Social Media Marketing

Submitted in Partial Fulfillment for the Award of the Degree of MBA-HR

2021-2022

Submitted By:
Neha Singh
2128100147

BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY)

CENTER FOR DISTANCE AND ONLINE EDUCATION
Academic Study Center - BVIMR, New Delhi An
ISO 9001:2008 Certified Institute
NAAC Accredited Grade “A” University

Student Undertaking Certificate of Originality

I NehaSingh MBA-HR sem-1st would like to declare that the project report entitled “ Social
Media Marketing” Submitted to Bharati Vidyapeeth University Pune, School of Distance
Education Pune, Academic Study Centre BVIMR New Delhi in partial fulfillment of the
requirement for the award of the degree.
It is an original work carried out by me under the guidance of Mr.Yashwant Kumar
All respected guides, faculty member and other sources have been properly acknowledged and
the report contains no plagiarism.
To the best of my knowledge and belief the matter embodied in this project is a genuine work
done by me and it has been neither submitted for assessment to the University nor to any other
University for the fulfillment of the requirement of the course of study.

Neha Singh

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SOCIAL MEDIA MARKETING

iii
Abstract

Social media marketing refers to the process of gaining website traffic or attention through
social media sites. Indian marketers are moving at a fast speed to tap the ‘new normal’
opportunity. Social media has gone mainstream. And for businesses, it represents an
unprecedented marketing opportunity that transcends traditional middlemen and connects
companies directly with customers.

Customer acquisitions remain to be the prime goal of Indian marketers (59%). According to
leading marketers of India, the top three online investment channels for 2011 are Social
media, Email marketing and Search marketing. 52% of the top marketers said that it is
extremely important to integrate email marketing and social media. This is why nearly every
business on the planet is exploring social media marketing initiatives The focus of marketers
is shifting from ‘sending the message out to ‘start engaging with customers. In this context,
the role of a marketer is changing from ‘batch and blast’ processing to creating ‘listening
posts’ and ‘dialogue hubs’ in customer communities. A shift from isolated pure-play
traditional platforms to an integrated multi-channel approach is helping the marketers
address the challenge of new consumers’ expectations across many devices and channels.

Indian marketers are leveraging the power of various communication channels and
technologies- be it Email, SMS or Social Media in their portfolio. Here we will see the main
trend of Social media marketing in India, The scope of it, The future and will undergo
research to follow the Customer perception About Social media for Brand management.

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 Table of Contents
Chapter 1
Introduction to the topic
Swot Analysis: Social Media
Why do a SWOT analysis on social media?
SWOT encourages you to dig into the social media
The data from SWOT extends beyond social media
A study on effective communication strategy in Developing brand communication
Literature Review

Chapter 2
Research Methodology
Results And Discussion
Results Of The Analysis
Chapter 3
Need For The Study
Limitations Of Study

Chapter 4

Conclusion

Chapter 5

Suggestions

Chapter 6

Scope Of The Study

Questionnaire

Bibliography

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 Chapter-1
Introduction to the Topic

Social media marketing:

Social media marketing programs usually center on efforts to make content that pulls attention
and encourages readers to share it with their social networks. a company message spreads from
user to user and presumably resonates because it appears to come back from a trusted, third-party
source, as against the brand or company itself. Hence, this way of promoting is driven by word-
of-mouth, meaning it leads to earned media instead of paid media.

Social media has become a platform that's easily accessible to anyone with internet access.
Increased communication for organizations fosters brand awareness and sometimes, improved
customer service. Additionally, social media is a comparatively inexpensive platform for
organizations to implement marketing campaigns.

Social media marketing tools:

Besides research tools, various companies provide specialized platforms and tools for social
media marketing:

● Social media measurement

● Social network aggregation
● Social bookmarking
● Social analytics
● Automation
● Social media
● Blog marketing
● Validation

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Different Methods of Social Media Marketing

Social network marketing is popularly called Internet marketing. Today you'll be able to find
many ways for internet marketing. Many of us who enter this online marketing are less worried
thanks to its guaranteed success. If you see in Internet totally every type of products has been
marketed online without much effort. Internet attracts many business people to market their
business online. Social network marketing is grown to such a height that today many of us can't
earn without it.

Some of the foremost recognized network marketing tools are Facebook, My Space and
LinkedIn. Twitter became a regular place for folks that have newly entered the sphere of social
network marketing.

1. Blogging: once you start Blogging or posting your data about any product, you'll see less
response from clients. Later it'll become business sector via blog. Websites and blogs are
most powerful tools for social network marketing when matched with other networking
tools. Blog is a tremendous tool which provides many other facilities additionally to
merely marketing your business. It also helps you to speak with other clients just in case
if you've got any problems.

2. Personal website or blog: it's important to own a private website if you're a freelancer.
Your website will help your clients to understand about you and it'll make them clear that
you simply are a heavy freelance marketer and help to create huge revenue via online
marketing.

3. Article selling: it's also the best and cheap internet marketing method. it's a mode of
advertising our trade just by writing articles and attracting an endless number of users
across the world. We usually sell our articles to different article database websites and
article directories. Today it provided free business to several advertisers and publishers
and that they are really benefited through their articles.

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4. Email sending: electronic message sending is that the best thanks to marketing. Collect
list of email addresses through portfolio websites and email about your business to all or
any internet users. Your Email should be attractive in such the simplest way that your
recipient are going to be impressed to induce back to you.

5. Use social networking websites: Social networking websites like Twitter, facebook may
be wont to promote your sales. These provide the best platform for all who are thinking
of online marketing.

6. Video promotion: Use several video distribution websites for your marketing. These
websites uploads your service to the full world. All that you just must do is film a video
about marketing and send it to video uploading sites such as youtube. It seems it's the
simplest way of selling than the other modes since many of us are curious about view
videos instead of form of advertisement.

7. Press Release or media release: It attracts several public clients and increases
relationships among them.

8. Search Engine Optimization: It improves the traffic to your website by providing a

quality web page. It uses RSS feeds and lots of SEO techniques.

Social networking websites and blogs

Social networking websites allow individuals to interact with each other and build
relationships. When products or companies join those sites, people can interact with the
merchandise or company. That interaction feels personal to users due to their previous
experiences with social networking site interaction

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Social networking sites and blogs allow individual followers to “retweet” or “repost”
comments made by the merchandise being promoted. By repeating the message, all of the
user’s connections are ready to see the message, therefore reaching more people.Social
networking sites act as word of mouth.Social networking sites act as word of mouth. as a
result of the information regarding the merchandise is being place out there and is obtaining
perennial, additional traffic is born at the product/company.

Through social networking sites, products/companies will have conversations and

interactions with individual followers. This personal interaction can instill a feeling of
loyalty into followers and potential customers. Also, by choosing whom to follow on these
sites, products can reach a very narrow target audience.

