

N.B: The following (below) may be included but not compelled.

1. TRENDS in the MARKET

2. ENVIRONMENTAL
3. POLITICO-LEGAL (LEGAL REQUIREMENTS)
4. SOCIO-CULTURAL
PART 5: COMPETITOR ANALYSIS

Guide Questions: - Source: https://www.entrepreneur.com/encyclopedia/competitive-analysis

 Who are your competitors?

 What products or services do they sell?
 What is each competitor's market share?
 What are their past strategies?
 What are their current strategies?
 What type of media are used to market their products or services?
 How many hours per week do they purchase to advertise through the media used in
this market?
 What are each competitor's strengths and weaknesses?
 What potential threats do your competitors pose?
 What potential opportunities do they make available for you?

n.b. The aforesaid questions may be applied to your competitor/s. If not applicable, there comes in one’s
entrepreneurial creativity as to how his product, promotional campaign, and business strategies will have more edge
against the competitors.
PART 6 MARKETING PLAN
- Describes the market conditions and the marketing plan that the business will deploy
- How the products will be priced, promoted, and distributed
- Strategies for selling and promoting your product

PART 7 OPERATIONS PLAN

- How the products will be produced?
- Personnel
- Purchasing processes
- Machines
- Equipment to be used

SAMPLE 1 – for a bakery business, the succeeding pictures are some of the equipment used to produce their items

N.B. For a micro to small to medium enterprises (MSMEs) bakery or bakeshop business, other tools/utensils may
be included like baking pans, spatula, whisks, etc.

Source: https://www.webstaurantstore.com/44023/bakery-equipment.html
PART 8 MANAGEMENT AND ORGANIZATION PLAN
- Describes the business structure, the organization chart, the qualifications of the management, and the
responsibilities of all involved in the business

SAMPLE 1
CTO
An organizational chart is a diagram that visually conveys a company's internal structure by detailing the roles,
responsibilities, and relationships between individuals within an entity (Bloomenthal, 2019). It is essential in a
business since it guides the people within the business into maintaining their set roles and responsibilities. This way,
they would be aware of said roles and focus more on their specific tasks.

SAMPLE 2
CTO

ONLINE BUSINESS
Eg. Business: Apparel / Fashion
Employees:

Owner
Supervisor/Manager
Apparel Industry workers (Designers, Cutters, Sewers, Quality control/Packaging/Inventory)
Finance (Sales personnel, Human Resource Officer, Auditor)
Driver/Delivery personnel

 Discuss the roles, duties, and responsibilities in each of the personnel

PART 9 FINANCIAL PLAN
- Contains the financial statements that will show the profitability, liquidity, and stability of the firm, and the
sources of funding
- It contains costing and financial projections

Liquidity defined: cto

Liquidity refers to the availability of cash or cash equivalents to meet short-term operating needs. In other
words, liquidity is the amount of liquid assets that are available to pay expenses and debts as they become
due. Obviously, the most liquid asset of all is cash.

SAMPLE 1
CTO
Some parts of the 5-year projections were not indicated herein.
APPENDICES and MILESTONES
- Additional information that provide support to the information presented in the business plan
- May include resumes, maps, financial tables

For the online business:

 You may include pictures/documentations of meetings, selling, product-making, etc.

TO EVERYONE: Hope this may help. Thanks a lot. God bless, future entrepreneurs!