Name: BIÑAS, Miraflor S.

Subject: Strategic Management

Name of Instructor: Ms. Loren Bondoc
Date Submitted: 11-19-2021
Requirement: Case Analysis

Domino’s Pizza (2020)

A. Company Background
From humble beginnings as a solitary pizza eatery in 1960, Domino's Pizza today has turned into
the perceived world forerunner in pizza conveyance. We have been devoted to making and conveying
incredible pizza with excellent fixings from the beginning.

Likewise, we are continually refreshing and further developing our pizza menu to fulfill the
developing requirements of our clients. Past spearheading the idea of effective conveyance of specially
made pizzas, we have been essential for advancements that altogether affect the whole food conveyance
industry:

• Domino's Pizza (Global) spearheaded licensed protecting pizza sacks to keep pizzas broiler hot and
fresh during ordinary conveyance.
• Domino's Pizza (Global) made the tough, layered pizza box, which holds dampness back from
debilitating the case and cheddar from adhering to the top.

B. Products and Services

The products and services that Domino’s Pizza’s been offering are pizza, pasta, chicken, sides,
desserts and drinks.

C. Market Profile Overview (Market Size or Market Share)

Intelligence, M. (2014). Philippines Food Service Market: 2021 - 26: Industry share, size, growth -
mordor intelligence. Retrieved November 11, 2021, from https://www.mordorintelligence.com/industry-
reports/philippines-foodservice-market

PAGE \* MERGEFORMAT 2

The Philippines foodservice market is relied upon to observe a CAGR of 4.67% during the figure
time frame, 2021 - 2026.

After the appearance of COVID-19, the foodservice area was significantly hit by the severe
lockdown measures acquainted in the Philippines with limit the spread of the infection. Nonetheless, in
June 2020, diners in the capital Manila that can meet government security conventions were permitted to
return at 30% of their seating limit, with severe cleanliness and social separating measures being an
absolute necessity. These actions were taken to work on the economy, which was predicting the ruin after
the inconvenience of severe lockdown measures in the country.

The foodservice market in the Philippines is exceptionally determined by the ascent in esteem
cognizant customers willing to attempt new eateries with a wide scope of menu choices, including
intriguing global and neighborhood cooking styles, which likewise take into account progressively
bustling ways of life.

According to the information distributed by the United Nations, the normal age of the populace in
the Philippines in 2015 was 24.1 years, and in 2020, it was relied upon to be 25.2 years. Most of its
populace contains twenty to thirty year olds and they are known to be the greatest spenders. Because of
this, most foodservice players center around drawing in this customer bunch in the country.

Autonomous cafés in the Philippines foodservice market are quickly developing, which is relied
upon to expand the quantity of foodservice foundations. The Philippines foodservice market has a solid
inclination for United States natural way of life brands. Anchored eateries are extending their essence in
emerging nations like the Philippines to acquire higher margins.

D. Financial Performance: Example: Financial Ratios

Efrat, D. (2007). Domino's Pizza Enterprises Ltd Adr (DMZPY) financial summary -
investing.com PH. Retrieved November 11, 2021, from https://ph.investing.com/equities/dominos-pizza-
adr-financial-summary

PAGE \* MERGEFORMAT 2
E. Vision and Mission Statement

Monaghan, T. (1960). Domino's vision, Mission and Values. Retrieved November 11, 2021, from
https://www.dominos.co.nz/about-us/who-we-are/vision-and-mission

VISION
Our vision is to lead the internet of food in every neighborhood.  

MISSION
Our mission is to redefine convenience by creating inspired food, picked up in three minutes
or safely delivered in 10.

