MARKETING PLAN (7P’s)

FUD-TO-CART ENTERPRISE

TITLE: Sio Mai Color - Mapapa-rap ka sa sarap! Siorap!

PRODUCT:

Our product is called SioMai color with 3 different variants of wrapper which
are made by us and have the nutrients of vegetables that will be added on our
wrapper, rice with our siomai and also drinks. For our added services, we will
be offering ADDED SERVICES are Chat automatically online, including
location, product and price, Customer Support, complementary freebies and
food cart.
Chat automatically online
-to engage with your potential customers and active clients. To get to this
point from having an automatic response to even automatic follow up

Consulting Service/FAQs
-FAQs enable you to deal with specific queries that your customers have
about your business. They also represent another way to reach out and
connect with your target -Complementary freebies collectively represent a
prime example of value-added service. These free products or services
complement the functionality or usability of the primary product. Including
freebies not only allows the sales of these complements but also enhances
the sales value of the primary product.audience. Therefore, it is one of the
most important elements of your website strategy.

Complementary Freebies
Complementary freebies collectively represent a prime example of value-
added service. These free products or services complement the functionality
or usability of the primary product. Including freebies not only allow the sales
of these complements but also enhances the sales value of the primary
product.

PRICE: Pork Veggie 3 pcs for P20.00

Chicken Veggie 4pcs P20.00

Rice (plain 12, fried rice, 15)

Drinks P10.00

PLACE:

We have a physical store at Brgy. Sauyo, Novaliches Quezon City.

Aside from having a physical store, the Fud-to-Cart Enterprises will
establish an online selling of Sio Mai Color which is concentrated in the
barangays of Commonwealth, Holy Spirit, Batasan Hills, North
Fairview, Sauyo, Bagbag, Capri, and San Bartolome in Quezon City,
Metro Manila. From this matter, a lot of online resellers may emerge.
Selling direct online increases the reach for a wider market.

PROMOTION:

1. Offer a discount to customers who purchase a certain number of

siomai. Given the fact that we are new in the market, we need to gather
customers in any means. We can give discounted price on the first 10
customers that will visit our store. Also, we can give vouchers or coupon if
they purchase worth ₱ 100.00 of products.

2. Run a Social Media Contest. Since we are doing a digital marketing, we

can also establish a social media contest in Facebook. All Participants should
be like and follow our Facebook page and whoever to be a Top Fan or got a
Top Fan badge they will get a chance to be one of our winners. The winners
can gain the opportunity to be the first to get their hands on our new variance
of our product, and get it for free or at a

PEOPLE:

General Manager, Heads and Members of the enterprise are the one who
involved inside of the organization. In general, the target audience of Fud-to-
Cart Enterprise are segmented according to the age of students,
professionals and household from 12-60 yrs old from all gender.

PROCESS:
We will join or sponsor events to extend our service. Our customers can reach
us by visiting and sharing our social media page, by their friends and families
and advertisement

PHYSICAL EVIDENCE:
Our siomai would be offered with rice and also drinks which would make it a
perfect and complete meal.

CONTRIBUTION OF THE MEMBERS

(In the activity, 7ps)
● Adriano, Raven Megane R. -
Processes
● Alcantara, Patricia Kathlyne A. - Title
● Barrameda, Beverly S. - People
● Bayola, Daisy Jane B. - People
● Delda, Pamela Kaye V. - Place
● Eboses, Analyn D. - Price
● Gudoy, Rizza Kyla R. - Promotion,
compilation in word document
● Ibañez, Edhrine Paul P. - Price
● Lobos, Monina Grace F. - Product
● Madrigal, Jasmine Rein D. - Title,
compilation in Powerpoint
Presentation
● Mejia, Divina M. - Promotion
● Papa, Mitzy Coleene T - Product.
● Samonte, Stephanie S. - Place
● Sansaet, Charrienelle Mae K. - Price
● Torres, Shiela A. - Physical Evidence
● Quimora, Loryvie - Physical Evidence

Everyone participated and contribute on what information should be

presented and put to the document and powerpoint presentation. Suggestions
and comments are also entertained on what title to come up with in this
Marketing Plan.