LESSON 1: PERSONAL ENTREPRENEURIAL COMPETENCIES

Personal Entrepreneurial Competencies

Entrepreneurs are people with skills and capabilities to see and evaluate business
opportunities. They are individuals that can strategically identify products or services needed by
the community and they have the capacity to deliver these at the right time and at the right place.

Entrepreneurs are agents of economic change; they organize, manage and assume risks
of a business. Some of the good qualities of an entrepreneur are opportunity seeker, risk taker,
goal setter, excellent planner, a confident problem solver, hardworking, persistent, and a
committed worker.

Entrepreneurship, on the other hand, is not just a simple business activity. It is a

strategic process of innovation and new venture creation. Basically, entrepreneurship is both an
art and science of converting business ideas into marketable products or services to improve the
quality of living.

Assessment of Personal Entrepreneurial Competencies (PECs) and Skills

Practicing Entrepreneur or Employee in a Province Entrepreneurial competencies refer to

the important characteristics that should be possessed by an individual in order to perform
entrepreneurial functions effectively. In this module, you will learn some of the most important
characteristics, attributes, lifestyle, skills and traits of a successful entrepreneur in order to be
successful in a chosen career.

Below are few important characteristics / traits / attributes of a good entrepreneur:

A. Hardworking: One of the important characteristics of a good entrepreneur is hardworking.

This means habitually working diligently for a long period of time. Hardworking people

HIGH SCHOOL DEPARTMENT 1

 keep on improving their performance to produce good products and/or provide good
services.

B. Self-confidence: Entrepreneurs have confidence in one‘s ability and own judgment. They
exhibit self-confidence in order to cope with all the risks of operating their own business.

C. Discipline: Successful entrepreneurs always stick on the plan and fight the temptation to
do what is unimportant.

D. Committed: A good entrepreneur accepts full responsibility of everything in his/her

business. He/she gives full commitment and solid dedication to make the business
successful. ·

E. Ability to accept change: Nothing is permanent but change. Change occurs frequently.
When you own a business, you should cope-up and thrive on changes. Capitalize on
positive changes to make your business grow. ·

HIGH SCHOOL DEPARTMENT 2

 F. Creative: An entrepreneur should be creative and innovative to stay in the business and in
order to have an edge over the other competitors. ·

G. Has the Initiative: An entrepreneur takes the initiative. You must put yourself in a
position where you are responsible for the failure or success of your business. ·

H. Profit-Oriented: An entrepreneur enters into the world of business to generate profit or

additional income. This shall become the bread and butter for you and for your family as
well. Therefore, you must see to it that the business can generate income.

Listed below are the important skills of a successful entrepreneur: ·

1. Planner: Planning is strategic thinking and setting of goals to achieve objectives by

carefully maximizing all the available resources.

A good entrepreneur develops and applies step-by-step plans to realize goals. A good
entrepreneur knows that planning is an effective skill only when combined with action. ·

2. People Skills: It‘s a very important skill in order to be successful in any kind of business.
People skills refer to effective and efficient communication and relation to people
working in and out of your business.

HIGH SCHOOL DEPARTMENT 3

 In day-to-day business transactions, you need to deal with people. A well-developed
people skill can spell out the difference between success and failure of the business. ·

3. Decision Making: Successful entrepreneurs have the ability to think quickly, and to
make a wise decision towards pre-determined set objectives. No one can deny that the
ability to make wise decisions is an important skill that an entrepreneur should possess.

Sound decision should spring out from given facts and information and should be towards
the pre-determined objectives.

PRACTICE EXERCISE

Matching Type Direction: Match the entrepreneurial competencies in column

A with their meaning in column B. Write the letter of the correct answer on the
space provided before each number.

A B

____1. Creative A. make a wise decision towards the

____2. Profit-oriented set objectives

____3. Discipline B. strategic thinking and setting of
____4. Decision Making goals
____5. People Skill C. trust in one‘s ability
____6. Planner D. adoptable to change
____7. Self-confidence E. innovative to have edge over other
____8. Hardworking competitors
____9. Ability to accept change F. solid dedication
____10. Committed G. skilful in record keeping
H. always stick to the plan
I. working diligently
J. effective and efficient
communication and relation to people
K. always looking for income

The Jobs of the Future and the Qualities They Require

The information presently available concerning the job market shows that in all economic
sectors, whether high technology or traditional, the jobs available will require skills and attitudes
that must be acquired early in life and constantly improved. Whether we like it or not,
competition is alive and well in McLuhan’s global village.

Businesses that succeed in the future will be those that pay special attention to hiring. In
both large and smaller firms, employees will have to demonstrate a high degree of creativity and
innovation. They will have to be able to show considerable originality in order to make their
mark, as competition between organizations, regions, cities and countries is growing.

In addition to their creativity, the people who succeed in the future will have another
quality: their willingness to commit themselves fully to their work. It will no longer be possible
to pretend to work and demand higher and higher salaries. Businesses will expect greater
productivity from a smaller number of employees.

In this context, people will have to learn to work quickly, to adopt new methods, to
correct their errors rapidly and to retrieve their sense of orientation rapidly as well. The relentless

HIGH SCHOOL DEPARTMENT 4

pace of change will force people to come to terms with uncertainty and ambiguity and heed their
intuition.

Entrepreneurs Create New Businesses

Path-breaking offerings by entrepreneurs, in the form of new goods and  services, result
in new employment, which can produce a cascading effect or virtuous circle in the economy. The
stimulation of related businesses or sectors that support the new venture add to further economic
development.

For example, a few IT companies founded the Indian IT industry in the 1990s as a
backend programmers' hub. Soon the industry gathered pace in its own programmers’ domain.
But more importantly, millions from other sectors benefitted from it.

Businesses in associated industries, like call centre operations, network maintenance

companies and hardware providers, flourished. Education and training institutes nurtured a new
class of IT workers offering better, high-paying jobs. Infrastructure development organizations
and even real estate companies capitalized on this growth as workers migrated to employment
hubs seeking new improved lives.

Similarly, future development efforts in underdeveloped countries will require robust

logistics support, capital investment from buildings to paper clips and a qualified workforce.
From the highly qualified programmer to the construction worker, the entrepreneur enables
benefits across a broad spectrum of the economy.

2. Entrepreneurs Add to National Income

Entrepreneurial ventures literally generate new wealth. Existing businesses may remain
confined to the scope of existing markets and may hit the glass ceiling in terms of income. New
and improved offerings, products or technologies from entrepreneurs enable new markets to be
developed and new wealth created.

