Professional Documents
Culture Documents
Event Report BTS-2020
Event Report BTS-2020
Event Report BTS-2020
CONTENTS
OVERVIEW 3
INAUGURATION 4
INTERNATIONAL CONFERENCE 7
GIA HIGHLIGHTS 11
BEYOND BENGALURU 13
EXPO HIGHLIGHTS 16
POSTERS 18
VALEDICTORY 18
PROMOTIONAL EVENTS 20
CAMPAIGN CREATIVES 22
MEDIA PROMOTIONS 23
MEDIA COVERAGE 32
ACKNOWLEDGEMENT 42
NOTES 43
2
OVERVIEW
That's why BTS 2020 transformed itself into a Virtual Tech Event with the theme 'NEXT IS NOW'. The
event witnessed world's best minds streaming their vision, leaders forecasting the future, technocrats
unravelling new products, start-ups presenting cutting edge ideas. The virtual event concluded on Nov
21st was kept open to all participants till December 24th to access all sessions and exhibition.
The Event Spectrum consisted of Multi-Track Conference, B2B Exhibition, Global Innovation Alliance,
India Innovation Alliance, Lab to Market, STPI IT Export Awards, Smart Bio Awards, Startup Zone, Rural
IT Quiz, Bio Quiz, Biotech Posters and B2B Partnering.
3
INAUGURATION
A Hybrid inauguration was organized with a combination of Virtual platform and Physical even at Shangrila.
Other Dignitaries
4
THE VIRTUAL PLATFORM
Landing page The Lobby
• Platform available in toggle mode (3D render and 2D informative view) based on device
bandwidth
• Platform had Landing Video upon login which displayed congregation of various technologies
• Lobby was fully loaded with all Navigation links for users to experience the platform
• Agenda could show all track-wise sessions for 3 days from where the attendees can join and view
• Exhibition had pavilion-wise expo halls with auto rotation and 100% DIY (Do It Yourself) to create
• Dynamic booth selection out of category-wise library for different categories of exhibitors
• Poster enrolment and presentations with 100% DIY to upload posters without any lead time
• Boardroom lounges for external breakout meetings and press rooms also available
• Interactive profile and chat function with business card dropping function
• Videos are re-rendered with BTS branding and uploaded to the virtual platform for on-demand
6
INTERNATIONAL CONFERENCE
BTS 2020 International Conference witnessed the virtual participation of 8507 Business Delegates
addressed by 357 Star-speakers in 93 Conference Sessions spanning over 4 tracks focusing on IT,
Biotechnology, GIA and Start-Ups. The Conference focused on the most disruptive technologies and
innovations across the globe. Some of the key focus areas of the summit were: Space Technologies,
Healthcare, Future of Work, Startup for Public Good, Electronics & Semi-Conductor, Reimagining Digital
For the first time the International Advisory Group was also formed adding global perspectives to the
conference programme. The Conference Programme was curated with the able leadership of Vision
Group Chairs, International; Advisory Committee and IT & BT Conference Committees. Conference
was attended by Industry Captains, Policy Makers, R&D Heads, Academia Experts, Tech Entrepreneurs,
Unicorns, Investors etc.
KEYNOTE SPEAKERS
This year at BTS 2020 there was a good representation of global leader, Industry & Tech experts and
global thought leaders delivering Keynote address across Information Technology, Biotechnology,
Innovation & Health.
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KEYNOTE SPEAKERS
8
PROGRAMME AT A GLANCE
The conference was spread across 5 halls namely, Plenary, Knowledge Hub, Innovation Corner, One Health &
Country Sessions (GIA). The sessions were grouped together to enable delegates to pick and choose their topic of
interest and consume it conveniently.
The entire conference sessions was opened for VTU community and public free consumption on a independent
platform.
9
PROGRAMME AT A GLANCE
10
GIA HIGHLIGHTS
1. Virtual remarks at the inaugural were provided by Mr. Scott Morrison, Hon’ble Prime Minister of
Australia and Mr. Guy Parmelin, Vice President of Swiss Confederation.