F. Strategies: The following are the Strategies that the corporation is following
or implementing:
Dominos have both Veg and PAGENon-Veg Pizza in its 2menu with choices of various fixings to browse.
\* MERGEFORMAT
However they offer both Veg and Non-Veg Pizza, the Dominos Veg menu is more well known. With
Domino's practically removing the portion of the overall industry of Pizza's from different stores, Non-veg
pizzas are truth be told a gold mine for Domino's since veg pizzas have a ton of nearby contest however
there is next to no rivalry for Non-veg pizzas. Deliberately found Dominos outlets and in an upward
direction coordinated worth conveyance framework had assisted Dominos with serving its client in most
ideal manner. Diminishing the pivot time (TAT)/holding up period is the significant benefit that Dominos
has over its rivals. It has organization claimed batter producing offices in certain nations while in different
nations it works with ace establishments to smooth out its production network.

G. Corporation policies are as follows: Example: Management: Human

Resources: Research and Development:

Corporate governance principles - dominos.gcs-web.com. (2020). Retrieved November

18, 2021, from https://dominos.gcs-web.com/static-files/f0115274-1371-4ab5-84fe-a4f3c003731e

H. CORPORATE GOVERNANCE: Board of Directors (BOD)

I. SWOT Analysis (Strength, Weakness, Opportunities and Threat)

STREGNTHS WEAKNESSES OPPORTUNITIES THREATS
 Brand  Tasks  Market  Immediate
Review High brand An enormous number Extension and Aberrant
review because of of diversified outlets Growing to the creating Contest Serious
its normal brings about trouble markets will be useful, rivalry from the
promoting with in dealing with all things considered, as nearby and public
slogans, for activities. Quality evolved markets are players like "Pizza
example, '30 control becomes developing. Focusing cabin", US pizza,
minutes Nahi to testing. Because of on the creating and then some.
free'. Such forceful this, a portion of the economies ought to be Indeed, the
promoting has made Dominos outlets got the future technique of Roundabout contest
mindfulness and a shut influencing the the organization. is more from any
guarantee for the picture of the brand. semblance of
brand on the McDonald's and
lookout. KFC wherein clients
lean toward burgers
over pizza.
 Fabulous  Diminishing  Entrance  Changing
channel deals PAGE
in mature Reinforcing
\* MERGEFORMAT 2 its outlet Buyer Dietary
organization With business sectors network by further patterns
its 9000 Because of the rising infiltrating the current With government
establishment and wellbeing cognizant market will assist and NGOs focusing
friends claimed populace there is a Dominos with more on wellbeing
outlets, Dominos reduction in income expanding its incomes. mindfulness,
has a broad influencing the individuals are
 organization spread business in general. turning out to be
over in excess of 60 more mindful of
nations. what to burn through
and what to keep
away from which is
influencing the
matter of Dominos.
 Speedy  Low staff  Wellbeing  Cost
assistance and maintenance cognizant eatables As the expense of
profound menu High whittling down Presenting a wellbeing vegetables and
Faster than because of the cognizant menu with unrefined substances
anticipated shortfall of legitimate new character added rises, the expense of
assistance pleases preparing and substances which are keeping up with the
the shoppers and improvement is really low in fat will bring pizza tie likewise
assists the difficult for Dominos. about expanding its goes up. Also, rivalry
organization with In addition the labor incomes later on. influences the main
separating itself utilized is likewise concern of the
from others. Those untalented so they organization.
individuals are rapidly change Accordingly dealing
anxious to go for a occupations when with the income
trip in any they can't acclimate becomes
celebration and to the chaotic climate. troublesome.
need modest and
best family café.
Domino's would be
generally ideal.
 Minimal  Lesser number  Restaurants
expense elective of restaurants By presenting select
 They needn't bother Dominos has more Dominos eateries in
with posh Feeling conveyance outlets cream regions will
or entertainment in than eating joints assist the brand with
the shop so the which is an issue more brand
foundation cost is particularly in places acknowledgment and
low at the sellers like shopping centers will likewise help in
and the cost of and different areas getting the clients who
pizza is truly where unmistakably like to eat outside in
sensible for the clients need a sitting extravagant eateries.
clients. spot
 Proficient
inventory network
Because of its
effective inventory
network Dominos
has made it feasible
for faster help so
clients don't need to
sit tight for long.
The inclination of
Dominos is on the
grounds that the
client can have PAGE \* MERGEFORMAT 2
home conveyance
inside 30 minutes.
Making a little
breakfast at home
itself requires 15
minutes.
J. Competitive Analysis
The expression "current vendors" are utilized to address the current rivals in this unique
circumstance. In maintaining our business, there are relatively few current rivals in our commercial center
now in light of the fact that our business thought and idea can be said extremely new in College of Malaya.
Anyway we do confront a few contenders from outside who give conveyance administrations to the
understudies. For example, McDonald, Domino Pizza, and Pizza Cabins conveyance administration who
convey quick food sources to where you are found. Furthermore, all food slows down inside the grounds
can be considered as contenders to our business likewise in light of the fact that they expand decisions of
the understudies.

