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CIMA E2 BPP Study Notes
CIMA E2 BPP Study Notes
CIMA E2 BPP Study Notes
Management
Operational Level Paper E2
Course Notes
FOR EXAMS IN 2015
978-1-4727-8539-8
Improving study material and removing errors
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2
Contents
Page
Welcome to E2 .................................................................................................................................. 4
Exam Technique Overview ............................................................................................................... 9
Introduction to strategy and contemporary perspectives
1a Introduction to strategy....................................................................................................... 11
1b Contemporary perspectives in strategy development ........................................................ 29
General environment
2 General environment ............................................................................................................ 41
Competitive environment
3 Competitive environment...................................................................................................... 51
Key concepts in management and leadership
4a Key concepts in management ............................................................................................ 63
4b Key concepts in leadership................................................................................................. 75
Culture
5 Culture .................................................................................................................................. 87
Conflict, negotiation and communication
6 Conflict, negotiation and communication.............................................................................. 99
Control and the finance function
7 Control and the finance function......................................................................................... 119
Change management
8 Change management ......................................................................................................... 131
Introduction to project management
9 Introduction to project management................................................................................... 143
The project team
10 The project team............................................................................................................... 159
3
WELCOME TO E2
Summary of syllabus
Weight Syllabus topic
30% A. Introduction to strategic management and
assessing the global environment
20% B. The human aspects of the organisation
20% C. Managing relationships
30% D. Managing change through projects
4
WELCOME TO E2
5
WELCOME TO E2
7
WELCOME TO E2
Main Topics that have come in… Main Topics that have gone out…
Change Management See Chapter 8
LoNGPEST See Chapter 2
Big Data See Chapter 3
As well as ensuring you take these main changes into account during your preparations for your
resit, you should also be aware that the new assessment structure in 2015 means that you will be
examined in a different way even for topics that have ‘rolled over’ from the 2010 Syllabus.
We would therefore strongly recommend attempting all the Steps in your Achievement Ladder, and
act on the feedback provided, to ensure you are fully exam ready for your resit.
You will find more detail and guidance online.
8
WELCOME TO E2
9
WELCOME TO E2
3 If there are a mix of calculations and narrative questions in your CBA, you could work
through and do all of the narrative questions first as these are often easier and certainly
quicker, but you must set yourself a target time to complete them to ensure you don’t over-
run as you will need longer per question to complete all the calculation questions.
The key here is to try out different approaches during your studies, so that you can identify and
settle on the one that works best for you.
10
Introduction to strategy
Introduction
Introduction to strategic management and assessing the global
Syllabus Area A environment
30%
Lead learning outcome Discuss developments in strategic management
Discuss the concept of strategy and the rational/formal approach to
Syllabus component strategy development
Compare and contrast alternative approaches to strategy development
Context
This syllabus component will require that you have a good understanding of the fundamental techniques for strategic
planning for an organisation.
You will need an in-depth understanding of the rational planning model and its alternatives, and when is appropriate to
use them.
This chapter addresses the following indicative syllabus content: Section
Defining strategy and strategic management; Core areas of strategic management 1
Levels of strategy within organisations 1
Stages in the rational approach to strategy developments 2-9
Intended, emergent, logical incrementalism and political approaches 10-11
Resource-based view – resources and competencies, internal value and dynamic 12-13
capabilities
Chapter 3
Competitive
Environment
11
1a: INTRODUCTION TO STRATEGY
Overview
What is Strategy?
Environmental
analysis
Logical
incrementalism
Position audit
12
1a: INTRODUCTION TO STRATEGY
What is Strategy?
13
1a: INTRODUCTION TO STRATEGY
1 What is a strategy?
1.1 A strategy is “a course of action, including the specification of resources required, to achieve
a specific objective.” (CIMA) It is concerned with:
the purpose and long-term direction of an organisation
the scope of an organisation’s activities
meeting challenges arising from the external environment
using internal resources effectively
delivering value to people who depend on the organisation
1.2 Strategic management is the strategic decision making which is characterised by the
consideration of:
the scope of business activities
matching a business’s activities to its capabilities
allocation of resources
the operational decisions which follow
the values and expectations of senior management
the long-term direction that the business takes
change in the business
1.3 Strategy can play a number of roles within an organisation. Henry Mintzberg suggested five
such roles, known at the 5 Ps of strategy.
(a) Plan. Strategy can provide direction for an organisation.
(b) Pattern. Strategy, whether intended or not, will be evident as a consistent pattern of
behaviour over the long term.
(c) Ploy. Strategy can be used as a tactic to deter or confuse competition.
(d) Position. An organisation's strategy can provide an indication as to where that
organisation places itself within a particular market or environment.
(e) Perspective. Strategy indicates more than just a chosen position, it represents the
unique way in which an organisation perceives the environment in which it operates
and how it interprets the information from it.
1.4 Strategies exist at all levels of the organisation and can be considered as covering three
areas as follows:
Levels
Corporate strategy the overall purpose and scope of the organisation
Business strategy how a strategic business unit approaches a particular market
Functional strategy long-term management policies of functional areas
Areas
Financial strategy capital structure, dividend policy, investor relations
Investment strategy use of capital to provide strategically valuable resources
Competitive strategy how the business outperforms its rivals
14
1a: INTRODUCTION TO STRATEGY
A consultant has told the board of ABC Ltd that the strategic planning process should result in a
strategy at all levels of an organisation. He has shared a document setting out how overall
objectives are to be achieved, by specifying what is expected from specific functions, stores and
departments.
What type of strategy has he created?
A Corporate Strategy
B Business Strategy
C Functional Strategy
D Competitive Strategy
Solution
Position Review
Audit and
Control
Environment
analysis
15
1a: INTRODUCTION TO STRATEGY
2.2 Each stage within the rational planning model is considered in detail from section 4 onward.
Required
Explain the advantages and disadvantages of the top-down approach to strategy.
Solution
16
1a: INTRODUCTION TO STRATEGY
The bus service provider Stagecoach Group has the following mission statement:
“Stagecoach Group is committed to being a market-leading public transport business with long-
term growth prospects based on high-quality services and investment in innovation. Our vision is to
create sustained shareholder value and share our success with our people, our customers and our
communities.”
Required
Discuss whether this is an effective mission statement.
Solution
4.3 A mission is expected to last for several years and therefore needs to be relatively open-
ended. The mission therefore needs to be converted into a series of strategic objectives
that set targets for the business to achieve. Such objectives need to be:
Specific Is it clear and unambiguous?
Measurable Can it be objectively measured?
Achievable Do those involve believe it is realistic?
Relevant Will it help the organisation meet its mission?
Time-bound Has a deadline for achievement been agreed?
17
1a: INTRODUCTION TO STRATEGY
4.4 An objective that meets these characteristics will perform the following functions:
Planning A framework that identifies the targets to be reached
Responsibility Place clear expectations on managers
Integration Ensure coordination of effort across the organisation
Motivation Inspires managers to meet targets
Evaluation Acts as a criteria for performance evaluation
4.5 Like controls (see Chapter 7), objectives are needed at strategic, tactical and operational
levels.
5 Environmental analysis
5.1 In order to develop an effective strategy, there needs to be an awareness of the
opportunities and threats contained in the external environment. This can be done using
PESTEL and Porter’s Five Forces. Both these models will be discussed in more detail in
Chapter 2.
6 Position audit
6.1 The position audit involves an internal analysis of the organisation’s strengths and
weaknesses. Johnson, Scholes & Whittington (2008) identify four areas to consider:
Threshold resources resources needed to meet the customer’s minimum requirements
Threshold competences activities and processes needed to meet the customer’s minimum
requirements
Unique resources resources that underpin competitive advantage and are difficult for
competitors to replicate
Core competences activities and processes that underpin competitive advantage and
are difficult for competitors to replicate
6.2 The organisation’s internal position can also be analysed using Porter’s Value Chain (also
assumed knowledge from E1). The components of each activity below can be analysed to
determine the extent to which they “add value to the customer”:
Firm infrastructure
18
1a: INTRODUCTION TO STRATEGY
ABC Ltd provides financial planning services for small businesses. Their management accountant
has been tasked with a review of the company’s activities in providing its services to customers. In
terms of Porter’s Value Chain, which are the primary activities they should consider?
A Inbound logistics
B Procurement
C Firm infrastructure
D Marketing & sales
E Service
Solution
7 Corporate appraisal
7.1 The internal position audit and external environmental analysis combine to form a corporate
appraisal or SWOT analysis:
Internal
Strengths the skills or competences that give an organisation an advantage over its
competitors.
Weaknesses internal failures that hinder the organisation from meeting its aims.
External
Opportunities events or changes outside the organisation that could be exploited to the
organisation’s benefit.
Threats events or changes outside the organisation that are unfavourable to the
organisation and need to be guarded against.
19
1a: INTRODUCTION TO STRATEGY
Strategic choice
8.2 With a range of options to choose from, a strategic choice is made using the following three
criteria:
Will it achieve competitive advantage?
What is the organisation’s strategic advantage?
What methods will be used to meet these objectives?
8.3 The organisation can choose to meet their objectives using the following methods:
Internal development / organic growth
Takeover / acquisition or merger
Strategic alliance
Strategic implementation
8.4 Having agreed the overall strategy, it is necessary to convert it into a set of detailed plans in
order to implement it. These take place at tactical and operational levels.
Strategic review
8.5 The strategy should be continually reviewed from two perspectives:
Will the delivery of the strategy help the business meet its strategic objectives?
Do changes in the environment require a change in strategy?
20
1a: INTRODUCTION TO STRATEGY
(iv) An organisation cannot set an objective – only the people within it.
Objectives are the outcome of negotiation between internal factions. Objectives
therefore conflict with each other and become obsolete as different groups become
more or less dominant.
(v) The people who set the strategy aren’t the people responsible for implementing
it.
Objectives are set by senior management, who don’t have sufficient awareness of the
issues being faced in the front line or the social and cultural values of staff.
(vi) Strategy is not a rational process.
An excessively rational approach to strategy can cause managers to become
obsessed with the associated problems (inconsistency between objectives, resistance
from those who disagreed with their approach). Instead, it is argued, lower level
managers should select shorter-term courses of action.
In addressing these criticisms, two alternative models have been identified:
Emergent strategy
Logical incrementalism
10 Emergent strategy
10.1 Mintzberg (1987) sees strategy as including an unanticipated or emergent dimension.
10.2 The emergent model reduces the reliance on a formal process and instead shifts the focus
for creating a strategy on the manager. Mintzberg recognised that managers could develop
deliberately emergent strategies by creating conditions that allow new ideas to flourish.
10.3 To develop such a strategy effectively, the manager needs the following skills:
Manage stability – there is no need to constantly re-think the organisation’s strategy.
Detect discontinuity – look for subtle changes that may impact on future performance.
21
1a: INTRODUCTION TO STRATEGY
11 Logical incrementalism
11.1 Lindblom (1959, 1979) used logical incrementalism to demonstrate how administrators
operated without implementing any radical changes.
Radical strategy
Environment
Strategic
drift
Logical incrementation
Now Time
11.2 Administrators do not take drastic action to achieve radical strategy but continue along the
same path as before, towards logical incrementation. However, where there are changes
in the environment, the path of logical incrementation will deviate from what is required and
create a strategic drift.
11.3 Note that this is a statement of reality rather than a recommendation to follow!
11.4 Quinn (1978) develops logical incrementalism into something more positive, where the
manager moves towards a defined destination through a series of small steps, adapting to
circumstances as they change.
11.5 In Quinn’s model, logical refers to the use of a formal strategic framework (such as the
rational planning model), while incrementalism is the belief that stakeholder consensus is
best achieved through incremental (rather than rapid) change. In this context, the
manager’s role is to:
Be attuned to the issues the organisation is facing by networking formally and
informally with internal and external stakeholders.
Develop a strategic vision when the need arises.
Build political support for the vision (as opposed to presenting a full-blown strategy).
Obtain commitment by initiating a trial of the new strategy.
Allow the consensus to build and implement the change incrementally.
22
1a: INTRODUCTION TO STRATEGY
Required
Explain how the duties and skills required of a manager using the rational planning model compare
to those of a manager using logical incrementalism.
Solution
12 Further considerations
12.1 In the context of a strategy’s aim to “meet the challenges of arising from the external
environment”, theorists disagree over how organisations can compete successfully. This
has led to two conflicting theories: the positioning view and resource-based view.
23
1a: INTRODUCTION TO STRATEGY
Positioning view
12.2 The positioning view sees competitive advantage as coming from the way a firm positions
itself in relation to its competitors, customers and stakeholders. This competitive advantage
can therefore be secured through:
High market share compared to rivals
Differentiated products
Low costs
According to this view, the organisation therefore needs to adapt to fit its environment
(referred to as an outside-in view).
