Professional Documents
Culture Documents
Business English For Presentation
Business English For Presentation
clear and a structured way. People give presentations commonly because they want to
communicate with the aim of informing, training, persuading and selling. As a university student, as
a company employee and (or) as an active member of an organization, we may have to represent
our subject in class or meeting by giving a presentation. Giving a presentation is difficult especially
when considering it is our first experience
experience of talking in front of audience where their attentions will
only focus on us. The difficulty level in holding presentation is
higher when we have to give presentation in English.
Nowadays, it has been common feature of working life to hold
presentation
ation in English which makes the presentation become
a real challenge, even for people who are expert and have many
experiences in presentation by using mother language.
Presentations are extremely important in creating
an image of our idea. The presentation
ation will be fail if we
deliver an ineffective presentation although we have an excellent
topic. The ineffective presentation will make us failed to achieve
our goals. The case encourages us to make a good, effective
and successful presentation by following
ng a few simple rules that
we will discuss completely here.
Successful presenters visualize their performance and
prepare themselves for excellence. A great presenter always appears comfortable, relaxed and in
control. They pronounce words correctly and avoid stumbling on unfamiliar words and phrases, and
their delivery flows smoothly from segment to segment. A successful presentation is one of the
most effective ways of communicating our message. Considering English is so widely used in
international business
ness so we should have good knowledge of the vocabulary and techniques used
in an English language presentation.
According to the case, this lesson has a view to provide several useful techniques that will
help us to present in English more effectively. It also give us opportunities to learn the vocabularies
that we may need when giving a presentation. It signifies that an effective presentation is able to
attract attentions from audience and successfully deliver the objective of the presentation.
More than 25 million business presentations are made everyday. The annual worldwide
presentations market (e.g. multimedia projection equipment) is estimated at $9 billion.
Separate studies have shown that professionals considered communication skills more
important than technical skills, and that effective speaking before a group is considered to be
the main indicator of likely career advancement.
A study done at the University of Minnesota revealed that if you stand up and give a
presentation using visual aids, audiences is 43% more likely to be more persuaded and is
willing to pay 26% more for the same product or service.
Of all the information the mind stores, 75% is received visually, 13% through hearing, and 12%
through smell, taste and touch. Visual aids improve learning by 200%, retention by 38% and
understanding complex subjects by 25% to 40%. Visual aids in colour get an 85% higher
attention span.
It has been estimated that an audience will forget more than 75% of what they hear within 24
hours.
Before starting to prepare a presentation, the performers have to comprehend the reason
why they make the presentation whether to inform, to persuade, to train or to sell something. The
objective might be clear for the performers because if it is unclear for the performers, it will be
unclear either to audiences.
Before starting to prepare a presentation, the performers have to know audiences related
information comprising the number of audiences; who the audiences will be – whether the
audience are business people, professional people, political people, experts or non
non-experts; how
much the audiences have known already and what will they expect from the performers. Most
audiences should be addressed in layers: some are experts in our sub-area,
sub area, some are experts in
the general area, and others know little or nothing. The information above should be understood in
the presentation preparation because the type and the number of audiences will influence method
used in the delivery of presentation.
Before starting to prepare a presentation, the performers should know where the
presentation will be held, the availability of facilities and equipments, and the size of the place –
whether it will be in a small meeting room or in a large conference hall,
The performers must decide exactly what they want to say in the presentation. Firstly, they
should brainstorm ideas. There might be numerous ideas but performers must be selective to
solely include information that is relevant to audiences and objectives. The performers also should
be able to create a title for the presentation (if the performers are able to make a presentation title).
The title assist the performers to focus on the subject. Finally, the performers prepare visual aids (if
the presentation will use visual aids) related to the content.
The performers must have an organized presentation with a view to make it easier for
audiences to follow. It will be more effective if the performers can organize the points they wish to
make in a logical order. Most presentations are organized in three parts comprising short
introduction, body of presentation and short conclusion. The material of the structure will be
comprehensively explained in the next chapter.
a. Time management
The performers should keep to the time allowed. As a rule of thumb, performers should
allow 2 minutes for each PowerPoint slide but they may need longer if they want to use for
developing specific points. However, the audience will get bored with something on the screen for
more than 5 minutes, especially if the performers are inactively talking about it. As a solution, the
performers may switch the display off or replace the slide with some form of “wallpaper” such as a
company logo or interesting picture.
c. Slides font
The performers must use the right fonts in slides. Verdana is a great title font. Arial or
Tahoma are very clear for use in presentations. Comic Sans MS can work if the performers want to
be lighthearted but can show signs of insecurity. The performers have to avoid "Times New
Roman" because this is only best for printed paragraphs.