Regularly, recognizing contenders could be a basic undertaking. At the tightest level, an

organization can characterize its rivals as different organizations offering comparative items and
administrations to similar client at comparable costs.

Specialty market is the subset of the market on which a particular item is centering. So the market
specialty characterizes the particular item includes pointed toward fulfilling explicit market needs.For
model, Dominoes and Pizza Cabin all sell pizza. In any case, the uniqueness of the client experience for
each is diverse that is Dominoes conveys shortly or less or it's free and Pizza Hovel has Cheddar in the
outside.

Every contender has a blend of goals and concentration. Like McDonalds their general objective
of maintainability endeavors is centered around constant improvement through our five center regions that
is Sustenance and Prosperity, Practical Store network, Natural Obligation, Worker Experience, and Local
area.

Our rivals target client is all scope old enough as they give and administration assortment of cheap
food that everybody can appreciate. All understudies of College Malaya are incorporated as their objective
client. Understudies, particularly at their youth should be cherishing quick food sources that our rivals like
McDonald, Pizza Cabin and Domino's pizza serve. They additionally appreciate eating inexpensive food
while concentrating on that makes them request conveyance cheap food from inn.

The majority of the qualities of our rivals are that their names and marks are notable as they had
maintained their business for quite a while prior. Like McDonald for instance it is considered as a
worldwide brand that is accessible in many nations on the planet and offers similar key standards, situating
and showcasing in each market all through the world. This is the reason McDonald is considered as one of
the well-known and adored brands on the planet, in any industry.

In addition, their inexpensive food is unquestionably delightful and they work well for their client.
Their cost is likewise reasonable that everything individuals can purchase their item. For instance, Pizza
Hovel is the market chief in giving various results of pizzas. There great picture makes the association
more solid. Pizza Cottage is giving acceptable taste, quality items with qualified staff, great air and clean
climate

While, the shortcomings of our rivals are, the clients might feel exhausted as they generally eat a
similar item for quite a while. Concerning now, they should change their craving and continue on to other
sort of cheap food; new item like our company. However, the way that Pizza Cottage has an eatery to run
is additionally a shortcoming. Pizza Cottage has higher overhead expenses and Pizza Hovel isn't the
minimal expense maker. They depend on their quality pizza and great assistance to represent their greater
costs. As our organization give scrumptious
PAGE \* inexpensive
MERGEFORMAT food
2 lower value, this may the client to go to our
place particularly the understudies. As an understudy have their own financial plan and they don't spend a
lot on food.

K. Summary of Top Industry Competitors (at least 3 competitors)

 Competitive Matrix Chart

Competitors McDonalds Pizza Hut Domino’s Pizza

Product or Product : Fast foods  Product : Pizza and fast foods Product : Pizza and fast foods
Service Services : Delivery services Services : Delivery services Services : Delivery services