Engagement

In the context of the social web, engagement means that customers and stakeholders are
participants rather than viewers. Social media in business allows anyone and everyone to
express and share an opinion or idea somewhere along the business’s path to market.Each
collaborating client becomes a neighborhood of the selling department, as different
customers browse their comments or reviews. The engagement method is then basic to
thriving social media marketing.

Example-
2008 Presidential Election

The 2008 presidential campaign had a huge presence on social networking sites. Barack
Obama, a Democratic candidate for US President, used Twitter and Facebook to
differentiate his campaign. His social networking site profile pages were constantly being
updated and interacting with followers.

Kony 2012

A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This
29 minute video aimed at making Joseph Kony, an International Criminal Court fugitive,

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famous worldwide in order to have support for his arrest by December 2012; the time when
the campaign ends. The video went viral within the first six days after its launch, reaching
100 million views on both YouTube and Vimeo.

Implications on traditional advertising:

Minimizing use

Traditional advertising techniques include print and television advertising. The Internet had
already overtaken television as the largest advertising market. Websites often include banner
or pop-up ads. Social networking sites don’t always have ads. In exchange, products have
entire pages and are able to interact with users. Television commercials often end with a
spokesperson asking viewers to check out the product website for more information. Print
ads are also starting to include barcodes on them. These barcodes can be scanned by cell
phones and computers, sending viewers to the product website. Advertising is beginning to
move viewers from the traditional outlets to the electronic ones.

Leaks

Internet and social networking leaks are one of the issues facing traditional advertising.
Video and print ads are often leaked to the world via the Internet earlier than they are
scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen by
many users more quickly. Time difference is also a problem facing traditional advertisers.
When social events occur and are broadcast on television, there is often a time delay
between airings on the east coast and west coast of the United States. Social networking sites
have become a hub of comment and interaction concerning the event. This allows
individuals watching the event on the west coast (time-delayed) to know the outcome before
it airs.

Social media marketing mishaps

Social media marketing provides organizations with a way to connect with their customers.
However, organizations should defend their data still as closely watch comments and issues
on the social media they use. A flash poll was done on 1225 IT executives from thirty-three
countries disclosed that social media mishaps caused organizations a combined $4.3 million

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in damages in 2010. The top 3 social media incidents a corporation two-faced throughout the
previous year enclosed staff sharing associate degree excessive quantity of data in public
forums, loss or exposure of lead, and exaggerated exposure to a legal proceeding

An example of a social media mishappening includes designer Kenneth Cole's Twitter

mishap in 2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor is
they heard our new spring collection is now available online at [Kenneth Cole's
website]".This reference to the 2011 Egyptian Revolution drew objection from the public.

General Social Networking Statistics:

● 62% of worldwide population now use social media

● Social networking is most popular online activity, with 22% of time online spent
on channels like Facebook, Twitter and Pinterest
● 65% of the world’s top companies have an active Twitter profile
● 90% of marketers use social media channels for business, with 93% of these
rating social tools as “important”
● 43% of marketers have noticed an improvement in sales due to social campaigns
● 72% of marketers who have worked in social media for three or more years said
that they saw a boost in turnover due to social channels (the longer you’re
working in it the better you get)
● 91% of experienced social marketers see improved website traffic due to social

media campaigns and 79% are generating more quality leads.

● The average time spent by marketers on social media is 1-5hrs per week for those
just getting started and 6+ hours per week for those with 3+ years of experience
● The most popular social networking tool for marketing is Facebook – being used
by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
● LinkedIn is 4 times better for B2B lead generation than Facebook and Twitter
● Only 10% of marketers are actively monitoring social media ROI
● Only 22% of businesses have a dedicated social media manager

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 ● 23% of Fortune 500 companies have a public-facing corporate blog
● 58% of Fortune 500 companies have an active corporate Facebook account, 62%
have an active corporate Twitter account
● 47% of customers are somewhat likely to purchase from a brand that they follow
or like

Indian Market:

● India’s web economy is predicted to succeed in Rs. 10.8 trillion by 2016, because the
country’s rate during this section is way sooner than several of the developing nations,
reportable by BCG.
● According to BCG, the Asian country web economy contributed to three.2 trillion rupees
to the general economy in 2010, 4.1% of the country’s gross domestic product, & may
triple in four years.
● More than thirty-nine million web users UN agency type eighty-six of the full web
audience,visited social networking sites in July 2011.
● The total Indian social networking audience grew forty-three % within the past year, over
multiplication the speed of growth of the full web audience in an Asian country.
● India currently ranks because the seventh-largest market worldwide for social networking
● India is adding web users at the speed of just about 5-7 million a month, and at this pace,
it'll surpass the United States of America, which has concerning 245 million users, in but
2 years.
● Active user base per month in Asian country is getting ready to thirty Million marks that
remain a
the pretty giant market however not as massive as represented by some consultants.
● India has getting ready to ten million internet buyers associated is growing at a calculable
half-hour.
● India e-tailing market in 2011 was concerning $600 Mn and expected to touch $9 Bn by
2016 and $70Bn by 2020 – esti the country the third-largest web market within the world
once China and therefore us.
● There area unit a lot of web users in cities with a population of but five 100000 than in
the high eight metros place along.

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 ● “About a pair of billion individuals worldwide access the web and twenty-fifth of them
area unit from China. Asian country contributes concerning 6 June 1944 to the world's
web population and therefore
the United States of America twelve.5%.
● The survey found that over seventy-fifth of web usage is among school- and college-
going students and people UN agencies have recently graduated.
● Mumbai has the very best variety of web users (6.2 million) followed by Delhi/NCR (5
million), Kolkata (2.4 million) and Chennai (2.2 million).
● The percentage of firms victimisation social media in high five markets is:
China: 82%
USA: 71%
India: 70%
Brazil: 67%
Canada: 51%

E-Marketer estimates advertisers can pay $3.63 billion within the United States of America and
over $4 billion a lot within the remainder of the planet on social networking sites this year. And
that’s simply paid ad disbursal. once the Association of National Advertisers (ANA) surveyed
United States of America marketers this year, ninetieth aforementioned they were victimisation
social networks for his or her efforts— concerning even with last year, at 89%. whereas this
share has up dramatically since 2007, once simply 2 hundredth of marketers used social media,
growth has plateaued—and shifted to alternative new digital media platforms instead.

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Company Overview :-

Apna Circle Infotech Pvt Ltd could be a Video cluster Co. and is India's initial and leading
Business and Career networking website. Professionals will use the network to reinforce
their career prospects, discover business opportunities, build relationships with new contacts
and make their effective online identities.