Additionally, the cascading effect of increased employment and higher earnings

contribute to better national income in form of higher tax revenue and higher government
spending. This revenue can be used by the government to invest in other, struggling sectors and
human capital.

Although it may make a few existing players redundant, the government can soften the
blow by redirecting surplus wealth to retrain workers.

3. Entrepreneurs Also Create Social Change

Through their unique offerings of new goods and services, entrepreneurs break away
from tradition and indirectly support freedom by reducing dependence on obsolete systems and
technologies. Overall, this results in an improved quality of life, greater morale and economic
freedom.

For example, the water supply in a water-scarce region will, at times, force people to stop
working to collect water. This will impact their business, productivity and income. Imagine an
innovative, automatic, low-cost, flow-based pump that can fill in people's home water containers
automatically.

For a more contemporary example, smartphones and their smart apps have revolutionised
work and play across the globe. Smartphones are not exclusive to rich countries or rich people

HIGH SCHOOL DEPARTMENT 5

either. As the growth of China's smartphone market and its smartphone industry show,
technological entrepreneurship will have profound, long lasting impacts on the entire human
race.

Moreover, the globalization of tech means entrepreneurs in lesser-developed countries

have access to the same tools as their counterparts in richer countries. They also have the
advantage of a lower cost of living, so a young individual entrepreneur from an underdeveloped
country can take on the might of the multi-million-dollar existing product from a developed
country.

4. Community Development

Entrepreneurs regularly nurture entrepreneurial ventures by other like-minded

individuals. They also invest in community projects and provide financial support to local
charities. This enables further development beyond their own ventures.

Some famous entrepreneurs, like Bill Gates, have used their money to finance good
causes, from education to public health. The qualities that make one an entrepreneur are the same
qualities that motivate entrepreneurs to take it forward.

EVALUATION:

Task 3. Search on the Top 10 Successful Entrepreneurs in the Philippines. Read their
brief history. CHOOSE 1 among those 10 entrepreneurs and answer the following
questions briefly and correctly. Write your answer on the separate answer sheet.
Please detach the answer sheet and submit.

1. Why did you choose this entrepreneur? (3pts)

2. Is he/she, somewhat, the same to you? Why? (3pts)
3. What is his/her contribution to our economy? (4pts)

HIGH SCHOOL DEPARTMENT 6

 ANSWER SHEET – LESSON 1
Name: Score:
Grade/Section:
Subject: ENTREPRENEURSHIP
Quarter/Lesson: Q1 M1

EVALUATION:

1. Why did you choose this entrepreneur? (3pts)

2. Is he/she, somewhat, the same to you? Why? (3pts)

3. What is his/her contribution to our economy? (4pts)

HIGH SCHOOL DEPARTMENT 7

LESSON 2: MARKET RESEARCH

MARKET RESEARCH

This simple reminder must keep the entrepreneur alert all the time. The entrepreneur
should exert all efforts to know the market he or she wants to exploit. The more you know about
your market, the better you will be able to determine customer needs and wants. You will be able
to research them wherever they are. This can possible through conducting a good market
research.

Basic Questions that you must aske in preparation for any major market research:

A. WHY: Purpose and objective for conducting the market research

B. WHAT: Determines the scope and the limitations of the market research to be
conducted.
C. WHICH: Determines which segment of the market must be studied; this must be the
market segment that the entrepreneur is eyeing.
D. WHO: Identifies who among the members of the selected market segment will
participate in the market research
E. WHEN: Determines the time and timing of the research. This is critical for entrepreneurs
whose product or service will be offered to a time constrained market such as office
workers.
F. WHERE: Pinpoints the relevant location of the market research
G. HOW: Determines the methodology to be used for the market research (e.g, survey,
focus group discussion, observation)

Market research involves two types of data:

HIGH SCHOOL DEPARTMENT 8

 a. Primary information. This is research you compile yourself or hire someone to gather
for you.

b. Secondary information. This type of research is already compiled and organized for

you. Examples of secondary information include reports and studies by government
agencies, trade associations or other businesses within your industry. Most of the research
you gather will most likely be secondary.

When conducting primary research using your own resources, first decide how you'll
question your targeted group: by direct mail, telephone, or personal interviews.

If you choose a direct-mail questionnaire, the following guidelines will increase your
response rate:

a. Questions that are short and to the point (preferably answered by yes or no)

b. A questionnaire that is addressed to specific individuals and is of interest to the

respondent

c. A questionnaire of no more than two pages

d. A professionally-prepared cover letter that adequately explains why you're doing this
questionnaire (if surveys will be given to professionals, experts, or busy people of high
profile)

e. A postage-paid, self-addressed envelope to return the questionnaire in. Postage-paid

envelopes are available from the post office (if surveys will be given to professionals,
experts, or busy people of high profile)

Market Research Methodologies

Important market information can only be obtained by conducting a good market

research. The more the entrepreneur knows about his or her relevant market, the more customers
can be properly segmented and reached, products can be positioned, brands can be promoted,
prices can be set, and can be pinpointed. Entrepreneurs and investors do not want to put
resources in unknown markets. Good market research allows entrepreneurs and investors to
make wiser decisions.

In order to aid the entrepreneur in gathering relevant market information, there are
several market research methodologies using scientific approaches that can be employed.

Market Research Methodologies:

1. Sales Data Mining: the data can logically be arranged chronogically known as data
array. After arraying and classifying data, the researcher can now do a frequency
distribution and construct frequency table.

In market research, there are three commonly used graphs:

A. Histogram or bar graph. Consists of a series of rectangles or “bars’’. Each bar is

proportional in width to the range of values within a class and proportional in height to the
number of items falling in a class.

HIGH SCHOOL DEPARTMENT 9

B. Frequency polygon. Constructed by marking the frequencies on the vertical axis with a
dot corresponding to the values on the horizontal axis. These dots are the connected with a
straight line to form a polygon.

C. Pie chart. It is a circular graph divided into sections that represent the relative
frequencies or magnitudes of the grouped values.

2. Focus Group Discussion: one of the most common qualitative research tools. It is
effective in extracting consumer and non-consumer experiences regarding products, places or
programs. This method can also be used for generating initial insights.

FGD can be used to address substantive issues such as:

a. Understanding consumers’ perceptions, preferences, and behavior concerning a product

category;

b. Obtaining impressions on new product concepts;

HIGH SCHOOL DEPARTMENT 10

 c. Generating new ideas about older products;

d. Developing creative concepts and copy material for advertisements;

e. Securing price impressions; and

f. Obtaining preliminary consumer reaction to specific marketing programs.