Resource-based view
12.4 Resource-based theorists believe that, instead of permanently reacting to its environment,
the organisation should focus on developing a unique competence or asset and then find a
market which wants it. This is referred to as an inside-out view.
12.5 Stalk et al (1992) identify four principles of the resource-based view (referred to by them as
capabilities-based competition):
(a) Advantage needs to be based on business processes, not products.
(b) Success derives from converting these processes into value-adding capabilities.
(c) These capabilities require group-wide investment (i.e. across functional boundaries).
(d) The CEO needs to champion this group-wide approach for it to be effective.
24
1a: INTRODUCTION TO STRATEGY
12.6 Resource-based theorists have attempted to identify where internal competitive advantage
comes from:
Solution
12.8 Prahaland & Hamel (1990) argue that organisational controls should be based, not on a
division/SBU basis, but instead on its competence. This supports Stalk et al’s theory that
failing to cross divisional boundaries can ultimately damage an organisation’s competence.
25
1a: INTRODUCTION TO STRATEGY
The formulation of strategy is viewed as a political process where political and stakeholder
analysis is critical to determine the main sources of power.
13.2 Although Birely’s points will be familiar to many small, family-run firms, some entrepreneurs
have grown rapidly due to adopting a freewheeling opportunism approach. This involves:
Successfully competing against a much larger, complacent competitor.
Sticking to the founder’s vision of how they wanted the business to develop.
Providing products / services in markets where customers behave spontaneously.
Not reliant on conventional funding sources.
The day-to-day involvement of the founder who demonstrates appropriate skills.
Some very large businesses have been successful with a freewheeling opportunism
approach also.
26
1a: INTRODUCTION TO STRATEGY
Summary
The rational planning
model
What is Strategy?
Requirements: Positioning:
Designated team Outside-In
Formalised collection of internal and
Resource-based:
external information
Inside-Out
Collective decision-making
Formal communication &
implementation of strategy
Regular review of strategy
Advantages:
Avoids short-termist behaviours
Helps identify strategic issues
Gives goal congruence
Improves stakeholder perception of
the business
Provides a basis for strategic control
Develops future management
potential, and helps ensure continuity
Disadvantages:
Too infrequent
Prevents innovative strategies
Harder to implement due to lack of
participation
Loss of entrepreneurial spirit
Impossible to use if environment is
uncertain
Too expensive and complicated for a
small business
END OF CHAPTER
28
Contemporary
perspectives in strategy
development
Introduction
Introduction to strategic management and assessing the global
Syllabus Area A environment
30%
Lead learning outcome Discuss developments in strategic management
Compare and contrast alternative approaches to strategy development
Syllabus component Distinguish between different aspects of the global business
environment including the competitive environment
Context
This syllabus component introduces you to other strategic considerations organisations can have in the modern
environment, in addition to the models learnt in the previous chapter.
This chapter addresses the following indicative syllabus content: Section
Strategy development in different contexts, e.g. SMEs, public sector, not-for-profit 5-6
Strategy and structure 2-3
Globalisation 1
Transaction cost theory in the context of shared service centres and outsourcing, 4
including contractual relationship, SLAs (service level agreements), bounded rationality
and co-creation with customers
Chapter 3
Competitive
Environment
29
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
Overview
Contemporary
perspectives
Asset specificity
30
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
1 Contemporary perspectives
1.1 The growth of internationalisation and globalisation means that, although firms have the
opportunity to explore new international markets, they will also find themselves having to
defend their domestic market against new entrants from overseas.
Globalisation
1.2 The growing economic interdependence of countries worldwide. (IMF)
Required
Why has there been such a strong move towards globalisation?
Solution
1.3 However, at the same time as global markets opened up, there emerged an increasing
emphasis on customising products and services to local conditions. This has resulted in
glocalisation (sic) under the tag line: “think global, act local”.
1.4 The modern business environment is now characterised by internationalisation and
globalisation:
Internationalisation Extension of trade beyond national / economic / political boundaries
Globalisation Functional integration of internationally dispersed activities
1.5 Dicken (1998) clarifies that globalisation is not uprooting political or cultural differences.
Nevertheless, he recognises that globalisation has become prevalent due to:
Production chains being extended across national boundaries
Foreign Direct Investment (FDI)
Creation of supranational organisations (aided by legal / tax / currency harmonisation)
Transformation of communication and transport through technology
“Webs of enterprise” transcending political boundaries
Transference of culture, lifestyle and personnel across national boundaries
31
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
Required
Discuss the challenges facing governments and individuals in industrialised nations as a
consequence of the increased growth of the globalised economy.
Solution
1.6 As a business decides how to approach a global market, it would consider adopting one of
the following strategies.
2.2 In this context, the concept of a strategic alliance has replaced as a viable alternative to
mergers and acquisitions.
32
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
Strategic alliances
3.2 A strategic alliance is the sharing of resources and activities across two or more
organisations in order to pursue strategies. Types of strategic alliance include:
Franchising The franchisee manufactures or distributes a product or service while the
franchiser retains control of the brand and marketing.
Joint ventures A new, shared organisation is set up by two or more firms who each retain
an independent entity.
Consortia Short-term legal entities to deliver a particular project.
Licensing The right to manufacture a patented product (in return for a fee)
Network organisations
3.3 Often, when a customer deals with a supplier, he or she is dealing with a network of firms
which come together to provide a single product or service.
ABC Ltd has decided to work with a foreign manufacturer of a complementary service to market
both services jointly in both countries, through a new legal entity, DEF Ltd. What type of structure
have they agreed on?
A Franchise
B Joint venture
C Consortium
D License
Solution
3.4 Where an organisation owns relatively few physical assets and instead relies heavily on
IS/IT, it may be referred to as a virtual network.
3.5 Ghoshal & Bartlett (1997) explain that firms can replace traditional organisational
structures with a network (or virtual) structure and buy in those value-adding activities they
require:
(a) Staff can be hired on a contract / temporary basis
(b) Capital assets can be leased
(c) Outsourcing production / service provision
(d) Customer referrals
33
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
Required
Identify the transaction costs associated with a market solution and explain why they are hard to
quantify.
Solution
34
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
4.4 Williamson goes on to ask why any firm would choose incur transaction costs over and
above the cost of the project itself. His answer is based on the concept of asset
specificity.
4.5 If the relationship between supplier and customer is of high asset specificity, the supplier
is expected to provide an expensive asset with no alternative use. This increased risk may
deter suppliers from entering this market at all but, even if they did, the transaction costs
would become prohibitively high. Therefore, high asset specificity is likely to encourage a
hierarchy solution.
4.6 Williamson identifies six types of asset specificity:
Site specificity a location with a limited range of uses.
Physical asset specificity a unique work of art or building
Human asset specificity knowledge or skills unique to one organisation.
Dedicated asset specificity a man-made asset with only one application.
Brand name capital specificity a brand that would lose impact if spread wider.
Temporal specificity exclusive access to a product / service for a certain time
35
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
6 Social responsibility
6.1 Social responsibility involves “taking more than just the immediate interests of the
shareholders into account when making a business decision.”
Required
Discuss whether or not social responsibility conflicts with shareholder interests.
Solution
36
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
Summary
Contemporary
perspectives
Production
Complex Hierarchy solutions Auditing
organisational forms Ecological approach
Quality
Accounting
Strategic alliances Market solutions
Economic
Franchising
Joint ventures Asset specificity
Consortia
Licensing
Site
Physical asset
Human asset
Dedicated asset
Brand name
capital
Temporal
37
1b: CONTEMPORARY PERSPECTIVES IN STRATEGY DEVELOPMENT
END OF CHAPTER
38
Achievement Ladder Step 1
You have now covered the Topic that will be assessed in Step 1 of your Achievement Ladder.
It is vital in terms of your progress towards ‘exam readiness’ that you attempt this Step in the near future.
You will receive feedback on your performance, and you can use the wide range of online resources and
ongoing BPP support to help address any improvement areas. This will help you to tailor your learning
exactly to your own individual requirements.
Course notes
Topic name Subtopic/Chapter name
chapter
Introduction to strategy 1a
Introduction to strategy and
contemporary perspectives Contemporary perspectives in strategy 1b
development
39
Achievement ladder
40
General Environment
Introduction
Introduction strategic management and assessing the global environment
Syllabus Area A
30%
Analyse the relationship between aspects of the global business
Lead learning outcome
environment
Distinguish between different aspects of the global business
Syllabus component
environment, including the competitive environment
Context
This syllabus component builds on the rational planning model and looks at various techniques to assess the external
environment. You will need to be able to differentiate between the different models and apply them to specific
scenarios.
This chapter addresses the following indicative syllabus content: Section
The macro and micro environments 1
LoNGPEST analysis and its derivatives 2
Country and political risk factors 3
Emerging markets 6
Porter’s Diamond and its use for assessing the competitive advantage of nations 5
Porter’s Five Forces model and its use for analysing the external environment 4
Chapter 3
Competitive
Environment
41
2: GENERAL ENVIRONMENT
Overview
Environmental analysis
Porter's Diamond
42
2: GENERAL ENVIRONMENT
1 Environmental analysis
1.1 The environment can be seen as any factor outside management’s control which can impact
on the organisation’s operations. It can be analysed at macro (wider business environment)
and micro (industry) levels.
ABC Ltd’s management accountant is carrying out a PESTEL analysis. During her research she
discovers a significant growth across the country in the number of female-led small businesses,
which she deems to be an important strategic issue for the company. In which section of her
analysis should she record this matter?
A Local Political
B National Social
C Global Technological
D Local Economic
Solution
43
2: GENERAL ENVIRONMENT
3 Economic systems
3.1 Economic nationalism – Protectionism
One country (or group of countries) attempts to restrict trade with another, to protect their
producers from competition.
Required
Explain the advantages and disadvantages of a country adopting a Free Trade policy.
Solution
44
2: GENERAL ENVIRONMENT
Threat of
new entrants
Substitute
products/services
45
2: GENERAL ENVIRONMENT
Which of the following would encourage new entrants into a market, with regard to Porter’s Five
Forces?
A High competition
B A monopoly supplier of a vital component
C One large customer
D Low competition
Solution
46
2: GENERAL ENVIRONMENT
5.2 Michael Porter’s Diamond identifies 4 factors to be considered when determining a nation’s
comparative advantage. These factors can lead to clusters of successful businesses.
Firm strategy,
structure and rivalry
Factor Demand
conditions conditions
Related and
supporting industries
47
2: GENERAL ENVIRONMENT
Which of the following is an example of “firm strategy, structure and rivalry” under the Porter’s
Diamond model?
A The demand in the home market
B The quality of domestic competitors
C The presence of competitive supplier industries
D The demand in the global market
Solution
6.2 The BRIC countries (Brazil, Russia, India, China) are developing nations growing at a rapid
rate.
This growth has led to the BRIC countries undertaking foreign direct investment themselves.
For example, in February 2010, China had over $750bn invested in US Treasury Bonds.
6.3 Successful emerging nations have adopted some of the following methods:
Export of national commodities
Selling oil, metals or land to foreign countries to generate income that can be invested in the
domestic infrastructure.
Import-substitution
The government uses import taxes or tariffs to protect developing industries and remove the
country’s dependence on foreign imports.
Export led industrialisation
The government devalues the local currency to make exports cheaper and imports more
expensive. The government may also subsidise the cost base of industries.
48
2: GENERAL ENVIRONMENT
Summary
Environmental analysis
Acquisition
Greenfield
Porter's Diamond
Factor conditions
Demand conditions
Related and
supporting industries
Firm strategy,
structure and rivalry
49
2: GENERAL ENVIRONMENT
END OF CHAPTER
50
Competitive environment
Introduction
Introduction to strategic management and assessing the global
Syllabus Area A environment
30%
Analyse the relationship between different aspects of the global business
Lead learning outcome
environment
Explain the approaches to achieving sustainable competitive advantage
Syllabus component Discuss the approaches to competitor analysis including the collection
and interpretation of trend data
Context
This syllabus component requires you to understand the competitive environment that modern businesses operate in,
and how an organisation can create and retain competitive advantage.
This chapter addresses the following indicative syllabus content: Section
The concept of competitive advantage; Generic competitive strategies 6
Value, rarity, inimitability, non-substitutability as bases of competitive advantage 6
Achieving sustainable competitive advantage 6
Key concepts in competitor analysis 2
The role of competitor analysis 1
Approaches to collecting competitor information; Sources, types and quality of competitor 3
data
Analysing and interpreting competitor data 4
The application of Big Data to competitor analysis 5
Chapter 3
Competitive
Environment
51
3: COMPETITIVE ENVIRONMENT
Overview
Competitor analysis
52
3: COMPETITIVE ENVIRONMENT
1 Competitor analysis
Wilson & Gilligan (1997) identify three roles of competitor analysis:
Help managers understand their own competitive advantages / disadvantages.
