Introducing ALTIRIS®

PT Mowilex
10 September 2013
 There is a growing global trend to reduce
the energy use of buildings
• Buildings account for 40% of primary
energy consumption in IEA member
countries*
• Energy consumed by heating,
ventilation and air-conditioning can
account for >37% energy
consumption*
• Using cool roofing 6-16% of cooling
energy could be saved*
• Reducing energy absorbed from the
sun can help keep interiors cooler,
reducing air-conditioning energy
requirement

*World Business Council for Sustainable Development (2009). Transforming the Market: Energy Efficiency in Buildings,
target is set against the predicted Business as Usual (BAU) figure for 2050, which is a minimum requirement to generate
stabilized CO2 levels as sought by the Intergovernmental Panel on Climate Change (IPCC)
How can we reducing cooling loads…

Cool roofs
• Increasing the solar reflectance index of
a roof from 0.20 to 0.55 could yield,
annual cooling energy saving of
5.02kWh/m2 across the USA, this could
reduce CO2 emissions by 3.02kg/m2**

Cool walls
• Using solar reflective coatings on walls
could save annual electricity cooling
requirements by 4-9%*

*Andre Desjarlais, (2009), Oak Ridge National Laboratory, Energy Efficiency Benefits of Cool Walls
**Potential benefits of cool roofs on commercial buildings: conserving energy, saving money, and reducing emission of
greenhouse gases and air pollutants; Ronnnen Levinson and Hashem Akbari; 14 March 2009
.. and bring additional benefits

Cool coatings can have other benefits too:

• Reduce air-conditioning unit size*
• Increased building comfort*
• Diminished peak demand effects on
the power grid**
• Increased life expectancy of the roof
system*
• Mitigation of the urban heat island
effect***

*Cool roofs in Europe, Initiatives and Examples, www.coolroofs-eu.eu

**Potential benefits of cool roofs on commercial buildings: conserving energy, saving money, and reducing emission of
greenhouse gases and air pollutants; Ronnen Levinson and Hashem Akbari; 14 March 2009
***Cooling the cities – A review of reflective and green roof mitigation technologies to fight heat island and improve comfort in
urban environments; Mat Santamouris; July 2012
Global policies, standards & agencies
promoting cool roof and facades increasing

Europe
• AFNOR standard set a minimum solar reflectance of 30% for facade coatings in France*
• European Cool Roof Council formed to promote the benefits of cool roofing
Asia
• Japan promoting cool roofing by issuing JIS K 5 675
• China are reviewing their standards
North America
• LEED and Energy Star already in place
• Title 24 standards being introduced in 2014 recommend cool roofs to help building owners
save potentially 30% on their energy bills

*AFNOR Article 59.1

What makes a coating cool?
- No significant heating

- Visible color range

- Largest heating effect

An innovative response to customer demand
ALTIRIS® infrared reflecting pigment
• Engineered titanium dioxide based pigment
• Tailored infrared reflectance
• Used with colored pigments to increase solar reflectance

Two tailored types:

• ALTIRIS® 800 pigment for dark colors or where
maximum flexibility across color space required
• ALTIRIS® 550 pigment for medium shades and or primers
 The ALTIRIS advantage

More comfort3
Cooler Buildings1 • Lower cost
• Reduced • Fuel efficiency
energy Lighter weight4

• Reduced CO2 Stronger materials2 • Smaller a/c

• Design flexibility units

• Increase • Lower fuel use

geographic market
What is ALTIRIS® pigment?
• ALTIRIS® pigment has been engineered by crystal modification of titanium dioxide to give high infrared reflectance;
the pigments are modified and coated to ensure they are super durable. There are two distinct products:

ALTIRIS® 800 pigment

• Offers exceptionally low tint strength (approximately 25% of conventional titanium dioxide*) to enable dark (L*<40),
bright and vibrant colors to be produced with high solar reflectance
• We recommend using this pigment in colors where very little or no conventional titanium dioxide* would be added as
standard e.g. black and vibrant red colors
• When using ALTIRIS® 800 pigment to replace titanium dioxide* in a color-matched formulation it may be possible to
reduce the amount of colored pigment added to the formulation

ALTIRIS® 550 pigment

• Has been engineered to enable the production of medium and light shades (L*>40) with high solar reflection (tint
strength is approximately 50% of conventional titanium dioxide*)
• We recommend using this pigment for increased solar reflection in bases when using point of sale tinting for
architectural coatings
• When using ALTIRIS® 550 pigment to replace titanium dioxide* in a formulation it may be possible to reduce the
amount of colored pigment added to the formulation
ALTIRIS® pigment selection using color
space

TR88, TR92, TR93

Light Shades
L* above 70 %

ALTIRIS® 550
Medium shades
L* 40 – 70%
Bright and vibrant
shades
ALTIRIS® 800
ALTIRIS® 800
Dark shades pigment with
organic colored
L* less than 50%
pigments
How does the pigment perform in the visible and
infrared? Higher loadings of ALTIRIS
550 pigment can be used
before ‘crowding’ is
witnessed
90
17 23
28
15
13 19
85
11
1000nm reflectance (infrared region)

10
12
80
8
ALTIRIS 550 pigment has 17 19
higher infrared reflectance 13 23
75 at lower loadings than 11
6 15
pigmentary titanium 10 12
70
8
4
65
6
% by volume
60
4

55

50
65 70 75 80 85 90 95
550nm reflectance (visible region)

ALTIRIS 550 pigment Pigmentary Titanium

The theoretical paint films shown above are approximately 50 microns thick
 How does ALTIRIS® 800 pigment perform in the visible and infrared?

