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BJP19008 Visual Communication Orientation
BJP19008 Visual Communication Orientation
● E-mail: ytian@must.edu.mo
● Office: R316
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Useful Materials for This Course
For attendance, all PPTs and other materials, pls check the WeMust
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Marking Criteria
Attendance 10%
Participation 10%
Quiz 30%
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Attendance (10%)
Absent Mark (out of 10%)
1 100
2 93
3 86(-3)
4 79(-8)
5 oops~ FAIL!
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Participation Assessment Criteria (10%)
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Quiz (30%) & Final Exam (50%)
ü Exact dates: pls refer to the weekly plan (5 quizzes and 1 exam)
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Final Production (50%)
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• Teamwork: 3min/person
All students are required to observe the rules and regulations in the Undergraduate
accordingly.
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Persistence of Vision
• Definition: the ability of the brain to retain an image a split second longer
⼤脑保留图像的能⼒⽐眼睛看到图像的时间⻓⼀秒。
than the eye actually sees it.
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Eadweard Muybridge
1830-1904
The use of photographs to capture and reproduce motion
以照片捕捉動作
Zoopraxiscope
December 28, 1895
• Lumieres’ show:
– Workers leaving the Lumiere Factory.
– Arrival at Lyon. (One film of a train pulling into
a station terrorized the audience. However,
audiences soon tired of the format)
The Hobbit: an Unexpected Journey(2012)
The Hobbit: The Desolation of Smaug (2013)
The Hobbit: The Battle of the Five Armies (2014)
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Billy Lynn's Long Halftime Walk (2016): 120 FPS
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120 fps/3D/4K
北京金逸影城(大悅城店) 武漢博納國際影城銀泰城店)
北京金逸影城(薈聚店) 湖北 武漢金逸影城(銷品茂MAX店)
北京
北京博納影城(方莊店) 武漢中影國際影城光谷天河店
中影國際影城(昌平永旺店) 海南 海口中影國際影城(上邦店)
上海紅星電影世界(汶水路超級店) 四川 成都萬達影城(財富又一城店)
上海
上海SFC上影影城(上海影城店) 江蘇 蘇州UME影城金雞湖店)
上海百麗宮影城萬象城店) 福建 福州金逸影城(寶龍店)
上海金逸影城(龍之夢店) 廣州金逸影城都匯店)
雲南 昆明百美匯影城(恒隆店) 深圳萬達影城(龍華匯海店)
河北 保定華隸影城(CNTY華創店) 廣東 深圳中影新南國歡樂海岸店
吉林 長春歡樂城國際影城 東莞華夏國際影城(家匯生活廣場店)
浙江 杭州東影時代MAX影城(西溪店) 重慶萬達影城(萬州萬達廣場店)
重慶
河南 鄭州奧斯卡熙地港國際影城 重慶金逸影城(名匯店)
陝西 西安奧斯卡熙地港國際影城 N/A
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24fps 120fps
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Film Studies Fundamental:
Genre studies
類型?
What is genre? 什麼是類型?
A critical tool that helps us study texts and audience
communicative function.
一種批評工具,依據電影的形式與風格,
主題以及(與觀衆)溝通的功能之近似
性分入不同類別,以學習: 1.電影文本;
2.觀眾反應。
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Bondebjerg, Ib., 2015. “Film: Genres and Genre Theory”, in James D. Wright (editor-in-chief), International Encyclopedia of the Social &
Behavioral Sciences, 2nd edition, Vol 9. Oxford: Elsevier. pp. 160–164.
Georges Méliès (1861 –1938)
•⾸先使⽤淡⼊/淡出和溶解
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Generic Characteristics 通用規則
across all texts share similar elements and can be identified by these elements. These elements can be referred to as paradigms
meaning patters, and audience have certain expectations, what they expect to see in set or conventions.
Typical Mise-en-scène/Visual style iconography, props, set design, lighting, temporal and geographic
典型場景調度或視覺效果 location, costume, shot types, camera angles, special effects…
图像、道具、布景设计、灯光、时间和地理位置、服装、镜头类型、摄像机⻆度、
特效……
Typical types of Narrative 典型敘事 plots, historical setting, set pieces 故事情节,历史背景,固定套路
Typical Sound Design 典型聲音設計 sound design, dialogue, music, sound effects
⽣产:通⽤标准易模板;编剧:刻板的⼈物;选⻆导演:快速找到演员。节省时间和⾦钱
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Mittell, Jason. (2001). “A Cultural Approach to Television Genre Theory”, in Cinema Journal. 40. 3-24.