Generates insights into competitors’ past, present and future strategies.
Informs future strategies to out-perform competitors.
2 Levels of competitor
2.1 Kotler (2008) identifies four levels of competitor:
(a) Brand – similar size, structure, and products
(b) Industry – same products, but different size or structure
(c) Form – satisfy the same needs but in a different way
(d) Generic – different products competing for the same disposable income
2.2 The extent to which these competitors pose a threat to an organisation depend on:
(a) The number of rivals.
(b) The extent of differentiation.
(c) Entry and mobility barriers.
(d) Cost structure.
(e) Degree of vertical integration.
ABC Ltd has only been in existence for two years, while one of their competitors, XYZ Ltd, was
founded over fifty years ago and is three times the size. What type of competitors are they?
A Brand
B Industry
C Form
D Generic
Solution
53
3: COMPETITIVE ENVIRONMENT
3.2 Two approaches can be taken to sourcing information to inform strategic decision-making:
environmental scanning and detailed environmental analysis.
Environmental scanning
3.3 Environmental scanning is a low-intensity method of gathering information. It can be done
by line managers, the strategic management team or a specialist unit. Wilson & Gilligan
(1997) emphasise the importance, not just of generating this information but also of sharing
it effectively.
54
3: COMPETITIVE ENVIRONMENT
3.7 Qualitative research involves collecting and analysing non-numerical data, and is useful for
understanding behaviours and attitudes. This can be done through:
Observation
Interviews
Focus groups
Surveys
Strategic Intelligence
3.8 Strategic intelligence is defined as “what a company needs to know about its business
environment to enable it to anticipate change and design appropriate strategies that will
create business value for customers and be profitable in new markets and new industries in
the future” (Marchand).
Required
Identify the sources of information about a competitor that would be useful to an organisation.
Solution
55
3: COMPETITIVE ENVIRONMENT
4 Benchmarking
4.1 Benchmarking can be performed as part of SWOT analysis to determine the extent of
strengths or weaknesses. Performance should improve if best practices can be identified
and adopted. Benchmarking can also be used a control technique when measuring
performance.
4.2 Benchmarking is “The establishment, through data gathering, of targets and comparators,
through whose use relative levels of performance (and particularly areas of
underperformance) can be identified.”
When Sony launched the PlayStation 3 in 2006, competitors couldn’t understand how it could
provide such an advanced piece of technology (including a Blu-Ray player) at such a low price.
Required
(a) How could one of Sony’s competitors work out the cost of manufacturing a PS3?
(b) Why would Sony choose sell each PS3 at a significant loss?
Solution
56
3: COMPETITIVE ENVIRONMENT
57
3: COMPETITIVE ENVIRONMENT
Solution
6 Competitive advantage
6.1 Competitive advantage is anything which gives one organisation an edge over its rivals.
When a company can continue to earn excess profit despite the effects of competition, it
possesses a sustainable competitive advantage.
To transform a short-term competitive advantage into a sustained competitive advantage for
the long-term, the following criteria must be met:
(a) Value
(b) Rarity
(c) Inimitability
(d) Non-substitutability
58
3: COMPETITIVE ENVIRONMENT
Which of the following best describes a strategy of differentiation, according to Porter's generic
strategies model?
A When an organisation's products or services offer features that are not offered by
competitors' offerings
B When an organisation has a competence that distinguishes it from other organisation in its
industry
C When the products are perceived to offer greater satisfaction and for which customers are,
consequently, prepared to pay premium price
D When an organisation has a widely recognised brand name
Solution
59
3: COMPETITIVE ENVIRONMENT
Summary
Competitor analysis
END OF CHAPTER
60
Achievement Ladder Step 2
You have now covered the Topics that will be assessed in Step 2 of your Achievement Ladder. This
mainly focuses on the shaded topics below but will also include some recap questions on earlier
topics.
It is vital in terms of your progress towards ‘exam readiness’ that you attempt this Step in the near future.
You will receive feedback on your performance, and you can use the wide range of online resources and
ongoing BPP support to help address any improvement areas. This will help you to tailor your learning
exactly to your own individual requirements.
Course notes
Topic name Subtopic/Chapter name
chapter
Introduction to strategy 1a
Introduction to strategy and
contemporary perspectives Contemporary perspectives in strategy 1b
development
General environment General environment 2
Competitive environment Competitive environment 3
61
Achievement Ladder
62
Key Concepts in
Management
Introduction
The human aspects of the organisation
Syllabus Area B
20%
Discuss the concepts associated with managing through people
Lead learning outcome Discuss the hard and soft aspects of people and organisational
performance
Discuss the concepts of leadership and management
Syllabus component
Discuss behavioural aspects of management control
Context
This syllabus component requires you to understand the history of management and the main theories from each era.
You will need to be familiar with the various theorists and be able to apply their concepts to various situations.
This chapter addresses the following indicative syllabus content: Section
Fundamental and contemporary concepts in management 1-6
Performance management and measurement frameworks e.g. management by objectives 7
Chapter 6
Conflict, Negotiation &
Communication
63
4a: KEY CONCEPTS IN MANAGEMENT
Overview
Management by
objectives
64
4a: KEY CONCEPTS IN MANAGEMENT
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Human
Classical Relations System Contingency Mgt By Objectives
2.3 Managerial control, according to Fayol, was achieved by acquiring a set of skills that had
universal application:
(a) Planning
Setting objectives for the organisation and processes for achieving them
(b) Organising
Grouping tasks and providing the resources necessary to complete them
(c) Commanding
Giving instructions to subordinates
(d) Coordinating
Ensuring that all staff are working towards an agreed goal
(e) Controlling
Monitoring performance against plans and correcting any gaps
65
4a: KEY CONCEPTS IN MANAGEMENT
Having been the branch manager of an electrical shop for five years, Gerry is keen to develop his
career. He has secured an interview for a call centre manager position with a financial services
company selling pensions and life insurance. At the interview, he is asked why he should be
considered for the job given that he has no experience in the finance sector.
Required
Advise Gerry how he should answer this question.
A He should explain how he is a frequent user of call centres
B He should discuss the transferable managerial skills that he has
C He should tell them that he is a quick learner, despite his lack of finance experience
D He should admit that he isn’t the strongest candidate for the position
Solution
2.4 Fayol later expanded his POCCC list to create fourteen general principles of management:
Division of labour – generating efficiency by creating specialist roles
Unity of command – each employee should receive orders from one manager only
Scalar chain – a clear organisational structure
Teamwork, referred to as esprit de corps
Initiative should be encouraged and developed to the full
Equity (fairness) should prevail in managers and employees
Remuneration should be fair
Material & social order – “a place for everything and everything in its place”
Unity of direction provided by one head with a single plan
Discipline, with penalties judiciously applied by worthy superiors
Central control should be maintained for maximum efficiency
Authority & responsibility (see Chapter 2)
Personal interests should not supersede the aims of the organisation
Stability of tenure (secure jobs) are required to enable long-term goals to be achieved
66
4a: KEY CONCEPTS IN MANAGEMENT
Scientific management
2.5 F.W. Taylor (1856 – 1917) published four principles of scientific management:
(a) Development of a “true science of work”
The ability to accurately calculate what constitutes “a fair day’s work”
(b) Scientific selection and development of workers
Selection of the most suitable worker using objectively measurable criteria, followed
by specific technical training
(c) Combining the science of work with the scientifically selected worker
Uniting 1 and 2 together should allow the workforce to reach its full potential.
(d) Constant and intimate cooperation between management and workers
Taylor believed that a more efficient workforce was in the interests of both managers
and workers.
Solution
Bureaucracy
2.6 In the nineteenth century, success was more commonly due to family status and wealth than
an individual’s ability. Max Weber (1864 – 1920) believed that strict adherence to rules and
procedures was a superior method of running a business and identified eight characteristics
of a successful bureaucracy:
Hierarchy which gives a clear chain of command
Impersonal, objective and rational decision-making
67
4a: KEY CONCEPTS IN MANAGEMENT
Public funding, as Weber feared private (e.g. family) money would lead to
conservative decision-making in an attempt to avoid risk
Specialised roles with a clear division of labour
Career development occurs within a defined salary structure
Appointed officials selected based on qualifications, education and training
Rules strictly followed and used as a basis for decision-making
Full time commitment from officials (no “part-timers”!)
2.7 Unfortunately, bureaucracy has become more renowned for its weaknesses:
Slow to respond to change
Slow to communicate (due to the segregation of officials)
No involvement of staff in decision-making
Innovation stifled by “jobs worth” attitude
Failure to consider important informal relationships
Required
Which of the following is not a benefit of using the bureaucratic form in a hospital?
A Appointment based on technical competence
B Clear rules and procedures
C Lack of innovation
D Decisions and action recorded
Solution
68
4a: KEY CONCEPTS IN MANAGEMENT
The Hawthorne Studies were originally concerned with managing fatigue among production line
workers. It was found that installing better lighting improved output and it was logically concluded
that the brighter lighting reduced fatigue and improved productivity. However, when the new lights
were removed, output improved even more! Why was this?
Solution
3.3 Mayo identified that workers defined themselves as members of a group (see Chapter 4).
This led him to conclude that people should not be managed as individuals but as members
of a wider group.
3.4 Henry Mintzberg (1955) grouped a manager’s activities into three roles:
Interpersonal building relationships with others; leading and liaising
Informational collecting and disseminating information
Decisional making strategic decisions about the organisation’s future
Motivation theory
3.5 Frederick Herzberg (1959) saw human behaviour at work as being driven by a desire to
avoid undesirable situations and achieve desirable ones. This was the basis for his Two
Factor Theory (as seen in E1):
Hygiene (or maintenance) factors cannot actively satisfy. They can only prevent
dissatisfaction.
Motivational factors can actively motivate but only if hygiene factors have already been
met.
69
4a: KEY CONCEPTS IN MANAGEMENT
Required
Which of the following are hygiene factors for a police constable?
A Fair supervision
B Level of responsibility
C Salary
D Sense of achievement
Solution
4 Systems theory
4.1 Systems theory regards the working environment as a combination of social and technical
issues – a “socio-technical system”.
4.2 Trist & Bamforth (1951) found that the implementation of new machinery, instead of
improving efficiency, prompted a rise in absenteeism and a total breakdown of workplace
relations. Although there was nothing technically wrong with the machinery, it had:
Broken up close-knit groups
Made communication more difficult because of the geographic spread of workers
Caused jealousy through a new payment scheme
Built in too much specialisation and individuality into the job
4.3 Trist & Bamforth concluded that the workplace is strongly influenced by both social and
technical factors:
70
4a: KEY CONCEPTS IN MANAGEMENT
5 Contingency theory
5.1 In the 1960s, theorists recognised that it was not possible to select a single management
theory that would apply to all situations. Instead, they concluded that the best theory was
contingent (dependant) upon a range of variables.
Mechanistic v Organic
5.2 Burns & Stalker (1961) saw the level of change in the environment as a contingent
variable. They presented a spectrum ranging from mechanistic to organic.
Mechanistic (used in stable, unchanging environments)
High degree of task specialisation
Clearly defined responsibilities and authority
Each management level responsible for coordination and communication
Selective release of top-level information to subordinates
Great emphasis of fostering loyalty and obedience
Employees often recruited locally
71
4a: KEY CONCEPTS IN MANAGEMENT
7 Management by objectives
7.1 Management by objectives (MBO) is a control strategy developed by Peter Drucker (1954)
that has more recently gained a higher profile. He advised organisations to set time-bound
objectives or targets in four areas in order to achieve their aims:
Profitability
Management performance
Worker performance
Public responsibility
7.2 To ensure that these objectives are met, managers need to follow a process:
Clarify organisational objectives and goals
Define areas of individual responsibility in conjunction with that individual
Then jointly define the key tasks
Key results will also need to be defined jointly
Agree performance improvement plans
Monitoring, self-evaluation and review of performance at regular intervals
Periodic review of performance against objectives
Required
What are the advantages and disadvantages of using MBO?
Solution
72
4a: KEY CONCEPTS IN MANAGEMENT
Summary
Role of the manager
73
4a: KEY CONCEPTS IN MANAGEMENT
END OF CHAPTER
74
Key Concepts in
Leadership
Introduction
The human aspects of the organisation
Syllabus Area B
20%
Lead learning outcome Discuss the concepts associated with managing through people
Syllabus component Discuss the concepts of leadership and management
Context
This syllabus component differentiates leadership from management and discusses what makes a leader. You will
need to consider the different situations that leaders can arise in and how the approach taken will differ.
