PRESENTED BY

STUDENT OF
VIDYA VIKAS UNIVERSAL
COLLEGE
OF BMS & BMM
STUDING IN S.Y.B.M.S DIV A
 Submitted to
Prof. SHRUTI NAIK

COMPLETED BY
VARMA ANKITA
 CONTENT
Sr no. Particulars Slide no.

1. Introduction 3

2. Company’s Vision & Mission 6

3. Objectives 8

4. 4p ‘s of company 10

5. Competitors of Cadbury 36

6. Awards and Achievements 39

7. Conclusion 40
Origin of Cadbury
• Cadbury is the brain child of
John Cadbury
• Starting in form of grocery
business in Birmingham in
1824 John Cadbury
• In 1853, Cadbury became
the confectioner to the
British Crown.
• In 1860, Richard and George
took command and expand it
further.
• Today Cadbury operate
Globally
 Cadbury : Overview
• Cadbury is a British
confectionary company
• Headquarters in Uxbridge,
England.
• The oldest and largest
family-run businesses in the
world
• In 1969, it merged with
Schweppes Limited
• Third leading producer of
soft drinks and fourth
leading confectionery
manufacturer in the World.
 How large Cadbury?

• Around 65,000 Employees

• 35,000 direct and indirect

Suppliers

• Direct operation over 60

Countries
 vision
The Barrow Cadbury Trust’s
vision is of a peaceful, equitable
society, free from discrimination
and based on the principle of
social justice for all.
 Mission
"Cadbury’s mission statement says
simply: ‘Cadbury means quality’; this is
our promise. Our reputation is built
upon quality; our commitment to
continuous improvement will ensure
that our promise is delivered’
 Objective
• To make lots of chocolate.

•Improve the quality of their chocolate.

•To Survive in the market.

•Have loads of stores worldwide

•To be an ongoing company.

•Achieve revenue growth of 20% per year

•Increase earnings by 15% annually

•Increase dividends per share by 7% per year

 4 PC’ OF
CADBURY
Place
Cadbury dairy milk is produced at the chocolate factory in
Bourneville in Birmingham. After the chocolate is produced and
has undergone all the quality checks it is transported to the
stockrooms. After this Cadbury sells it products to shops
that deal with beverages and confectionery .
e.g. corner shops, super stores.
They then sell it to the general public. Cadbury produces chocolate
for more than 200 countries so that they have a chance to enjoy it
as well and make profit.
Business Operations
Five company-owned
manufacturing facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal Pradesh)

4 sales offices:
New Delhi
Mumbai
THESE
Kolkota
FACTORIES
Chennai CHURN OUT
CLOSE TO 8,000
Corporate/Head office: TONNES OF
Mumbai CHOCOLATE
ANNUALLY
Product

My product is a re-launch of Cadbury dairy milk. Cadbury dairy

milk is made from real chocolate. Its ingredients include cocoa
butter and there is a glass and half full cream dairy milk in every
200 grams of Cadbury dairy milk chocolate, Cadbury buys 65
million litres of fresh milk each year to make Cadbury dairy milk
chocolate.
PRODUCTS OF
CADBURY
Cadbury Freddo

BARS CADBURY
SNACK
CADBURY
FREDDO CADBURY
CURLY WURLY

CADBURY
Cadbury Snack
BRUNCH
has a strong
heritage in the
Irish Market.
Imagine a
chewy
Chocolate's caramel
more fun when ladder. Now Cadbury
it's frog- drape it in Brunch Bar is a
shaped. thick milk favourite with
chocolate. consumers.
 CADBURY
CADBURY
CHOMP
DAIRY MILK CADBURY
BOURNVILL WISPA
E

Cadbury
Chomp is a The velvety-
delicious textured milk
Cadbury Dairy
caramel treat chocolate .
Milk with not
wrapped in
The old classic just a glass and
milk chocolate.
dark chocolate a half of fresh
. milk from the
British isles,
but with
Fairtrade
Ghanaian cocoa
beans too!!
 cakes and biscuits
CADBURY CADBURY CADBURY CADBURY MINI
CELEBRATION CAKE DIGESTIVE
CAKE BARS ROLLS
WITH BUTTONS BISCUITS

CADBURY HALF COATED

CADBURY CAKE MINI ANIMAL
CADBURY FUDGE BITES BISCUITS
FINGERS
 BOXES, BAGS AND
TINS
CADBURY HEROES
CADBURY
BUTTONS

CADBURY
DAIRY MILK
TASTERS

CADBURY KOKO
CADBURY MILK
TRAY
 DRINKS CADBURY HOT
CADBURY HOT CHOCOLATE
CHOC CHUNKS CADBURY INSTANT
DRINKING
CHOCOLATE

CADBURY
HIGHLIGHTS BOURNVILL
E COCOA
 ICECREAM AND DESSERTS
FLAKE 99 CADBURY
CONE TWIN POTS
FLAKE
CADBURY
CHOCOLATE
MOUSSE

CDM STICK
CADBURY
CHOCOLATE
TRIFLE
PACKAGING STYLES

1905 1930s

1970s
1960s
PRESENT
PACKAGING MATERIAL
Price
Price is an important element of the
marketing mix. The price charged for a
chocolate bar can determine whether a
consumer will buy it and the level of sales
achieved can determine whether or not
Cadbury Schweppes will make a profit.
 WEIGHT (gm) PRICE
10.5 5
22 10
40 20
42 CRACKLE 25
95 50
80 FRUIT & NUT 55
165 90
Promotion

The purpose of promotion is to communicate directly with

potential or existing customers, in order to encourage them to
purchase dairy milk and recommend it to others.
THE BIG ‘B’ FACTOR
COMPETITORS
OF
CADBURY
Within Chocolate, it's interesting that Cadbury is a very small
player outshone by

Nestle,

M&M Mars (now called Masterfoods)

and

Hershey.

Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a

huge player - perhaps #2. This is because Cadbury Schweppes is
British based and hence has a much larger presence in Europe,
Canada & Australia.
Awards won by Cadbury for its
Performance & Quality
Cadbury Schweppes plc was awarded Business in the
Community's Jubilee Award

GOLD award for the "Best Insights and Strategic

Thinking"

Brammer Energy & Environmental Improvement Award ,

2009

Cadbury's Gorilla Among D&AD Winners,

2008
 CONCLUSION:
In order for Cadbury to reach the peak of achievement, the
company would have to stress on the global growth of the product.
It can be a risk to market it in the region France, but with careful
study of the target market segments and its economic position, it
can be an attainment. Cadbury should also look into other
countries like the Asia Pacific in order to market its products
popular globally. But then again, careful considerations to look at
its major competitors and to obtain the rules and regulations of a
certain country are equally important.
 Thanking to
Prof. Shruti Naik
for guiding us,
being patient and helpful in
our project.