1 INTRODUCTION
2 BODY Questions
3 CONCLUSION
Questions
In brief, the introduction gives opportunities for performers to tell audiences what the
message is going to be. The body refers to a session when the performers tell their audiences the
real message. Finally, the performers summarize what the message was in the conclusion part.
The end of the conclusion part might be temporarily stated as the end of the presentation. The
questions session as shown in the exhibit signifies that questions sessions may be placed in the
middle of the presentation and (or) at the end of the presentation. The performers or the committee
of the presentation event will determine the time the questions session will take.
This lesson will focus on examples of vocabularies and phrases that may be used to help
guide the audience through
gh a body of presentation. Of course, they are only examples and
suggestions hence other vocabularies and phrases are applicable. Even within this limited group of
phrases, the performers solely choose a few they feel comfortable with and learn and use tho
those.
Explain why
audiences will be
interested
In the example below, notice the use of terms (in bold) used in introducing the subject.
In the examples shown below, notice the use of technical terms and sequencing words
usually used when outlining the structure of presentation. In a general rule, the most common way
to structure a presentation is to have three main parts, and then subdivide them into (three) smaller
sections. Although the rule is commonly applied, it may be different in some presentations
considering the time and content of the presentation.
To start with I'll describe the progress made this year. Then I'll
mention some of the problems we've encountered and how we
overcame them. After that I'll consider the possibilities for further
growth next year. Finally, I'll summarize my presentation (before
concluding with some recommendations).
I’ve divided my presentation into three (main) parts: x, y and z in
my presentation. I’ll focus on three major issues. First (of all), I’ll
be looking at……, second(ly)…….., and third(ly)…….
I’ve divided my presentation into three (main) parts: x, y and z in
my presentation. I’ll focus on three major issues. I’ll begin/start
off by explaining…………. Then/Next/After that, I’ll go on to……
Outlining Finally, I’ll offer some solutions.
Structure
I’ll be talking to you today about the after-sales service plans we
offer, I’ll start by describing the various packages in detail. Then, I’ll
go on to show you some case studies. Finally, I’ll discuss how you
can choose the best plan to meet your customers’ needs.
I’ve divided my talk into three main part. First of all, I’ll tell you
something about the history of our company. After that I’ll describe
how the company is structured and finally, I’ll give you some
details about our range of products and services.
I’ll focus on three main parts: first, our joint venture in Asia,
second, the new plant in Europe. And third, our redevelopment
project.
Hello, everyone. First of all, let me thank you for coming here today. I’m aware that
you’re all busy preparing for the annual meeting this week. So I really appreciate you
taking the time to be here. For those of you who don’t know me, my name is Gordon
Selfridge, Let me just write that down for you. OK, I’m the project manager in charge of
the Bak Tower building in Dubai. This morning I’d like to update you on the current status
of work at the construction site. The information I give you today should help you with
planning your next steps.
I’ve divided my presentation into three parts. I’ll start off by showing you some
photos of the building site and discussing the progress we’ve made since January. Then,
I’ll move on to the problems we’re facing with our local suppliers. I’ll end with some ideas
for reducing labor costs that we’ve been looking into. My talk should take about 30
minutes. Please feel free to interrupt me at any time with questions. Oh, and don’t worry
about taking notes. I’ll be handing out copies of the PowerPoint slides.
I’d like to digress here for a moment and just say a word of thanks to Bob
for organizing this meeting
Digress
Digressing for a moment, I’d like to say a few words about our problems in
Chicago.
For instance…..
For example …….
Let me give you an example …….
Giving
A good example….
Example
As an illustration….
To give you an example…..
To illustrate this point...
Using a verb
I’d like to stress the following point.
I’d like to draw your attention to the latest figures.
I’d like to emphasize that our market position is excellent.
I’d like to highlight main problem areas.
I’d like to point out how important advertising is for us.
It’s interesting to note that this model is selling quite well in the US.
I should repeat that our turnover last year was excellent.
I’d like to start by drawing your attention to…………….
I think you’ll be surprised to see………………
Emphasizing I’d like to focus your attention on…………..
or Using what
highlighting What is really important is how much we are prepared to invest
important What we should do is talk about intercultural problems
points What I’d like to point out here is…………………
Rhetorical questions
So, just how good are the results?
So where do we go from here?
Why do I say that? Because………
Adverb + adjective construction
It would be completely wrong to change our strategy at this point.
We compared the two offers and found the first one totally
unacceptable.