This chapter addresses the following indicative syllabus content: Section
The concepts of power, authority, delegation and empowerment 1-3
Different approaches to leadership, including personality/traits, style, 4-9
contingency/situation, transaction/transformational, distributive
Leadership in different contexts 10
Chapter 6
Conflict, Negotiation &
Communication
75
4b: KEY CONCEPTS IN LEADERSHIP
Overview
Leadership
Contingency theory
Delegation
Transformational
leaders
Distributive leadership
76
4b: KEY CONCEPTS IN LEADERSHIP
1 Power
1.1 Power is the ability to take action. French & Raven (1959) identified five sources of power
in an organisational context:
Reward power the ability to influence the distribution of rewards.
Coercive power the threat of punishment to enforce compliance.
Referent power exerted by charismatic or inspirational people.
Expert power derived through knowledge or expertise.
Legitimate power derived from the position held – also referred to as authority.
The Finance Director of ABC Ltd has strong relationships with the company’s owners, employees
and customers. He generates strong feelings of loyalty and commitment among the people that
currently work for him and they know that he is immensely capable.
Required
What type of power does he have?
A Legitimate power
B Referent power
C Coercive power
D Expert power
Solution
2 Authority
2.1 Authority is the right or permission to take action and makes power legitimate. Max
Weber identified three ways in which authority can be obtained:
Charismatic authority secured by charismatic or inspirational people
Traditional authority authority accepted and agreed by society
Rational-legal authority vested in the position held rather than the individual
77
4b: KEY CONCEPTS IN LEADERSHIP
2.2 Most authority in business is rational-legal. However, it’s not always clear what the
boundaries to a manager’s authority are. Rational-legal authority can, in fact, be broken
down into four main areas:
Line authority the authority of a line manager over a subordinate who reports
directly to him / her (aka control authority)
Staff authority a manager’s authority to give professional advice to colleagues
in other departments (aka advisory authority)
Functional authority a hybrid of line and staff authority, where the manager is
authorised to control actions in other departments
Service authority the authority of a manager or department to provide a service
which the receiving department must accept
3 Delegation
3.1 Delegation is the process whereby a superior gives to a subordinate part of his or her own
authority to make decisions. While authority and some types of power can be delegated,
overall responsibility for the work remains with the superior.
3.2 The process of delegation involves one or more of the following actions:
Abdication leaving a gap for someone else to fill
Custom & practice precedent dictates that subordinates have to do certain jobs
Explanation subordinates are briefed as to how to do a task
Consultation encouraging input from staff before making a decision
Required
Delegation is the process whereby a manager assigns part of his __________________ to a
subordinate but the manager’s __________ can never be delegated.
78
4b: KEY CONCEPTS IN LEADERSHIP
4 Theories of leadership
4.1 Whereas a manager plans, organises, co-ordinates and controls routine operations, a leader
creates a strategic vision and influences others to work towards it. In reality, most business
managers also need leadership skills in order to do their job effectively.
4.2 Three broad schools of thought attempt to explain what makes a leader effective:
Trait theory the leader’s personal characteristics (see section 5)
Style theory the leader’s style of management (see section 6)
Contingency theory the ability of the leader to adapt to the situation (see section 7)
Required
Identify some well-known, successful leaders. Explain what traits they share and what made them
successful.
Solution
5.1 Trait theory assumes that, while management skills can be taught, leaders are effective
due to innate personal characteristics. The most commonly reported traits include:
Above-average intelligence
Initiative
Motivation
Self-assurance
The ‘helicopter factor’
This list has been extended to include integrity, tough-mindedness, enthusiasm, sociability,
imagination, determination, energy, faith and even virility.
79
4b: KEY CONCEPTS IN LEADERSHIP
Required
Which of the following is not a problem with trait theory?
A Unable to measure the factors objectively
B Hiring highly effective people who require minimal training
C The list is too long for any one person to meet all the requirements
D Exceptions to the rule aren’t considered
Solution
6.3 Theory X managers assume that their staff have an inherent dislike of work and therefore
need to be coerced, directed and threatened in order to meet the organisation’s objectives.
6.4 Theory Y managers, on the other hand, assume that “work is as natural as play or rest”
and that staff naturally seek out responsibility and personal achievement. They should
therefore be supported and given opportunities rather than coerced and controlled.
McGregor saw Theory Y as the path to “true innovation”.
80
4b: KEY CONCEPTS IN LEADERSHIP
6.6 These theorists agreed that a democratic or consultative approach generated the best
productivity and staff satisfaction, while the authoritarian approach was the least productive
and satisfying.
HIGH (9)
Country club Team
Concern Middle-of-
for the-road
people
Authority
LOW (1) Impoverished compliance
LOW HIGH
(1) Concern for production (9)
6.8 The five points marked on the graph can be explained as follows:
The impoverished style manager (1, 1) abdicates responsibility and shows concern for
neither people nor production. This style of management may be demonstrated by a de-
motivated manager and is doomed to failure.
81
4b: KEY CONCEPTS IN LEADERSHIP
The authority compliance manager (9, 1) sees people as a commodity to be directed and
controlled like a machine. This can lead to subordinates becoming apathetic or even
rebellious.
The middle-of-the-road manager (5, 5) is a “give and take” style that aims to balance
people and production while believing that any improvements are probably idealistic and
unachievable.
The country club manager (1, 9) encourages and supports staff, overlooking any
inadequacies on the assumption that everyone is doing their best. This approach can lead
to inefficiencies as staff are not challenged to work more efficiently.
The team manager aims to find the best and most effective solutions to meet the needs of
both people and production. The skill here is in effectively managing the conflicts that will
inevitably emerge.
Required
Using Blake & Mouton’s Managerial grid, explain when would it be appropriate for a leader to use a
style of leadership other than Team.
Solution
82
4b: KEY CONCEPTS IN LEADERSHIP
Action-centred leadership
7.2 John Adair (1983) built on Blake & Mouton’s Managerial Grid to theorise that a leader’s
style had to alter depending on the needs of the task, team and individual. The successful
leader is the one who can understand these three dimensions and bond them together.
83
4b: KEY CONCEPTS IN LEADERSHIP
8 Transformational leaders
8.1 Unlike a manager, a leader creates a vision of the future. However, the leader will need to
transform this vision to reflect the rapidly changing, modern business environment. Boyd
sees this transformational leader as requiring five key skills to do this effectively:
(a) Anticipatory skills –the foresight to be proactive in a changing environment
(b) Visioning skills – persuading all staff members of the need for change
(c) Value-congruence skills – reconciling the organisation's needs to those of staff
(d) Empowerment skills – delegating and sharing power effectively.
(e) Self-understanding skills – understanding their own needs as well as those of staff
9 Distributive leadership
9.1 Distributive leadership is the concept of mobilising leadership at all levels in the organisation
not just relying on leadership from the top. This will have positive impacts on motivation,
ownership, experience and efficiency. However, the organisation requires clear reporting
lines and training in order to execute this correctly.
84
4b: KEY CONCEPTS IN LEADERSHIP
10.2 Bolton & Thomson (2003) identify the following characteristics of an entrepreneur:
Identifies opportunities
Determined in the face of adversity
Liaises well with others
Exploits opportunities by finding suitable resources
Creates capital
Has control of business
Innovative, creative
Manages risk well
Puts the customer first
85
4b: KEY CONCEPTS IN LEADERSHIP
Summary
Leadership
Characteristics of
Power Trait theory entrepreneurs
Contingency theory
Delegation
Action-centered
Delegation is the leadership
process whereby a Contingency model
superior gives a Hersey & Blanchard
subordinate part of
his/her authority to
Transformational
make decisions
leaders
Anticipatory
Visioning
Value-congruence
Empowerment
Self-understanding
Distributive leadership
Mobilising leadership at
all levels of the
organisation
END OF CHAPTER
86
Culture
Introduction
The human aspects of the organisation
Syllabus Area B
20%
Discuss the hard and soft aspects of people and organisational
Lead learning outcome
performance
Syllabus component Explain the importance of organisational culture
Context
This syllabus component takes a holistic view of the organisation and breaks down the different components that
contribute to an organisation’s culture. You will need to be able to analyse a company or country’s culture and relate it
back to the models covered.
This chapter addresses the following indicative syllabus content: Section
Explaining the concept and importance of culture; Levels of culture; Influences on culture 1
Analysing organisational culture – the cultural web framework 2
Models for categorising culture 3
National cultures and managing in different cultures 4
Chapter 6
Conflict, Negotiation &
Communication
87
5: CULTURE
Overview
Aspects of organisational
culture
88
5: CULTURE
1.2 The culture of an organisation has a major impact on the behaviours and actions of its
members. For an organisation to be successful, therefore, it must understand and manage
its culture effectively.
1.4 Although formal aspects are easier for a manager to control, they make up a relatively small
proportion of the overall culture.
1.5 For the organisation to work effectively, each aspect needs to be aligned with the others to
create and support a single set of shared values.
89
5: CULTURE
(b) Values & beliefs which in themselves are not observable but may have observable
manifestations. For example, to make a senior employee feel valued and
appreciated and illustrate the importance of knowledge and experience, they may get
an office with a good view.
(c) Assumptions which are also unobservable. These are the deepest level of cultural
awareness that determines behaviour.
Required
According to Trompenaars, organisation culture exists at three different levels. Which of the
following are included in the level ‘values & beliefs’?
Select ALL that apply:
A Staff contentment
B Quality product
C Polite treatment of customers
D Refunds cleared within 3 business days
E Concept of customer as “king”
Solution
90
5: CULTURE
Required
Discuss the extent to which a manager can influence each element of the cultural web.
Solution
3 Cultural models
3.1 Having understood some of the different aspects of culture, it is possible to create
classifications of cultures that share similar elements.
Required
Which of the following is not an advantage of a Task culture?
A Allows flexibility to solve problems
B High creativity
C Job satisfaction
D Matrix structure that doesn’t follow the traditional hierarchy
Solution
92
5: CULTURE
High risk
BET YOUR COMPANY TOUGH-GUY MACHO
Long decision-cycles (years) Individualistic, high risk-taking
Stamina and nerve required High pressure
Slow Fast
feedback PROCESS WORK-HARD-PLAY-HARD feedback
Bureaucratic order & predictability Focus on teamwork
Technical performance is key Customer feedback is key
Low risk
4 International Culture
4.1 A strong culture can produce the following benefits for an organisation:
Reflects the values of the organisation
Strengthens norms of behaviour
Minimise differences of perception between members of the organisation
Impacts on the organisation’s ability to respond to change
4.2 Instead of seeing culture as being contingent on the industry or environment, some theorists
try to identify fundamental cultural traits that have the potential to generate competitive
advantage.
4.3 The term “supranational culture” refers to culture that extends its influence across
national boundaries.
93
5: CULTURE
4.5 For the increasing number of organisations that operate internationally, the culture of the
different countries they operate in need to be taken into consideration.
94
5: CULTURE
4.6 Geert Hofstede summarises national culture under five key headings:
(a) Individualism v Collectivism
Are people seen as distinct individuals or members of a society?
(b) Masculinity v Femininity
Do people generally adopt a masculine (assertive) or feminine (nurturing) approach?
(c) Power – Distance
To what extent are those in power expected to wield it over subordinates?
(d) Uncertainty avoidance
To what extent are people wary of ambiguity and change?
(e) Confucian dynamism
How far do individuals conform to their status and obey social expectations?
HIGH LOW
Individualism UK, USA Pakistan, Taiwan
Masculinity Japan, Italy Denmark, Sweden
Power distance France, India Denmark, Austria
Uncertainty avoidance Japan, France Denmark, Sweden
Confucian dynamism China, Japan USA, Australia
95
5: CULTURE
Summary
Aspects of organisational
culture
END OF CHAPTER
96
Achievement Ladder Step 3
You have now covered the Topics that will be assessed in Step 3 of your Achievement Ladder. This
mainly focuses on the shaded topics below but will also include some recap questions on earlier
topics.
It is vital in terms of your progress towards ‘exam readiness’ that you attempt this Step in the near future.
You will receive feedback on your performance, and you can use the wide range of online resources and
ongoing BPP support to help address any improvement areas. This will help you to tailor your learning
exactly to your own individual requirements.
Course notes
Topic name Subtopic/Chapter name
chapter
Introduction to strategy 1a
Introduction to strategy and
contemporary perspectives Contemporary perspectives in strategy 1b
development
General environment General environment 2
Competitive environment Competitive environment 3
Key concepts in management Key concepts in management 4a
and leadership Key concepts in leadership 4b
Culture Culture 5
97
Achievement ladder
98
Conflict, negotiation &
communication
Introduction
The human aspects of the organisation
Syllabus Area B/C Managing relationships
20% each
Discuss the concepts associated with managing through people
Discuss the effectiveness of organisational relationships
Lead learning outcome
Discuss management tools and techniques in managing organisational
relationships
Discuss HRM approaches for managing and controlling individuals'
performance
Syllabus component Discuss the roles of communication, negotiation, influences and persuasion in
the management process
Discuss approaches to managing conflict
Context
This chapter covers two syllabus sections, which cover employee performance and behaviour within an organisation, and the
various barriers towards good performance. You will need to be familiar with various sources of conflict as well as the various HR
strategies available to resolve it.