The idea was incepted by serial businessperson adult male Yogesh Bansal within the year
2006 once social networking was naïve. The aim was to attach the youth of Bharat and
create property and networking worthy for them. the necessity and importance of an expert
network for the youth were accomplished with the launch of ApnaCircle that was later
joined by an adult male. Sabeer Bhatia jointly of the Board of administrators in 2007.

It was within the year 2009 that ApnaCircle unified with Viadeo-Tianji, the leading skilled
networking sites of Europe and China, to make the leading international entity that is in
alignment with the 'Glo-cal' strategy. Also, ApnaCircle – Viadeo - Tianji non inheritable
Unik, a Canadian social networking website to grow the Indian market organically. the
concept was to provide users with a neighbourhood network with a world reach.

Continued organic growth let alone associate degree rising markets acquisition strategy has
taken the Viadeo cluster to a world variety 2 position.

Viadeo depends on three revenue streams: premium membership, advertising, and services
to recruiters, forward that almost all professionals do business domestically. With 4.5
million members, China is that the most depicted country. Since Feb 2010, Tianji is on the
market in English permitting non-Chinese professionals to speak and network in China. One
report in 2009 gave Viadeo one.8 million members in France, wherever it had a powerful

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competitive impact on the alumni networks of the Grandes Écoles, France's high tier
colleges. a similar study found an explicit quantity of linguistic barriers between the
networks; with Viadeo being "too Franco-French" whereas Linkedin was too anglo-Saxon.
Viadeo is principally that specialised in Europe and rising countries like BRIC countries.

Key Offerings of ApnaCircle.com:

● Active professional networking

● Individual/Corporate Branding
● Micro blogging
● Individual & Brand: Promotion and Advertisement
● Participation in Q and A sessions
● Discussions in Communities
● Participation in Industry Events
● Head hunting/Hiring
● Career opportunities
● Business and Career networking

Timeline:

● Jan 2012: New office opens in Casablanca

● Dec 2011: Joint venture signed with Sanoma Independent Media. New office
opens in Moscow.
● Nov 2011: Acquisition of Social, contact management app
● Oct 2011: 40 million members
● Jun 2011: Viadeo Group launches Viadeo Graph API
● May 2011: New office opens in Dakar
● Dec 2010: 35 million members
● Jul 2010: New office opens in San Francisco
● May 2010: 30 million members
● Oct 2009: Acquisition of UNYK, smart address book

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 ● Jul 2009: 8.5 million members
● Apr 2009: Third funding round raises €5 million
● Jan 2009: ApnaCircle, India’s leading local professional social network, joins the
Viadeo Group
● Nov 2008: New office opens in Mexico City
● Jul 2008: Acquisition of ICTnet, a business-oriented community site
● Dec 2007: Tianji, the leading professional social network in China, joins the
Viadeo Group
● Aug 2007: Second funding round raises €5 million
● Feb 2007: Viaduc changes name to Viadeo and opens offices in London, Madrid
and Milan
● Jan 2007: 1 million members
● May 2006: Platform becomes available in six languages
● Jun 2006: First funding round raises €5 million
● Jun 2004: Dan Serfaty and Thierry Lunati launch Viaduc

ABOUT THE FOUNDER & CEO:

Mr. Yogesh Bansal is the Founder and CEO of ApnaCircle.com.He Completed his MBA
from University of North Carolina in 1997.Apart from being a Serial Entrepreneur who
founded several startups in USA and India he is a Great motivator to young minds. Prior to
entering the role of an entrepreneur, he worked with McKesson Inc, a company developed
IT applications for hospital automation in US. He Shifted to India in the year 2006 and
founded ApnaCircle.com- India’s 1st Business & Career Networking site.Mr Yogesh Bansal
is One of the Directors in the ApnaCircle Viadeo Tianji group, He Handles all operations of
the company in India. Mr Yogesh Bansal has been lauded by many industry leaders and
multiple publications for his visionary strategy, his ability to drive an entrepreneurial
culture, and his warm-hearted and straight-talking approach.

Departments of the Company:

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 ● IT
● Finance
● Marketing
● HR
● Administration

Organization Vision:
To be the foremost accepted and modish skilled network in Bharat. To evolve the processes of
hiring, being employed and Business & Career networking

Organization Culture:
The Company believes in Associate in Nursing open system wherever one has ample
opportunities to grow at the side of organization.
We believe operating as a bunch instead of a private towards the attainment of the goals.

ApnaCircle.com –Achievements:
● Fast paced growth in a very short spak
● ApnaCircle is India’s 1st and therefore the world’s second leading Business & Career
networking web site
● 36 million signed users worldwide and three million signed users in Bharat
● Mergers: Association with the most important names from Europe and China
● A continuous effort towards success
● An perspective to stay grounded

Future Plans

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This company aims to become a "glo-cal" company. Global because they aim to have a
worldwide presence and Local because they aim to be percieved as the local actor in each
country, catering primarily to the needs of the professionals who are essentially doing their
business locally.

"We believe that the 80/20 rule applies in our market, more than 80% of cross-border
relationships are generated by only 20% of professionals. Catering to the need of the other 80%
needs, should thus give us more market depth, more usage, and ultimately more revenues.We
want to become a truly “Glo-cal” company which entirely depends on creating strong member
base initially in order to allow for virality and SEO to take off and to generate revenues." says
Yogesh.

What is the GLO-CAL Strategy?

Unlike other global networks, ApnaCircle.com is the online global network made for Indian
professionals while possessing the customized and invariably consumer friendly features to help
consumers leverage the global exposure through world’s second largest global network,
ApnaCircle – Viadeo – Tianji. Our ‘go to market’ strategy is different and so is our approach, we
go bottom up and not top down. This is where ApnaCircle stands apart.

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 STRATEGIES DEVELOPED AND
EXECUTED DURING THE
PROJECT

Technical:

● Company PAGES for all the businesses connection ApnaCircle.com in order that they
will let the jobseekers and new incoming network folks fathom their company and its
details while not happening the other websites. Facebook conjointly has this pages choice
and it is very fortunate to commercialize and make awareness concerning the corporate,
let it's atiny low or huge company.
● To increase the FONT SIZE (Personal UPDATE), of all the most important a part of the
web site and introduce additional colors (Search bar) on that in order that it will build the
positioning look additional enticing.
● To offer statistics of what percentage folks have checked the profiles and visited their
content.
● Up-gradation of Free SMS service.
● In the reference format, there's associate choice of “Name “which are going to be higher
if there's a drop-down box from which individuals will opt for the name just in case
they're ineffective to recollect the precise name and that they simply apprehend the first
letter of the name, it simply makes the full search heap easier and provides additional
choices for recommendation whereas looking the drop-down box.

