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    New Business Program 1999-2000 (3 Months After 1st Visit)

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    John Doe
    The document contains monthly data from 1999-2000 showing the return rate of customers and revenue as a percentage of theoretical win for a new business program. It shows that return rates ranged from 31-52% while revenue varied from 98-163% of target, with both metrics generally increasing over the period analyzed. The program saw significant growth in both customer retention and revenue generation from the initial months after a customer's first visit.

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    New Business Program 1999-2000 (3 Months After 1st Visit)

    Uploaded by

    John Doe
    12 views9 pages
    The document contains monthly data from 1999-2000 showing the return rate of customers and revenue as a percentage of theoretical win for a new business program. It shows that return rates ranged from 31-52% while revenue varied from 98-163% of target, with both metrics generally increasing over the period analyzed. The program saw significant growth in both customer retention and revenue generation from the initial months after a customer's first visit.

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    Harrah Appendix

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    The document contains monthly data from 1999-2000 showing the return rate of customers and revenue as a percentage of theoretical win for a new business program. It shows that return rates ranged from 31-52% while revenue varied from 98-163% of target, with both metrics generally increasing over the period analyzed. The program saw significant growth in both customer retention and revenue generation from the initial months after a customer's first visit.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    12 views9 pages

    New Business Program 1999-2000 (3 Months After 1st Visit)

    Uploaded by

    John Doe
    The document contains monthly data from 1999-2000 showing the return rate of customers and revenue as a percentage of theoretical win for a new business program. It shows that return rates ranged from 31-52% while revenue varied from 98-163% of target, with both metrics generally increasing over the period analyzed. The program saw significant growth in both customer retention and revenue generation from the initial months after a customer's first visit.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 9

    1-Apr 31% 98%

    1-May 44% 84%


    1-Jun 43% 80%
    1-Jul 50% 163%
    1-Aug 49% 93%
    1-Sep 48% 130%
    1-Oct 48% 121%
    1-Nov 52% 117%
    1-Dec 50% 110%
    1-Jan 50% 118%
    New Business Program 1999-2000 (3
    180%

    160%

    140%

    120%

    100%

    80%

    60%

    40%

    20%

    0%
    1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Se

    Return rate of customers Reve


    Program 1999-2000 (3 months after 1st visit)

    n 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan

    n rate of customers Revenue (% of theoretical win)


    Month #guests Red % #trips comp% theo wintrips/guesttheo win/guest
    Jan-99 21 5 20 18 7770 0.952380952 370
    Feb-99 28 11 28 20 11957 1 427.035714285714
    Mar-99 30 10 28 12 6596 0.933333333 219.866666666667
    Apr-99 40 18 40 17 5051 1 126.275
    May-99 36 8 36 18 9000 1 250
    Pre-Avg 31 10.4 30.4 17 8074.8 0.9771429 278.63547619
    Jun-99 953 22 978 16 267907 1.026232949 281.11962224554
    Jul-99 133 31 153 17 74275 1.15037594 558.458646616541
    Aug-99 146 44 172 21 43240 1.178082192 296.164383561644
    Sep-99 166 58 188 23 70824 1.13253012 426.650602409639
    Oct-99 152 53 178 21 58354 1.171052632 383.907894736842
    Nov-99 102 55 111 25 29095 1.088235294 285.245098039216
    Dec-99 83 41 98 19 23187 1.180722892 279.361445783133
    Post-Avg130.333 47 150 21 49829 1.1501665 371.631345191
    After Pre
    Incremental Revenue 39365.04167 6702.084
    Incremental Costs 5636.429329 126.012342857143
    Incremental Mon
    Yearly profit
    Compensation amount Month trips/guest theo win/guest
    1361 Jan-99 0.9523809524 370
    2432 Feb-99 1 427.035714285714
    799 Mar-99 0.9333333333 219.866666666667
    845 Apr-99 1 126.275
    1585 May-99 1 250
    1404.4
    42514 Jun-99 1.0262329486 281.11962224554
    12558 Jul-99 1.1503759398 558.458646616541
    8987 Aug-99 1.1780821918 296.164383561644
    16110 Sep-99 1.1325301205 426.650602409639
    12300 Oct-99 1.1710526316 383.907894736842
    7151 Nov-99 1.0882352941 285.245098039216
    4303 Dec-99 1.1807228916 279.361445783133
    10234.8333333333

    32662.9576666667
    5510.4169859388 Loyalty Program (Frequency Upside
    27,153 1.4
    325,830.49 (assuming $40 earlier cost)
    1.2