The FGD is an interview by a facilitator of a small group of people that normally lasts for
an hour and a half up to three hours. The participants are selected because of their knowledge
about the topic. The objectives must be clear and precise. It takes a great deal of planning from
the researcher’s end to ensure that objectives set are met.

There are four key decisions to be made:

1. Respondent selection. which includes:

a. The definition of respondents;

b. The classification of respondents; and

c. The screening of respondents.

2. Sample size

3. Data gathering. Methods in FGD involve:

a. The selection ad preparation of the venue and equipment;

b. The formulation of the discussion agenda; and

c. A facilitator who is very skilled in moderating and possesses the ability to draw
out significant insights from the participants.

4. Data analysis. Which includes:

a. The integration of the information gathered;

b. Some observations on respondent behavior; and

c. Listing of recommendations and report writing.

Steps in conducting a focus discussion:

1. Develop the research objectives. What is the research all about?

2. Determine the participants’ profile. Who are the most knowledgeable or most relevant
participants?

3. Determine the appropriate token or “compensation” for the participants.

4. Develop a participant screener questionnaire.

5. Recruit the participants.

6. Select a good facilitator. The key qualities of a good facilitator are:

a. Kindness with firmness

HIGH SCHOOL DEPARTMENT 11

 b. Involvement and encouragement

c. Complete understanding

d. Flexibility

e. Sensitivity

7. Develop a facilitator’s discussion guide.

8. Arrange for the venue and logistics.

9. Analyze the results of the focus group discussion.

In analyzing FGD, the researcher should compare and contrast all points raised by the
different respondents and note from what point of view they are coming from. The researcher
must summarize the points where the participants strongly agreed upon or disagreed on about an
issue. The researcher must also write down quotations that seem particularly relevant to his or
her identified objectives and must group similar comments together in order to identify
participants’ preferences.

In the final analysis, the objective of the FGD must be addressed and conclusive insights
must be drawn to help the entrepreneur improve his or her business. Insighting is needed after
the results of the FGD have been documented to generate superior ideas or modify existing ones.

3. Observation Technique: Probably one of the best ways of gathering data about
customers in their natural setting without having to interact or talk to them. One has to simply
observe people as they go about their usual activity such as buying and using products and
services and assess how they behave.

Observation must be documented and tallied for proper analysis. Prior to doing the
observation, it is important for the researcher to ensure that the following conditions are met:

1. The needed information must be observable or inferable from the behavior that can be
observed.

2. The subject matter contains some sensitivity that needs detached observation.

3. The behaviors of interest must be repetitive, frequent, or predictable in some manner.

4. The behaviors of interest must be of relatively short duration.

Advantages of Observation research

1. It allows the researcher to see what customers actually do rather than rely on what they
say and they do.

2. It allows the researcher to observe customers in their natural setting.

3. It does not subject the researcher to the unwillingness of customers or their inability to
reply to certain questions.

4. Some information is better gathered quickly and accurately through observations.

Disadvantages of Observation Research

The researcher can only see the outside behavior of the customer, but cannot determine
the inner motivation of the customer.

HIGH SCHOOL DEPARTMENT 12

 1. The researcher cannot get the reasons behind the behavior.

2. The researcher can only focus on the “here and now”. It cannot cover the past nor cover
the future.

3. Finally, the observation technique may border on the unethical because the respondents
have not agreed to be observed.

The different types of observation techniques:

a. Human observation: humans observe the events as they happen

b. Mechanical observation: mechanical devices are used to record events for later
analysis.

4. Survey Research: The most preferred instrument for in-depth quantitative research. The
respondents are asked a variety of questions which are often about their personal information,
their motivations and their behavior. Surveys can be conducted via telephone, personal (face-to-
face interview), and mail interview (either printed or electronic mail). Probably the most popular
type of survey research is the Usage, Attitude, and Image (UAI) survey, which is intended to
derive market awareness, market size and share, product usage and preference, customer interest,
and customer image.

IMPORTANT CONCERNS THAT ONE HAS LOOK INTO IN PLANNING A SURVEY:

A. SAMPLING TECHNIQUES. Classified into:

a. Probability Sampling: where the respondents are randomly selected from a population
such as in the lottery method.

b. Non-probability Sampling: the technique that is resorted to “when it is difficult to

estimate the population of the study because they are mobile or transitory in a given
location”. This renders the characteristics or profile of a group that is difficult to
generalize. Some of the different types of non-probability sampling are convenience
sampling, purposive sampling, quota sampling, and snowball sampling.

B. GETTING THE SAMPLE SIZE. The three basic sample size determinants are as follows:

a. Data variability of a proportion: dispersion of the data or how widely spread the data is
from a central point.

b. Confidence level in the estimation process: the higher the confidence level desired, the
bigger the sample size needed; the current industry standard has 95% confidence level.

c. Error in the result of the estimation process: the less error margin desired, the bigger is
the required sample size; it is expressed as plus or minus (+/-) a certain percentage.

C. DESIGNING THE QUESTIONNAIRE. Here are some basic rules that have to be followed
in question formulation:

a. The questions, in their totality, should be able to elicit all necessary information required
in the research.

b. Each question should be clear and definite.

HIGH SCHOOL DEPARTMENT 13

 c. Each question should cover one topic at a time.

d. Each question should be presented in a neutral manner.

e. Each question should be translated into the dialect that the target respondents are familiar
with.

EVALUATION:

Instruction: Arrange the data by completing the tables given in the separate answer
sheet. Please detach the answer sheet and submit.

CASE STUDY: Selling Hotdog: A researcher observed and recorded the following data in
a store selling hotdogs. (Answer the tables in the answer sheet)

1. Boy, aged 10, bought two hotdogs at 2pm

2. Girl, aged 8, bought one hotdog at 4pm.
3. Man, aged 26, bought 3 hotdogs at 1pm.
4. Couple, man and wife, aged about 30, bought 2 hotdogs at 8 am.
5. Boy, aged 14, bought 6 hotdogs at 3pm.
6. 3 girls, aged about 18, bought 6 hotdogs at 6pm.
7. Girl, aged 5, asked mom to buy her one hotdog at 11 am. Mom aged 27, bought one for
herself.
8. Twin boys, aged 7, asked their older brother to buy them four hotdogs at 12 noon. Older
brother, aged 14, bought 2 hotdogs for himself.
9. 2 teenagers, boy and girl, aged about 15, bought 2 hotdogs at 1pm.
10. Five children (two girls, 3 boys), about 9 years old, bought 5 hotdogs at 12 noon.
11. Man, aged 27, bought 2 hotdogs at 9am.
12. Woman, aged 30, bought 3 hotdogs at 10 am.
13. 3 boys, aged 13, bought five hotdogs at 4pm.