Promotional:
● YouTube channel-By Maintaining and posting comments
● Social media marketing:
● (Facebook,Twitter,Google+,Linkedin,Quora,Yahoo etc)
● App commercial: Blackberry API
● Insiders cluster.
● Recruiters interview.

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 ● Promotion in Technical and Educational institutions: (Greater
Noida,Faridabad,Gurgaon,Delhi).Visited over fifty institutes throughout position.
● Convincing the schools to open up associate account in ApnaCircle, in order that
students will connec them there.
● Participating within the annual fest.

Brand Ambassador :
Competition with rewards (business party,certificate)and measure(keyword tracking).

Job Event:
Sponsored and hosted by ApnaCircle.com wherever all the interested folks will look for job
opportunities. http://hire.timesjobs.com/employer/jobfairs.html. During faculty fest, sponsoring,
hosting tiny workshops on on-line social media, or skilled network by our own selling team, with
token value. Recharge it currently.com, making associate application through it.Online forums
(Wikipedia)and discussions that ought to have content of ApnaCircle.com

Indian Online Market-

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 Swot Analysis of Social Media

Strengths:
Large market reaches or penetration and it’s terribly helpful if you're putting in a digital
engagement strategy (to new individuals, young people). Social media builds a spoken
communication and converse with others and build shut networking bonds that share fast info
exchange. It allows you to follow and connect with people/groups that interest you
– however aren't essentially your friends (as with Facebook). Authors, celebrities, co-workers,
colleges, organizations etc. The campaigns area unit typically cost-efficient within the sense
most of the platforms area unit free. they solely demand time, there's a person's factor: Your
“brand” becomes additional HUMAN. Media exposure are often another strength of this.
whereas Twitter is in an exceedingly robust market position in micro-messaging. Facebook is
that the solely real rival here – and that they attract users for various reasons. It helps to make
robust, future relationships through on-line social networking, at a quicker pace than simply
hoping on ancient face-to-face networking and Gets loads of content. The trade Has developers
making many applications around its API. it's totally-RSS-enabled.

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Weaknesses:
Tough to coach or win over management team/group members on social media principles as
loads of “Why Bother” from most thought (i.e. Facebook users) individuals area unit there. The
trade incorporates a low retention rate. Only 40%.Lacks tools or resources to trace and monitor
social media campaign results. there's concern regarding info outpouring, liability, security, and
management additionally.
Effort vs results: though it's additional measurable than alternative channels, it's tough
(especially for tiny business operations) to balance the trouble placed on social media against the
results obtained

Consistency: partaking together with your audience at an immediate level suggests that
additional efforts in terms of keeping a homogenous message/ company image
Making up for mistakes: The timeframe to correct errors that have an effect on your audience is a
smaller amount. as a result of you're heavily exposed, your company has got to take action
additional promptly than if you weren’t (especially if individuals area unit having conversations
regarding your complete, you'll have to have interaction and clarify) Blocked at several
worksites: management sees it drops productivity; hurts bottom line

Opportunities:
• Creating/joining on-line presence on sites wherever the corporate presently doesn’t exist, nice
chance for people and organizations to attach and exchange info. It opens a replacement target or
niche markets that ar untapped: students, the public.
• Partnerships with different teams, organizations, schools, government, etc
• Penetration into a replacement geographical market quickly
• accomplishment of interested new members, students, public support and permits you to make
short and future relationships with prospects. It humanizesthe ‘brand’ and makes the
accomplishment method a lot of personal.
• will gain deep insights into period trends, news, and every one of us; “be the heartbeat of the
internet” as aforementioned by Founder line of work Stone

17
• Integration into period games, media, and apps. We’ve barely damaged the surface thus far on
what’s potential. Twitter as real time infrastructure.
• it's going to become the dominant method for businesses to speak with their customers as fast
delivery, stigmatisation opportunities, and increased selling opportunities ar there.
• Being gift wherever stuff happens: folks analysis for info/products/services on-line and worth a
lot of the opinion of different people than no matter a corporation could say regarding their own
provide. If your company is gift in AN interactive surroundings like social media, the
opportunities for engagement, conversion and most significantly clarification of doubts
concerning your whole, ar innumerable.
• Developing a following/ audience those auto-nurtures itself: Your efforts in Social media,
along with the trouble of your following could mean that your audience becomes your best sales
folks
• Talent returning your method effortless: owing to the probabilities of exposure that Social
Media permits for, interacting here could mean that future talent (in the form of workers,
partners or, you-name-it) can come back your method through the ability of connecting online!
• Reach resolute sure teams that ancient media didn’t permit you to: as a result of Social media is
for everybody, sooner or later you’ll stumble upon folks you ne'er thought of as your shopper.
This opens the doors to assembling new relationships however conjointly to valuable feedback
that may assist you develop your merchandise or services a lot of showing intelligence

Threats:
Competitor goes when constant area or same audience with similar campaign conjointly the}
question also arises whether or not this campaign property, will it continue? There will be threat
of Attitudes on privacy: whereas recently it looks most are willing to share the most intimate yet
as mundane details of their life – there may simply be a backlash against this trend. We’ve all
detected of a couple of embarrassing stories concerning oversharing on-line, and a couple of
high-profile examples may build folks rethink their habits. Micro
messaging could be a rage. There’s nothing inherently awe-inspiring concerning a hundred and
forty characters.It got an excessive amount of subject matter in an exceedingly short time. might

18
get burned out and obtaining hazardously spammy/porn spammy.The market doesn’t have solid
revenue model (future advertisements?)
Other social networking sites (MySpace, Tagged, Friend feed, identi.ca, others) might grow and
steal market share and Acquisition by an even bigger player (Google) might spoil early adopters
and dependable users.

Why do a SWOT analysis on social media?

Listen: we tend to perceive that it slow is efficacious and you’re in all probability already being
attentive to your performance information.
However, taking the time to conduct a social media SWOT analysis is completely worthwhile.
Below may be a breakdown of the advantages

SWOT encourages you to dig into your social data

We’re clearly all concerning information here at Sprout. SWOT needs you to assess your
business objectively and supported onerous numbers. this implies having the ability to prove
what’s operating, what’s not and wherever you'll be able to do higher.

Anything that encourages you to require a data-driven approach to social may be a and,
particularly in associate degree era wherever marketers square measure being command
responsible by their bosses. Regular reportage and SWOT analysis represent another layer of
strategizing and analyzing your social information in pursuit of higher ROI.

The data from SWOT extends beyond social media

Finally, note that as social media SWOT analysis will highlight your marketings’ strengths,
weaknesses and opportunities on the far side social itself.
You can apply the principles of SWOT to email and SEO, as an example. By creating the SWOT
framework a daily a part of your promoting analysis, you'll higher align your social media
promoting efforts as a part of your larger funnel.

