A DECISION MAKING OF PURCHASING REPORT

ON

“DESKTOP PC”

GUIDED BY- SUBMITTED BY-

PROF. ANISH PATEL VED PRAKASH
PROF. MANOJ GUPTA BHARDWAJ
MBA 2ND SEM “B”
GROUP - 4
Desktop Computer
A desktop computer is a type of personal computer used in a stationary location.

Desktop computers come in a variety of sizes, colors and styles and have widely
shaped the technology world and the way people communicate, document and create.

Desktop computers are used in everyday activities by way of a cash register, hospitals,
banks and schools.

Uses-
The computer is one of the wonders of modern technology. This article describes the
various uses of a computer to the modern man today.
What is a Computer?

A computer is an electronic device, which executes software programs. It consists of 2

parts-hardware and software . The computer processes input through input devices like
mouse and keyboard. The computer displays output through output devices like color
monitor and printer. The size of a computer varies considerably from very small to very
big. The speed of computers also has a very large range. Computers have become
indispensable in today’s world. Millions of people use computers all over the world.

There are several uses of computers: -

 Word Processing - Word Processing software automatically corrects spelling

and grammar mistakes. If the content of a document repeats you don’t have to
type it each time. You can use the copy and paste features. You can printout
documents and make several copies. It is easier to read a word-processed
document than a handwritten one. You can add images to your document.
 Internet - It is a network of almost all the computers in the world. You can
browse through much more information than you could do in a library. That is
because computers can store enormous amounts of information. You also have
very fast and convenient access to information. Through E-Mail you can
communicate with a person sitting thousands of miles away in seconds. There is
chat software that enables one to chat with another person on a real-time basis.
Video conferencing tools are becoming readily available to the common man.
 Digital video or audio composition – Audio or video composition and editing
have been made much easier by computers. It no longer costs thousands of
dollars of equipment to compose music or make a film. Graphics engineers can
use computers to generate short or full-length films or even to create three-
dimensional models. Anybody owning a computer can now enter the field of
media production. Special effects in science fiction and action movies are
created using computers.
 Desktop publishing - With desktop publishing, you can create page layouts for
entire books on your personal computer.
 Computers in Medicine - You can diagnose diseases. You can learn the cures.
Software is used in magnetic resonance imaging to examine the internal organs
 of the human body. Software is used for performing surgery. Computers are used
to store patient data.
 Mathematical Calculations - Thanks to computers, which have computing
speeds of over a million calculations per second we can perform the biggest of
mathematical calculations.
 Banks - All financial transactions are done by computer software. They provide
security, speed and convenience.
 Travel - One can book air tickets or railway tickets and make hotel reservations
online.
 Telecommunications - Software is widely used here. Also all mobile phones
have software embedded in them.
 Defense - There is software embedded in almost every weapon. Software is
used for controlling the flight and targeting in ballistic missiles. Software is used
to control access to atomic bombs.
 E-Learning – Instead of a book it is easier to learn from an E-learning software.
 Gambling-You can gamble online instead of going to a casino.
 Examinations-You can give online exams and get instant results. You can check
your examination results online.
 Computers in Business - Shops and supermarkets use software, which
calculate the bills. Taxes can be calculated and paid online. Accounting is done
using computers. One can predict future trends of business using artificial
intelligence software. Software is used in major stock markets. One can do
trading online. There are fully automated factories running on software.
 Certificates - Different types of certificates can be generated. It is very easy to
create and change layouts.
 ATM machines - The computer software authenticates the user and dispenses
cash.
 Marriage - There are matrimonial sites through which one can search for a
suitable groom or bride.
 News-There are many websites through which you can read the latest or old
news.
 Classmates-There are many alumni websites through which you can regain
contact with your classmates.
 Robotics - Robots are controlled by software.
 Washing Machines - They operate using software.
 Microwave Oven - They are operated by software.
 Planning and Scheduling - Software can be used to store contact information,
generating plans, scheduling appointments and deadlines.
 Plagiarism - Software can examine content for plagiarism.
 Greeting Cards - You can send and receive greetings pertaining to different
occasions.
 Sports – Software is used for making umpiring decisions. There are simulation
software using which a sportsperson can practice his skills. Computers are also
to identify flaws in techhnique.
 Aeroplanes – Pilots train on software, which simulates flying.
  Weather analysis – Supercomputers are used to analyze and predict weather.

Parameter of a Desktop PC
A typical PC Desktop

Computer main parts are-

 Motherboard
 Hard disc drive (HDD)
 Processor
 RAM
 Graphics card
 Sound card
 Heats-sink and cooler fan
 DVD+RW/-RW
 GHz: or Gigahertz is the unit of frequency. It is equal to one billion cycles per
second.
 GB: or giga byte or gigabyte is a measure of computer memory or disk space. It
is equal to about one thousand million bytes (a thousand megabytes).