I think this fact is extremely important.
In addition to this, I’d like to say that our IT business is going very well.
Moreover/Furthermore, there are other interesting facts we should take a
Adding look at.
ideas As well as that, we can offer excellent conditions.
Apart from being too expensive, this model is also too big.
To increase sales we need a new strategy plus more people.
To conclude,...
In conclusion,...
Now, to sum up...
So let me summarize/recap what I've said.
Finally, may I remind you of some of the main points we've considered
In conclusion,...
Summing Up Right, let's sum up, shall we?
I'd like now to recap...
Let's summarize briefly what we've looked at...
Finally, let me remind you of some of the issues we've covered...
If I can just sum up the main points...
I’d like to quickly recap the main points of my presentation
Recapping quickly on what was said before lunch,…….
Oh before you leave, please make sure to sign the attendance sheet
I almost forgot to mention that we’re planning a staff banquet next
month
Don’t forget to put your ballot in the box on your way out
If I didn’t’ say this, please remember to introduce yourself to the new
Reminders trainee
Could I hear your attention again? I neglected to mention that anyone
who wants to take home some this leftover food is welcome to.
If I could all return your chair to room 7, that would be appreciated
Please take all your papers with you and throw out any garbage on
your way out.
If you don’t mind, I’ll deal with this question later in my presentation.
Can we get back to that a bit later?
Would you mind waiting with your questions until the question and
answer session at the end?
Well, actually I’d prefer to answer your question after the
Dealing with presentation.
interruptions Sorry, but I’d rather not deal with this question now as we’ll be
looking at that in detail later on this morning.
I’m sorry, but would you mind waiting until the question period?
Sorry, If I could just finish what I’m saying
Before we move on, could we just…….?
Sorry, just one more thing……………..
Answering
We'll be examining this point in more detail….
I'd like to deal with this question..
Well, I mentioned earlier that…………
Giving Questions
You were talking about software problems. What exactly do you mean by that?
Would you mind telling us whether the new software will help to improve our company’s
image”
I have another question. It’s about the piloting stage. Which division will start piloting the
software first?
You spoke about special training courses earlier, Could
Could you tell us how they will be
organised?
What are your views about………..?
Don’t you think……………..?
What do you think about………..?
What are your views on…………….?
Could I just say one thing?
Interrupting
Sorry, but……..
Excuse me for interrupting, but
Can I add here that………
I’d like to comment on that.
Can I add something?
Can I say something here?
I’d like to say something, If I may
If I could just interrupt you………
I see your point but…………….
If I could have the floor (chance to speak) for a moment…………
A conviction
Emphasising a point
Adding comments
Giving a reason
Clearing up misunderstandings
That’s not what I said at all. I’m afraid that just isn’t true
I’ve no idea who told you that. The fact of matter is….
Goodness, where did you get the idea from? Look, let’s get this straight,……
Demanding explanations
Expressing reservation
Generalising
Restating
Agreeing
Disagreeing
Questioning Relevancy
That’s not really the point We’re losing sight of the main point
I’m not sure how relevant that is I’m not so sure about that
Sorry, I still don’t understand Could you say that last bit again?
I’m afraid you’ll have to speak more I’m sorry, you’re going to have to speak
slowly even louder.
Confirming
Yes, I see what you’re getting at. Yes and no, it seems a bit of contradiction to me
Yes, perfectly I go along with you when you say X, but not with Y
Now, where was I? Sorry, I’ll just have to think about that
What was I saying?
I think we’ve covered that point now Sorry, just one more thing………..
Shall we move on to the next point? Let’s move on to the next point now
Regaining Focus
Let’s tick to the task at hand, shall we? We’ve lost sight of the point here.
I think we’re steering off topic a bit with this This matter is not on today’s
I’m afraid we’ve strayed from the matter at agenda.
hand Let’s save this for another meeting.
You can discuss this among yourselves at Getting back to item number five
another time ………
Voting
All in favour? (Those who agree raise Motion to hire more tour guides, move by
their hands or say “Aye”. Thomas
All opposed? (Suggestions or ideas that are put to a
Motion to hire more tour guides vote are called motions. When a person
seconded by Noal. makes a suggestion, the term to use both
(When another person agrees with the during the meeting and in the minutes is
motion, it is seconded.) moved.)
Student
1 2 3 4 5 6 7 8
A CONTENT
B PRESENTER
1 Voice projection
3 Eye contact
6 Time management
C STRUCTURE
1 Short Introduction
2 Body of presentation
3 Short conclusion
4 Questions session