3. The success of the Global Innovation Alliance program of the Department was also on full
display during the BTS this year.
i. Ms. Karen Andrews, Minister for Industry, Science and Technology, Australia
ii. Mr. Martin Pakula, Minister for Trade and Business Precincts, State of Victoria,
Australia
iii. Prof. Andreas Pinkwart, Minister of Economic Affairs, Innovation, Digitalization and
Energy of the Federal State of North Rhine-Westphalia, Germany
iv. Ms. Annika Saarikko, Minister of Science and Culture, Finland
v. Lord Tariq Ahmad, Minister of State at Foreign, Commonwealth and Development
Office, UK
vi. Ms. Saskia Bruines, Deputy Mayor, The City of The Hague, The Netherlands
vii. Mr. John Whittingdale, Minister of State for Media and Data at the Department for
Digital, Culture, Media and Sport, UK
viii. Mr. Stuart Ayres, Minister for Jobs, Investment, Tourism & Western Sydney, Australia
ix. Daina Klepone Managing Director at Enterprise Lithuania
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b. The Summit observed industry experts giving astute remarks on their idea of technology and
innovation and what the future of tech looks like. Some of the renowned speakers were:
i. Mr. Avi Jorisch from Israel, Author of the famous book "Thou Shalt Innovate”
ii. Mr. Dattatri Salagame, Managing Director, Robert Bosch Engineering and Business
Solutions India.
iii. Mr. Manu Saale, Managing Director and CEO, Mercedes Research & Development
India
iv. Mr. Pankaj Vyas, Managing Director and CEO, Siemens Technology India
v. Mr. Jerome Tas, Chief Innovation & Strategy Officer of Phillips
vi. Mr. Avi Blasberger, Director General of Israel Space Agency;
vii. Mr. Peter Jurgen Betel, Managing Director, IKEA
viii. Ms. Leanne Kemp, Chief Entrepreneur, Government of Queensland, Australia
4. During the Summit, the State of Karnataka has finalized Eight (8) MoUs and Intentions for
Collaboration with GIA partner institutions. It is great to see so many institutional level
collaborations shaping up and we look forward to further strengthening our relationship with the
GIA partner countries. These MoUs are time bound, deliverable focused and activity oriented
and we will make sure that there is monitoring of the implementation of the MoUs to achieve
the desired objectives:
a. Karnataka Centre of Excellence for Data Sciences and AI and Business Finland
b. Karnataka Centre of Excellence for Internet of Things and Swedish Innovation Arena,
Swedish Incubators and Science Parks - SISP Sweden
c. Karnataka Centre of Excellence for Data Sciences and AI and British Deputy High
Commission in Bengaluru
d. Semiconductor Fabless Accelerator Lab (SFAL) in Karnataka and Applied Materials, USA
e. Karnataka and State of Indiana, USA for Electric Vehicles, Lifesciences, ICT and
education cooperation.
f. KITS and Fairfax County in State of Virginia, USA for Aerospace & Defence and Biotech.
g. Karnataka Centre of Excellence for Cybersecurity and Hague Security Delta,
The Netherlands
h. KITS and Hague Business Agency on Global Innovation Alliance Market Access Program
12
BEYOND BENGALURU
Beyond Bengaluru One day programme was inaugurated by Hon'ble Dr. C.N. Ashwath Narayan, Deputy
Chief Minister and Minister for Higher Education, Electronics, IT, Bt and S&T, Skill Development,
Entrepreneurship & Livelihood Department, Government of Karnataka in the presence of other
distinguished guests Shri Kris Gopalakrishnan, Chairman, Vision Group on IT, Government of Karnataka,
Shri B.V. Naidu, Managing Partner, Startup Xseed Ventures, Bengaluru, Shri Shailendra Tyagi, Director,
STPI Bengaluru, Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary to Chief Minister and
Department of Electronics, IT, Bt and S&T, Government of Karnataka and Smt. Meena Nagaraj C.N, IAS,
Director, Dept. of Electronics, IT & Bt and Managing Director, KITS, Govt. of Karnataka.