These parts can be easily replaced or upgraded.

Major Players in India

 HP
 Dell
 HCL
 Acer
 Lenove
 LG
 Sony
 Samsung
 Wipro
 Benq
 Intex
 Others
Market Size
http://businesstechnology.in/tools/news/2010 02/19/PC-sales-in-India-increase-by-25-
Dell leads-in-notebooks.html

February 19, 2010

The total personal computer shipments in India have grown for the last four consecutive
quarters of 2009 after dropping sharply from a peak of 22.6 lakh units in July-September
2008 to 15.6 lakh units in October-December 2008.

Desktop PC sales accounted for nearly two-thirds of total PC sales at 12.7 lakh(64.69%)
units, representing a 14.6 % increase year-on-year.

Table 1: India PC Shipment Growth Trends by Form Factor: October-December 09 vs.

July-September 09 and October-December 09 vs. October-December 08* (Unit Nos)

http://businesstechnology.in/tools/news/2010/02/19/PC-sales-in-India-increase-by-25-
Dell-leads-in-notebooks.html

February 19, 2010

PC sales in India increase by 25%: Dell leads in notebooks

PC market shipments in India have reached 19.7 lakh units in October December 2009
quarter, according to a report by IDC. This records a 25.7% year on year increase,
marking a recovery of the market. Around two thirds of the total PC sales were
attributed to desktop PCs, at 12.7 lakh units. There was a year on year increase of
desktop sales, but a quarter on quarter decline.  

Notebook PC sales grew by 52.8% year on year with the sale of 6.9 lakh units in
October-December 2009. 
The total personal computer shipments in India have grown for the last four consecutive
quarters of 2009 after dropping sharply from a peak of 22.6 lakh units in July-September
2008 to 15.6 lakh units in October-December 2008. Notably, home PC shipments (both
desktops and notebooks) climbed a significant 38% in year-on-year (October-December
2009 over October-December 2008).

According to Kapil Dev Singh, Country Manager, IDC India, “With multiple factors like
economic revival, technological developments, increasing relevance for the users and
right price points, all converging, we are at the beginning of yet another growth curve in
the domestic PC market.”

“The PC market growth will be led by notebook PCs increasingly fitting into an
individual’s life in more ways than one,” he added
Table 1: India PC Shipment Growth Trends by Form Factor: October-December 09 vs.
July-September 09 and October-December 09 vs. October-December 08* (Unit Nos)

Form Factor 4Q CY09 3Q CY09 4Q CY08 Growth Growth

(4Q CY09 over (4Q CY09 over
3Q CY09) 4Q CY08)
Desktop PCs 1,271,485 1,458,202 1,109,046 -12.8% 14.6%

Notebook
PCs 693,911 731,707 454,211 -5.2% 52.8%

Total Client 1,965,396 2,189,909 1,563,257 -10.3% 25.7%

PC
* Source: IDC’s India Quarterly PC Tracker 2009, 4Q CY2009, February 2010
release 
In the overallPC (Notebooks and Desktops combined) market,HP retained the top spot
with a market share of 16.2% in terms of unit shipments, while Dell and Acer closed in
with 13.6% and 10.4%, respectively

In terms of desktop PC shipments HP retained its top position with a market share of
11.6%, followed by HCL and Acer in second and third spots, respectively during 4Q
CY09.

However, it was in the notebook PC shipments that the market witnessed a shake-up,
as Dell captured the top spot with a market share of 26.3% for the first time in 4Q CY09.

“Dell’s ascent in the India notebook PC market in 4Q CY09 can be attributed to their
consistent marketing efforts over the previous quarters. Availability of a wide product
portfolio with appealing aesthetics and branding helped Dell connect with ‘Gen X’
buyers – students as well as young executives”, stated Sumanta Mukherjee, Lead PC
Analyst, IDC India.

Table 2: India PC Market Shares (in terms of % of unit shipments) and Ranks: 4Q CY
2009*

Overall PC Desktop PC Notebook PC

HP, 16.2% HP, Rank #1 Dell, Rank #1
 HCL, Rank
Dell, 13.6% HP, Rank #2
#2

Acer, Rank
Acer, 10.4% Acer, Rank #3
#3

* Source: IDC’s India Quarterly PC Tracker 2009, 4Q CY2009, February 2010

release

Replacement Product - LAPTOP

Advantages
 Portability
 Size & Weight
 Un - Inturrupted Power Supply
 Image

Disadvantages
 Laptop computers are difficult to repair, upgrade or modify due to their closed
and integrated design.
 You will not get “sub-woofer” quality sound, unless you externally connect your
laptop to a sub-woofer.
 It's often impossible to add stuff like RAM and hard drives without sending the
entire piece back to the manufacturer.