GROUP 3

COMPANY BACKGROUND

A. COMPANY BACKGROUND

National Bookstore Inc (NBS) operates retail stores that offer books,
office and school supplies and office furniture in the Philippines with
branches nationwide. The company's subsidiaries are the the following:
Anvil Publishing, Hong Kong based Metrobooks, and Powerbooks.
Established in 1930s, National Bookstore has its head office located in
Manila.
A. COMPANY BACKGROUND

National Book Store was founded in 1942 by Socorro “Nanay Coring”

Ramos who won the 2004 Ernst and Young Entrepreneur of the Year
award. Serving as a partner in education and profession to
generations of Filipinos, National Book Store continues to be the
undisputed category leader with over 150 stores nationwide including
its various store brands such as Powerbooks, Bestsellers and National
Book Store Express.
 A. COMPANY BACKGROUND

The stores provide

the best and widest selection of educational,

professional and social communication products while at the same time
offering the best value and convenience for loyal “Laking National”
customers. Today, Nanay Coring continues to lead National Book Store
as the company constantly seeks to reinvent the industry through the
introduction of new innovations, products and practices. Every member
of the National Book Store family takes special pride in the institution’s
role as a staunch supporter and promoter of education and reading.
A. COMPANY BACKGROUND

These lofty goals are best highlighted by the numerous projects of

the National Book Store Foundation which include the donation of
books, libraries and school supplies to needy schools and students
nationwide.
LEADER /CEO/PRESIDENT
Founder Vice President

Socorro Ramos Presentacion S. Ramos

GROWTH OF THE COMPANY
C. GROWTH OF THE COMPANY

Today, National Book Store is considered as the largest chain of

bookstores in the country. They have ventured into several businesses
already such as a convenience-type store named NBS Book Express,
publishing companies named Cacho-Harmanos printing press, Anvil
Books and Capitol-Atlas Publishing, another bookstore named
Powerbooks, music store named Tower Records, and a department
store named Crossings department store. Socorro's children and
relatives ran all these.
C. GROWTH OF THE COMPANY

National Bookstore plans to double its store network to 500 while

strengthening its online presence, hoping to build a synergy between
virtual and brick-and-mortar sales channels. A revamped website now
allows shoppers to browse and purchase from the store's online
catalog and pick up the merchandise in physical stores.
LOCATIONS (NO. OF FRANCHISEE)
D. LOCATIONS (NO. OF FRANCHISEE)

National Book Store has grown to become one of the country’s best-
loved brands with over 230 branches and over 2,500 employees. It
continues to open more and more branches every year, have launched
exciting concept stores, as well as its own school.
National Book Stores can be found in:
National Book Store - Robinson Jaro
National Book Store - Ayala Cebu
National Book Store - Robinsons Las Pinas
National Book Store - Tanuan
National Book Store - Antipolo Victory Park
National Book Store - Binondo
National Book Store - Ayala Tagaytay
National Book Store - SM Batangas
National Book Store - Robinsons Naga
National Book Store - Mango Plaza Cebu
National Book Store - SM Sta. Rosa
National Book Store - Hypermarket Lapu-Lapu
National Book Store - Robinson Bacolod
National Book Store - SM North EDSA
National Book Store - Robinsons Cainta
National Book Store - Uptown Place Mall
National Book Store - Robinsons Cebu
National Book Store - Robinsons Antipolo
National Book Store - Katipunan
National Book Store - SM San Pablo
National Book Store - Robinsons Ormoc
National Book Store - SM Calamba
National Book Store - SM Lipa
National Book Store - Abanao
National Book Store - Abreeza
National Book Store - Ali Mall
National Book Store - Antipolo
National Book Store - Ayala Circuit Makati
National Book Store - Ayala Cloverleaf
BRAND REPUTATION
E. BRAND REPUTATION

National Bookstore gives the option to its consumers to choose the

products and brands that suit their tastes and that fit in their wallet.
National Bookstore products have become a necessity for students
and office workers. So much so, that Filipinos equate and refer to
bookstores as National, like how photocopying is equated to Xerox and
marker to Pentel.
E. BRAND REPUTATION

Filipinos rely so much on National Bookstore providing them quality

products that Filipinos no longer look at other bookstores in the market
and instead, focus only on National Bookstore. Since consumers know
that what National Bookstore offers to them are their needs, the
consumers are willing to pay the prices set since using the products will
maximize their utility.
HOW TO APPLY OR WHAT ARE THE
REQUIREMENTS
Possible Cost of Investment and Franchise Fees

Initial Fee: 450,000

Contract Term: 10 years
Royalty Fee: 1% Gross Sales
Capital Requirement: 6.4 million

Franchise packages would require an investor to have a minimum amount of

P6.4 million. In this capital, they would already get the store’s equipment and
construction and a franchise agreement good for a good ten (10) years.
Step by Step Guide on Starting Your National Bookstore Franchise Business

STEP 1

Send bio data together with a letter of intent

STEP 2

NBEX reviews the franchisees application (NBEX is the

convenience store format of the National Book Store.)


STEP 3

Invitation to discuss further the franchise details

STEP 4

NBEX presents the franchise disclosure information



STEP 5

Proposed location will be visited and checked thoroughly

STEP 6

Receiving and signing of franchise agreement



STEP 7

. Settle the franchise fee upon signing of franchise agreement

STEP 8

Start of outlet set-up and staff training

STEP 9

Pre-opening and marketing assistance by NBEX

National Bookstore Franchise Inclusions
Use of operation manual
Research and Development
Site approval
Opening Assistance
Training for franchisee and staff
Procurement program
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Use of trademark
Core values and Social
Responsibility

G. Core values and Social Responsibility

Having Malasakit, being Innovative, having Dignity in what they do,

being Service-Oriented and striving for Excellence and working as
Team. Having this mindset is key to their success. Part of the
company’s core values also is to help underprivileged children. Thus, in
2004 NBS has established the National Book Store Foundation, Inc.
(NBSFI) as it’s social arm responsible for the implementation of the
company’s efforts to uplift the lives of underprivileged children
through education empowerment.
G. Core values and Social Responsibility

NBSFI has different projects like project Aral that aims to solicit and
gather school materials which they distribute to students from the
most impoverished areas of the country. The other one is the Project
Aklat Book Drive which is an annual Christmas book drive that is being
implemented in all national Book store branches. This project aims to
encourage NBS patrons to purchase and donate cheap but good
quality reading materials for distribution nationwide. They also have
projects that helps construct libraries like the Dry library: Mitch albom-
NBSFI project and read out loud challenge.
CONCLUSION

Conclusion:

National bookstore is a successful franchise because stocks are non-

perishable. The items sold both have seasonal and everyday demand
potential, which ensures a continuous flow of customers. The contract
term also lasts for 10 years and is renewable upon mutual agreement.
National Bookstore also provides marketing
t and organize
and
our
operating
ideas.
assistance.
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