Memo

To: Jake Bean, Account Supervisor

From: Kylie Wagner, Account Executive
Date: October 26, 2021
Subject: Recommended Revlon One-Step Hairdryer Ad

This memo recommends that we air the following ad around college campuses to increase sales
of the Revlon One-Step Hair Dryer to college students. 

You asked me to review our current advertising plan for the Revlon One-Step hairdryer. The
latest data from a survey done by Look Fantastic demonstrates how women are taking up so
much time on their hair. Below you will find more explanation of the ad campaign and data. 

Women Spending too Much Time on Hair

According to Look fantastic, the average woman spends approximately 11 hours on her hair
every month. Our target demographic for this product is females who style their own hair. That
same study concluded that women spend 6 full days a year doing their hair. In another study
conducted by the Today Show, they found women spend 55 minutes per day on hair and
makeup. Lastly, Prose found that women can take 30 minutes to an hour blow-drying their hair. 
I recommend that we use this data in the new ad campaign to inform women of all the time they
could be saving if they buy the Revlon One-Stop Hairdryer. 

About the Ad
This ad aims to convince women to buy the Revlon One-Stop hair dryer to cut the time they are
doing their hair in half. Female college students will see that the hairdryer is a solution to their
long-drawn-out morning routine. The inspiration for this ad came from all the statistics about
how long women talk to get ready. The ad will tie in the new bright blue color of the hairdryer.
The black and pink colorway is very recognizable but the new bright blue will make people who
already have the product look again. After conducting the research the underlying strategic
message is that; College students should buy the Revlon One-Stop Hairdryer so that they can get
a flawless salon blowout in 10 minutes at home. 

Revlon
Revlon has been in the beauty industry since 1910 and created a brand that people recognize
everywhere they go. When searching Revlon on google the first thing to come up is the Revlon
One-Step Hairdryer.  This is a $35 life-changing tool that gives women a smooth and flawless
look.  
Below is a mock-up of this digital advertisement. We would work with the art team to finalize
the ad. The digital ad would also include a disclaimer at the bottom saying where the research is
from. We would also prefer if the Revlon on the hairdryer was cut out. I look forward to
discussing the proposed advertisement at the next team meeting. 
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