95

90 23 28
19 23
85 17
1000nm reflectance (infrared region)

15
80
10 23
75 10
ALTIRIS 800 pigment has 10
70 very low opacity in the
visible but good infrared
65 reflectance at low loadings
4 % by volume
60
4
55
4
50

45

40
35 40 45 50 55 60 65 70 75 80 85 90 95
550nm reflectance (visible region)

ALTIRIS 550 pigment ALTIRIS 800 pigment Pigmentary Titanium

The theoretical paint films shown above are approximately 50 microns thick
How good is the infrared reflecting pigment?
Terracotta

Formulation
(volume fraction of pigment in dry paint film)

TIOXIDE ® ALTIRIS®
PY42 PR101
TR60 550 pigment

Example 1 0.015 0.0060 0.0183

Example 2 0.03 0.0005 0.0128

• Terracotta color
– Using color matching software we input the target L*47.5, a*30.5, b*23.0
– The coating was produced to a delta E of 2.2 and drawn down over black and white Laneta charts
at 75 microns
– These were then measured on a Cary 5000 Spectrophotometer
Where can ALTIRIS® pigment be used?
ALTIRIS® pigment can be used to optimise solar reflectance in a range of systems

Single Reflecting Layer Dual Reflecting Layers

A high proportion of infrared

energy is reflected back into
space by the colored layer A high proportion of infrared
energy is reflected back into space
from the primer layer
 IR reflecting pigment is super durable
This graph shows two equivalent paints of the same blue colour produced using IR reflecting
pigment and as a comparison a super-durable TiO2 to demonstrate the low photocatalytic activity of
Huntsman IR reflecting pigment

0.010
Mass-loss in pvdf per 95cm2 panel

0.005

0.000
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000

Hours (Atlas Ci65a)

Huntsman IR reflecting pigment Super-Durable Pigment

Blue colour obtained using organic pigments (PB15:4), volume concentration of Huntsman ALTIRIS® 800
pigment and TIOXIDE® pigment (super durable TR60 pigment) is 15% of the wet coating, resin is pvdf
IR reflecting pigment testing
PVDF-Acrylic
This graph displays the same two paints as the previous graph

25

20
Colour Change Delta E*

15

10

0
0 1000 2000 3000 4000 5000 6000
Hours Exposed in Atlas Ci65a

IR reflecting pigment 15% pvc and PB15:4 3.6% pvc Pigmentary Titanium 15% pvc and PB15:4 7.9% pvc

Blue colour obtained using organic pigments (PB15:4), volume concentration of Huntsman ALTIRIS® 800
pigment and TIOXIDE® pigment (super durable TR60 pigment) is 15% of the wet coating, resin is pvdf
Increasing solar reflectance is simple with
ALTIRIS® pigment
Working together to enhance solar reflectance

• A SINGLE addition to existing formulations

to increase solar reflectance

• Exact color matches

• Solar reflectance ‘tuned’

’ to your
requirements

• No added heavy metals

• Making the complex, simple

Thank you
ALTIRIS® infrared reflecting pigments are produced by Huntsman, a leading chemical company with a commitment
to sustainability and corporate social responsibility. We work with innovators in the rapidly expanding solar
reflectance market, working alongside our customers to develop exciting new applications for our smart color
technology.

This presentation is a general guide to the properties of the products described in it. Information is updated
regularly. To check whether this is the most recent information, or if you would like more information, you can find
contact details on www.huntsman.com/pigments. Huntsman does not recommend any of its titanium dioxide
pigments for use in lead-stabilized, rigid PVC formulations. Information is given in good faith but we do not
guarantee the accuracy or completeness of the information. NOTHING IN THIS LEAFLET IS TO BE CONSTRUED
AS A WARRANTY, EXPRESS OR OTHERWISE. IN ALL CASES IT IS THE RESPONSIBILITY OF THE USER TO
DETERMINE THE APPLICABILITY OF THE INFORMATION AND RECOMMENDATIONS AND THE
SUITABILITY OF THE PRODUCTS DESCRIBED FOR ITS OWN PARTICULAR PURPOSE. Unless otherwise
agreed in writing, all sales of products referred to in this publication are subject to the general terms and conditions
of sale of Huntsman International LLC or its affiliated companies. ALTIRIS® is a registered trade mark of Huntsman
Corporation or an affiliate thereof in one or more, but not all, countries.

© 2013 Huntsman Corporation.