Production/ McDonald’s is known as a Pizza Hut can come up with the Focus on delivering the pizza
Quality corporate responsible new products considering the the most efficient way.
company as its responds to Eastern taste of the people as
any social change taking like McDonalds.
place in its environment. The
Diversification of new products
company introduced can increase their market share.
healthier food with growing They can reduce their prices
awareness that added to its because of more resources. The
revenues. company can come up with
innovative Pizzas, new flavors
and recipes with  different
types of crusts and sizes.
Unique   1. Rolling out McBreakfast  1. Garlic breads Pasta, bread bowls and oven-
Features across all outlets 2. Mushroom soups baked sandwiches. The menu
2. A parade of Disney Happy 3. Salads offers chicken side dishes,
Meal Toys breadsticks, as well as
beverages and desserts.
Distribution  1. Ordering from the counter  1. The first method of  1. Domino’s delivery in 30
System 2. Convenience drive- distribution used by Pizza Hut Minutes
through is Home Office delivery. 2. Take-out menu
3. Delivering services Customers can call Pizza Hut 3. Dine in menu
ahead of time, place an order,
and the order is delivered to the
customer's home
2. Another method of
distribution is for customers to
dine-in
3. The third method of
distribution is to order Online
Marketing /  1. Media television  1. Media television  1. Television
Advertising 2. Radio 2. Radios 2. Social media
3. Newspaper 3. Newspaper 3. Online advertising
4. Internet 4. Internet 4. Mobile
5. Outdoor 5. Advertising slogan 5. Outdoor
6. Slogan 6. Promotions

Geographic They are located almost They are located almost They are located almost
Location everywhere in the campus everywhere in the campus everywhere in the campus
which is reachable by all the which is reachable by all the which is reachable by all the
students and is quite PAGE students
\* and is quite
MERGEFORMAT 2 students and is quite
convenient to be reached convenient to be reached from convenient to be reached from
from their faculty and their faculty and colleges. their faculty and colleges.
colleges.
Strengths Strength: Strength:
& Weaknesses  1. Strong brand  1. Providing different products
2. Customer intimacy of pizzas
2. There good image
3. Pizza Hut is providing good
taste, quality products with
Weakness: qualified staff, good
 1. Low depth and width of atmosphere and hygienic
product environment
Weakness:
 1. Higher overhead costs
2. Higher prices Pizza Hut
must charge
Strength:
 1. Worldwide presence
2. Strong image
3. Food attracts people of
various ranges from young to
old
Weakness:
 1. There is lack of organic
pizzas, which will limit the
target market
2. Price, expensive products
compared to small competitors

Market Share Serves 47 million customers
each day, and employs 1.5
million people. McDonald's
operates its own restaurants
and franchises its brand to
local businesspeople (about
70 percent of the world's
McDonald's are franchise).
McDonald's is well-
established in Europe,
Asia/Pacific Islands, the
Middle East, and Africa
As there are Dozens of Pizza Domino’s Pizza is the market
Suppliers Globally Providing leader in the Australian chained
Services in different part of the pizza market with 46.1%
World, but Pizza Hut is the followed by Pizza Hut (29.8%),
One who got the Bigger Eagle Boys Pizza (14%), Pizza
Market Share Globally. Pizza Haven (3%) and other (7%) –
Hut is having 48% of Overall Euromonitor 2008
Pizza Market in the World.
After that Dominos is leading
with a percentage of 20% while
the rest 32% is divided in the
Remaining Pizza Providers
Globally.

L. Strategic Objectives
Subsequent to considering, the previously mentioned SWOT investigation, it very well may be
expressed that Domino's Pizza has exceptionally solid brand picture and brand value in the public,
however likewise in the worldwide market. Albeit, the organization has wide market presence and has
successfully pulled in clients across the world, but since of the continually developing rivalry in cheap
food industry and wildly cutthroat business market at the global level, however to endure and stand out it
is fundamental for Domino's to uphold on inventive vital choices. In this setting the beneath expressed are
the proposed methodologies for the organization and will permit Domino's Pizza to check its driving
public and global presence:

Technique 1:

The key methodology proposed for the organization is that it should underlining on raising its
quality or organization inclusion in Asian Business sectors, especially in India and the Republic of China
as these are the two unmistakable AsianPAGEbusiness sectors and
\* MERGEFORMAT 2 interest for inexpensive food is likewise
filling in these business sectors. Thusly, it is suggested that Domino's ought not lose the chance of getting
this disturbing development prospect in the two huge and promising economies (Campbell, Edgar and
Stonehouse, 2011).