This programme saw some prolific sessions like UNSTOPPABLE Exploring the Possibilities Beyond
Bengaluru, UNCOVERING The Power of Small Town, Big Ideas, UNRAVELING The Potency of the
Extended Enterprise and UNLEASHING The Power of Global Reset.
13
AWARDS & QUIZ
ROGRAMME
Prestigious awards of STPI presented to the IT Industry of Karnataka,
based on their Export performance for the 2019-2020 financial year. For
the selection of the Award, an Eminent Jury had been constituted
comprising of Members from Industry, Academia, Media and Government. Total 30 number of Awards
were given to the winners.
SECTOR ORGANISATION
The 21th edition of the Rural IT Quiz program was organized by Tata
Consultancy Services witnessed a thrilling National Final. The National
winners received a glittering trophy & TCS educational scholarship of
Rs. 1,00,000/- and the Runners-up received Rs 50,000/-. All the finalists
also received an array of prizes, in addition to the TCS cash scholarship of Rs 10,000/- they had won at
the State Finals.
14
STATE PARTICIPANTS INSTITUTE RESULT
Rajasthan Himanshu Maakar Swami Vivekanand Govt Model School Winner
Madhya Pradesh Aman K. Anjana School For Excellence Nvm 2 Runner-Up
Chhattisgarh Toman Sen Government Higher Secondary School Finalist
Gujarat Paras Gathani Shri Mahavir Jain Charitra Kalayan Ratnashram Finalist
Maharashtra Sakshi Hinduja Saraswati Vidya Mandir Finalist
Karnataka Suhas Shenoy Poornaprajna Pu College Finalist
15
EXPO HIGHLIGHTS
Bengaluru Tech Summit 2020 Exhibition showcased 248 organizations. The participation included large
MNCs, Indian Corporates, R&D Labs, Govt Corporations & Departments, Academia, SMEs & Startups
showcasing Innovations in emerging technologies across IT, Electronics, IoT, Healthcare, Medtech,
Agritech, Fintech, Edutech, Mobility Sectors etc.
Elevate 100 Winners and some of the Leading Brands at Exhibition include Biocon, Intel, Lockheed
Martin, Amazon, Dassault Systems, ACT, VM Ware, Intuit, IIIT-B, IISc etc. Also, there were Pavilions from
STPI, ELCIA, Lab to Market, States of India, Banking & GoK Dept. & CoE etc..
Global Innovation Alliance (GIS) Partner Expo included pavilions of Australia, Canada, USA, Bavaria, UK
and NRW-Germany.
16
EXHIBITION GLIMPSES
17
POSTERS
Brilliant Young Brigade was given an opportunity to present their new ideas
which will have long lasting impact. 53 entries were received.
A Poster Document consisting of all the Poster Abstracts was also published for the benefit of all the
Delegates & Visitors. There were 5 special Posters were recognized with cash prizes Rs. 10,000/- each.
Top 3 prize winners were:
VALEDICTORY
An Inspiring and Visionary Keynote Valedictory Address was
Sydney, NSW, Ms. Annika Saarikko, Minister of Science and Culture, Finland, Mr. John Whittingdale
OBE, Minister of State (Department for Digital, Culture, Media and Sport), Ms. Judith Ravin, U.S. Consul
General, Chennai, Mr. Randhir Jaiswal, India Counsel General New York, Dr. E.V. Ramana Reddy, IAS,
ACS, Electronics, IT, Bt and S&T, and Mr. Prashanth Prakash, Chairman, Karnataka’s Vision Group on
18
BTS 2020 HIGHLIGHTS
BTS Inaugural was streamed on BTS virtual platform as well as some of the News channels
Conference Participation
Total registered business delegates : 8,507
Conference:
• Keynote Sessions : 12
• Speakers : 357
GIA Participation:
• 25 Countries
• 731 delegates
Expo Participation:
• 248 Expo participants/booths
• GIA Expo participants from Australia, Canada, USA, Bavaria, UK and NRW-Germany
• 146 Startups showcasing innovation in IT, Electronics, IoT, Healthcare, Medtech, Agritech,
Fintech, Edutech, Mobility Sectors etc.