This chapter addresses the following indicative syllabus content: Section
The sources and causes of conflict in organisations; The different forms and types of conflict 2
Strategies for managing conflict to ensure working relationships and productive and effective 2
HR policies and procedures 1
Different approaches to employee performance appraisals 7
The contribution of coaching and mentoring in enhancing individual and organisational 8
performance
Equality and diversity practices 6
Disciplinary and grievance procedures in resolving poor performance 3
Dismissal and redundancy 4
Employer and employee responsibilities in managing the work environment (e.g. health and 5
safety)
The communication process, types of communication tools and their use, ways of managing 9
communication problems
The importance of effective communication skills for the Chartered Management Accountant; The 9
importance of non-verbal communication and feedback
Developing effective strategies for influence/persuasion/negotiation; The process of negotiation; 10
Negotiation skills
99
6: CONFLICT, NEGOTIATION & COMMUNICATION
Chapter 6
Conflict, Negotiation &
Communication
100
6: CONFLICT, NEGOTIATION & COMMUNICATION
Overview
Conflict, negotiation &
communication
101
6: CONFLICT, NEGOTIATION & COMMUNICATION
102
6: CONFLICT, NEGOTIATION & COMMUNICATION
2 Conflict
2.1 Conflict is “a disagreement... when one party is perceived as preventing or interfering with the goals
or actions of another.” (CIMA) While conflict can be constructive, it is often destructive, for reasons
identified by Daft (1989):
Diversion of energy to win conflict rather than achieving organisational goals
Altered judgement due to intense nature of conflict
The loser of the conflict may deny or distort the reality of losing (the loser effect)
Poor coordination
103
6: CONFLICT, NEGOTIATION & COMMUNICATION
Handling conflict
2.4 Thomas (1976) identifies five different ways of handling conflict:
High
Co mp et itio n Col lab ora tio n
F ocu s o n
o wn Co mp ro mise
in terest
2.5 Avoidance – one or more party seeks to avoid, suppress or ignore the conflict. This is not
recommended as it does not resolve the conflict.
2.6 Accommodation –one party puts the other's interests first and suppresses their own interests in
order to preserve some form of stability and to suppress the conflict.
2.7 Compromise – often seen as the optimum solution. A deal is accepted after negotiation and debate.
However, both parties lose something and there may be a better alternative.
2.8 Competition – the parties do not co-operate, but instead seek to maximise their own interests and
goals, creating winners and losers. The resulting conflict can be damaging.
2.9 Collaboration – this is likely to be the optimum solution. Differences are confronted and jointly
resolved, novel solutions are sought and a win-win outcome is achieved.
Trade unions
2.11 The relationship between trade unions and managers is a classic example of vertical conflict.
Industrial conflict between trade unions and employers can be addressed using:
(a) Collective bargaining – negotiation following a series of formal stages.
(b) Avoidance strategies - refusing to recognise unions and/or shifting operations to non-
unionised sites.
(c) Human resource management strategies - no longer dealing with staff collectively but
establishing an individualistic approach to pay and benefits.
(d) Gain sharing – using profit-related pay and bonuses rather than flat rate increases.
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6: CONFLICT, NEGOTIATION & COMMUNICATION
(e) Partnership agreements – agreeing common interests between unions and companies and
working towards them.
(f) Labour-management teams – designed to increase co-operation and improve worker
participation.
As a result of a global economic downturn, the government of Rohan plans to revise the final-salary
pension entitlements currently offered to public sector workers. This has been met with hostility by staff,
75% of whom belong to the General Worker’s Union (GWU) and there are threats of a general strike if the
changes are implemented.
Required
Discuss the ways in which the government could address this conflict.
Solution
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3.4 Disciplinary action involves a number of steps. Depending on the seriousness of the issue, action
can commence at any point:
(a) Informal talk to resolve minor issues
(b) Oral warning – an interview warning the employee that continued action could result in
serious disciplinary action.
(c) Written warning – a formal part of the employee’s record
(d) Final written warning – as above, with the understanding that future infringements will result
in demotion, suspension, transfer or dismissal.
3.5 The Advisory, Conciliation and Arbitration Service (ACAS) publishes guidelines on employment
practices which are taken as a yardstick in disciplinary procedures and tribunals. The ACAS
disciplinary code of practice requires that procedures should:
(a) Be in writing
(b) Specify to whom they apply
(c) Allow for problems to be dealt with quickly
(d) Indicate the disciplinary action that may be taken
(e) Inform individuals of the complaint against them and give them the opportunity to reply
(f) Allow the individual to be accompanied by a trade union representative or work colleague
(g) Ensure that disciplinary action is not taken until the case has been carefully investigated
(h) Provide a right of internal appeal
3.8 A grievance exists when an employee believes that he/she is being wrongly treated by colleagues or
superiors. A typical procedure would involve:
(a) The individual sounding out a colleague and/or union representative.
(b) Raising the matter with his or her immediate supervisor.
(c) If unresolved, referring the matter to a higher manager and the personnel department.
(d) Investigating alternative dispute resolution processes (arbitration, conciliation)
(e) As a last resort, going to an industrial tribunal.
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4 Dismissal
4.1 Dismissal is “the termination of employment... by the employer”.
Constructive dismissal is resignation by the employee because the employer’s conduct was
deemed to have terminated the contract.
Wrongful dismissal means that the incorrect procedure was followed when dismissing the
employee.
Unfair dismissal means that, although the correct procedure was followed, the reason for dismissal
was unfair.
Reasons for dismissal that are recognised as fair include:
(a) Conduct
(b) Capability
(c) Breach of statutory duty
(d) Redundancy
(e) Some other substantial reason
Employer’s responsibility
5.2 HASAWA defines five key areas of employer responsibility:
(a) The provision of safe and risk-free plant and systems of work
(b) Ensuring safety in the use, handling, storage and transport of articles and substances
(c) Provision of information, training, instruction and supervision
(d) Maintenance of a safe workplace
(e) Provision of a safe working environment and adequate facilities
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Employee’s duties
5.3 HASAWA additionally places the following burdens upon employees, who must:
(a) Take reasonable care of themselves and others
(b) Allow the employer to carry out his or her duties (including enforcing safety rules)
(c) Not interfere intentionally or recklessly with any machinery or equipment
(d) Inform the employer of any situation which may be a danger
(e) Use all equipment properly
Contractors
5.4 As ‘strangers’ to the working environment, contractors need to communicate closely with managers
to foresee and guard against hazards.
Safety representatives
5.5 Safety representatives are appointed, normally by their trade union, to inspect the workplace from a
health and safety perspective. The employer has a legal duty, where a safety representative exists,
to co-operate with them.
6 Discrimination legislation
6.1 Discrimination takes place when a worker (or job applicant) is treated less favourably than others.
This can be addressed through equal opportunities or diversity.
Equal opportunities
6.2 Equal opportunities focuses on removing discrimination through pro-active action, often initiated by
a disadvantaged group. Legislation in this field includes:
Disability Discrimination Act 1995
Equal Pay Act 1970 / Equal Pay (Amendment) Regulations 1993
Race Relations Act 1976, amended 1996, 2000
Sex Discrimination Act 1975, amended 1986
Trade Union Regulation & Employment Rights Act 1993 (TURERA)
Employment Equality Regulations 2003
6.3 This legislation, alongside other acts, make it illegal to discriminate against an employee on the
grounds of:
gender
marriage or civil partnership
gender reassignment
pregnancy and maternity leave
sexual orientation
disability
race
colour
ethnic background
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nationality
religion or belief
age
part-time working
working on a fixed term contract
Required
Which of the following is not a benefit to an employer of offering flexible child care provisions to staff with
children?
A Cost of the provision
B Attract and retain good employees
C Enhanced perception of the employer
D Reduced employee absenteeism and turnover
Solution
Diversity
6.4 The aim of diversity is to focus on maximising the potential of all staff. This broadens the
discrimination agenda into something positive that relates to all employees rather than just
disadvantaged groups.
6.5 The concept of diversity can be extended to recognise and make use of the unique characteristics of
a particular group. An organisation will need to be proactive in managing the needs of a diverse
workforce in areas (beyond the requirements of equal opportunity and discrimination regulations)
such as:
(a) Tolerance of individual differences
(b) Communicating effectively with (and motivating) ethnically diverse workforces
(c) Managing workers with increasingly diverse family structures and responsibilities
(d) Managing the adjustments to be made by an increasingly aged workforce
(e) Managing increasingly diverse career aspirations/patterns, flexible working etc
(f) Dealing with differences in literacy, numeracy and qualifications in an international workforce
(g) Managing co-operative working in ethnically diverse teams
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For many years, the Northland Police Force (NPF) has adhered to an equal opportunities policy when
recruiting police officers and was proud of the controls it had in place not to differentiate against applicants
because of their racial, sexual or religious background.
However, in recognition of the fact that nearly all its officers are British men aged 25 – 35, the NPF has
announced that, in some cases, preference will be given to applicants who are female and / or from racial
or religious minorities.
The Daily Hail has published an article accusing NPF of “political correctness gone mad” and, in an
editorial, argues that this positive discrimination against white, British men is illegal.
Required
Advise the Chief Constable of NPF whether this recruitment policy is legal.
Solution
7 Appraisal
7.1 There are three main types of appraisal:
(a) Reward review: measuring the extent to which the employee deserves a bonus or pay
increase
(b) Performance review: for planning and following-up training and development programmes
(c) Potential review: aid to planning career progression and succession planning
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Approaches to appraisals
7.2 Approaches are used and combined according to management’s philosophy of HR:
(a) Management led: employee is assessed by manager according to targets set by manager.
(b) Self-appraisal: employee assesses own performance against criteria, identifies issues, and
discusses with manager how to resolve them.
(c) 180 degree: feedback on the appraisee is sought from his/her colleagues
(d) 360 degree: feedback on the appraise is sought from the following parties: line management,
peers, subordinates, customers, self
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W Co is a firm which appraises its employees once a year. At the firm X Co, the employees are required to
rate themselves. At Y Co, annual bonuses are conditional upon satisfactory levels of customer feedback.
At Z Co, all of the subordinates rate their managers.
Required
Which one of the following statements is true?
A W Co’s method of appraisal is the best way to keep appraisals relevant
B X Co does not use a 360 degree appraisal system
C Y Co’s method of appraisal assumes that the appraisee’s boss may not be the best judge of
customer service
D Z Co uses a downward appraisal method
Solution
Bruce, a CIMA student, reports to Alfred, the Finance Manager of Gotham plc. Company policy dictates
that Bruce has a mentor and Henri, the Operations Manager, has agreed to perform the role. Alfred
believes that a trainee with a good manager should not need a separate mentor and is therefore resisting
Henri’s appointment.
Required
Explain to Alfred the benefits of Bruce having Henri as a mentor.
Solution
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8.2 Coaching is where a trainee is put under the guidance of an experienced employee. For coaching to
succeed the following steps are appropriate:
Step 1 Establish learning targets
Step 2 Plan systematic learning and development programme
Step 3 Identify opportunities to broaden trainee's knowledge and experience
Step 4 Allow for trainee's strengths and weakness
Step 5 Exchange feedback
9 Communication
9.1 The effective sharing of information is key to an organisation’s effectiveness, so managers need to
understand the process by which information is communicated.
N O I S E
9.3 There is a risk that the sender and receiver will distort the message:
Sender
Not being clear on what message needs to be communicated
Omitting information or using inappropriate language (e.g. jargon)
Choosing an inappropriate method of communication
Receiver
Not receiving the communication or being selective about what is received
9.4 In this context, noise is any distraction or interference that comes from the environment (as opposed
to from the sender or receiver).
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Harold is a chartered management accountant. He is shy, enjoys solitary fishing trips and playing World of
Warcraft. At work he eats lunch at his desk and does not attend team outings if he can possibly avoid it.
However, he enjoys data analysis and finding the “right answer” to a problem. Because of his fastidious
nature, Harold has garnered a reputation as an asset to the business and has consequently been assigned
to the project team responsible for delivering a strategically important new product.
Required
Discuss the potential consequences of Harold’s lack of natural talent for communication and building
relationships.
Solution
10 Negotiation
10.1 Sometimes, the manager’s communication will not be agreed with and he/she must enter
negotiation. Negotiation in this context has three characteristics:
A conflict between two or more parties
An absence of any agreed set of rules for resolving the conflict
Both parties want to resolve the conflict themselves
10.2 Although both parties will seek to “win” the negotiation, it is important that any agreement is stable.
If one party exploits the other (win – lose), then the losing party is likely to attempt to break the
agreement at the earliest opportunity. In long-term relationships, therefore, the aim should be
towards a win – win solution.
