BUSINESS

PROPOSAL FOR A
TEA SHOP
 Executive Summary
● Frost Tea is committed to becoming the one-stop
shop for all local tea addicts. It will provide a
haven of comfort and relaxation for anyone looking
to gradually escape from the stresses of everyday
life.

● Frost Tea will continue to attract local customers

in order to build a returning customer base as the
demand and popularity for gourmet tea and other
similar products grows.
 BACKGROUND
● While sipping tea, consuming delectable pastries, and
enjoying the comfortable furniture and free internet
access, the tea shop will ensure that its customers
have the most relaxing and overall best experience.

● Frost The tea shop will be located in a 2,000 square

foot building in New Lucena, El Ranchero downtown
business district. This building is protected by a
5-year lease, with negotiations to take place after 4
years if the lease is to be extended beyond the fifth
year.
1.1 TARGETS
Frost's target objectives for its first
year of operation are as follows:
● Maintain its goal of a 70% target
operation
● By the second month of
operation, the company should
have made a profit.
● El Ranchero restaurant guide
recognizes you as a rising star in
the restaurant world.
1.2 KEY TO SUCCESS
Frost's success will be determined by the following factors:
● Retention of customers
● Target marketing that works
● Efficient and high-quality service
● A thorough understanding of all products on the market

1.3 Mission Statement

Frost aims to provide a unique and relaxing
experience for all of its customers while also
offering a variety of different products such as
tea, rooibos tea, pastries, and a variety of other
products.
● Frost will do everything in its power to create an environment for all of its
customers that will allow the stress of their daily struggles to melt away
through a combination of friendly customer service, a welcoming
atmosphere, and a commitment to high-quality products.

● Frost profits will be used to maintain employee satisfaction and morale

while also providing returns to its shareholders. It will also donate a portion
of its profits to local charitable organizations in the community.
 PRODUCT OVERVIEW

Rooibos Tea
Rooibos tea is free from caffeine, which may
make it a good option
for pregnant people, children, and those who
are sensitive to caffeine.

Green Tea
Made from Camellia sinensis leaves and
buds that have not undergone the same
withering and oxidation process used to
make oolong teas and black teas.
 2.1 PRODUCTS DESCRIPTION
Frost will cater to the needs
of all customers by offering a
build-your-own-drink service.
We will provide a large variety
of toppings and other items to
include in the products to
create the desired taste of the
customer.
Other items will include All tea will be made naturally
swiss rolls, tacos, using a basic tea machine, and
the tea sommelier will then
quesadillas, and a variety
follow the customer's orders
of white tea, black tea, for what they want to drink.
oolong, and other similar There will also be drink
products. suggestions on the menu to
assist customers who are new
to the tea world.
 MARKET ANALYSIS SUMMARY

● According to recent market research, the Philippines is on track

to maintain a 5.31 percent growth rate in tea consumption.

● According to the most recent data, citizens of the Philippines'

NCR region consumed an average of 2.08 cups per day.

● With its long and harsh winters, residents of the National

Capital Region (NCR) are known to enjoy a warm cup of tea
when they can get their hands on one. Frost will do everything
in its power to ensure that the citizens of the National Capital
Region choose us for their daily tea needs.
3.1 MARKET
SEGMENTATION
● Mugs will focus the majority of its marketing
efforts on the millennial generation, which,
according to studies, spends the most money
on coffee and coffee-related products outside
of the home.
● As a result, we will need to devote significant
resources to attracting college students from
nearby campuses to Mugs in order to
significantly increase our customer base.
 3.2 TARGET SEGMENT STRATEGY
● Frost will focus much of its market advertising on the local millennial
generation as a direct result of the millennial generation being considered
the greatest spenders on coffee products outside of the home.

● This will include a large number of internet-based advertisements, such as

those placed on Facebook, Instagram, YouTube, and other social media sites
to entice those who see them.

● Frost will also place a strong emphasis on staying in touch with customers
by establishing an online presence on sites like Facebook, Instagram, and
Snapchat, as well as maintaining a blog about coffee and coffee products.
MANAGEMENT
SUMMARY
● The manager will also be in charge of hiring
any additional employees, whose salaries will
be discussed with ownership.

● Management will be in charge of all bar

operations, employee management, inventory
operations, ordering supplies, and developing
a marketing strategy in collaboration with
ownership.
FINANCIAL PLAN
● The owners have provided the company
with sufficient funds to serve as start-up
capital, and management will strive to
maintain a consistent cash flow by
providingInsert your customer base.
a returning
multimedia
● Frost content
profits arehere
expected to double in the
next 18 months. During the same time
period, Frost will aim to maintain a gross
margin of 68 percent.
 6.1 PROJECTED CASH FLOW
● This will be accomplished through customer retention, effective
marketing strategies, and overall good management.

6.2 BREAK OF EVEN ANALYSIS

● Frost is expected to have a monthly cost of around P15,000. Frost will
need about P20,000 per month to break even in terms of equaling all
of its expenses, when combined with its average margin of about 70
percent.

● Frost should have no trouble meeting this goal with just one opening,
according to current projections.
6.3 COST AND EXPENSES
Mugs will experience about P20,000 in monthly
expenses.

These expenses will consist of employee salaries,

product costs, building rent, utility, and equipment
costs, as well as marketing costs.