• Corporates & R&D – Biocon, Intel, Lockheed Martin, Amazon, Dassault Systems, ACT, VM Ware,
Intuit, IIIT-B, IISc
• Lab to Market participants: NewSpace India Ltd. (ISRO Company), C-DAC, BIRAC, MSME CoE (
IISc), Indian Institute of Astrophysics, Raman Research Institute, National Atlas Thematic
Mapping etc.
19
PROMOTIONAL EVENTS
BTS 2020 CURTAIN RAISER - PRESS MEET
NOV 4TH 2020 (HYBRID)
A Hybrid press meet was organized with a combination of Virtual platform and Physical even at Shangrila.
It was addressed by Hon'ble Dr. C.N. Ashwath Narayan, Deputy Chief Minister and Minister for Higher
Education, Electronics, IT, Bt and S&T, Skill Development,
Entrepreneurship & Livelihood Department, Government of
Karnataka; Shri Kris Gopalakrishnan, Chairman, Vision Group on
IT, Government of Karnataka; Dr. Kiran Mazumdar Shaw,
Chairperson, Vision Group on Bt, Government of Karnataka; Shri
Prashanth Prakash, Chairman, Vision Group on Start-Ups,
Government of Karnataka; Dr. E.V. Ramana Reddy, IAS,
Additional Chief Secretary to Chief Minister and Department of
Electronics, IT, Bt and S&T, Government of Karnataka.
Mr. Jagdish Patankar, Ex. Chairman MM Activ presented event highlights. Smt. Meena Nagaraj C.N, IAS,
Director, Dept. of Electronics, IT & Bt and Managing Director, KITS delivered vote of thanks. The event
was covered by from print, electronic, online media both physically and virtually.
This meet was organized to promote International Partnerships at BTS 2020 and addressed by Hon'ble
Dr. C.N. Ashwath Narayan, Deputy Chief Minister, Government of Karnataka; in the august presence of
H.E. Mr. Barry O'Farrell, Australia's High Commissioner to India;
Ms. Jette Bjerrum, Consul General of Denmark in Bengaluru;
Dr. Marjorie Vanbaelinghem, Consul General of France in
Bengaluru; Mr. Achim Burkart, Consul General of Germany in
Bengaluru; Mr. Jonathan Zadka, Consul General of Israel to
South India; Mr. Gert Heijkoop, Consul General of The
Netherlands for Southern India; Dr. Fanny von Heland,
Counsellor, Innovation and Science, Embassy of Sweden in
India; Mr. Sebastien Hug, Consul General of Switzerland in
Bengaluru, CEO of Swissnex India and Mr. Jeremy Pilmore-Bedford, UK Deputy High Commissioner in
Bengaluru. Dr. E.V. Ramana Reddy, IAS, Additional Chief Secretary to Chief Minister and Department
of Electronics, IT, Bt and S&T, Government of Karnataka and Smt. Meena Nagaraj C.N, IAS, Director,
Dept. of Electronics, IT & Bt and Managing Director, KITS. The press meet was well attended by Media
representatives from print, electronic, and online.
PROMOTIONAL EVENTS
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KARNATAKA BIOECONOMY REPORT 2020 & E-BOOKLET & VIDEO CHRONICLING 20
YEARS OF IBAB PRESS MEET – NOV 20TH 2020 (HYBRID)
This Press Meet was organized to launch the Karnataka Bioeconomy Report 2020 at the hands of Hon'ble
Dr. C.N. Ashwath Narayan, Deputy Chief Minister and Minister for Higher Education, Electronics, IT, Bt
and S&T, Skill Development, Entrepreneurship & Livelihood
Department, Government of Karnataka. Dr. E.V. Ramana Reddy,
IAS, Additional Chief Secretary to Chief Minister and
Department of Electronics, IT, Bt and S&T, Government of
Karnataka explained the background and need for undertaking
this study. Mr. N Suresh, COO, Association of Biotech Led
Enterprises gave overview about methodology and highlights of
Karnataka Bioeconomy Report 2020. Dignitaries also released
e-Booklet: IBAB: Idea to Achievement. There was also launch of
video on Bengaluru Helix Biotechnology Part & BT Ecosystem. Dr. Kiran Mazumdar Shaw, Chairperson,
Vision Group on Bt, Government of Karnataka also joined the occasion and addressed the gathering
through video conferencing.