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Summary
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END OF CHAPTER
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Control & The Finance
Function
Introduction
The human aspects of the organisation
Syllabus Area B/C Managing relationships
20% each
Discuss the hard and soft aspects of people and organisational
Lead learning outcome performance
Discuss the effectiveness of organisational relationships
Discuss the behavioural aspects of management control
Discuss the effectiveness of handling relationships between the finance
Syllabus component function and other parts of the organisation and the supply chain
Discuss the effectiveness of handling relationships between the finance
function and external experts and stakeholders
Context
This syllabus component requires you to have a solid understanding of the various control mechanisms an
organisation can have, especially from a people perspective. The role of the chartered management accountant is also
key.
This chapter addresses the following indicative syllabus content: Section
Theories of behavioural aspects of management control 2
Performance management and measurement frameworks, e.g. 3
• Target setting
• The Balanced Scorecard (BSC)
Trust and control 1
Management of relationships between the finance function and other parts of the 5
organisation (internal)
The concept of the Chartered Management Accountant as a business partner in creating 4
value
Management of relationships with professional advisors (external) e.g. accounting, tax 5
and legal, auditors and financial stakeholders such as the shareholders and other
investors to meet organisational objectives and governance responsibilities
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Overview
Organisational control
What is control?
Performance
management
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1 What is control?
1.1 Control is “the process of ensuring that operations proceed according to plan”. (Lucey) It is
a process integrally linked to the role of a manager (see Fayol, Chapter 4a).
1.2 Environments with fewer controls generally have higher levels of trust between management
and employees. In organisations where trust is weak, more controls are introduced to
monitor and manage performance.
Standard
Regulator Compare
1.4 William Ouchi identified three basic control strategies used by organisations.
(a) Market control is the use of the price mechanism and related performance
measures, internally and externally, to control organisational behaviour. It is used in
loose organisational forms such as consortia and alliances.
(b) Bureaucratic control uses an impersonal system of rules and reports to maintain
control (refer to Chapter 4).
(c) Clan control is based on corporate culture. It depends on shared values and
standards of behaviour within the organisation, and assumes that employees 'buy in'
to the purpose, goals and expectations of the organisation.
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Required
Analyse how different management theorists would address the issue of control.
Solution
Classical school
Contingency theory
3 Performance Management
3.1 To address the above issues, a popular alternative to purely financial targets is the use of a
‘balanced scorecard,’ which consists of a variety of indicators both financial and non-
financial.
3.2 This creates a broader control mechanism for the organisation, as managers will no longer
be measured on monetary objectives alone, but will appraised against a wider range of
factors which contribute to the long-term success of the organisation.
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3.3 The balanced scorecard focuses on four different perspectives and aims to establish goals
for each together with measures which can be used to evaluate whether these goals have
been achieved.
Perspective Question
Customer What do existing and new customers value from us? This
perspective gives rise to targets that matter to customers: price,
durability, service
Internal What processes must we excel at to achieve our financial and
customer objectives? This perspective aims to improve internal
processes and decision-making
Innovation & Can we continue to improve and create future value? This
Learning perspective considers the business's capacity to maintain its
competitive position by acquiring new skills and developing new
products
Financial How do we create value for our shareholders? This perspective
covers traditional measures, such as growth, profitability and
shareholder value, but these are set by talking to the shareholder or
shareholders direct
3.4 The scorecard is ‘balanced’ in the sense that managers are required to think in terms of all
four perspectives, to prevent improvements being made in one area at the expense of
another.
3.5 The method has the advantages of looking at both internal and external matters concerning
the organisation, and of linking together financial and non-financial measures.
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3.6 Disadvantages of this will arise from the selection and interpretation of appropriate
measures, and any potential conflicts between measures (e.g. R&D expenditure).
Solution
4.2 Often management accountants spend the majority of their time as internal consultants or
business analysts. They spend less time preparing standardised reports, but more time
analysing and interpreting information. They are based in the operational departments with
which they work, meaning they are more actively involved in decision-making.
4.3 Important areas where the accountant’s role has developed have included:
Providing more useful information on business units, projects, products and
customers
Supplying business cases for new investments
Giving support in helping operational managers understand the information provided
Collaborating in strategic planning and budgeting
Designing information systems that provide greater support for operational managers
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4.4 Management accountants will also work with the finance function, which is responsible for
financial control and treasury activities. This includes dealing with external stakeholders
such as banks, shareholders and the government.
4.5 As with other departments, the finance function must deliver control efficiently and
effectively. Options for achieving this is include business process outsourcing or shared
service centres.
4.6 With business process outsourcing (BPO), an external third party takes responsibility for
running the finance function’s internal processes.
Required
Briefly explain the benefits and drawbacks of outsourcing a finance office function and discuss
which of its elements should be outsourced.
Solution
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4.7 Shared service centres (SSCs) involve centralising operations that would previously have
been found in more than one part of the organisation. It is sometimes referred to as
“internal outsourcing”. Benefits include:
Economies of scale (lower headcount, premises costs)
Selection and delivery of single best practice from all operations
Improved control and quality
5.2 Collaborative relationships are beneficial for both organisation and the individual, as they
help to develop the careers of the finance professionals involved. Building closer links
between the finance function and the entities operations is believed to facilitate the sharing
of experiences throughout the organisation and help drive innovation by generating new
ides to take the business forward.
External relationships
5.3 Due to factors including globalisation and increasing levels of corporate governance, most
large organisations now have an increasingly diverse range of stakeholders to consider.
5.4 Besides shareholders, CFO’s must become increasingly engaged with groups including: tax
authorities, auditors, regulators, finance providers, customers and suppliers.
Building relationships
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Solution
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7: CONTROL & THE FINANCE FUNCTION
Summary
Organisational control
What is control?
– Provide useful
Internal & external
information
– Business cases for new Building relationships
investments through:
– Help operational Talent programmes
managers understand Multi-functional teams
financial information Job rotations
– Collaborate in strategic Coaching and mentoring
planning and budgeting
– Design information
systems that provide
information needed for
the business to achieve
its objectives
END OF CHAPTER
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131
Change Management
Introduction
Managing change through projects
Syllabus Area D
30%
Lead learning outcome Advise on important elements in the change process
Discuss the concept of organisational change
Syllabus component
Recommend techniques to manage resistance to change
Context
This syllabus component requires you understand the change management process. You will also need to be familiar
with the reasons for resistance to change and how to resolve that.
This chapter addresses the following indicative syllabus content: Section
Types of change 2
External and internal triggers for change 1
Stage model of change management; Principles of change management 3
Problem identification as a precursor to change 4
Reasons for resistance to change 5
Approaches to managing resistance to change 6
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8: CHANGE MANAGEMENT
Overview
Change management
What is change
management?
Lewin's Stage
model
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1.2 A change agent is an individual or group that helps to bring about strategic change in an
organisation. They are particularly useful where a cultural change is required.
1.3 The stimulus for organisational change is usually driven by some form internal or external
event. Such events are often referred to as ‘triggers’. Triggers may include:
Fill in the blanks in the sentence below, choosing from the following options to do so:
A company could use _____________________ initially to ascertain the existence of any broad
triggers of change. Triggers would then need to be analysed in more detail using
____________________. It is important to identify the triggers of change so that a company can
plan to deal with them.
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Balogun & Hope Hailey summarise the process of change management in the flow chart
presented below:
2 Types of change
2.1 Once a basis for competitive advantage has been chosen, Balogun and Hope Hailey
analyse types of change that an organisation may implement into its scope and nature as
follows:
Scope of change
Realignment Transformation
Incremental Adaptation Evolution
– Step-by-step in the – Paradigm changes
Nature of current way of over time.
change thinking.
'Big bang' Reconstruction Revolution
– Major change within – Rapid, fundamental
current paradigm. shift in the paradigm
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8: CHANGE MANAGEMENT
Solution
Unfreeze
3.2 This involves breaking up the current state of affairs and preparing an organisation for
change. Approaches to this may include:
(a) Physically removing individuals from current posts and routines
(b) Consulting individuals on proposals for change
(c) Confronting individuals’ perceptions and emotions about change
(d) Creating a positive agenda supporting change
Change
3.3 The new working methods, systems and cultures must be implemented. This will require
staff participation in order to ensure that they ‘buy into’ the new status quo.
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Refreeze
3.4 The new state is embedded by:
(a) Habituation as staff become accustomed to the new state
(b) Positive reinforcement as compliance is rewarded
(c) Negative reinforcement as non-compliance is punished
Solution
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4 Problem identification
4.1 Lewin devised the Force Field Analysis model to illustrate how achieving the desired state
depended upon the success of overcoming the forces that resist change. His model
provides a way to identify these forces.
Perceived as divisive
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Why might a force field analysis be useful in thinking about strategic change?
A A force field analysis helps to identify the blockages to change
B A force field analysis help to identify forces which might facilitate change
C A force field analysis identifies those in the organisations with power to make change
happen
D A force field analysis provides a way of identifying forces for and against change in the
organisation
Solution
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8: CHANGE MANAGEMENT
Approach Comment
Education and Assumes resistance caused by ignorance
communication Change must therefore be ‘sold’ to staff
Participation and Staff involvement in design of processes lessens resistance
involvement Involvement may alleviate fears on how staff will cope with change
Facilitation and Staff should be offered support via counselling and an open door
support policy
Training on technical aspects of new job design is essential
Negotiation and Essential to negotiate where union influence is strong
agreement Incentives to accept change may be required i.e. additional
payments
Manipulation and Resistance is undermined in covert ways such as manipulation of
co-optation information
A risky strategy as manipulation may increase resistance
Coercion, A suitable approach where management are powerful and staff are
implicit and weak
explicit Rapid change is possible; though staff resentment may be high
The IT Director of a company is trying to roll out a new system, but the employees have been
using the existing system for a long time and refuse to change their ways. The IT Director decides
to start a monthly competition, rewarding the employee that logs the most time on the new system
with a cash prize.
What approach is the IT Director using?
A Participation and involvement
B Facilitation and support
C Negotiation and agreement
D Manipulation and co-optation
Solution
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8: CHANGE MANAGEMENT
Summary
Change management
What is change
management?
Lewin's Stage
model
1 Unfreeze
2 Change
3 Refreeze END OF CHAPTER
140
Achievement Ladder Step 4
You have now covered the Topics that will be assessed in Step 4 of your Achievement Ladder. This
mainly focuses on the shaded topics below but will also include some recap questions on earlier
topics.
It is vital in terms of your progress towards ‘exam readiness’ that you attempt this Step in the near future.
You will receive feedback on your performance, and you can use the wide range of online resources and
ongoing BPP support to help address any improvement areas. This will help you to tailor your learning
exactly to your own individual requirements.
Course notes
Topic name Subtopic/Chapter name
chapter
Introduction to strategy 1a
Introduction to strategy and
contemporary perspectives Contemporary perspectives in strategy 1b
development
General environment General environment 2
Competitive environment Competitive environment 3
Key concepts in management Key concepts in management 4a
and leadership Key concepts in leadership 4b
Culture Culture 5
Conflict, negotiation and Conflict, negotiation and
6
communication communication
Control and the finance
Control and the finance function 7
function
Change management Change management 8
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Achievement ladder
142
143
Introduction to project
management
Introduction
Managing change through projects
Syllabus Area D
30%
Lead learning outcome Discuss the concepts involved in the managing projects
Discuss the characteristics of the different phases of a project
Syllabus component
Apply tools and techniques for project managers
Context
This syllabus component requires you to understand what makes a project and a good understanding of the main
project management tools, including control mechanisms such as PRINCE2 and planning techniques including critical
path diagrams.
This chapter addresses the following indicative syllabus content: Section
Definition of project attributes; Time, cost and quality project objectives 1
The purpose and activities associated with the key stages in the project lifecycle 2
Examples of the role of project management methodologies in project control (e.g. 3
PRINCE2, PMI)
Key tools for project management, including work breakdown schedule (WBS), Gantt 5-6
Charts and Network analysis
Managing project risk 4
PERT charts; Scenario planning and buffering 6
The contribution of project management software 7
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9: INTRODUCTION TO PROJECT MANAGEMENT
Overview
Project management
What is a project?
Control methodologies
Gantt charts
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9: INTRODUCTION TO PROJECT MANAGEMENT
1 What is a project?
1.1 A project is “a temporary endeavour undertaken to create a unique product or service”.
(Project Management Body of Knowledge).
Required
What is the difference between a project and “business as usual” work?
Solution
1.2 Project management is “the integration of all aspects of a project, ensuring that the proper
knowledge and resources are available when and where needed, and above all to ensure
that the expected outcome is produced in a timely, cost-effective manner.” (CIMA Official
Terminology).
