ENTREPRENEURSHIP

Quarter 2 Activity Worksheet 1: Marketing Strategy and Brand Name

Leader: _Jheymie Shane Lopez_______ Year & Section: ___12-D___ Date: 12-4-21________
Members: 1. __Ampie Baquial ____________
2. ___Roshell Federico__________
3. ___John Ezekiel Reyes_________
4. ___Alrene Sena________________
5. ____Rochelle Mamaclay__________

Directions:

Part I: What product or service do you want to sell? Fill-out the table. The examples have been given to you.

Particular Example Your Example

1. Name of your Letty’s Coffee and Milk Tea Intelligent Gaming Book
business
2. Logo

3. Tag line “The tea that sparks love” ‘’Any time is good time to play’’
4. Brand Colors Green and Brown Pink, Blue, Green, Yellow (Colorful)
5. Product *The concept is inspired by the love of the The concept is to inspired by children
personality children to their mother. That love produced a who love to play games, we did it to help
and great balance of tastes that you will ever crave children avoid overuse of modern
attributes for a milk tea. technology and also to prevent their eyes
from blurring.

* Attributes

Pearl size – big pearls/ small pearls/ no

Pearls
No sugar
Price - 85 PhP; 95 PhP; 110PhP; 120 PhP
Brand – Classic; Chocolate; Okinawa;
Taro; Red Velvet; Dark Chocolate;
Black Forest; Thai; Hazelnut;
Matcha; Cookies and Cream
Type – Milk Tea; Fruit Tea; Coffee
Cream Cheese Inclusion – with Cream
cheese; without cream cheese
Amount of ice – More ice; Normal ice; Less
ice; No ice
6. Packaging
and
Labelling
Part II: Create your own Marketing Strategy by answering the questions on the ‘Description column.’ The examples
have been given to you.

Marketing Description Example Your Example

Mix
1. Product • What is your
Product/ service
and what makes it
different from your
competitors?
• What is your
brand name?

Intelligent Gaming Book

2. Price •What is your 300pesos per book
pricing strategy?
• Is it higher or
lower than
competitor. Why?

3. Place • Where can your We sell it to online.

target buy your
product?
• Is it convenient for
them?

Store Location: 12 East Avenue

Brgy Pinyahan, Quezon City.
4. • How will you We have our own Facebook Page.
Promotion inform your
customers that you
exist?
• What is your
message to them?
5. Packaging • How will you
package your
product?