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Identifying strengths

First things first: what area unit you doing well? supported analytics and your own expertise
operating together with your audience, assess the following:
● Which social platforms area unit you most active on? wherever is your community most
active?
● What engages your community? that posts area unit you top-performers?
● What inventive edges set you except your competition (think: whole voice, creatives so
on)?
Let’s begin together with your quantitative information. The question of your best content and
most active communities is found by watching your native analytics (or compiled with the
assistance of a tool like Sprout Social). Having these numbers handy will assist you confirm
wherever you ought to be focusing your energy in terms of platforms and content creation.

Beyond information, begin watching what sets your social media strategy except the group. Is it
your distinctive visuals? Voice and captions? as an example, brands like Skullcandy have sliced
out a distinct segment for themselves with colourful content themes and high-res imagination.
Figuring out your inventive strengths isn’t a matter of black and white, however watching your
high playacting posts will provide you with some concepts. you'll likewise monitor your
mentions and perceive what it's that customers love concerning your product, service or whole.

Identifying weaknesses

Okay, currently for the not-so-fun half.

Determining your weaknesses could be a crucial piece of watching your social presence
objectively and deciding wherever you'll improve. begin with the following:
Which platforms area unit you fighting in terms of engagement or growth?
Which past social media initiatives resulted in a very loss in terms of it slow and/or resources?
What happened?
What area unit your competitors’ strengths? What’s inflicting them to induce positive shout-outs
and what’s supply your negative ones?
Again, analytics is an enormous facilitate here. as an example, Sprout’s platform permits you to
assess your performance information versus your competitors’ on any given platform.

20
Additionally, hashtag watching and social listening will clue you in conversations that lead to
praise or criticism from your audience. If you would like to understand however your customers
feel concerning you and your competitors, keyword chase could be a solid place to start out.

Because the opportunities and promoting channels accessible to brands these days square
measure staggering. Simply put, social media promoting these days is concerning making goals
that solve challenges, not merely investment in social “just as a result of.”

21
Not sure what your next move ought to be? Second-guessing whether or not or not a campaign is
truly reaching to pay off?

What is SWOT in promoting, though?

The SWOT technique for designing is truly AN old-school conception that you just might need
encountered in promoting a hundred and one.

The idea behind SWOT is simple: for each campaign or project, marketers analyze their methods
supporting four specific quadrants (strengths, weaknesses, opportunities and threats).
Here’s a exposure of what every quadrant represents because it pertains to social media:

SWOT analysis is exclusive therein it needs you to actually poke into each qualitative and
quantitative metrics. this implies not solely mensuration laborious numbers related to your
complete and business however conjointly feelings and client sentiment (think: feelings and
emotions related to your marketing).

Why do a SWOT analysis on social media?

Listen: we have a tendency to perceive that some time is efficacious and you’re in all probability
already listening to your performance information.

However, taking the time to conduct a social media SWOT analysis is completely worthwhile.

Set SMART-er social media goals

We can’t stress enough the importance of setting good social media goals for the sake of
answerableness.

And just in case you would like a refresher, good goals square measure specific, measurable,
achievable, realistic and time-sensitive.

That said, brands will struggle with determining what’s “realistic” and what isn’t. By conducting
a SWOT analysis, you'll perceive wherever you would possibly struggle and what avoid
swinging yourself during a state of affairs wherever you can’t meet your goals.

22
SWOT encourages you to explore new opportunities and additional outline the “why” of your
social presence.

SWOT encourages you to dig into your social data

SWOT needs you to assess your business objectively and supported laborious numbers. this
implies having the ability to prove what’s operating, what’s not and wherever you'll do higher.

Anything that encourages you to require a data-driven approach to social may be a and,
particularly in AN era wherever marketers square measure being control responsible by their
bosses. Regular coverage and SWOT analysis represent another layer of strategizing and
analyzing your social information in pursuit of higher ROI.

The data from SWOT extends on the far side social media

Finally, note that as social media SWOT analysis will highlight your marketings’ strengths,
weaknesses and opportunities on the far side social itself.

You can apply the principles of SWOT to email and SEO, as an example. By creating the SWOT
framework a daily a part of your promoting analysis, you'll higher align your social media
promoting efforts as a part of your larger funnel.

What do you need to conduct a social media SWOT analysis?

Okay, thus let’s say you’re fascinated by conducting a SWOT analysis for your next campaign or
promoting push.

The good news? You don’t would like something special to induce started (although access to
your native analytics or tools like Sprout will undoubtedly help).

23
Here’s our breakdown for determining the specifics of every quadrant for a social media SWOT
analysis.

The data from SWOT extends beyond social media

Finally, note that as social media SWOT analysis will highlight your marketings’ strengths,
weaknesses and opportunities on the far side social itself.

You can apply the principles of SWOT to email and SEO, as an example. By creating the SWOT
framework a daily a part of your selling analysis, you'll be able to higher align your social media
selling efforts as a part of your larger funnel.

A Study On Effective Communication Strategy in Developing Brand Communication

Internet is that the rising data technology with the quality of immediacy and fastness, thus, it
brings globalisation in each side of communication. Communication through the net is a lot of
such as, with effective interactive strategy among its users. In recent days, net advertising has
taken new forms that have a lot of benefits over the standard mediums like medium, tv and radio.
selling communication is changing into precise, personal, fascinating, interactive and social.
completely different methods of communication square measure followed in varied social

24
networking sites like Facebook, Twitter and Orkut. They not solely produce a control on the
audience however additionally build them move with the selling statistics created. folks get
connected to whole communication in social networking sites than usual banner and appear ads.
These networking sites bring a lot of interactive communication with advertising. Social
networking sites can become the first arena for extremely targeted selling and advertising.
Therefore, it's necessary to review the effectiveness of name communication strategy followed in
social networking sites that square measure chiefly accessed by Indian users. This analysis tries
to seek out the effectiveness {of whole|of brand name|of name} communication strategy in
promoting and advertising their brand on social networking sites. The effectiveness is decided
with the assistance of a survey from those that use these sites, and therefore the content of 3
social networking sites is analyzed.

INTRODUCTION
In its current type, the net is primarily a supply of communication, data and amusement, however
progressively, it additionally acts as a vehicle for business transactions. Since the explosion of
the net as a business medium, one in every of its primary uses has been for selling. Soon, the net
may become a essential channel for the bulk of triple-crown enterprises. one in all them is selling
and spreading whole communication through Social networking sites (Thompson, 2002).
Social networking websites square measure on-line communities of individuals UN agency share
interests and activities or UN agency have an interest in exploring the interests and activities of
others. They generally offer a spread of the way for users to move, through chat, messaging,
email, video, voice chat, file-sharing, blogging and discussion teams. As
World Wide net grew in quality, social networking stirred to web-based applications. In 2002,
the social networking era extremely started. In 2006, associateyone with an email address may
sign on on social networking sites (Zarrella, 2010).