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9: INTRODUCTION TO PROJECT MANAGEMENT
There are nine project management areas that need to be managed during a project. These can
be divided into five constraints and four activities.
Required
You work for a building contractor which wants to break the world record for building a house
(currently standing at 2 hours, 52 minutes and 29 seconds). Consider this project from the
perspective of the nine project management areas.
Solution
CONSTRAINTS
Time
Cost
Quality
Scope
Risk
ACTIVITIES
Resourcing
Integration
Communication
Procurement
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9: INTRODUCTION TO PROJECT MANAGEMENT
2 Feasibility
Before a project is chosen and initiated, a range of projects will undergo a feasibility study to
ascertain whether the project can achieve its goals in a cost-effective manner. The
assessment of feasibility can be broken down into 4 areas:
(a) Technical feasibility involves consideration of both technology and matters of
technical expertise, such as marketing, financial strategy and human resource
management.
(b) Social feasibility considers the impact of a project on both internal and external
stakeholders.
(c) Ecological feasibility including:
(i) Impact on the local community
(ii) Pollution and the impact on the environment that could be caused by the
project
(iii) Reputational damage should the project not be perceived to be ecologically
sound.
(d) Financial feasibility which means ascertaining whether the costs incurred by a
project are outweighed by the benefits gained. It can be difficult to ensure that all
costs/benefits are considered.
3.2 Large projects may follow an iterative process, where the Project Life Cycle is repeated
several times until a solution is agreed and delivered.
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3.3 This Project Life Cycle was developed by the Project Management Institute (PMI) into a five-
step process:
4.2 PRINCE2 was originally developed by the UK government for the public sector but has been
successfully used across a wide range of projects. It maintains control by prescribing a
series of processes to be followed:
Initiating a project – setting out criteria against which the project will be judged
Starting up a project – appointment of project manager and team
Planning a project – sequencing activities using project management tools
Managing product delivery – co-ordinating different aspects of the project
Managing boundaries between each stage of an overall project
Controlling each stage of a project – solving problems and controlling deliverables
Closing a project – reporting on the extent to which a project is a success
Directing the project – carried out by senior management throughout the project
4.3 These processes clearly overlap with the Project Life Cycle, but PRINCE2 is unique in
establishing a detailed structure and documentation system to ensure compliance.
4.5 As a result of these processes and techniques, PRINCE2 is associated with the following
features:
(a) It enforces a clear structure of authority and responsibility on the project team.
(b) It ensures that ‘management products’ such as the PID, budgets are produced.
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9: INTRODUCTION TO PROJECT MANAGEMENT
(c) It generates different types of plan to ensure that all participants have a clear
understanding of their role in the completion of a task.
(d) It has detailed, documented technical procedures which act as quality controls.
Solution
4.6 PRINCE2 is the most extensively used control methodology (especially in the public sector).
However, there are other systems on the market that meet the same need, including:
Project Management Body Of Knowledge (PMBOK)
Six Sigma
DEAL/INTRo
5 Risk management
5.1 All projects contain an element of risk. These risks can be managed using the following
process:
(a) Risk identification – produce a list of risks
(b) Risk analysis – decide size and probability (see below)
(c) Risk prioritisation – rank
(d) Risk management – decide strategy (see below)
(e) Risk resolution – undertake strategy
(f) Risk monitoring – ongoing monitoring
Risk analysis
5.2 Risk can be considered under three headings:
5.3 Quantitative Risk can be calculated using the equation p(E) x p(L) x M where:
p(E) probability of an event occurring
P(L) probability of the event causing a loss
M worst-case monetary loss
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5.4 Qualitative risk can be used in the absence of sufficient numerical data to calculate
quantitative risk. Instead of allocating a value to p(E) and p(L), projects are ranked in each
category as high / medium / low. Projects with both high likelihood and high potential loss
are ranked as highest overall risk.
5.5 Socially constructed risk reflects peoples’ perception of risk, regardless of the reality. For
example, seat-belts on a plane do nothing to reduce the risk of injury in the event of a
serious accident but they are provided because they make passengers feel safer.
Uncertainty
5.7 Risk analysis assumes that a probability can be allocated to an event. In the absence of
any historical data to generate a probability, the outcome is described as uncertain.
For example, there is a risk that a clothing retailer may see a fall in sales due to external
factors (weather, day of the week etc). However, if this retailer launched a revolutionary
new garment made from photo cells that changed colour, the impact on sales would be
uncertain.
5.8 It is impossible to reduce uncertainty as it has no quantifiable value to begin with. Its effects
therefore need to be managed using contingency plans.
ABC Ltd has a project team working to update their IT systems. The team has identified a
significant risk, about possible unauthorised access by hackers. To mitigate this, they invest more
money into the security provisions of the system and consult experts. What strategy are they
using?
A Transfer
B Avoid
C Reduce
D Absorb
Solution
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9: INTRODUCTION TO PROJECT MANAGEMENT
Gantt Charts
6.2 Gantt Charts are horizontal bar charts that present each component part of the project on a
timeline. The Gantt chart below shows the stages of a simple kitchen installation.
Activity Days
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
1. Measure existing kitchen
8. Tile walls
9. Install flooring
6.3 The Gantt Chart above suggests that, as at the end of Day 10, the project is probably
running 1 day behind schedule due to a delay at the design stage (activity 2).
6.4 While Gantt Charts are easy to read (at least, for small projects) and show both estimated
and actual performance to date, it is not always easy to see which activities are reliant on
each other, especially as projects become more complex.
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9: INTRODUCTION TO PROJECT MANAGEMENT
Installation
5 days
Each activity must start and finish with an event, denoted by a circle. The circle is divided
into three sections, each with a number:
3
1
5
1 indicates the event number. Each event is given a unique reference number so that it can
be easily identified.
3 indicates the Earliest Event Time (EET). This indicates the earliest time that the
subsequent activity (arrow) can be started.
5 indicates the Latest Event Time (LET). This indicates the latest time that the subsequent
activity can be started without delaying the overall project.
7.3 The following conventions are followed when preparing a network chart.
(a) Sequence from left to right
(b) One starting and one finishing event for whole project
(c) No looped or crossed lines
(d) All events should be linked together
(e) No more than one path between any two events
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7.5 Having established an EET for each event, the LET for the final event is always the same as
its EET. The preceding LETs are calculated by subtracting the duration of the activity from
the later LET. This may lead to an LET that is greater (but never less) than the equivalent
EET.
7.6 Where the LET is greater than the EET, the difference is referred to as slack or float. This
indicates the delay that can be experienced by preceding activities without delaying the
overall project.
7.7 Where the EET and LET are the same, there is no slack. This is referred to as the critical
path – the sequence of activities that cannot be delayed without delaying the overall project.
7.8 Each activity on the critical path is marked with a double line on the arrow:
Dummy activity
7.9 Even if two activities start at the same time and share the same the start event, they must
each have a separate end event.
If the next activity cannot commence until both previous activities have been completed,
then a dummy activity, shown by a dotted arrow, is required. This activity has no duration
and normally points from the event with the lower EET to the event with the higher one.
In the network chart above, activities C and D have the same starting event so must have
different ending events. However, as activity E cannot commence until both C and D are
complete, a dummy activity is needed to join events 3 and 4 together.
Alternative approaches
7.10 The process described above is referred to as the activity on line approach. An alternative
approach, activity-on-node, is also recognised by the examiner and included in published
answers. Since either technique is acceptable in the exam, it is BPP’s policy to only teach
the simpler activity on line approach.
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9: INTRODUCTION TO PROJECT MANAGEMENT
6
3
C
3 3
2
D
4 7 E
4
Required
Construct a network diagram from the information provided.
Activity Duration Preceded by
A 1 –
B 2 –
C 3 A
D 4 B
E 6 C,D
Solution
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9: INTRODUCTION TO PROJECT MANAGEMENT
Calculate the float time for a project activity if the earliest start time is day 3, the latest finish time is
day 25, and the total time needed for the work is 17 days. Give your answer to the nearest whole
day.
Solution
7.12 Milestones are key events that measure how much of the project has been completed and
how much remains outstanding. By monitoring when these milestones have been reached,
the progress of the project can be objectively measured.
7.13 Sometimes, the milestone cannot be passed until the project has been reviewed and a
decision taken whether or not to proceed. Such milestones are referred to as control
gates.
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9: INTRODUCTION TO PROJECT MANAGEMENT
Required
Discuss the advantages and risks of using project management software to plan a project.
Solution
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9: INTRODUCTION TO PROJECT MANAGEMENT
9 Project closure
9.1 Once the project has been completed, it should be reviewed to evaluate its success and
learn from the experiences gained. The key closure activities are:
10 Post-completion audit
10.1 The post-completion audit is a formal review of the project and its activities. It can be
performed internally (with members of the project team) or externally (with the customer).
The following aspects of the project should be assessed:
Has the required quality been achieved?
How efficient were the operations?
Were the costs properly managed?
Was the deadline achieved?
Was the management of the project effective?
How were significant problems dealt with?
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9: INTRODUCTION TO PROJECT MANAGEMENT
Summary
Project management
What is a project?
Initiation Process:
Planning Identification
Execution Analysis
Control Prioritisation
Closing Management
Resolution
Control methodologies Monitoring
Analysis:
Quantitative
Focus on processes: Qualitative
Product-based planning Socially constructed
Change control Management:
Quality reviews Avoidance
Transference
Reduction
Absorption
Uses:
Budgeting
Gantt charts
Scheduling
Resource planning
Activity planning (CPA)
Critical path analysis Linking activities
Gantt Charts
Reporting
END OF CHAPTER
158
The Project Team
Introduction
Managing relationships
Syllabus Area C/D Managing change through projects
20%/30%
Discuss the effectiveness of organisational relationships
Lead learning outcome
Discuss the concepts involved in managing projects
Evaluate the issues associated with building, leading and managing
effective teams
Syllabus component
Discuss management and leadership issues associated with projects,
including the roles of key players in projects
Context
This syllabus component introduces you to the various theories behind creating effective teams, and how this
translates to a project environment. The role of the chartered management accountant is also emphasised here.
You will need an in-depth understanding of the rational planning model and its alternatives, and when is appropriate to
use them.
This chapter addresses the following indicative syllabus content: Section
Building effective and high-performing teams 4, 8
Leading and managing teams 2
Factors associated with effective team work 5
Motivating team members 7
Resolving problems and conflict in teams 6
Project structures, including matrix structure and their impact on project achievement 9
The role and attributes of an effective project manager 1
The role of the Chartered Management Accountant in projects 12
The role of other key players in a project 10
Managing key project stakeholders 11
The lifecycle of project teams 3
Leading and motivating project teams 2
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10: THE PROJECT TEAM
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10: THE PROJECT TEAM
Overview
The project team
Formation &
development of Managing key
teams stakeholders
Team
Role of the
effectiveness
management
accountant
Team dynamics
Problems with
teams
Motivating team
members
Team roles
High performance
teams
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10: THE PROJECT TEAM
1.2 Norris et al (1993) identify three aspects of the project manager’s role:
(a) Managing people (project team, customers, other stakeholders)
(b) Carrying out the processes (or ensuring that they are carried out)
(c) Producing the final output
1.3 The project manager is responsible for leading the project team to ensure that the project
objectives are carried out to satisfy the needs of the customer. These responsibilities can
be categorised using Fayol’s structure as seen in Chapter 4a (Planning, Organising,
Commanding, Coordinating, Controlling).
You have been asked to recruit a new project manager for your organisation.
Required
Describe the main skills that the successful candidate needs to be able to demonstrate.
Solution
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10: THE PROJECT TEAM
2.2 Creating a cohesive and well-informed team will be a key task for the project manager.
Some of the common problems the project manager may have to overcome include:
(a) Unclear goals and objectives
(b) Lack of team structure
(c) Lack of role definition
(d) Poor leadership
(e) Poor team communication
(f) Lack of commitment
2.3 At a basic level, a project manager requires the same skills as any other manager in
creating a team.
ABC Ltd has just set up a task force of eight employees who will be responsible for implementing a
new accounting software system. Although each individual is experienced in this field, there has
been an increasing amount of interpersonal friction as working patterns and priorities are debated.
The manager responsible for delivery of the new system is concerned that the group may fall
behind schedule. At the forthcoming staff meeting, he plans to communicate a zero-tolerance
attitude to disagreement, telling people to “stop moaning and get on with your work”.
Required
Use Tuckman’s theory of group development to identify the stage that this group has reached.
