Chapter 5

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Conclusion

Understanding consumer preferences and need is the key to growth in this industry.
Economic distribution using proper supply chain is necessary and so is maintaining a high
brand loyalty.

The conclusion of our study is that reliance fresh follows most of the function of management
like planning, organising, staffing, directing and controlling.

The presence of these function in the store enabled reliance fresh to attract customer’s
attention and earn targets.

The area where reliance fresh need to focus is that the controlling and directing which can
make the store more effective and efficient in achieving their goals.

The positives of the store which makes the store to achieve its objectives.

The friendly relationship between workers which creates both positive and negative aspect to
the store.

Even though the store has few negatives aspects the management strives to achieve its
objectives.

Reliance fresh has a major impact on public. People like its offers and the reason behind
these feedbacks are because of a effective management which took various efforts to achieve
its objectives.

Hence this effective management in the imply a bright future for the store.

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