ANSWER SHEET – LESSON 2

Name: Score:
Grade/Section:
Subject: ENTREPRENEURSHIP
Quarter/Lesson: Q1 M 2

EVALUATION 1. Hotdog Sales according to 2-hour time interval

Time No. of Hotdogs
Bought
NOTE:
1) 7-8am Example: 2
Example number 1: Only 2
bought hotdogs at 8am (#4)
2) 9-10am

3) 11-12nn

4) 1-2pm

HIGH SCHOOL DEPARTMENT 14

5) 3-4pm

6) 5-6pm

CROSS-TABULATION (HOTDOG SALES)

Time 12 yrs old and 13-19 years 20 above Total
below old years old
(How many people at the
age of 12 years old and
below bought hotdogs at
around 7am to
10:59am?)

7:00am – 10:59 am

11:00 am – 2:59 pm

3:00 – 6pm

LESSON 3: CONTENTS OF A BUSINESS PLAN

HIGH SCHOOL DEPARTMENT 15

 Contents of A Business Plan

The Business Concept and the Business Model

A business concept contains the essence of the enterprise in a concise but powerful
manner. It stresses the value of the product offering to the target customers who would most
likely buy it.

The product concept must then be translated into a business model. A business model is a
formula on how the enterprise exactly plans to make money out of the business.

There are four areas of money making which the business model must address.

1. How will the business raise revenues? What critical factors will cause the revenues to
materialize?

2. What will be the costs of the enterprise products and other costs of doing business? How ill
these costs be managed to ensure comfortable profits? What critical factors will drive the costs?
How can these factors be controlled?

3. What will be the major investments of the enterprise? Why will these investments give the
enterprise finance the investments? How will the enterprise fund its growth?

4. How will the enterprise finance the investments? How will the enterprise fund its growth?

The Business Goals: Vision, Mission, Objectives, and Performance Targets

The business goals show the future and long-term prospect of the enterprise. It is
composed of the vision, mission, key result areas, and performance indicators of the enterprise.

To illustrate, let us examine the vision of Double Happiness. Double Happiness is an

eatery in a bus terminal. It has three outlets located at bus terminals in Central Luzon

Case Example: Double Happiness

The vision of double Happiness is “to establish a commanding presence and market
leadership as food chain servicing major bus terminals in Central Luzon within the next five
years”.

The Business Goals are communicated by articulating the basic purpose of setting up the
enterprise in a mission statement. Needless to say, all business enterprises are established for the
purpose of making for its investors.

For Double Happiness, its mission statement is “to provide quality food and passenger
convenience services that would generate sufficient profits for the stockholders and improve the
lives of its employees”

The vision and mission statements must then be translated into measurable end results
and more popularity called objectives. Objectives must be more specific than the vision and
mission statements. They should be measurable, achievable, and time-bound.

For Double Happiness, their stated objectives are:

1. to establish a strong market presence in Central Luzon

2. to earn good financial returns for its owners

HIGH SCHOOL DEPARTMENT 16

 3. to delight customers with high quality food and services; and
4. to make Double Happiness a happy and rewarding place to work in.

The objectives should then be translated into key result areas or KRAs (Key Result
Areas). KRAs are the qualitative manifestations that the objectives are being achieved.

In the case of Double Happiness, the key result areas for each of the objectives are as follows:
Objectives
1. To establish a strong market presence in
Central Luzon
2. To earn good financial return for its
owners
3. To delight customers with high quality
food and services
4. To make Double Happiness a happy and
rewarding place to work in
Key Result Areas
1a. Number of food outlets in major bus
terminals in Central Luzon
1b. Sales volume attained
1c. Market share in Central Luzon
2a. Amount of net profits realized for the next
five years
2b. Return on equity (ROE)
2c. Return on assets (ROA) or return on
investment (ROI)
2d. Return on sales (ROS)
3a. Growth in sales per outlet
3b. percentage of repeat customers
3c. Number of customer commendations or
complaints
3d. Awards and recognition given by the
community of the government for excellent
service
3e. Customer survey rating to ascertain
customer’s degree of delight
4a. Compensation and benefits of managers
and workers are above industry rates
4b. Management and employee turnover
4c. Number of job applicants compared to
other similar establishment.

The Executive Summary

The executive summary contains everything that is relevant and important to the business
audience. It is a synthesis of the entire plan. It must contain the major argumentations of the
business proponent on why the business will work and succeed. It should provide the business
plan audience all the arguments on why they should participate in the business venture.

The executive summary should then introduce and highlight the good qualities of:

1. the business proponents and their partners;

2. the enterprise organization and its capabilities;
3. the technology providers and their expertise and experience; and
4. the suppliers and all the major service providers

It should likewise describe the products/services of the enterprise, their features and
attributes, and why they are the right ones to deliver to the customers.

The Executive Summary should then proceed to discuss and justify the Enterprise
Strategy and Enterprise Delivery System. The Enterprise Strategy builds and develops the game
plan for attaining competitiveness. The Enterprise Delivery System is the entire process of
converting input (resources) into output and theses output into outcomes.

HIGH SCHOOL DEPARTMENT 17

 It should then render all the major institutional, market, operations, and organizational
strategies previously cited into financial strategies and forecasts.

Investment requirements should be presented along with the summaries of the projected
income statements, balance sheets, cash flows, and funds flow, and their analyses and
conclusions, yields and returns, along with risks and contingency measures, should round up this
section.

The executive summary should also contain a section on the environmental and
regulatory compliance of the proposed business, as well as the more proactive programs to
become a more responsible corporate citizen.

Finally, the executive summary should present the capital structure of the proposed
business and show how this structure will respond to the investment programs and financial
forecast of the enterprise.

However, the executive summary can only be written last in order to capture the findings
and insights of the other parts, but for presentation purposes, it is placed in the first part of the
business plan.

PRACTICE EXERCISE 1:

Instruction: Write TRUE if the statement is correct and FALSE if otherwise.

1. The vision and mission statements must then be translated into

measurable end results and more popularity called objectives
2. Executive summary must be more specific than the vision and mission
statements. They should be measurable, achievable, and time-bound.
3. Executive summary should likewise describe the products/services of the
enterprise, their features and attributes, and why they are the right ones to deliver to the
customers.
4. Objectives should then render all the major institutional, market,
operations, and organizational strategies previously cited into financial strategies and
forecasts.
5. The executive summary should present the capital structure of the
proposed business and show how this structure will respond to the investment programs
and financial forecast of the enterprise.