    0.8
    Trips

    0.6

    0.4

    0.2

    0
    Jan-99 Feb-99 Mar-99 Apr-99 May-99 Jun-99 Jul-99 Aug-99 Sep-99 O

    SIgnificant change after sending offers in June

    Average trips per guest Average theoretical win


    am (Frequency Upside)
    600

    500

    400
    Theoretical win

    300

    200

    100

    0
    Jun-99 Jul-99 Aug-99 Sep-99 Oct-99 Nov-99 Dec-99

    ge after sending offers in June

    st Average theoretical win per guest


    Month #guests Redempttheo wintheo win/guestTrips/guest comp %
    Jun-99 235 37.00% 13544 57.634042553192 1.6 1% Jun-99
    Jul-99 241 33.00% 16931 70.253112033195 1.6 1% Jul-99
    Aug-99 284 26.00% 18710 65.880281690141 1.5 1% Aug-99
    Sep-99 302 26.00% 23520 77.880794701987 1.7 3% Sep-99
    Pre-Avg 265.5 0.305 18176 67.912057745 1.6 0.015
    Oct-99 578 40.00% 28905 50.008650519031 1.8 2% Oct-99
    Nov-99 267 50.00% 23646 88.561797752809 2.2 1% Nov-99
    Dec-99 291 75.00% 32105 110.3264604811 2.5 2% Dec-99
    Jan-00 250 62.00% 27370 109.48 2.3 2% Jan-00
    Feb-00 247 63.00% 36885 149.33198380567 2.4 4% Feb-00
    Mar-00 288 67.00% 43318 150.40972222222 2.5 4% Mar-00
    Post-Avg 268.6 0.634 32664.8 121.62199285 2.38 0.026

    After Pre
    Incremental Revenue 31815.52 17903.60625 13911.90895
    Incremental Costs 6079.439 1295.64 4783.79868
    Incremental Mon 9,128
    Yearly profit 109,537.32
    theo win/guesObserved win/ Guest
    57.63404255319 18011
    70.2531120332 15699
    65.88028169014 22042
    77.88079470199 20004
    67.91205774 18939
    50.00865051903 31918
    88.56179775281 39205
    110.3264604811 63248
    109.48 30952
    149.3319838057 39060
    150.4097222222 59028
    121.6219929 46298.6
    trips
    # of per # of days
    Report Period # of guests Hotel % red % trips guest days per trip
    Jul-98 5980 0 14.00% 8695 1.5 11079 1.3
    Aug-98 5041 0 13.00% 7284 1.4 9330 1.3
    Sep-98 3098 0 17.00% 4369 1.4 5416 1.2
    Oct-98 1444 1 21.00% 2272 1.6 2661 1.2
    Nov-98 326 2 16.00% 478 1.5 553 1.2
    Dec-98 10 10 0.00% 14 1.4 16 1.1
    Jan-99 362 4 14.00% 366 1 441 1.2
    Feb-99 3578 0 22.00% 4140 1.2 5325 1.3
    Mar-99 4592 0 24.00% 5659 1.2 7114 1.3
    Apr-99 4052 0 22.00% 5166 1.3 6597 1.3
    May-99 3576 0 22.00% 4637 1.3 5850 1.3
    Jun-99 3325 0 23.00% 4492 1.4 5710 1.3
    Jul-99 3934 0 21.00% 5606 1.4 7074 1.3
    Aug-99 3769 0 20.00% 5277 1.4 6827 1.3
    Sep-99 3197 1 20.00% 4476 1.4 5737 1.3
    Oct-99 2882 1 22.00% 3982 1.4 5057 1.3
    Nov-99 2589 1 21.00% 3455 1.3 4397 1.3
    Dec-99 2151 1 21.00% 2834 1.3 3597 1.3

    Incremental Revenue = 139908.73416


    Incremental Cost= 23571.4388355

    Monthly Increment 116,337


    avg
    theo avg win
    hours theo observe comp win per avg win per
    hours per day win d w/(l) amt comp% trip per day hour
    27882 2.5 1603196 1691024 312370 19.00% 184 145 57
    22962 2.5 1325049 1366126 209748 16.00% 182 142 58
    12791 2.4 705836 1008256 106832 15.00% 162 130 55
    6303 2.4 354198 483371 55006 16.00% 156 133 56
    1213 2.2 63140 94869 9242 15.00% 132 114 52
    25 1.6 1293 1729 54 4.00% 92 81 51
    1086 2.5 60999 68786 9089 15.00% 167 138 58
    12676 2.4 661868 803336 105703 16.00% 160 124 53
    16967 2.4 900992 1048778 130620 14.00% 159 127 53
    16488 2.5 911712 1040968 123737 14.00% 176 138 55
    15134 2.6 810873 967491 114451 14.00% 175 139 54
    14113 2.5 806390 863057 108807 13.00% 180 141 57
    18357 2.6 1160901 1099528 179247 15.00% 207 164 63
    17713 2.6 1047831 1293718 169202 16.00% 199 153 59
    15139 2.6 922912 1031069 124268 13.00% 206 161 61
    13743 2.7 760428 918241 105493 14.00% 191 150 65
    11750 2.7 635578 815021 91749 14.00% 184 145 54
    10144 2.8 595359 562899 71643 12.00% 210 168 59

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