CRED MADE BY: Harshit Rastogi

Batool Zehra Ali

Haris Beigh
Shivam Kansal
 About CRED
& it’s
founder
ha

la

OE

DE
 reward customers with good credit
RC

Cred is Shah's second venture after

he sold Freecharge to Snapdeal in scores. It helps them pay credit card
2015 for $400 million. The company bills and offers them vouchers and
has positioned itself as a platform to discount coupons for retail outlets.

Make your Credit Card bill

payment a Rewarding
sr
Experience
s

e
f

Trust Building Brag- Worthy

o

Trying to build the trust CRED is a brag worthy

amongst its user and using proposition thus it is a
t

word of mouth marketing chain reaction

T
 BUSINESS MODEL
PASSIVE BUSINESS MODEL
THREE PARTS OF THE BUSINESS MODEL
 Users can avail CRED brings
various offers on businesses on board
app while paying and form tie-ups
Credit card bills, with them.
CUSTOMERS and earn CRED
Businesses displays
coins.
offers on the CRED
Customers paying App which help
Credit Card Bills. them in gaining
market share.
As more people use .
to earn benefit from
CRED, they gain
their market share.
The CRED
APP
CRED offers
beautiful UI design. BUSINESSES
PRODUCTS AND OFFERS
?
FINANCIAL DATA
ye

ka

E
Like, Amazon gift Cards, Spas,
R
fashion retailers etc.
C
As you continue to pay bills and
use the app, CRED collects
s

your financial data to offer you Financial institutions are always

better offers in the future. This on the lookout for the most
e

is their second source of viable

d

revenue. customers for their credit cards,

loans, and other products.
w

CRED
o

users are highly relevant for FI.

H

Listing fees on products and

offers from businesses for
advertisement.
PERSONAL
EXPERIENCE
 Amazing UI and Ux design.

Market of CRED
Kenneth Arrow (Nobel Laureate Economist)

Kunal Shah
(Founder of CRED) who pay taxes. Nobody has been
Economic prosperity will be solving their problems.”
higher in any society that
exhibits higher levels of trust.

“We want to focus on the ones

INDIA CRED
5,80,00,000
Total Number of Credit

Cards in India
 Unique Credit Card
Holders

3,00,00,000

30,00,000
 CUSTOMERS
DE

F
R

Credit Score > 750

C

For all those seeking

O

S membership, conversion rate

U
is only 30-40 %.
C

Low-Trust

At Least 50 %
D

R
TE

GR

AT
Credit Card
C

F
Users
O
 Markets
Personal Loans
 g of
CRED
e

A
t

● People who have a CIBIL Score Greater

than 750
e

Kunal Shah wants to focus on the

a

Before we jump on to marketing plans and premium paying 30-40 million people.
their ads assessment we need to
understand their Target Audience(TG)

● People who own a Credit Card

i i

s
t

l e

a h

o T

G a

TRUST
g M Since
n
they will
r
have reward good
card details of the financial behavior
individuals
EXCLUSIVITY
REWARDS They are banking on Fear of
Missing Out.
They want to build
a community to

Presently running ads of

CRED:-
1) IPL Audition
 2) Rewards ads on
Facebook
3) Testimonials of User
s
s

d
s

02 04
A

P Simplicity Why last gen actors?

I

o
 01 Not Everyone can get goal ?
yl

A
in
What was the Major
03
d

r o

a o

r
b

b
e
i

s
F

Rewards
The Facebooks ads
library is filled with
ads that focus and tell
you to earn rewards to
and CRED points by
paying the credit cards
bills via CRED

Convenience
Kunal Shah’s vision is to make it
convenient for its user to manage
their all credit cards in one place
that is CRED.