In spite of the fact that, Domino's Pizza is adequately present in these business sectors, yet it
doesn't have immense stores in India and China, however it is noticeable to take note of that both the
nations actually have
 underneath 2% of the whole stores of the organization. Considering this, key suggestion for Domino's
Pizza is that it should zero in on increasing its stores to practically 20% in the coming three to five years.
This methodology will empower Domino's Pizza to consent to its development system and mission of
serving individuals universally. The ramifications of this proposal is likewise important for Domino's
Pizza since this system will work with the organization to hold onto share in Asian business sectors.
Likewise, this essential move will likewise escalate the piece of the pie, deals and benefit of Domino's.

Technique 2:

One more essential idea for Domino's Pizza is that it ought to exclusively underscore on
supporting the client dedication as steadfast clients goes about as the greatest upper hand in this cutthroat
time. It is significant that pursuing this technique will permit the organization to support lead despite the
fact that the opposition will go extraordinary as steadfast clients will pick Domino's far beyond different
organizations (Cartweright, 2001).

Accordingly, Domino's Pizza should guarantee on quality items and verify that all its outlets in the
countrywide and worldwide market should offer better quality rarities than its clients. To execute this
methodology, Domino's Pizza should arrange directors of all its stores to seriously observe quality rules. In
addition, directors ought to coordinated to bring out the most incredible in workers is so they brilliant
client administrations in steady with the mission of the organization can be proposed to clients (Kotler,
1998).

Technique 3:

The third key procedure to continue in future for Domino's Pizza is that it should take advantage
of its pre-tried and cutthroat promoting strategies with the goal that it draws in the present dynamic clients.
It is huge that by using its advertising methodologies, Domino's Pizza ought to put forth attempts to beat
methodologies of every one of its rivals. In addition, it is significant for the organization to carry out
shrewd showcasing techniques in future so it can keep up with the development what's more, benefits
massively. Along these lines, executing this methodology of presenting inventive showcasing strategies
will permit Domino's Pizza to pull clients towards its stores in a superior way paying little mind to the
developing business sector contest (Doorman, 2004)

Comparable to promoting and publicizing procedure it is conspicuous for Domino's is that it

should make endeavors to liven up its techniques for web based showcasing and selling. The current
advertising pattern focuses towards the significance of online sell and this presents key openings for
Domino's Pizza (Rainey, 2006). Domino's Pizza ought to advance its items on informal communication
destinations, also, like Facebook and Twitter. The development of online selling and internet business in
beyond couple of years is additionally influencing organizations, which Domino's should consider.

Technique 4:

What's more, one more boss technique for Domino's is that it ought to ceaselessly help its item
improvement. For this, the organization ought to put resources into its Innovative work to decide novel
developments. It has been distinguished from the SWOT investigation of Domino's Pizza Inc. that
presenting new items or indulgences in its menu is vital for act in agreement with the changing preferences
and likings of clients. Subsequently, Domino's Pizza ought to fortify its menu to draw in clients,
particularly the youthful ones, and more established individuals who have exited their orders. It is worth
focusing on that achievement of key broadening requests an express way that ought to be based on the
potencies of the organization and its center abilities. Consequently, the organization should focus on the
procedures referenced above, which itPAGE
has \*
inMERGEFORMAT
imminent business
2
sectors. The techniques referenced above
recreates the qualities and chances of Domino's Pizza and will empower to confront the future dangers in
the inexpensive food industry.
M. Recommended Business and Organizational Strategies
Market Penetration and worked on the web and conveyance framework this system implies that an
organization will sell business as usual item in a similar market.