This Press Meet was organized to give brief information to media about various MoU’s that were signed
by some of the GIA nations with GoK. Centre of Excellence for Data Science & AI- MoU1: With and
Business Finland; MoU2: With UK Deputy High Commission,
Bengaluru; Centre of Excellence for Internet of Things- MoU3:
With Swedish Incubators and Science Parks- SISP;
Semiconductor Fabless Accelerator Lab- MoU4: With Applied
Materials; Announcements for Collaboration with USA- MoU5:
Karnataka-Indiana Innovation Corridor; MoU6: Karnataka-Fairfax
County Innovation Corridor; Announcements for collaboration
with Netherlands; Centre of Excellence for Cybersecurity-
MoU7: with Hague Security Delta; Karnataka Innovation and Technology Society- MoU8: with Hague
Business Agency. All these new initiatives were taken in gracious presence of Hon’ble DCM Dr. C.N.
Ashwath Narayan, Dr. E.V. Ramana Reddy, IAS, ACS and Smt. Meena Nagaraj C.N, IAS, MD KITS.
MODE OF ADVERTISEMENTS
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CAMPAIGN CREATIVES
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MEDIA PROMOTIONS
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PRINT MEDIA - Inauguration Advertisements
BTS 2020 Inauguration dignitaries had powerful personalities of various stature, overall conduct of the
event was complete virtual, there were certain programmes which were openly available to large
audience, hence there was a need of massive Inauguration advertisement schedule. Therefore, BTS 2020
had quite an exhaustive list for Inauguration Advertisements. First time, there was TOI All India and
several Delhi editions release for Inauguration. Total 16,230 sqcm of advertisements were released on
this day.
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PRINT MEDIA - Advertorials
First time, BTS 2020 had half page advertorials. These were total 7 releases and 3 of them were released
as run-up to the event and 4 were released after the inauguration. These advertorials were aimed at
showcasing various IT initiatives of Department of Electronics, IT, Bt and S&T, Government of Karnataka,
apprising Beyond Bengaluru effort, Department’s contribution in Biotechnology as well as to promote
Bengaluru Tech Summit 2020. Advertorials in Dainik Jagran & Dainik Bhaskar were done in Hindi while
others were done in English. All these advertorials were accounted for 5762 sqcm.
Advertorials Schedule
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TRADE MEDIA
In order to reach out to the various stakeholders from IT & Bt fraternity, online advertisement campaign
was done with some of the leading tech media portals. Print Advertisements were also done with
BioSpectrum India & Asia. IT Trade Media: CXO TV.news, Channel Drive,India Tech Online, Telecom
Drive, Small Enterprise India & Biotech Trade Media: BioMall, BioSpectrum Asia & India.
OUTDOOR
Outdoor campaign was done to create more awareness about the event. It included 40 BMTC Buses with
back panel branding which ran across various depots in and around Bengaluru and 2 Mobile Vans which
were put on a strategic route catering to IT, Biotech parks and some other important most attended
places.
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RADIO
Radio Campaign played a crucial role in creating the buzz about the event. It was mainly targeted to
popularize Expo Visits as well as Delegate Registrations. 2 Jingles were produced, both in English &
Kannada and they were used across the campaign.
TV CHANNELS
BTS 2020 curated Panel Discussion with Think Tank of State of Karnataka with the theme “Building the
Next Wave of Innovative Disruption”. This was telecasted on CNBC TV 18 on Saturday Nov 7th and on
CNN NEWS 18 on Sunday Nov 8th.
