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Entrepreneurship Module 3 - Developing Business Plan
Entrepreneurship Module 3 - Developing Business Plan
Quarter 1– Module 3:
Developing A Business Plan
Entrepreneurship – Grade 11/ 12
Alternative Delivery Mode
Quarter 1 – Module 3: Developing A Business Plan
First Edition, 2020
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Management Team:
Schools Division Superintendent : Romeo M. Alip, PhD, CESO V
OIC-Asst. Schools Division Superintendent : William Roderick R. Fallorin
Chief Education Supervisor, CID : Milagros M. Peñaflor, PhD
Education Program Supervisor, LRMDS : Edgar E. Garcia, MITE
Education Program Supervisor, AP/ADM : Romeo M. Layug
Education Program Supervisor, TLE : Evelyn V. Mendoza
District Supervisor, LImay : Elma P. Dizon
Division Lead Book Designer : Jenelyn D. Rivero
District LRMDS Coordinator, Limay : Melbourne L. Salonga
School LRMDS Coordinator : Karl Angelo R. Tabernero
School Principal : Marijoy B. Mendoza, EdD
District Lead Layout Artist :
District Lead Illustrator :
District Lead Evaluator :
This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.
For the learner:
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an
active learner.
What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are not
alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
What I Need to Know
1. select the best product or service that will meet the market need.
(TLE_ICTAN11/12PC-la-1)
What I Know
Matching Type. Match column A with column B. Write only the letter that
corresponds to your answer.
COLUMN A COLUMN B
Lesson
Developing a Business
3 Plan
Entrepreneurs who decided to enter any business ventures must have
business plan on their hand to guide them throughout the process. Business plan
is written prior to setting up an enterprise.
Entrepreneurs must plan their business carefully because the success of the
business depends on it. Different business plans are prepared for different motives.
Business plans do not serve only one master. First, it serves the entrepreneur who
must set the guiding system of the business. Second, it serves the investors and
conscious financiers. Lastly, it serves the managers and staff in the organization so
that they will be knowledgeable about the process.
What’s In
Let us see if you still remember our last lesson. Write your answers in your
notebook. Write only the letter that corresponds to your answer.
a. 3 b. 4 c. 5 d. 6
3. Which part of the business plan indicates the mission and vision statements of
the business?
a. Executive Summary
b. Financial Plan
d. Product/Service Plan
4. Which part of the business plan contains the start-up cost requirements
needed in the business?
a. Executive Summary
b. Financial Plan
c. Market Plan
5. Which part of the business plan includes the demand and supply vis-à-vis
competitors?
a. Executive Summary
b. Market Plan
d. Product/Service Plan
6. Which part of the business plan includes the proposed business and business
model?
a. Executive Summary
b. Market Plan
d. Product/Service Plan
Situational Analysis:
While the students are busy, the teacher got a chance to observe the two
groups. The teacher noticed that the first group was undisciplined and
disorganized. Some were chatting with their classmates and some were just using
their mobile phones. The leader was very upset. The second group was very
attentive and cooperative. The leader planned the activity well while the members
are listening attentively.
Which group do you think will perform better? Why do you say so? Write
your answer in your notebook.
What is It
BUSINESS PLAN
I. Executive Summary
V. Financial Plan
In this module, you will make your own business plan. First, think of a
business you wanted to have and/or can sustain the needs of your community.
After you decide the kind of business you want to establish, you are now ready to
write a business plan.
I. EXECUTIVE SUMMARY
Based on the discussion from the last module; this is the last part to be
accomplished because it will summarize all the information and data gathered from
Parts II-V of the business plan.
V. FINANCIAL PLAN
I. EXECUTIVE SUMMARY
Via’s Fashionable Face Mask will offer unique, fashionable, and has good
quality face masks that will accommodate the needs of the people nowadays due to
COVID-19 in Bataan. Historical data show that there is an increasing demand for
face masks among the towns of Bataan. However, the existing 5 big competitors are
not able to meet such demand resulting to a big gap. This means that there is a big
unmet demand of the market in face masks. Our goal is to fill something to meet
the desired demand. One of our primary strategies is to offer customers variety of
options for choosing their own face masks. Fashionable face masks will be offered
in various colors and designs to give customers options. Customized face masks
will also be offered to some institutions like schools and offices. Our business will
be initially operating as a home-based enterprise and will use social media
platforms (like Facebook or Instagram) to advertise the colors and ready-made
designs of the face masks. Customers may have the options to pick up the products
or have it delivered at their convenience. Via’s Fashionable Face Mask has several
unique and competitive designs that will be used to its advantage to penetrate
market.