THE BUSINESS PROPONENTS

The third section of the business plan contains information about the business proponents
or stakeholders.

There are four types of stakeholders:

1. Resource mobilizers and financial backers

2. Technology providers and applicators

HIGH SCHOOL DEPARTMENT 18

 3. Governance and top management
4. Operating and support team

a. If the business plan readers are the resource providers, then they will want to know who else
are on board to share the burden of raising money to see the whole thing through.
b. If the business plan readers are the technology providers, they will want to know if there will
be sufficient funds to pay for the technology.
c. If the business plan readers are the governance and top management team, then they will want
to know what strategies and performance indicators are being proposed.
d. If the business plan readers are the implementing, operating, and support teams, they will
want to know what programs, activities, tasks, and resources would be in place.

The Target Customers and the Main Value Proposition

The fourth section of the business plan is the Target Customers and the Main Value
Proposition

The business proponent must be very precise about the target audience or target
customers. Target customers must be of sufficient size, sufficient paying capacity, and have
sufficient interest to purchase the products being offered by the enterprise. The Main Value
Proposition is the unique selling proposition of the enterprise.

Knowing where the target customers are exactly concentrated, the business plan should
then pinpoint what the customers buy, how they buy, when they buy, where they buy, and what
convinces them to buy. These information should then be used to justify the exact locations and
marketing channels to be employed by the enterprise.

Market Demand and Supply, industry Dynamics, and Macro Environmental Factors

The fifth section of the business plan is the market demand and supply, the industry
dynamics, and the macro environmental forces affecting the business of the enterprise. It is
normal for enterprise to actually expand their product offerings to include the other segments of
a bigger market order to determine what exactly influences this bigger market.

Once these critical factors or variables are determined, the business plan should then
forecast the future demand and supply. If these physical factors are expected to remain the same,
then most likely, the future forecast will follow the past trends. If not, the future estimate of
demand and supply should be revised according to the new variables influencing the demand and
supply.

The market analysis and forecasting exercise should lead to quantification of the current
and prospective size of the market. Both the current and potential consumptions should then be
dissected.

The business plan should discuss the relevant industry dynamics:

a. Who are the competing enterprises in the industry and what are their comparative
advantages and disadvantages? What business models and strategies are they employing?
b. Who are the suppliers in the industry and what are their capabilities and bargaining
power?
c. What are the channels of distribution being used by the industry? How effective are these
channels?

Both the industry players and the market are affected by the macro environment, which
includes the social, political, economic, ecological, and technological (SPEET) forces. The

HIGH SCHOOL DEPARTMENT 19

business plan should discuss the major trends and changing patterns in the macro-environment,
which would have significant impacts on the relevant industry and the behaviour of consumers.

A. Social environment includes the demographics and cultural dimensions that govern the
relevant entrepreneurial behaviour. The structure, social status, and dynamics of the
population at large, as well as the people’s beliefs, tastes, mores, customs, and traditions
dictate the major parameters of market behaviour.
B. Political environment defines the governance system of the country of the local are of
business. It includes all the laws, rules and regulations on allowable and disallowed business
practices.
C. Economic environment is mainly driven by supply and demand forces. It is the same factor
that drives the interest and foreign exchange rates to fluctuate with the movement of the
market forces.
D. Ecological environment includes all natural resources and the ecosystem that defines the
habitat of man, animals, plants, and minerals.
E. Technological environment makes or breaks competing participants in any industry. New
scientific and technological discoveries often lead to the launch and commercialization of new
products with superior attributes or to rendering the old ones obsolete.

PRACTICE EXERCISE 2:

Instruction: Write TRUE if the statement is correct and FALSE if otherwise.

1. The third section of the business plan is the Target Customers and the
Main Value Proposition
2. Knowing where the target customers are exactly concentrated, the
business plan should then pinpoint what the customers buy, how they buy, when they
buy, where they buy, and what convinces them to buy
3. It is not normal for enterprise to actually expand their product offerings to
include the other segments of a bigger market order to determine what exactly
influences this bigger market.
4. The market analysis and forecasting exercise should lead to quantification
of the current and prospective size of the market.
5. The business plan should discuss the minor trends and changing patterns
in the macro-environment, which would have significant impacts on the relevant
industry and the behaviour of consumers.

Product/Service Offering: Description, Evolution, and Justification

The sixth section of the business plan is the product/service offering that should contain a
description, evolution, and justification of the product/service offerings.

The products/services must be described by highlighting the features an attributes that

would most appeal to the target customer. The business plan should also prove that the
products/services would be accepted and carried by the distribution channels.

Enterprise strategy and enterprise delivery system.

The business plan should expound on the Enterprise Strategy (ES) by mapping the
competitive landscape and by situating the enterprise and its competitors as to their strategies and
chosen positioning.

HIGH SCHOOL DEPARTMENT 20

 The business plan should then show how the Enterprise Delivery System (EDS) would
enable the business to implement the Enterprise Strategy.

The Enterprise Delivery System starts from the Input (resource mobilized), proceeds to
the Throughput (the transformation process where input are converted to output), and produces
the Output (the products/services). The Output are then marketed to the customers (in the case of
goods) or experienced by the customers (in the case of service). Customer satisfaction level,
profits generated, and the performance of people from the transaction are the Outcomes of the
EDS.
Input Throughput Output Marketing Desired
Outcomes
 Harnessing  Conversion of  Goods  Positioning  Customer
of human, input into produced or  Product satisfied
money, and output and the services  Packaging  Sales volume
physical transformation delivered  Place attained
resources process within  People  Profit
 Resources the factory or  Promotion generated
mobilized- service shop  Price  People
money performance

-men
-machines
-materials
-methods
-management

The EDS involves the harnessing of human, money, and physical resources from well-
selected sources

These resources become the input (money, men, machine, materials, methods, and
management) which the Operations unit within the EDS (i.e. the manufacturing or service
delivery personnel) will convert or transform into output.

The output will then be delivered to the customers through marketing unit of the EDS.
The products/services of the enterprise are positioned to meet the requirements of the selected
market segment by choosing the right packaging, pricing, promotions, people for selling and
distribution, and places or locations where the targeted customers can best be found.

The Operation and Marketing units are supported by the Finance, Administration, and
Human Resource Management units, which oversee the flow of money, the procurement and
maintenance of machinery and materials, and ensure the proper deployment and development of
people.

The EDS serves as the enabler of the ES tandem lead to the attainment of the desired
enterprise outcomes.

