STUFF.CO.

NZ
. Media Kit 2021...
REACH TELL SELL
your customers your story your products
 Media Kit 2021: stuff.co.nz

#1 IN NZ TRUSTED BY ENGAGED A PREMIUM SMART

As the #1 news and KIWIS AUDIENCES CONTENT TARGETING
media site in NZ*, One of the top 20 most Stuff delivers a deeply ENVIRONMENT Target Kiwis by where
Stuff.co.nz informs and reputable NZ engaged audience that they live, what they love
inspires every kind of Stuff.co.nz is a premium
corporates** and 100% visit regularly. Not only content environment, and more – and do it all
New Zealander. We talk NZ owned. Stuff does this provide within your budget.
to New Zealand at scale. delivering significant
provides a safe place for advertisers with a benefit to advertisers
your brand to support massive reach, high over non-premium sites.
local content and engagement with our Be where Kiwis go to
position your business content means they’re find out what’s
alongside a trusted more likely to engage happening and what
brand. with yours. matters most today.

Source: *Roy Morgan Single Source Jul 19 - Jun 20 AP 14+. **2020 Colmar Brunton Corporate Reputation Index.
 Media Kit 2021: stuff.co.nz

.OUR AUDIENCE.
Deeply engaged with our content and
spread across New Zealand
 Media Kit 2021: Audiences
stuff.co.nz

NZ’s No.1 News Site

1.7
million
Kiwis per week*

Source: RoySource:
MorganSep
Single
19 Source JulSimilarWeb
- Aug 20: 19 - Jun 20Aug
AP 2020
14+.
 Media Kit 2021: stuff.co.nz

Northland 41,000 (28%*)

Auckland 390,000 (30%*) Bay of Plenty: 91,000 (36%*)

stuff.co.nz Waikato: 153,000 (41%*)

Hamilton: 83,000 (46%*)
Gisborne: 23,000 (54%*)

delivers Taranaki: 54,000 (54%*) Hawke’s Bay: 48,000 (33%*)

significant Manawatu/Whanganui:
111,000 (50%*)

reach Wellington: 255,000 (57%*)

Nelson: 34,000 (77%*)

nationwide Tasman: 28,000 (64%*)

Marlborough: 32,000 (74%*)

MONTHLY UNIQUE AUDIENCE Canterbury: 298,000 (56%*)

Christchurch: 203,000 (55%*)

Otago: 80,000 (40%*)

Southland: 49,000 (54%*)

Source: Roy Morgan Single Source Jul 19 - Jun 20 AP 14+. *Percentage of population reached
 Media Kit 2021: stuff.co.nz

Stuff has audience attention

Stuff has the most page views, visits per month and time spent
on site when compared with other news competitors

AVERAGE MINUTES ON SITE PER VISIT

3.5 PAGES 10 VISITS

Average number of A typical Stuff reader
pages per visit visits the site 10 times in
a typical month.

Source:Sep
Source: Similar
19 -Web
Aug -20:
NZSimilarWeb
Monthly Traffic
Aug 2020
2020
 Media Kit 2021: stuff.co.nz

Audience Demographics
% of NZ population
reached
14-24
Average Household Income
65+
53% 12%
50% 17%

41%
46%
40%
$112,900 $103,650
Stuff Audience National
25-34
29% 17%
55-64 Stuff.co.nz
16%
audience Male: 50%

35-44 Female: 50%

18%
45-54
20%

Age Profile
Source: Roy Morgan Single Source Jul 19 - Jun 20
 Media Kit 2021: stuff.co.nz

In a typical month, stuff.co.nz

connects with

INTERNET SHOPPERS HOMEOWNERS CAR BUYERS RENOVATORS

51% 46% 44% 54%

of people who have of NZ of people intending of people intending
made an online homeowners to purchase a car to spend over
purchase in the last (1,267,000) in the next 12 $5,000 renovating/
4 weeks (1,170,000) months (235,000) extending in the next
12 months (225,000)
 Media Kit 2021: stuff.co.nz

Reaching New Zealanders

on the move
DESKTOP STUFF APPS

28% 28%
72%
Of Stuff.co.nz’s
audience is
on mobile
Average daily unique
visitors

MOBILE WEB

44%
Source: Adobe Analytics Domestic Data Oct 30 2020 - Jan 2021
 Media Kit 2021: stuff.co.nz

.OUR SECTIONS.
 Media Kit 2021: stuff.co.nz

Stuff Sections
BUSINESS ENTERTAINMENT FOREVER PROJECT HOMED LIFE & STYLE MOTORING
Our Business section is a Our Entertainment The Forever Project Homed is Stuff’s Stuff’s Life & Style section The home for the car
key content category, section covers represents Stuff’s dedicated home covers covers food & enthusiast, perspective
which covers Industry Celebrities, Music news, commitment to clear-eyed, inspiration and wine, fashion, beauty, buyers and everything
news, Farming news, TV, Books, Arts and Film insistent coverage of the improvement hub. Homed wellbeing, weddings and driving related. The latest in
Market Data, Money, Small news. epoch-defining challenges is undoubtedly the key much more. rich automotive content
Business and gives you of climate change and destination for rich home and reviews inspire, inform
access to some great sustainability. inspirational content. and capture the
Business tools. imaginations of Stuff’s
readers.