Initial capitalization for the business is Php 27,000 good for one-month
expense. Expected revenue for 1 year is Php 290,280 while total cost for goods sold
amounted to Php 158,580, while the total cost of goods sold amounted to Php
158,580.
Notes:
*Capitalization is based on the start-up summary total qty. per month table.
*Revenue is based on the total peso in year 1 in sales projection table.
*The data for cost of goods sold can be seen at projected income statement table.
B. Logo:
C. Address: #5380 Zamora St. Brgy. Poblacion, Mariveles, Bataan
D. Vision Statement: Via’s Fashionable Face Mask will be the leading provider
of unique, fashionable, and high-quality face masks that will accommodate
the needs of the people in Bataan.
E. Mission Statement: Via’s Fashionable Face Mask is a socially responsible
enterprise providing high-quality, unique, and reasonably priced fashionable
face masks which caters health needs of the people in Bataan.
F. Key Personnel: Owner/Manager
G. Work Force and Support Personnel: Sewer, helper
H. Organizational Chart:
Duties and Responsibilities:
Employees’ Salaries:
Incentives:
Cash bonus
Via’s Fashionable Face Mask will offer the residents of Bataan, a unique,
good quality and variety of options for choosing their own face masks. There are
different colors to choose from. We can cater schools if ever they decide to have
color coding per grade level. For offices, we can provide customized face mask like
printing the name of the company or any designs they want.
Via’s Fashionable Face Mask shows its unique features. The first is the wide
variety of colors that customers can choose from. They can freely select the color
they want. The second is the printed designs of face mask. This is best for some
teenagers who are fashionable.
Below are the samples of face masks:
1. Create a pattern.
a. Draw patterns in different size (Small, Medium, Large and Extra Large).
b. Cut the pattern.
2. Transfer the pattern to the fabric, and then cut it.
3. Sew the cut cloth.
4. Trim the excess thread.
5. Pack the face mask in a clean plastic bag.
6. Add label. Print in small square paper the name and logo of the business.
Indicate also the sizes.
Neoprene mask is best used as a material for washable face mask. Neoprene
(also polychloroprene) is a family of synthetic rubbers that are produced by
polymerization of chloroprene (Wikipedia). This fabric is water resistant that can
protect us from the virus.
E. Distribution Logistics
Marketing Strategy
a. Social Media – During this time of crisis, posting in social media is the
best way to communicate with other people. Via’s Fashionable Face Mask will be
active in social media like Facebook and Instagram to showcase and advertise the
product. This will be used in every transaction.
b. Online Resellers - Via’s Fashionable Face Mask will try to reach out
people in social media who are reselling products. As we have seen, it has a big
potential to widen the market. A linkage will be established so that they become
aware of the washable face mask.
C. Sales Strategy
Customers are always after their convenience. Via’s Fashionable Face Mask
sales strategy will assure that ordering and buying face mask is very easy, exiting,
and a great experience. In order to do this, the enterprise will create a website and
a Facebook page where customers can use to order and buy face mask at their
convenience. New designs will be uploaded from time to time to notify customers.
Electronic payment like bank-to-bank transfer and other remittance centers to
promote cashless transaction.
With these sales strategies, the company develops the customer’s excitement
to order and convenience to pay at their own pace.
Via’s Fashionable Face Mask has several competitive features that will be
used to its advantage to achieve market penetration.
E. Pricing Policy
Via’s Fashionable Face Mask will adopt the differing price based on the size
and the design policy. As such, below is the pricing scheme that will be adopted:
Retail Price:
Size of Face Masks Price (Peso)
Small (fits to kids 3-7 yrs. old) 35
Medium (fits to teens 8-14 yrs. old) 40
Large (15 yrs. old above) 45
Extra Large (oversized) 50
Table 2.1 (Pricing Scheme-Retail Price)
Reseller Price:
Size of Face Masks Price (Peso)
Small (fits to kids 3-7 yrs. old) 31
Medium (fits to teens 8-14 yrs. old) 34
Large (15 yrs. old above) 37
Extra Large (oversized) 40
Table 2.2 (Pricing Scheme-Reseller Price)
F. Sales Projections
The demand for washable face masks in Bataan has shown steady increase
over the last 5 years. Because of the current crisis, face masks are very in demand
for all ages. To increase market penetration, Via’s Fashionable Face Mask will offer
variety of colors and printed designs of face masks. At the same time, competition
and encouraging marketing campaign will be done to increase the visibility of Via’s
Fashionable Face Mask using different types of social media and scouting potential
online resellers to widen the market. The enterprise offers price differential based
on the size and designs with the price ranging from Php 31-40.