Theses business outcomes should reasonably include:

-high customer satisfaction levels;

-high sales volume, market share, and market reach;
-high financial returns; and
-high people performance, productivity, and morale levels.

HIGH SCHOOL DEPARTMENT 21

Financial Forecast: Expected Returns, Risks, and Contingencies

a. The eight section of the business plan is the financial forecast including the financial
returns, the financial risks, and the financial contingencies.
b. The business plan must translate everything that we have discussed so far into financial
forecast and outcomes.
c. From the financial forecast, the business plan should then calculate the expected returns
from the business. The important return calculations are the following: (1) expected return
on sales; (2) expected return on assets or investments; and (3) expected return on
stockholder’s equity.
d. The business plan should also calculate the long-term returns, using the time value of
money. This means estimating the internal rate of return and the expected net present
value.
e. The business plan should then evaluate both the business risks and financial risk involved.

Environmental and Regulatory Compliance

a. The ninth part of the business plan is composed of the environmental and regulatory
compliance.
b. The business plan must articulate the laws, rules, and regulations governing the business,
and the industry that the enterprise is in. it should ascertain that all the necessary permits,
licenses, and authority to use proprietary intellectual capital had either been secured or
would definitely be secured.
c. The business plan should also assure the reader that all the necessary local government
ordinances and barangay ethics would be followed by the enterprise.
d. Capital Structure and Financial Offering: Returns and Benefits to Investors, Financiers, and
Partners
e. The tenth section of the business plan contains the capital structure and financial offerings
of the enterprise including some discussions on who are the investors, the financiers, and
the partners of the enterprise.
f. Finally, the business plan must appeal to its target audience. It must highlight for them the
main features of the business plan that they are looking for.

EVALUATION:

Instruction: Complete the information below. Please detach the answer sheet and submit.

1. Name of your proposed/planned business:

2. Describe your business:

a. Type (restaurant/massage/hotel, etc.):

b. Why did you choose this type of business?
c. Location of your proposed business and why?

ANSWER SHEET – LESSON 3

Name: Score:
Grade/Section:
Subject: ENTREPRENEURSHIP

HIGH SCHOOL DEPARTMENT 22

 Quarter/Lesson: Q1 M 3

EVALUATION:

1. Name of your proposed/planned business:

2. Describe your business:

a. Type (example: restaurant/massage/hotel, etc.):

b. Why did you choose this type of business?

c. Location of your proposed business and why?

LESSON 4: THE PLAN AS A GUIDE

HIGH SCHOOL DEPARTMENT 23

 The Plan as a Guide

In the course of writing the business plan, the small business operator (SBO) is afforded
sufficient time to consider all factors relevant to operating the business. Through analyses of the
environment and derivation of what can be expected to happen, decisions about various aspects
of business operations can be considered in advance.

As periodic objectives are accomplished one at a time, the business plan serves as a
useful tool for comparing what was planned against what was achieved. Discrepancies will
provide the bases for implementing changes or making adjustments in the business plan. The
time table indicated in performing the various aspects of operations is also a very useful guide
for the management of the firm

Parts of the Business Plan

The contents of the business plan will depend upon the purpose. Usually, however, they
contain the following:

1. Title pages and contents

2. Executive summary
3. Description of the Business
4. The product or service
5. Market strategies
6. Analysis of the competition
7. Operations and management
8. Financial data
9. Supporting documents

The next page should provide a table of contents so the readers can easily find the information
they need.

HIGH SCHOOL DEPARTMENT 24

The Executive Summary

The executive summary is a portion of the business plan that summarizes the plan and states the
objectives of the business. If the SBO is intending to borrow money or is seeking capital from
investors, the following must be indicated.

1. the capital needs of the business

2. how the money will be used
3. what benefits will be derived by the business from the loan or investment; and
4. in case of loan, how it will be repaid with interest, and in the case of outside investment,
how profits will be generated.

The executive summary is prepared after the plan is written

Description of the Business

This particular portion of the business plan is very useful to the SBO, as well as prospective
investors and lenders.

This is divided into two parts:

1. a short explanation of the industry

2. a description of the business

In describing the industry, it is important to present the current situation and the outlook
for the future. Information must be provided regarding the various markets within the industry as
well as new products or developments that could affect the business. The sources of information
must be indicated.

Statements about the following will be useful in describing the business.

1. the industry sector where the business falls into (examples are retail, manufacturing,
education, entertainment, and others)
2.whether the business is new or established
3. the ownership status of the business (sole proprietorship, partnership, or corporation)
4. information on who the customers are
5. information on how the product or service is distributed.

EVALUATION:

Instruction: In module 3, you have listed the name and type of your proposed business,
using the guide in writing Description of the Business. Write your own description of your
proposed business. Please detach the answer sheet and submit.

HIGH SCHOOL DEPARTMENT 25

 ANSWER SHEET – LESSON 4
Name: Score:
Grade/Section:
Subject: ENTREPRENEURSHIP
Quarter/Lesson: Q1 M 4

EVALUATION:

In module 3, you have listed the name and type of your proposed business, using the guide in
writing Description of the Business. Write your own description of your proposed business.

HIGH SCHOOL DEPARTMENT 26

LESSON 5: MARKETING MIX (7Ps)

The marketing mix refers to the set of actions, or tactics, that a company uses to promote
its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product,
Promotion and Place. However, nowadays, the marketing mix increasingly includes several other
Ps like Packaging, Positioning, People and even Politics as vital mix elements.

All the elements of the marketing mix influence each other. They make up the business
plan for a company and handled right, can give it great success. But handled wrong and the
business could take years to recover. The marketing mix needs a lot of understanding, market
research and consultation with several people, from users to trade to manufacturing and several
others.

1. Positioning (brand image)

Positioning in the context of a marketing battle plan has three objectives:

a. Positioning has an enterprise perspective. The enterprise scans the market

environment and decides to position itself with products that specifically address the needs of a
chosen market.

b. Positioning has a competitive perspective. The enterprise has to differentiate and

distinguish itself from its competitors.

c. Positioning takes the customer’s perspective. Positioning is the way the customers
perceive the enterprise and its products or services in their minds.

Example of positioning:

a. A handbag maker may position itself as a luxury status symbol

b. A TV maker may position its TV as the most innovative and cutting-edge

c. A fast-food restaurant chain may position itself as the provider of cheap meals

2. Product

A product is the tangible good or the intangible service that the enterprise offers to its
customers in order to satisfy their needs and to produce their expected results.

