Entries open for BLoC

Boardroom challenge
Contest tests business strategy acumen
Staff Reporter
CHENNAI
Entries are now open for the
BLoC Boardroom Challenge
2021, a unique case chal-
lenge for B-schoolers and
engineering students, now
in its fifth year.
The Challenge will be
across three levels: a preli-
minary round which will be
online, semi-finals across
nine cities, and a grand fi-
nale. The shortlisted teams
in each city will have to
solve a business problem
that they will receive one
week before the semi-finals.
The teams will present their
strategies city-wise to a jury.
The winning teams from try, with the grand finale in
each of the nine cities will Chennai. The fourth edition
compete in the Grand Fi- in 2020 was held across
nale. The winning team nine cities and 800 teams
which bags the coveted title across all the top B-schools
of CXOs of the year will win in the preliminary test parti-
a prize money of ₹1 lakh at cipated. Like the previous
the finale, the first runner- year, keeping in mind the sa-
up ₹75,000, and the second fety of the students and oth-
runner-up ₹50,000. ers, it is being held online.
For the preliminary quali- The 2021 edition is spon-
fying round, students will sored by Aditya Birla Sun
need to take an online test Life Mutual Fund and po-
on www.blboardroomchal- wered by Hindustan Coca-
lenge.in. Registrations for Cola Beverages Pvt Ltd
the first round are open till while Punjab National Bank
October 29. is an associate sponsor. The
The first three knowledge partners
editions of the are Brand Vectors
Challenge saw the and Potential Gene-
semi-finals being sis. Regular updates
staged in B-schools will be on
across eight cities www.bloncampus-
around the coun- .com.