MCDOWELL DIGITAL MEDIA, INC.

Social Media
Strategy
Q3 and Q4 2020
 Our Story

Our Mission and Vision

PROPOSAL The McDowell Brand

OUTLINE
Our Current Online

Presence

McDowell in a Nutshell

KEY DISCUSSION Important Things to

POINTS Remember

Our New Voice

Social Media Roll Out

MDM Inc. | Social Media Strategy

ABOUT THE Presentations are communication tools

that can be used as demonstrations,

COMPANY lectures, speeches, reports, and more.

OUR STORY Most of the time, they’re presented

before an audience. It serves a variety of

purposes, making them powerful tools for

convincing and teaching.

MDM Inc. | Social Media Strategy

 WORDS OF INSPIRATION

Content marketing is a
commitment, not a campaign.
JON BUSCALL
OUR MISSION
AND VISION
WHAT WE AIM TO BE
Presentations are communication tools that

can be used as demonstrations, lectures,

speeches, reports, and more.

MDM Inc. | Social Media Strategy

WHAT SETS
US APART?
INNOVATION AND QUALITY

Presentations are communication tools

that can be used as demonstrations,

lectures, speeches, reports, and more

MDM Inc. | Social Media Strategy

 THE MCDOWELL
BRAND
WHAT WE STAND FOR
Presentations are communication

tools that can be used as

demonstrations, lectures,

speeches, reports, and more.

MDM Inc. | Social Media Strategy

CURRENT SOCIAL
MEDIA PRESENCE
KEY INSIGHTS AND
ACTION POINTS
Presentations are communication

tools that can be used as

demonstrations, lectures, speeches,

reports, and more.

MDM Inc. | Social Media Strategy

 MCDOWELL IN A
NUTSHELL
OUR COMMITMENT

Quality Work Varied Efficiency Good Affordable

Offerings and Customer Rates

Services Relations

MDM Inc. | Social Media Strategy

CRITICAL POINTS
WHO ARE OUR CLIENTS?

Presentations are communication tools.

HOW ARE OUR RELATIONS?

Presentations are communication tools.

DOES OUR VOICE

REPRESENT US?

Presentations are communication tools.

SOCIAL MEDIA
RELATIONS 40

ACTIVITIES AND 30

TRENDS FROM 2019

20
Presentations are versatile

communication tools.

10

0
Item 1 Item 2 Item 3 Item 4

MDM Inc. | Social Media Strategy

OUR TARGET CLIENTS
WHO WE MARKET TO

40 40 40

30 30 30

20 20 20

10 10 10

0 0 0
Item 1 Item 2 Item 3 Item 4 Item 5 Item 1 Item 2 Item 3 Item 4 Item 5 Item 1 Item 2 Item 3 Item 4 Item 5

BY AGE BY GENDER BY LIFESTYLE

Presentations are versatile Presentations are versatile Presentations are versatile

communication tools. communication tools. communication tools.

SOCIAL MEDIA
RELATIONSHIPS

98%
INCREASE IN ENGAGEMENT

Presentations are versatile

communication tools.
 Boosting Our Social
Media Presence

INVEST MORE ON BE MORE ACTIVE BE SEEN ON

SOCIAL ADS ON SOCIAL OTHER

Presentations are versatile
RESPONSES PLATFORMS
communication tools.
Presentations are versatile Presentations are versatile

communication tools. communication tools.

 What Our Clients Say

OPHELIA CHENG LORRIE AND RITA FARROW

Artist DANNY HOOVER Startup Founder

Presentations are versatile Small Business Owners Presentations are versatile

communication tools. communication tools.

Presentations are versatile

communication tools.