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Brand Development (MoF)
Brand Development (MoF)
AIESEC Pereira
*Brand Development*
Manual of Functions
Position Name: Brand Development Coordinator
Job Description:
The Brand Development Coordinator will be in-charge of leading all the activities related to Design and Management of Communication
Channels, Management of Organizational Climate and Brand Effectiveness, making reference to the core areas processes. For that reason, he
will lead and track the actions of performance and development of the people he is on charge; also he will be in-charge of all the final actions
executed by his team and its development.
This Coordinator will report to the Local Vice-president of Marketing and Communications
Main Functions:
Brand Effectiveness
o To make a Brand Audit (Internal and External)
o To make training focus on develop brand culture
o To identify the competences and the competitive advantages in the LC
o To positioning the brand trough competitive advantage in the target. (Support : Advertisement)
o To positioning the brand in all the stakeholders
Leadership Competences –
Personal Effectiveness
Commitment to Results
Analytical Thinking
Self Awareness
Effective Communication
Inner Strenght
Stakeholder Focus
Innovation
Awareness of others
Inclusiveness
Developing others
Talent allocation 2011
AIESEC Pereira
Specific Knowledge
o AIESEC System
o BSC
o AIESEC WAY
o Product leadership
o National Reality
o Brand Management
Technical Skills
Project Management x
Listening skills x
People Development x
Strategic Planning and Change Management x
Evaluation and Measurement Systems x
Financial Management - Budget, chah flow etc x
Software:
o Internet
o Office
o Designer programs