These costs and expenses will be altered annually

to keep up with changes happening to the business.
THANK YOU
BUSINESS
PROPOSAL FOR A
TEA SHOP
 Executive Summary
● Frost Tea is committed to becoming the one-stop
shop for all local tea addicts. It will provide a
haven of comfort and relaxation for anyone looking
to gradually escape from the stresses of everyday
life.

● Frost Tea will continue to attract local customers

in order to build a returning customer base as the
demand and popularity for gourmet tea and other
similar products grows.
 BACKGROUND
● While sipping tea, consuming delectable pastries, and
enjoying the comfortable furniture and free internet
access, the tea shop will ensure that its customers
have the most relaxing and overall best experience.

● Frost The tea shop will be located in a 2,000 square

foot building in New Lucena, El Ranchero downtown
business district. This building is protected by a
5-year lease, with negotiations to take place after 4
years if the lease is to be extended beyond the fifth
year.
1.1 TARGETS
Frost's target objectives for its first
year of operation are as follows:
● Maintain its goal of a 70% target
operation
● By the second month of
operation, the company should
have made a profit.
● El Ranchero restaurant guide
recognizes you as a rising star in
the restaurant world.
1.2 KEY TO SUCCESS
Frost's success will be determined by the following factors:
● Retention of customers
● Target marketing that works
● Efficient and high-quality service
● A thorough understanding of all products on the market

1.3 Mission Statement

Frost aims to provide a unique and relaxing
experience for all of its customers while also
offering a variety of different products such as
tea, rooibos tea, pastries, and a variety of other
products.
● Frost will do everything in its power to create an environment for all of its
customers that will allow the stress of their daily struggles to melt away
through a combination of friendly customer service, a welcoming
atmosphere, and a commitment to high-quality products.

● Frost profits will be used to maintain employee satisfaction and morale

while also providing returns to its shareholders. It will also donate a portion
of its profits to local charitable organizations in the community.
 PRODUCT OVERVIEW

Rooibos Tea
Rooibos tea is free from caffeine, which may
make it a good option
for pregnant people, children, and those who
are sensitive to caffeine.

Green Tea
Made from Camellia sinensis leaves and
buds that have not undergone the same
withering and oxidation process used to
make oolong teas and black teas.
 2.1 PRODUCTS DESCRIPTION
Frost will cater to the needs
of all customers by offering a
build-your-own-drink service.
We will provide a large variety
of toppings and other items to
include in the products to
create the desired taste of the
customer.
Other items will include All tea will be made naturally
swiss rolls, tacos, using a basic tea machine, and
the tea sommelier will then
quesadillas, and a variety
follow the customer's orders
of white tea, black tea, for what they want to drink.
oolong, and other similar There will also be drink
products. suggestions on the menu to
assist customers who are new
to the tea world.
 MARKET ANALYSIS SUMMARY

● According to recent market research, the Philippines is on track

to maintain a 5.31 percent growth rate in tea consumption.

● According to the most recent data, citizens of the Philippines'

NCR region consumed an average of 2.08 cups per day.

● With its long and harsh winters, residents of the National

Capital Region (NCR) are known to enjoy a warm cup of tea
when they can get their hands on one. Frost will do everything
in its power to ensure that the citizens of the National Capital
Region choose us for their daily tea needs.
3.1 MARKET
SEGMENTATION
● Mugs will focus the majority of its marketing
efforts on the millennial generation, which,
according to studies, spends the most money
on coffee and coffee-related products outside
of the home.
● As a result, we will need to devote significant
resources to attracting college students from
nearby campuses to Mugs in order to
significantly increase our customer base.
 3.2 TARGET SEGMENT STRATEGY
● Frost will focus much of its market advertising on the local millennial
generation as a direct result of the millennial generation being considered
the greatest spenders on coffee products outside of the home.

● This will include a large number of internet-based advertisements, such as

those placed on Facebook, Instagram, YouTube, and other social media sites
to entice those who see them.

● Frost will also place a strong emphasis on staying in touch with customers
by establishing an online presence on sites like Facebook, Instagram, and
Snapchat, as well as maintaining a blog about coffee and coffee products.
MANAGEMENT
SUMMARY
● The manager will also be in charge of hiring
any additional employees, whose salaries will
be discussed with ownership.

● Management will be in charge of all bar

operations, employee management, inventory
operations, ordering supplies, and developing
a marketing strategy in collaboration with
ownership.
FINANCIAL PLAN
● The owners have provided the company
with sufficient funds to serve as start-up
capital, and management will strive to
maintain a consistent cash flow by
providingInsert your customer base.
a returning
multimedia
● Frost content
profits arehere
expected to double in the
next 18 months. During the same time
period, Frost will aim to maintain a gross
margin of 68 percent.
 6.1 PROJECTED CASH FLOW
● This will be accomplished through customer retention, effective
marketing strategies, and overall good management.

6.2 BREAK OF EVEN ANALYSIS

● Frost is expected to have a monthly cost of around P15,000. Frost will
need about P20,000 per month to break even in terms of equaling all
of its expenses, when combined with its average margin of about 70
percent.

● Frost should have no trouble meeting this goal with just one opening,
according to current projections.
6.3 COST AND EXPENSES
Mugs will experience about P20,000 in monthly
expenses.

These expenses will consist of employee salaries,

product costs, building rent, utility, and equipment
costs, as well as marketing costs.

These costs and expenses will be altered annually

to keep up with changes happening to the business.
THANK YOU