INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR

Subject: Strategic Management – TERM IV

PGDM – 2nd Year (BATCH: 2020-22)

Faculty Members: Dr. Rajiv Joshi and Dr. S. Shyam

Roll No. _______________ Name____________________________ Section: ____

Date: 11. 10. 2021 Time: 9.30 am - 10.00 am Full Marks: 10 TIME: 30 Minutes

Instructions / Note:

1. Please read the question carefully and understand your task well.
2. You are required to type your answer in the space given in the question paper / answer
sheets. Handwritten answer sheets will not be accepted for the evaluation.
3. Use your assumptions and judgement whenever necessary and explain it explicitly, if
required.
4. The answer sheet format is adaptive in nature.

Method: Application of Strategic Management Tools and Framework

Question 1 (10 Marks)

With regard to the Ice Cream Industry in Western part of India, which of the following
factors might qualify as possible forces capable of causing fundamental change in the
industry’s structure and competitive environment? Identify and briefly explain your stand on
this. Use necessary assumption and the existing knowledge, frameworks and mental models
of the industry analysis.

Start you answer in the next page in the given format. First identify Yes / No for each force /
factor. Followed by your brief explanation / why.

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ICE-CREAM INDUSTRY – Factors / Forces

Factor / Situation Factor Possible to Cause Fundamental Change and Brief

Explanation
1. Increasing sales of Yes / No:
frozen yogurt as a new Your explanation:
customer preference / habit

2. The possibility of entry Yes / No:

of a multinational firm in Your explanation:
the market (a leading
makers of ice cream
worldwide)

3. Growing consumer Yes / No:

interest in low-calorie and Your explanation:
low-fat ice cream products

4. Growing consumer Yes / No:

interest in sugar-free Your explanation:
desserts as alternatives

5. Rising input prices Yes / No:

(milk, sugar, and other ice Your explanation:
cream ingredients due to
seasonal fluctuations)

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.

6. A decision by Amul to Yes / No:

slash down their prices of Your explanation:
the products by 20%

7. A decision by Havmor Yes / No:

(one key player in the state Your explanation:
of Gujarat / Western India)
to increase the prices of
their products by 10%

8. A decision by Vadilal Yes / No:

Enterprises (one key player Your explanation:
in the state of Gujarat /
Western India) to add ten
new flavors to its product
line.

9. A decision by a big Yes / No:

Private Equity (PE) firm to Your explanation:
buy huge stake in one of
the industry players

10. Stringent Yes / No:

manufacturing norms Your explanation:
imposed by the govt. due to
COVID 19 pandemic

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