Products are often identified with their brand names to distinguish them from other
products in the market. Some products have built up so much loyalty to the point that their brand
names have become their bestselling propositions.

There are four general types of products that are marketed by enterprises:

A. Breakthrough products. They offer completely new performance benefits. They may double
the performance at half the cost. They may be much more convenient and easy to use. They may
cater to a unique set of customer needs that have not yet been tapped. They may create a new
demand. Marketing breakthrough products need a higher level of customer education and
orientation.

Examples:

HIGH SCHOOL DEPARTMENT 27

  Products are borne out of biotechnology field particularly in terms of coming up with
new vaccines to protect people from certain viruses.

 The iPhone revolutionized the way people use their phones. Suddenly, people could now
use their phones to listen to music. The iPhone also created a new industry that was
geared toward mobile phone accessories. 

B. Differentiated products. They try to claim a new space in mind of the customer different from
the spaces occupied by existing products. The performance benefits may be close to existing
products but there would be additional benefits on special aspects of the product.

Example:
 There are many different eyeglasses available in the market today but Transitions lenses
was able to differentiate itself from the rest because the lenses they use adapt to changing
light. With this feature, the wearer gets additional protection against ultraviolet rays,
glare, and eye fatigue. Transitions lenses become very clear while indoors and become
darker outside, depending on the sunlight and other sources of light and glare. It is
actually a pair of glasses and sunglasses rolled into one.

C. Copycat products. They will not make much impression on the customers’ mind. The
marketer should make up for this lack of mental space by offering more physical space in the
shelves, lower prices, easier access, promotional freebies, and the like. Aggressive advertising
may add to market demand but at a greater cost than the leading brands.

Example:
 Beer na Beer brand of Asia Brewery pitted against San Miguel Pale Pilsen. Both have
amber colored bottles with similarly styled white colored font printed outside the bottle.
No wonder after Beer na Beer came out of the market, San Miguel filed a law suit against
Asia Brewery for trademark infringement. In this case, San Miguel prevailed.

HIGH SCHOOL DEPARTMENT 28

D. Niche products do not intend to complete directly with the giants. They are products with
lower reach, lower visibility, lower prices, and lower top of mind. They are content to play minor
roles in specific and smaller market segments.

Example:

Have you ever heard of the Dirty Rotten Flowers delivery service in the United States? In
contrast to romantics wanting to send the best and most beautiful flowers to their loved
ones, this company caters to the wronged ones who are those who want to seek revenge.

3. Packaging

There used to be a time when products came wrapped in ordinary packaging that prominently
displayed the brand name, the main attributes of the product, the company’s logo, and its place
of business. Packaging came in small, medium, and large sizes without much variation in the
material, shape, and purpose of the packaging.

Purposes of packaging.

1. Packaging identifies the product, describes its features and benefits, and complies with
government rules on specifying its contents, weight, chemical composition, and potency.
Packaging provides easy brand identification for the consumers.

2. Packaging differentiates the product from its competitors and even from its other brand
offerings. For example, liquor brands differentiate their premium scotch and brandy
offerings by packaging them in ceramic bottles.

3. Packaging lengthens the lifespan, physically protects, and extends the usefulness of the
product. Vacuum-packed or aseptically packaged products prolong the shelf lives of many

HIGH SCHOOL DEPARTMENT 29

 food and beverage items. High-tech packaging protects fragile and sensitive products like
crystal sculptures, laptops, precision tools and the like.

4. Packaging has become environmental issue by itself. Many packages are discarded after
the contents have been taken out. This generates waste and poses environmental hazards.
Recyclability and biodegradability are now a major concern of packagers and consumers
alike.

5. The aforementioned purposes of packaging increase the cost of packaging and,

therefore, the price of the product. To counteract this, the packaging must possess its own
value proposition for the customers as well as for the enterprise. For the customers, they
may put some premium on environment-friendly packaging. Customers may even be able
to convert the packaging into money if the packaging were exchangeable for cash. Some
packaging are so beautiful, they can create their own value as collectibles.

Packaging does not refer only to the wrapper or container of the product. It can mean the bundle
of products or services that are put together to attract and delight customers. It can also mean the
terms and conditions attached to the sale or after-sale servicing of the product.

PRACTICE EXERCISE 1:

Instruction. Choose where the descriptions fall under the four general types of products
that are marketed by enterprises. Write: BP for Breakthrough products, DP for
Differentiated products, CP for Copycat products, and NP for Niche products; before the
number.

1. They may cater to a unique set of customer needs that have not yet been
tapped.
2. They are products with lower reach, lower visibility, lower prices, and
lower top of mind.
3. Aggressive advertising may add to market demand but at a greater cost
than the leading brands.
4. They try to claim a new space in mind of the customer different from the
spaces occupied by existing products.
5. They offer completely new performance benefits.
6. They are content to play minor roles in specific and smaller market
segments.
7. They do not intend to complete directly with the giants
8. They may double the performance at half the cost.
9. The marketer should make up for this lack of mental space by offering
more physical space in the shelves, lower prices, easier access, promotional freebies,
and the like.
10. The performance benefits may be close to existing products but there
would be additional benefits on special aspects of the product.

4. Place

“Location. Location. Location.”

HIGH SCHOOL DEPARTMENT 30

 This is the often-recited mantra of salespeople who want to have the best access to their
customers. Although finding a good location proves to be challenging, even more challenging is
maximizing the potentials of that location.

In finding a good location, one needs to consider the following:

1. The number of customers residing or working in the area, and the number of customers
who frequently pass through the area.
2. The density or number of customers per unit area
3. The access routes to alternative locations and their traffic count in those routes.
4. They buying habits of customers or where they buy, at what time and how frequent.
5. Location features such as parking spaces, foot access, creature comforts, etc.

In a similar way, the entrepreneur must be able to determine the price that comes with the
location because it will spell out the success or failure of the business. The entrepreneur has to
consider the following:

1. The cost of buying or renting, renovating, and operating the location.

2. Customer volume, drop-in rates (what percentage of customer traffic would stop by the
store) and sales conversion ratios (what percentage of drop-ins would actually purchase
something from the store)
3. Revenues based on the column and mix of goods and services expected to be sold at
certain prices.
4. Profits.