Domino's Pizza could consider item additional items to expand its income from each slice of a
pie sold. It can consider up-selling systems for both on the web and in-store buys. It can likewise work on
its product offering by fusing items that work out in a good way for pizza. Considering the distinctions in
Pizza Hut and Domino's income, for Domino's to contend with the main brand is a test. Expanding the
quantity of establishment stores will help in getting a greater cut of the market pie at moderately lower
speculation capital. As stores spread in various areas, conveyance time will likewise improve and
conveyance costs will sensibly become lower.

Specific Strategy Long-term Objectives

1. To increment the quantity of Dominos stores to 25,000 continuously 2030

2. To foster new and extra sound pizza items utilizing great meat substitutes by year 2025.
3. To form advertising systems that would assist increment with promoting share by 20%
4. To open homegrown inventory network in United Kingdom, Mexico, India, Turkey, and Japan Note: 6
worldwide stockpile chains are 4 in Canada, Hawaii, and Alaska.
5. To expand income by 35% reseller's exchange development.

N. Strategy Evaluation and Control

1. Market Improvement through diversifying activities

Dominos' Pizza is the second cutthroat pizza chain in the global and homegrown market. Opening
new establishments in various districts especially in Asia where the populace is high and the market is
quickly growing will be a decent system. Market advancement through diversifying exercises will support
its monetary situation through sovereignty fees and ads. Considering its solid production network,
expansion in establishment stores will likewise increase demand for provisions. It will likewise assist with
expanding its portion of the overall industry in both homegrown and worldwide markets as every
worldwide branch gets a slice of the market pie.

2. New Item Improvement/Innovation

Today, the sound way of life is a nonstop pattern, individuals turn out to be more aware of picking
good food decisions. Because of wellbeing suggestions, buyers become exceptionally specific of calorie
content and pizza has been viewed as garbage. With these, making good food choices, for example,
vegetable pizza and other pizza-free food will further develop customers' dietary patterns. Also, the
organization ought to consider consolidating feast in choices for clients. With the increasing web-based
media presence, buyers are after acceptable food as well as has remembered good ambiance for their cheap
food prerequisites.

3. Stronger Promoting Strategies

Being close to Pizza Cabin, Domino's necessities to build its financial plan on its showcasing
exercises all together to reach a greater objective market. It needs to fortify its computerized presence
through advertisements and limited-time activities via web-based media stages. Making plugs with ardent
stories would help Domino's in associating
PAGE \*with its objective
MERGEFORMAT 2 market through feelings.

4. Cost Administration in Inventory network through Remuneration System

Being the organization's provider himself, Dominos should keep on fortifying its inventory
network by providing and keeping up with top-caliber of unrefined components. It will proceed with its
prize framework to its franchisees to keep up with the low bartering force of any possible provider.
 O. Balanced Scorecard
As indicated by Robert S. Kaplan and David P. Norton, 85% of chief groups went through short of what
one hour out of every month talking about system, with 50% revealing that they invested essentially no
energy in technique conversations.

Adjusted Scorecards help "Domino's Pizza" to interpret, impart, and measure its techniques. A portion of
the inquiries responded to by Adjusted Scorecard Investigation of Domino's Pizza are -

- What is significant for Domino's Pizza investors? What the choices that Domino's Pizza is making can
mean for the monetary reports and accounting report?

- Which inner cycles can add esteem? What are the center abilities of Domino's Pizza and how it can add
esteem going above and beyond? Do the firm need to make either little changes or enormous changes in
the inside cycles to assemble or keep a feasible upper hand.

- Would we say we are creative and prepared for what's to come? In the present commercial center an
organization's capacity to support upper hand is profoundly reliant upon Domino's Pizza's capacity to
improve and remain on top of things opposite to its rivals.

- How do clients see Domino's Pizza? What is needed to further develop the brand value or market
execution as far as – showcasing, deals, conveyance, and evaluating procedure.

References:

PAGE \* MERGEFORMAT 2
PAGE \* MERGEFORMAT 2
PAGE \* MERGEFORMAT 2
PAGE \* MERGEFORMAT 2
PAGE \* MERGEFORMAT 2
PAGE \* MERGEFORMAT 2
PAGE \* MERGEFORMAT 2