600 seconds each on both the channels were used to promote the promo of this
Panel Discussion. And 2500 seconds each on both channels were used as FCT through 30secs TVC.
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TIMES NOW & ET NOW
Another Panel Discussion was curated for BTS 2020 with stalwarts from State of Karnataka with the theme
“Next is Now”. This was telecasted on TIMES NOW on Saturday Nov 14th and on ET NOW on Sunday
Nov 15th.
720 seconds on TIMES NOW & 900 seconds on ET NOW were used to promote the promo of this
Panel Discussion. And 800 seconds on TIMES NOW & 900 seconds on ET NOW were used as FCT
through 30secs TVC.
Kannada TV Channels
BTS 2020 also witnessed campaign through some of the leading Kannada TV Channels to promote the
event. Following channels were used for the campaign:
1. Public TV
2. Dighvijay TV
3. TV9
4. News First
5. Suvarna TV
6. BTV
7. Power TV
8. Raj TV
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DIGITAL MEDIA
There were several online portals used to carry out digital campaign of BTS 2020. This was mix of either
banner advt. impressions or articles.
Impressions/
Sr. No Media
Campaign Detail
1 TimesofIndia.com & Economictimes.com 1800000 impressions
2 Bloomberg Quint 600000 impressions
3 Swarajya 2000000 impressions
4 OneIndia 2200000 impressions
5 JustKannada.in 5day campaign
6 NFAPost Banner, Articles
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SOCIAL MEDIA
The event was well-promoted with social media platforms using Facebook, Twitter, LinkedIn & Instagram.
The campaign saw daily informative posts, sector news, contests, and updates about event. PPC (Pay per
Click) Campaign was widely executed on Facebook & Linkedin to reach out to the prospect participants.
Twitter Campaign
Pre-decided hashtag trending activity was carried on Twitter. On Nov 18th evening,
#BTS2020SwagathaPMModi & on Nov 19th morning #PMModiAtBTS2020 were the hashtags that were
used for setting the trend. Both these hashtags were top5
trending hashtags on these days.
30
TWITTER INFLUENCER ACTIVITY
India’s best-known technology & policy influencers and journalists tweeted about BTS 2020.
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MEDIA COVERAGE
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MEDIA COVERAGE - VIRTUAL EVENT
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MEDIA COVERAGE - VIRTUAL EVENT
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VENUE INFRASTRUCTURE & BRANDING
At Hotel Shangrila
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DEPUTY CHIEF MINISTER OFFICE
36
BRANDING
ADDITIONAL CHIEF SECRETARY OFFICE
37
MANAGING DIRECTOR OFFICE
PRESS MEET
38
VENUE INFRASTRUCTURE & BRANDING
MC CONTROL
39
CONTROL ROOM & VALEDICTORY BRANDING
OTHER BRANDING
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Virtual Participation Rewards
Leaderboard Prizes
The objective of creating leaderboard was to ensure that the virtual participants explored and
consumed all the aspects of the event from updated thier profile to consuming contenet across,
conference, expo, meetings, exchange of business cards and participating in polls, quiz & feedback.
Each activity had a specific point and cumalitive points were registerd automatically by the system by
the end of third day. The final list was arrived at by isolating BTS stakeholders.
41
ACKNOWLEDGEMENT
First and foremost, we would like to acknowledge the guidance and leadership provided by
Dr. C.N. Ashwath Narayan, Deputy Chief Minister and Minister for IT, Bt & S&T, Dr. EV Ramana Reddy IAS,
Additional Chief Secretary, Dept of IT, Bt & ST and Smt. Meena Nagaraj IAS, Director, Dept of IT & Bt and
Managing Director of KITS. We would like to thank the officials of DCM’s office, KITS, KUIC & Dept
Secretariat.
We would also like to thank Vision group chairs & its members of 3 vision groups on IT BT & Startup,
International Advisory Committee Members, IT & BT Conference Committee Chairs & its members
Furthermore, we would also like to acknowledge support from the associations, media partners, sponsors
and exhibitors, vendors and speakers for their contribution and support.
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