In addition to the above factors, the final choice of location must be based on the following:

a.Image and location conditions. This refers to the physical look of a location, sanitary
conditions, crime and safety levels, etc. The reputation of a location is also important.
For instance, would it be better to put up your store in an upscale shopping mall or in a
low-end “tiangge” of flea market?
b. Exact fit to target customers. Is the location traffic generally composed of your
target customers?
c.Clustering of competitor establishment. This oftentimes results in drawing a bigger
market to the location.
d. Future area development. A certain location might not have the most customers
or the best economics in the short term, but it might become central business hub
within the next five years. Watch out for signs of development like a construction
boom or a new shopping mall nearby.
e.Fiscal and regulatory requirements. An entrepreneur would want to set up shop in
town or city with low tax rates, good governance, excellent infrastructures, and great
public services.

5. People

People are the ultimate marketing strategy.

People sell and push the product. People search hard to find the right market. People distribute,
promote, price, and sell the products in the most attractive market places. People aim to please
the customers through continuing service and product enhancements long after the customers
have bought the product. People are the regular contact points between the enterprise and its
market.

The marketing efforts of people are organized at four levels:

a. to create customer awareness;

HIGH SCHOOL DEPARTMENT 31

 b. to arouse customer interest;
c. to educate customers as they evaluate their buying choices;
d. to close the sale and deliver the products.

The sale must be closed and the products should be delivered to the customers. Closing the sale
demands that the products be available, adequate, acceptable, and affordable.
a. Availability means that the enterprise has the goods or services on hand.
b. Accessible means that the customers can easily get the product from their usual buying
places or their products can be conveniently delivered to them.
c. Adequate means that the product meets the quality and delivery specifications of the
customer.
d. Acceptable means that the customer is convinced by the selling points of the product,
finds very little or no objectionable features in the product, and accepts the conditionality,
warranties, and amenities given by the seller.
e. Affordable means the price and payment terms are right.

6. Promotion

Promotion is the explicit communication strategy adopted by an enterprise to elicit the

patronage, loyalty, and support not only from its customers but also from its other significant
stakeholders.

Promotion encompasses all the communication efforts of the enterprise, such as:
a. Advertising
b. Public relation campaigns
c. Promotional tours
d. Product offerings
e. Point-of-sale displays
f. Website
g. Flyers
h. Emails
i. Letters
j. Telemarketing, and others

Effective promotion depends on three critical factors:

a. The credibility of the communicator
b. The message and the medium of the message
c. The receptiveness of the audience to all that is being communicated

For mass markets, television commercials, billboards, and high circulation broadsheets,
magazines or tabloids would already be cost effective and create quite an impact. The idea is to
match the size of the market with the medium used and the resource of the enterprise.
Case example: Ayala Group’s Credibility as Communication Strategy

The Ayala Group has been able to build tremendous credibility in over a century of
service to the Filipino people. Their bank, the Bank of the Philippine Islands, is a
conservative, safe but growing financial institution with a tremendous following from
corporations, high net worth individuals, and ordinary depositors. Its Ayala Land offering
sell upscale lots and condominiums like hot cakes.

Buyers know that Ayala can deliver quality properties and that these properties would
be able to gain market value easily. Ayala’s reputation in Building Makati City has spilled

HIGH SCHOOL DEPARTMENT 32

 over its numerous commercial centres and high-class subdivisions in many key locations.

All Ayala has to do in its promotion campaign is to announce that it is ‘Ayala’

building the property and the people will buy.

7. Pricing

Pricing depends on the business objectives set by the enterprise. While price is a major
factor for the customer in buying a product, it is not the only factor such as in the case of buying
a premium products. Non-price factors outweigh the price factor whenever a customer is buying
a premium item because he or she is more particular about the ‘premium-ness’ in terms of
quality, the status or image that the product brings, shorter waiting time or immediate delivery,
and other such decision criteria.

Finding the right price for a product is, therefore, not a simple matter of adding a mark-up
on the cost of a product or service, as some companies do.

EVALUATION:

Instruction. True or False. Write TRUE if the statement is correct, and FALSE if
otherwise. Write your answer on the separate answer sheet. Please detach the answer
sheet and submit.

1. The entrepreneur must be able to determine the price that comes with the
location because it will spell out the success or failure of the business
2. The reputation of a location is unimportant.
3. Clustering of competitor establishment oftentimes results in drawing a
bigger market to the location.
4. An entrepreneur would want to set up shop in town or city with low tax
rates, good governance, excellent infrastructures, and great public services.
5. Marketing distribute, promote, price, and sell the products in the most
attractive market places.
6. Affordable means that the product meets the quality and delivery
specifications of the customer.
7. Adequate means the price and payment terms are right.
8. Marketing is the explicit communication strategy adopted by an enterprise
to elicit the patronage, loyalty, and support not only from its customers but also from its
other significant stakeholders.
9. While price is a major factor for the customer in buying a product, it is
not only factor such as in the case of buying a premium products.
10. Finding the right price for a product is a simple matter of adding a mark-
up on the cost of a product or service, as some companies do.

HIGH SCHOOL DEPARTMENT 33

PERFORMANCE TASK

Instruction: Base on the business you described in module 4, create your own logo/brand name
logo/ business logo by drawing, collage, print, or any creative ideas you can think of. Use a
separate bond paper (Don’t forget to write your name and section). Below your logo, explain
how you came up with the idea or why did you choose that logo. Please detach the answer
sheet and submit.

CRITERIA
Artistry and Creativity 15
Originality 15
Meaningful 15
Over all Presentation 15
Submit on time 10
TOTAL 70

ANSWER SHEET – LESSON 5

Name: Score:
Grade/Section:
Subject: ENTREPRENEURSHIP
Quarter/Lesson: Q1 M 5

EVALUATION:

1.

2.

3.

4.

5.

6.

7.

8.

HIGH SCHOOL DEPARTMENT 34

9.

10.

REFERENCES

Why entrepreneurship is important in the economy, SHOBHIT SETH, Updated Jul 22, 2019
https://www.investopedia.com/articles/personal-finance/101414/why-entrepreneurs-are-
important-economy.asp#:~:text=Key%20Takeaways,new%20markets%20to%20be
%20developed.

CENTER FOR AMERICAN ENTREPRENUERSHIP,https://startupsusa.org/why-is-

entrepreneurship-important/

Joisiah G, Chiqui EG, Entrepreneurship: Starting an enterprise, having an innovation

mindset, Josiah and Carolina Go Foundation, Inc, 2018

Eduardo AM. Entrepreneurship, Rex Book Store, 2016

Roberto GM, Entrepreneurship and Small Business Management, Rex Bookstore, inc. 3013

PREPARED BY:

JAYLYNE FAITH S. BALLOG

CP# 09158596262
Messenger Account: Jaylyne Faith Ballog

HIGH SCHOOL DEPARTMENT 35

HIGH SCHOOL DEPARTMENT 36