A Forming
B Storming
C Norming
D Performing
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10: THE PROJECT TEAM
Solution
3.2 One of the things that differentiates a team from a group is that its members have
“complementary skills”. Meredith Belbin (1981) identifies nine roles necessary for a
successful team:
Coordinator stable, dominant extrovert who clarifies the group’s objectives
Shaper an anxious, dominant extrovert with a strong drive to get things done
Plant a high-IQ introvert who generates original ideas
Monitor-evaluator another high-IQ introvert who analyses the plant’s suggestions
Implementer a controlled individual who converts the decision into a series of tasks
Resource investigator a stable extrovert who gets useful resources from outside the group
Team worker a low-dominance extrovert who keeps the team together
Completer-finisher an anxious introvert who is mainly concerned with meeting deadlines
Expert provides the knowledge and skills to solve technical problems
This list can be remembered using the mnemonic:
Combining Skilful People Methodically Into Robust Teams Creates Efficiencies
3.3 There is no requirement for each role to be performed by a separate individual – in small
teams, one person can fulfil two roles.
4 Team effectiveness
4.1 There is a risk that, by the time the team reaches Tuckman’s performing stage, its
objectives no longer coincide with that of the organisation. To reconcile individual and
organisational objectives, the following factors need to be considered:
Membership factors
Size of group, homogeneity of members, alternatives, membership of other groups
Environmental factors
Task, isolation, climate of management and leadership
Dynamic factors
Constant change, success and failure
4.2 Charles Handy (1993) simplifies this list by arguing that a team’s effectiveness depends on:
Givens the team, the task and the environment
Intervening factors leadership style, procedures, motivation levels
Outcomes productivity of the group, satisfaction of members
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10: THE PROJECT TEAM
5 Team dynamics
5.1 Team dynamics will impact on an individual’s performance. It is the manager’s responsibility
to ensure that this impact is positive. In order to achieve this, he/she can choose from four
of Steiner’s models:
Additive model
Each individual contributes independently of anyone else. Output is inefficient.
Conjunctive (coordination) model
High sequential dependence between members. Output dependent on weakest member.
Disjunctive (collaboration) model
The idea of the most competent member is implemented. Good for problem-solving.
Complementary model
The task is divided into component parts with a different model chosen for each.
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10: THE PROJECT TEAM
Required
How can the problems associated with team working be overcome?
Solution
8.2 Staff at the Digital Equipment Corporation (1989) were found to have improved
productivity by initiating a new work design involving teamwork:
Autonomous teams of 6 – 12 self-managing staff without front-line supervision
Each team had full responsibility for a whole section of the manufacturing process
Production targets were negotiated between the team and their product manager
Team members had no job titles and were expected to share their skills
Team members were paid according to their skills, not the job they were actually
doing
Team members were involved in recruiting and appraising colleagues
An open plan factory floor encouraged communication
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10: THE PROJECT TEAM
Which of the following is a not a flaw with Vaill’s research into high performance teams?
A The teams will eventually become demotivated as they are always encouraged to improve
B It requires cultural acceptance before implementation
C It will create a more efficient workforce
D It tells us what a high performing team is, but not how to create one.
Solution
9 Organisational structure
9.1 If an organisation is governed by a strict functional structure, it can be difficult for a project
team to be formed. Organisations which initiate many projects will need to consider how
departmental barriers can be broken down to allow project teams to develop.
9.2 Large scale projects require clear lines of authority at both functional and divisional levels.
This makes a matrix structure, which merges the two levels, particularly appropriate.
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10: THE PROJECT TEAM
Required
Explain the benefits and disadvantages of a matrix organisational structure.
Solution
10 Project stakeholders
10.1 Stakeholders are people who have an interest in the end results of the project. They are not
all necessarily involved in the day-to-day work, but may attend project meetings.
Project Sponsor
Project Team
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10: THE PROJECT TEAM
10.7 Suppliers/subcontractors
(a) Provide valuable inputs to the project; labour or raw materials
(b) Their opinions may conflict with other project stakeholders
Level of interest
Low High
A B
Low Minimal effort Keep informed
Level of power
C D
High Keep satisfied Key players
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10: THE PROJECT TEAM
Required
The project manager of ABC Ltd’s task force responsible for implementing a new accounting
software system has just had a bad run-in with a key stakeholder, which led to the team losing
10% of their budget. To prevent further problems, he has instructed the management accountant
to complete a Mendelow’s Matrix, complete with recommendations on how best to manage each of
the stakeholders.
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10: THE PROJECT TEAM
Solution
Level of interest
Low High
Low
Level of power
High
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10: THE PROJECT TEAM
12.2 The management accountant can support the project team in a number of ways, including:
(a) Conducting a cost-benefit analysis of the project proposal as part of the feasibility
study
(b) Working with the project manager to produce project budgets and forecasts
(c) Updating the project accounting system to ensure that accurate project information is
recorded
(d) Maintaining a complete audit trail of project documentation to facilitate the post-
completion audit
(e) Arranging stage payments to project suppliers
(f) Monitoring project progress against the budget and investigating variances
(g) Interpreting variance analysis and communicating this to the project manager to help
avoid project slippage (i.e. cost overruns)
(h) Analysing and interpreting management reports for project team members to facilitate
project decision making
(i) Liaising with the project sponsor to discuss additional project resource requirements
172
10: THE PROJECT TEAM
Summary
Motivating team
members
Team roles
High performance
teams
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10: THE PROJECT TEAM
END OF CHAPTER
174
Achievement Ladder Step 5
You have now covered the Topics that will be assessed in Step 5 in your Achievement Ladder. This
mainly focuses on the shaded topics below but will also include some recap questions on earlier
topics.
It is vital in terms of your progress towards ‘exam readiness’ that you attempt this Step in the near future.
You will receive feedback on your performance, and you can use the wide range of online resources and
ongoing BPP support to help address any improvement areas. This will help you to tailor your learning
exactly to your own individual requirements.
Course notes
Topic name Subtopic/Chapter name
chapter
Introduction to strategy 1a
Introduction to strategy and
contemporary perspectives Contemporary perspectives in strategy 1b
development
General environment General environment 2
Competitive environment Competitive environment 3
Key concepts in management Key concepts in management 4a
and leadership Key concepts in leadership 4b
Culture Culture 5
Conflict, negotiation and Conflict, negotiation and
6
communication communication
Control and the finance
Control and the finance function 7
function
Change management Change management 8
Introduction to project
Introduction to project management 9
management
The project team The project team 10
175
Achievement Ladder
176
Achievement Ladder Step 6
In the final run up to your exam, you should attempt Step 6 as the final check that you are fully prepared
for your real CBA exam.
It covers all the Topics in your course. As ever, you will receive feedback on your performance, and you
can use the wide range of online resources to help address any final areas where you need to fine tune
your knowledge or technique.
Course notes
Topic name Subtopic/Chapter name
chapter
Introduction to strategy
Introduction to strategy and 1a
contemporary perspectives Contemporary perspectives in strategy
1b
development
General environment General environment 2
Competitive environment Competitive environment 3
Key concepts in management Key concepts in management 4a
and leadership Key concepts in leadership 4b
Culture Culture 5
Conflict, negotiation and Conflict, negotiation and
6
communication communication
Control and the finance
Control and the finance function 7
function
Change management Change management 8
Introduction to project
Introduction to project management 9
management
The project team The project team 10
177
Achievement Ladder
178
Answers to
Lecture Examples
179
ANSWERS TO LECTURE EXAMPLES
Chapter 1a
Answer to Lecture Example 1
C
Because the consultant has been specific about functions, stores and departments’ contributions will help
the overall strategy, this is a functional strategy. Corporate strategy is the setting of overall objectives,
business strategy is the translation of those objectives into tasks at the business unit level. Competitive
strategy considers how a company will respond to/beat its competition.
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ANSWERS TO LECTURE EXAMPLES
Chapter 1b
Answer to Lecture Example 1
Limited growth in traditional & home markets
Increased competition in home markets
Consolidation and development of trading blocks
Liberalisation of trade, resulting in increased international investment
Free trade opening up emerging markets
Potential cost / market share advantages
Lower production costs in developed countries
Development in communication networks
Developments in transportation technology
Global financing.
181
ANSWERS TO LECTURE EXAMPLES
Chapter 2
Answer to Lecture Example 1
B
The management’s accountant’s research is national and has captured demographic factors. As such it
belongs in the “national social” category.
182
ANSWERS TO LECTURE EXAMPLES
Chapter 3
Answer to Lecture Example 1
B
An industry competitor is where the companies sell the same products but are different in size and/or
structure.
Chapter 4a
Answer to Lecture Example 1
B
Management is an admin role, the skills that a manager has should be transferrable to any organisation
regardless of the product or service being sold. He should probably not admit that he isn’t the strongest
candidate if he wants the job, and the other two options may not help him build a strong case either.
184
ANSWERS TO LECTURE EXAMPLES
185
ANSWERS TO LECTURE EXAMPLES
Chapter 4b
Answer to Lecture Example 1
B
It looks like the Finance Director has referent power because his staff are loyal and committed to him and
he fosters strong relationships. The fact that he is capable may mean that he also has expert power but
the emphasis in this scenario seems to be on his likeability!
Chapter 5
Answer to Lecture Example 1
A, E
Values and beliefs are not observable but they have observable manifestations. A quality product, polite
treatment of staff and prompt refunds are observable. Staff contentment and a “customer is king” attitude
are not visible in themselves but will be manifested in staff attitudes toward their work and their
customers.
186
ANSWERS TO LECTURE EXAMPLES
Chapter 6
Answer to Lecture Example 1
Avoidance strategies and HRM strategies are not viable options here, given the level of union
membership and critical nature of employment.
Collective bargaining is the most obvious solution here. It recognises that there is a significant conflict
that cannot be easily resolved. Given the nature of the relationship, it is likely that there have been similar
issues in the past, and the process of collective bargaining is one that will be familiar to both parties.
In conjunction with collective bargaining, the government may offer alternative gain-sharing initiatives.
This could include a salary increase to compensate for the loss of pension rights which could be weighted
towards those with the longest service record who stand to lose the most under the new terms.
Ideally, the government and trade union should build a closer working relationship to prevent conflicts like
this emerging in the future. The government could implement labour management teams in order to
improve worker participation although, given the level of unionisation, this is likely to be difficult to sell to
staff.
The alternative would be a partnership agreement, which would identify areas of common interest for the
government, the union and the workers and would act as a point of reference in the event of any future
disagreement.
187
ANSWERS TO LECTURE EXAMPLES
188
ANSWERS TO LECTURE EXAMPLES
Faster career progress – Bruce can use this as an opportunity to develop his management skills
(as opposed to his technical knowledge).
It is important, however, that Henri works alongside Alfred and the formal mechanisms within Gotham plc
(e.g. appraisal). Both mentor and manager should have a shared goal of maximising the potential of the
individual, even though they are coming at it from different perspectives.
Chapter 7
Answer to Lecture Example 1
Classical school
Strict adherence to rules and procedures. Control systems such as standard costing and budgeting come
in here. The problem is, this doesn’t recognise human aspects: such control is demotivating and, as a
result, can lead to poor quality output.
Human Relations school
Control is based on interpersonal interaction rather than adherence to rules. I.e. obey what your manager
tells you (rather than what the social group is telling you). This relationship allows the manager to listen to
the workforce but relies on the manager acting in the best interests of the company.
Contingency theory
Control is a variable that depends on the particular situation. The control system is therefore unique and
tailored. This makes it well-targeted but potentially expensive (in terms of cost and time) to create.
189
ANSWERS TO LECTURE EXAMPLES
Chapter 8
Answer to Lecture Example 1
A company could use environment scanning initially to ascertain the existence of any broad triggers of
change. Triggers would then need to be analysed in more detail using primary research. It is important to
identify the triggers of change so that a company can plan to deal with them.
190
ANSWERS TO LECTURE EXAMPLES
Chapter 9
Answer to Lecture Example 1
(a) Stakeholders with a vested interest in the outcome
(b) A unique nature – something that has not been done before
(c) Two sets of objectives:
(i) Completing the project within the time / cost / quality scope agreed.
(ii) Helping the organisation to deliver its strategy.
(d) Allocated resources (money, people, time etc)
(e) Schedules designed to manage time and resources
(f) Customer satisfaction used as a measure of success
(g) A degree of uncertainty due to the risks involved
(h) A finite timescale
(i) On completion, the team moves on to a new project
191
ANSWERS TO LECTURE EXAMPLES
C 4
2 1 4
A 3 3 6
1
0
1
0
B
6 E 12
2 2 D
3 5 6
2 4 6 6 12 Critical Path: B D E
192
ANSWERS TO LECTURE EXAMPLES
Chapter 10
Answer to Lecture Example 1
Leadership
Communication
Negotiation
Delegation
Problem-solving
Change management
193
ANSWERS TO LECTURE EXAMPLES
194
ANSWERS TO LECTURE EXAMPLES
195
ANSWERS TO LECTURE EXAMPLES
196