Now advertisers target furthermore to those media thanks to the high rush within the varsity of
audiences. in order that they rent this because the ideal platform to speak their whole and build
an efficient whole identity through a extremely effective and interactive communication strategy.
Most of the advertisers gift their ads in interactive type so folks tend a lot of to envision them
and gain a bit information regarding the merchandise. There square measure varied varieties of

25
whole communication obtainable on social networking sites. The effective means of name
communication gift in these networking sites would be the most aim of the study.
Social media:
Social media advertising may be a paid sort of whole, service or business promotion and needs a
correct and planned communicative message and budget. Advertising is customer-centric in
nature. Customers play a very important role in any major or minor communication as a result of
{they square measure|they're} those UN agency are planning to decide the fate of the advertising
communication.
Some advantages of social network advertising include:
1. Popularizing your whole, plan or service to the target cluster.
2. Informing the audience regarding your whole or service’s presence within the market. 3.
Encouraging healthy competition within the market.
4. Providing social advantages for the whole.
5. creating the audience move and keep them intact with the whole.

Advertising on the net provides a serious contribution to whole competition within the market.
Advertising here not solely provides data a few product or service however additionally
promotes innovation. Besides it additionally facilitates shopper satisfaction. massive and tiny
corporations, people of all walks of life, major and minor events, concepts, etc., these days lay
their base on social network advertising to urge recognized within the market (Zarrella, 2010).
With over two hundred million active users, Facebook, Twitter and Orkut became a personal,
product and company stigmatisation hub in Asian country. each whole that exists on social
networking sites has identical core options and advantages, like the flexibility to make a page,
share resources, add transmission and far a lot of (Eric, 2008). Effective whole communication
methods square measure analyzed to seek out the impact among the users.

Social networking sites:

A social networking website creates network communication among the user community.
although social networking website serves for communication functions among interest teams,
the selling strategy has additionally entered this medium for its reach. folks get exposed to varied
varieties of whole communication through this media. {they tend|they have a tendency|they have

26
associate inclination} to move with the whole and additionally get awareness regarding the
whole and its service in an fascinating means (Nicole, 2007). Hence, there's a desire to review
the effective means of communication in stigmatisation the merchandise on social networking
sites and analyze its reach among the folks and their perceptions during this analysis.
In the recent trend of selling in social networking sites, varied whole communications square
measure wide wont to attract targeted leads. So, this study would facilitate to grasp the
effectiveness of communication and strategy done through social networking sites that build the
audience participate during this quite advertising. this can be chiefly studied on networking sites
that square measure standard among Indian users were Facebook, Twitter and Orkut. This study
would facilitate the advertisers to know the effective communication strategy to speak their
whole among the users.

Objectives of the study:

● To investigate the effective communication strategy through social networking sites.
● To review the effectiveness of name communication through social networking sites from
its users and communicators.
● To seek out the impact of interaction through these communications among Indian users
(with regard to Facebook, Twitter and Orkut).

27
 Literature Review

Scott (2009) states that complete promoters like on-line internet for promoting as a result of the
tools, techniques, and content area unit perpetually evolving. The patrons reward creativeness by
responding to on-line efforts like:
“If you're receptive making an attempt out new things, you'll be able to be initial in your trade to
use one thing new communicate to your buyers”.
Marketing in some social networking websites continues to be the foremost well-liked in their
niche. Shih (2009) says that there area unit many various active users across sites like Facebook,
Hi5, Orkut and MySpace. 2.6 billion min area unit spent on Facebook day after day. These
websites area unit sanctionative brands to interact the correct individuals within the right speech
communication at right time. promoting the brands through social media is turning into precise,
personal, fascinating, interactive and social.
Weber (2009) says promoting a community is simply like promoting {a new|a replacement|a
complete new} brand product or service to the shoppers. Social media is employed to speak with
individuals within the promotional side and inclined to involve the individuals. ancient

28
advertising and marketing in social media area unit to send individuals to the digital community
to learn, diverted and detected. Users realize appealing, a price high enough to encourage them to
participate.
Borges (2009) finds that today's patrons wish to be engaged otherwise than in years past and
plenty of ancient promoting ways merely don't work any longer. Social media promoting could
be a revolutionary thanks to build solid relationships with patrons. Low cost, complete building,
staffing benefits, loyalty and level taking part in field area unit key edges of social networking
sites as a fortunate promoting media.
Zarrella (2010) says the roots of on-line social networking will be derived to the Nineteen
Eighties bulletin board systems (BBS). These systems allowed the users to make personal
profiles, helps to share data by causing non-public messages, public messages and post events at
low-speed property. once the emanation of social networking technology within the net world, it
grew higher and well-liked among net user.
Lacy and Hernandez (2009) say Twitter offers the power to share nearly 140- characters thoughts
during a flash, wherever user will simply share links to press releases and stories regarding their
business, service or product. creating tweets fascinating and numerous, there's a additional
chance of skyrocketing the followers, by considering news sharing and stories regarding the
trade that they serve.
The rules of selling had to alter and therefore the internet has tested a catalyst in transferral the
changes forward and amplifying their scale. The unexpected emergence of internet a pair of.

marketing techniques demand further approaches, whereas most marketers area unit still
wrestling with the primary generation, savvy brands area unit exploring the landscape that social
media and social networks produce for marketers. These techniques area unit permitting a lot of
deeper drivers in social modification to be unleashed, with a profound impact on designing client
connections. The new generation of relationship promoting responds to the further challenges of
digital media accomplishment and within the right hands will trigger a reconstruct of the
complete promoting combine through totally different ways. Relationship promoting for the
Facebook generation demands each thinkings and acting otherwise (Chaffey 2003).
Stroud (2007) says that the power of social networking sites to get these large volumes of
internet traffic is proof of their large quality. Google, Yahoo and News International have bought

29
themselves a presence within the social networking arena. The careful explanation for these
acquisitions differs however all have a typical theme of wanting access to huge audiences.
Ricadela (2007) says that Coca-Cola has been running promotions on MySpace for the past 2
years for brands together with Cherry Coke and Fanta and promoted Diet Coke and alternative
drinks on Google's YouTube.
Smith (2010) says that Facebook is turning into one in every of the nice net communications of
individuals time these days. Whereas several firms have tried to emulate Facebook’s success or
challenge it in one earth science or another, Facebook has established that the core plus on that
all of its services area unit designed - the social graph - is way additional invulnerable and
powerful than several others once anticipated.
Visitors to social networking websites area unit considerably additional seemingly than average
to go to leisure-oriented retail site classes, like music, jewelry/luxury goods/ accessories, shopper
physics and attire. serious social networking guests area unit outlined because the high 2
hundredth of tourists supported time spent on social networking sites. individuals usually get
pleasure from sharing their experiences with these merchandise, whether or not it's to speak
regarding their new iPhone or the combine of designer jeans they simply bought. Social
networking sites provide the venue for those conversations to occur. Social media advertising is
good for promoting complete recognition, though click-through rates aren't therefore robust.
Still, there's little question that advertising via social media sites is an efficient thanks to increase
your overall revenue stream (Brinlee, 2007).