V. FINANCIAL PLAN
A. Start-up Summary
685pcs. - Total
Expenses Cost/pc. Year 1
Qty./Month
Neoprene Fabric 85 5,865 70,380
(10 masks per yard)
Equipment 7,500 7,500 7,500
(Sewing Machine)
Utilities 2,000 2,000 24,000
(water, electricity and
Internet)
Labor 7,350 7,350 88,200
Miscellaneous 1,285 1,285 15,420
Permit and License 3,000 3,000 3,000
Total 27,000 208,500
Table 3.1 (Start-up Summary)
Notes:
*Total quantity per month is based from the sales projection.
*Add all the salaries of the employees to get the Labor cost.
*Neoprene fabric, permit and license, utilities, and equipment costs are based on their actual
cost. Do the research.
Formula used:
*Cost/pc multiply to the total qty. per month
*Since every 1 yard of neoprene fabric can make 10 masks, total qty. per month divide 10
is equal to 69.
=85 x 69
=5,865
For year 1:
*Total qty. per month multiply by 12 (except for permits and license; and sewing
machine because they are not consumable)
=5,865 x 12
= 70,380
Do the same process to the succeeding data.
B. Financial Projections
Identify the word or group of words that is being described in the following
sentences. Choose your answer from the box below. Write your answers in your
notebook.
1. It is the part of the business plan where you can find the process on how to
make a product.
2. It is the part of the business plan where you can find the permit and license to
be accomplished by the owner.
3. In this table, you can analyze that there is unmet demand and needs to be
sustained.
4. In this table, you will see the initial capital to start a business.
5. In this table, you will find the price of the products.
Pricing Scheme
Product Plan
Market Plan
Market analysis
Start-up
Summary
What I Have Learned
Fill in each with the correct word/s that will complete each statement.
Answer this activity in your notebook.
3. In start-up summary, the total quality per month is based from the
.
5. Capital is based on the table from the total sales per year.
8. Tax rate is .
If you will be given a chance to start your own business, what would it be?
Why?
Make a simple business plan of your chosen business. Write your answer on
a clean sheet of yellow paper. The scoring rubric for this activity is given below.
Needs
Excellent: 5pts Average: 3pts. Improvement:
2pts.
Originality 100% original work 50% original work Not original work
The business plan The business plan The business plan
contains all the contains incomplete contains incomplete
information needed information needed information needed
Content
and has accurate and has accurate and has inaccurate
Knowledge
computation of computation of computation of
projected financial projected financial projected financial
statements. statements. statements.
Present in clean Present in unclean Present in unclean
Presentation sheets of paper and sheets of paper and sheets of paper and
readable. readable. unreadable.
Assessment
A. True or False. Write TRUE if the statement is correct and FALSE if otherwise.
Write your answers in your notebook.
1. If you subtract gross profit from expenses, you can get the net income.
2. The executive summary is the last part to be accomplished.
3. In product plan, you can find the product features.
4. In management and organization, you can check the employees’ salaries.
5. The cash flow reports the company’s assets, liabilities, and owner’s equity.
6. In financial plan, you can check the projected income statement.
7. Cost of goods sold is the cost needed in production of goods like materials and
direct labor.
8. Income statement shows you how profitable your business will be within a
given period.
9. Balanced sheet shows the flow of cash (inflow and outflow).
10.In market plan, you can find the sales projection.
Some of you have a small business at home or maybe your family. Prepare
for the projected income statement for 5 years of your business. If none, use you
daily allowance and your personal expenses. Write your answers in your notebook.
Needs
Excellent: 5pts Average: 3pts. Improvement:
2pts.
Format must be Format is incorrect Format is incorrect
correct from the from the given from the given
Accuracy given format based format based on the format based on the
and Format on the discussion discussion and the discussion and the
and the computation computation is computation is
is accurate. accurate. inaccurate.
Overall aspects of the Overall aspects of The statement is
statement are clean the statement are unclean and not
Presentation
and readable. unclean and readable
readable.
Answer Key
References
Morató Jr., Eduardo A. Entrepreneurship. Copyrighted, 856 Nicanor Reyes Sr., St.,
Sampaloc Manila; Rex Book Store, Inc., 2016.
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