NATIONAL POU TIAKI PROSPER SPORT TRAVEL WORLD

The National section is a News, features, opinion A specialist section The Sport section is a key Travel provides inspiration The World section is a key
key content category which and analysis featuring dedicated to supporting content category, which for Kiwis dreaming up content category which
covers Politics, Crime, Māori voices and exploring small businesses. covers an array of sports their next big trip as well covers a wide range of
Weather, Health, te Ao Māori, the Māori Prosper covers news including Cricket, as tips and news they news topics from
Education, Quizzes and world. information and expert Football, Golf, Basketball, need to know to get the Australia, the Americas,
more. The content is vast advice on how to Motorsport, Netball, Tennis, best out of their holiday Europe, Asia and around
and up to date from around recover, survive, and Racing and lots more. no matter what their the world.
New Zealand. thrive. destination.
 Media Kit 2021: stuff.co.nz

Stuff BUSINESS

Section ENTERTAINMENT

FOREVER PROJECT

Audience HOMED

LIFE & STYLE

MOTORING

NATIONAL

POU TIAKI

PROSPER

SPORT

TRAVEL

WORLD

Source: Adobe Analytics Domestic Data Oct 30 2020 - Jan 2021

 Media Kit 2021: stuff.co.nz

.TARGETING.
Optimise your campaign to deliver
meaningful advertisements to the right
audience - and do it all within your budget
 Media Kit 2021: stuff.co.nz

Stuff’s
Audience
BY BEHAVIOUR* BY DEMOGRAPHIC BY GEOGRAPHY
Segments ‘What type of content ‘What age group they are in?’ ‘Where in New Zealand to

allow you to do they read?’ they live?’

effectively
target your BY PLATFORM

campaign in a
brand safe and
trusted
environment.
Desktop Mobile Web Mobile App

* Please note our Sep

Source: audience profiling
19 - Aug is subject to
20: SimilarWeb change
Aug 2020
 Media Kit 2021: stuff.co.nz

Stuff Audience Overview

BEHAVIOUR DEMOGRAPHIC GEOGRAPHY* PLATFORM

Over 95 predefined behavioural 18–24 NORTH ISLAND: Desktop
audiences from the following categories:
25–34 Northland Mobile Web
Property 35–44 Auckland Mobile App
Retail 45–54 Waikato
News 55–64 Bay of Plenty
Life & Style 65+ Gisborne
Entertainment Hawke’s Bay
Travel 18–40 Taranaki
Business 30–54 Manawatu/Whanganui
Motoring 50 + Wellington
Sports Male
Parenting Female
SOUTH ISLAND: Other
Education Nelson/Tasman
ISP Providers
Farming West Coast
Social Media Apps
Language Marlborough
*Hyperlocation
Technology Canterbury
‘On request’
Otago
Southland
 Media
Dat Offering
Kit 2021:&stuff.co.nz
Overview

Benefits of Stuff data

1ST PARTY DATA RECENT TRUSTWORTHY BRAND SAFE

Our data is only Our audiences We are advocates Your digital media is
collected across the segments are based of transparency delivered within a
Stuff Network* on the last 30 days on how and where premium, brand safe
of our visitors’ data is sourced from. news environment,
behaviour on our sites. on a well-loved
and respected online
space.

* Data aggregated from user behaviour across stuff.co.nz and Neighbourly - last updated November 2020
 Media Kit 2021: stuff.co.nz

.PRODUCTS.
Over 50 products to meet your
campaign objective
 Media Kit 2021: stuff.co.nz

Generate Encourage Drive

Awareness Consideration Action

Build your brand Engage consumers Drive app installs

Nurture local brand awareness Boost social engagement Send traffic to your site

Enhance engagement with

Reach the most people
Video storytelling

Develop Local brand

Video storytelling
engagement

Deliver video views

 Media Kit 2021: stuff.co.nz

Standard Ads
Our most popular online display ads
that can be tailored to your goals to
give you true bang for your buck.

Mobile Mrec & Leaderboard

Blast Mega Reach
 Media Kit 2021: stuff.co.nz

Premium/Rich Media
High-impact solutions that enable brands to make use of
rich-media features and functionality whilst maintaining
a non-intrusive user experience.

Video Reveal

Mobile Splash Cube Interscroller

 Media Kit 2021: stuff.co.nz

Video
Consumption of video is huge and allows
you to bring life to your brand and product.

Video Reveal

Video Vista
 Media Kit 2021: stuff.co.nz

Native Display
Native ads are designed to fit within the natural flow of the
page, where eyes are focused.
On average native ads receive 2x the visual attention!**

Native offer

Compact view Non-compact view

 Media Kit 2021: stuff.co.nz

Sponsored Content
Sponsored Content looks and feels like an editorial article and is
a powerful way to inspire customers - from bespoke articles to
big bold and beautiful enhanced templates.
 Media Kit 2021: stuff.co.nz

.GET IN TOUCH.
NORTHERN SOUTHERN
Duncan Brough Sarah MacKinnon
Media Sales Director Media Sales Director
027 248 6999 027 299 5088
duncan.brough@stuff.co.nz sarah.mackinnon@stuff.co.nz

CENTRAL AGENCY & AUSTRALIAN CUSTOMERS

Jason Radovanovich Katrina Reinsfield
Media Sales Director National and Partnership Director Auckland/Australia
027 278 7291 021 834 231
jason.radovanovich@stuff.co.nz katrina.reinsfield@stuff.co.nz

For more information visit advertise.stuff.co.nz