30
 Chapter 2
Research Methodology

To analyze and realize the effectiveness of communication strategy in developing complete,

communication through social networking sites was through with the survey technique and
content analysis within the analysis.

Methods of information collection:

The survey technique helped to spot the reach of the complete among its target market, ways that
of impact, usage of those social networking sites and access to those style of communication. and
also the content analysis is another technique wont to analyze the communication strategy of
various social networking sites with bound parameters among prime 3 Indian social networking
sites that square measure tabulated with results.

Research design:
This analysis study adopted survey and content analysis so as to seek out the effectiveness and
also the impact of communication in stigmatization any product or the service among the target
market through social networking sites like Face book, Twitter and Orkut.

Survey:
Survey was conducted arbitrarily among Face book, Twitter and Orkut user community, by
causation form through on-line to gather the individual opinion from the respondents.

Sampling:

31
Non likelihood sampling technique is employed to gather the opinion from the net respondents.
the overall population is social networking user community, however to gather the effective
information the sampling is forced to the target population like young adults, graduates inside the
age of sixteen years to thirty years. The sampling size is fifty.

Content Analysis :
In content analysis, the subsequent 3 standard social networking sites were elect to realize the
effective complete communication among its users
(Face book, Twitter and Orkut).

Parameters and units of analysis:

1. Target group: class of audience visiting these sites.
2. kinds of advertisements: what area unit the categories of name communication followed by
them?
3. Ads placement: however do these sites place their ad in their pages?
4. Communication strategy: varieties of whole promotion utilized by them.
5. Visual appealing factors: relating to the looks of those sites.
6. User Interaction: varieties of participation with the whole.
7. Accessibility: however readably they gift themselves.
8. User interest: the varieties of expectations from users in these sites.
9. Customization: the factors that the users may produce by themselves.

32
 Result and Discussion

Usage of web by the user:

It has been found that 12-tone system of audience use web once every week, nineteen of the
respondents use a pair of to three days every week. half-hour of the respondents use one or a pair
of h each day and also the remaining thirty ninth of users square measure accessing web quite
three h each day. it's understood that the new media Associate in Nursingd its technology is an
rising trend in communication that attracts the majority the individuals, if they need information
of computers. therefore this digital media has a lot of snatchers towards its communication and
web is changing into a part of necessary communication among the scholars and professionals,
etc (Table 1).

Awareness of social networking sites:

From this result, it's discovered that almost ninety eight of the web users area unit conscious of
social networking sites and solely two of them area unit uninformed. though the construct of
laptop based mostly communities dates back to the first days of laptop networks, just some years
once the arrival of the web on-line social networks have met public and industrial in a sequential
manner. At the foremost basic level, an internet social network is a web community wherever
people move, usually through profiles that represent their selves to others (Donath and Boyd,
2004). Social networks have big quickly, and a few like face book, orkut, have achieved the mass
market and penetrated in a very few months since their beginning, such applications have
infringed their users in numerous strategy to move with a lot of individuals (Table 2).

33
Number of profiles in social networking sites:
The study found that each one the respondents that's, 100 percent of respondents have profiles on
Face book. And also, half a mile respondents of a similar cluster have profiles on Orkut, sixty
two respondents have connected to twitter and thirty seventh of users have account on different
social networking sites. The users will produce several accounts in several social networking
web site. Face book is helpful for communication, self-promotion, to understand regarding
friends’ community and to seek out the skipped over faculty and school mates. The peers use the
Face book, Orkut and Twitter for a similar reasons to share the data and communication. because
of this reasons, Face book, Orkut and Twitter were additional fashionable among the net users of
youth population relatively with different social networking sites (Table 3).

Ads in several social networking sites:

From the sooner mentioned, it's found that forty fifth of the users realize Face book as a well
communicated social networking sites, that promotes additional brands and advertisements,
offers data regarding product and repair that is helpful for the young user community in associate
degree interactive thanks to learn additional regarding the actual brands, twelve-tone music user
suggests Twitter, please follow one pattern all here little words has effective communication of
advertisements. twenty eighth of users realize Orkut because the second possibility in human
action whole advertisements (Table 4).

34
Exposure of various varieties of ads:
From the info, it's found that thirty second of respondents have come upon net banner ads in
these social networking sites like Face book, Twitter and Orkut whereas 8 May 1945 cut across
pop ads and flash ads in numerous websites and thirty first of users found video ads in YouTube
and in alternative sites. Google, Yahoo and News International have bought themselves a
presence within the social networking arena with totally different communication strategy to own
innovative look in content and show (Stroud, 2007). The elaborate explanation for these
acquisitions differs, however all have a standard theme of essential access to the large audiences
of those sites (Table 5).

Communication creates trust on ads:

From the survey knowledge, it's understood that thirty eighth of user united and glad with ads
showing in social networking sites, whereas Martinmas of the user disagreed and unhappy with
sure communication of data. solely fifty one of the respondents found it neutral. the online has
tried a catalyst in transportation the changes forward and amplifying their scale in making trait
(Table 6).

Accessibility of ads:
Only 8 May 1945 of the entire samples say that they need ne'er accessed or shown interest to the
ads displayed in social networking sites, whereas browsing net for alternative communication
functions. And three hundred and sixty five days of the respondents use to access typically and

35
were interested to concentrate to the advertisements of assorted brands, thirty fifth user says they
hear the complete communication and conjointly link to the complete sites to assemble
additional data and twenty first of the user access in step with the manner of communication it
seems, as a result of typically the complete promotion may well be within the type of show ads,
interactive feedback forms or as interactive games, accessing of advertisements data differs
typically in step with the format of brand name communication . Today's customers wish to be
engaged otherwise than in years past and plenty of ancient selling ways merely don't work any
longer. Social media selling could be a revolutionary thanks to build solid relationships with
customers long before initial contact with fun, enticing messages and interactions(Table 7).

Brand communication that attracts the users :

Games, quiz and updates of latest data area unit the sort of interactive communication messages
that pulls twenty eighth of users. twenty sixth of users area unit drawn to fan pages and posts. 2
hundredth of users area unit force their interests towards flash ads, 14 July of users listened to
video ads and remaining twelve-tone system of users have an interest to ancient banner ads. Most
of the social networking websites area unit sanctionative brands to have interaction the proper
individuals within the right speech communication at right time (Shih, 2009). these days
communication on stigmatisation in social networking sites is additional personal, contentious,
fascinating and influencing among the user community (Table 8).

Impact of communication:

36
According to the respondents, sixty seven of user united that the communication strategy used in
complete communication creates impact on sure brands effectively and conjointly that may helps
them to recall identical typically and interactively. pure gold of users same that it part creates
impact and traffic of communication, that result to confusion in users mind. The remaining
respondents nearly September 11, says that it doesn't produce abundant impact on ads however
still effective for alternative communication purpose like sharing and chatting data (Table 9).

Content analysis:
The 3 social networking sites Face book, Twitter and Orkut were chosen to research the units of
parameters and therefore the shows of information area unit shown in (Table 10).

37
38
 Result of the Analysis

As seen earlier, the varied whole communication factors involve in these varieties of social
media advertising and day by day competition among the brands increase. So, to survive brands,
the communicators return up with a lot of and a lot of innovative, interactive and fascinating
varieties of whole communication messages that build the users to access them and develop
closeness with the various whole communication strategy with enticing name and its service.
1. The finding of the study states that the audiences respond a lot of to interactive selling than the
normal ads followed in net advertising.
2. nearly everyone seems to be communicated through social networking sites.
3. Nearly 70% of the audience has impact through ads in social networking sites and some of
them access these ads e.g. games, quiz, events, etc.
4. Users bear in mind the whole by the method they advertise. They reply to any new style of
advertising that interest them.
5. Social networking sites can become the first arena for extremely targeted selling and
advertising. Social networking sites gift associate unmatched chance to create whole.
6. Users of Facebook and Orkut ar of same age bracket and class. In twitter, peopledo not show a
lot of interest as a result of it’s a bit like a microblogging website.
7. Interaction is a lot of within the show banners advertisements in Facebook and Orkut.

Chapter - 3

Need for the Study

39
Social Media is that the current huge meaninglessness within the world of web selling, and with
sensible reason. it's already such a giant a part of the web culture. it's here to remain and ought to
be neglected by marketers, or so anybody, at their peril. it's vital to perceive WHY folks use
these websites, as there's a broad demographic on these sites. Some folks use them for business
functions, to network and realize new deals. Then there area unit others WHO use social
networking sites for strictly personal reasons and area unit all oblivious to the very fact that
there's a business presence within the social networking atmosphere in any respect.
It is fascinating to examine that there area unit such a lot of various things happening in one
place, and even a lot of unbelievable that they appear to any or all add harmony.
To know:
● however numerous social networking community might be ?
● area unit we tend to reaching the correct audience, and if so, area unit we tend to reaching
them effectively? • to understand the effectiveness of stigmatisation and human action
through SNS.

Limitation of the Study

40
 ● The responses from the respondents might be biased that ultimately affects the results
shown by research.
● This study limits to Noida & bigger Noida.
● Research is conducted to varied respondents thus biases like mood, feelings act on
analysis settings.

Chapter - 4
Conclusion

Communication regarding the merchandise or service provides a significant contribution to

whole competition within the market. It not solely provides info a couple of product or service
however conjointly promotes inventive innovation. Besides advertising, it conjointly facilitates
shopper satisfaction. The hidden truth is that no whole will progress while not effective
communication strategy to draw in their customers or users. huge and tiny kind of brands these

41
days ordered their base on social network communication to urge recognized in the target
market.
Social networking sites users of Face book, Twitter and Orkut became a private, product and
company stigmatisation hub in Republic of India these days in digital era. each whole that exists
on social networking sites has identical core options and edges, like the ability to make a page,
share resources, add multimedia system and far a lot of. Social networking sites area unit stuffed
with potential users WHO area unit primarily young adults. They pay longer in these networking
sites thanks to serious business contents, recreation and assemblage. So, product or service
communicators throng their ads in these areas with a lot of and a lot of interactive and with
fascinating factors in order that their whole identity is developed among the correct alternative of
centered audience. Advertisers {and wholes|and makes|and types} uses social networking sites
because the major resource for his or her promotion and developing brand identity among the
centered market.

Chapter - 5
Suggestion

Communication ought to be a lot of most popular than advertising: folks don't like shopping for
product through social networking sites. So, if the whole is communicated well and remembered
by the audience, then it's a greatest success to the corporate for his or her promotion through
social media.

42
Promotional means of advertising is best: the same old banner ads and pop-up ads build the users
to ignore them. thus advertising should be interactive, promotional and in innovative type to
carry the audience. It ought to target the people than the mass. If a poster is hosted for a bunch
then that will be no advantage in delivering specified info. Adding a lot of multimedia system
components
to have a lot of interactive factors in fan pages and cluster would profit the whole user.

Chapter - 6
Scope for the Study

● The study would facilitate in gathering the opinion of individuals for social networking
sites, however do they use it, what area unit the items that they are doing on social and
skilled networking sites and the way these sites facilitate them in meeting with their
personal and skilled contacts.
● The study additional helps in analyzing the advantages of promoting through social
media, characteristic the advantages of stigmatisation and promoting via SNS.

43
● The study can facilitate to formulate and implement selling methods for stigmatisation,
Promoting and human action the knowledge to the purchasers through SNS.

Questionnaire

PART-A

1. Age

• Below 30
• 30-40
• 40-50
• Above 50

2. Educational Qualification

• Undergraduate
• Graduate
• Post Graduate

44
4. Occupation

• Business
• Profession
• Service

PART-B
4. How often do you use internet?

• Once a week
• 1 or 2 hrs a day
• 2 to 3 days a week
• More than 3 hrs

5. Are you aware of social networking sites?

• Yes
• No

6. How often do you log in those networking site?

• Daily
• 2 to 3 times a day
• Once a week
• More than 3 times a day

7. How many SNS profile do you have? Mention the number here and
tick the options…………

• Orkut

45
 • Facebook
• Twitter

8. In which SNS do you find ads communicated well?

• Facebook
• Orkut
• Twitter
• Other

9. What kinds of ads have you come across on these sites?

• Web banner
• Pop ups
• Flash ads
• Video ads
• Others

10. Do you agree that the ads should appear on SNS?

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

11. Have you ever accessed these ads coming your way?

• Often
• Sometimes
• Never
• Depending on ads

12. What kinds of Brand communication attract you in SNS?

• Interactive Flash ads

• Banner ads
• Games, quiz, updates

46
 • Video ads

13. Did these kinds of ads make an impact over you?

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

Charts and Tables

47
Is Social Media Marketing Effective?

48
The rise of Social networking AD spending:

49
50
The Social Media Effect:

51
52
How are mobile phones changing social media

53
BIBLOGRAPHY

54
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