48 Chapter « Introduction
Case Study 1.2
Continuing Education Center at TOBB University of Economics and Technology
‘TOBB University of Economics and Technology (TOBB
ETU), the largest private sector institution in Turkey,
‘was founded by the Union of Chambers and Commodity
Exchanges of Turkey (TOBB) for educating entrepre-
neurial and qualified community leaders. In conjunc-
tion with TOBB ETU’s mission of maintaining university
and industry cooperation, and enhancing productivity
through helping the workforce to acquire the relevant
skill sets, the Continuing Education Center at TOBB
ETU (ETU CEC) offers project management and consult-
ing services. They also offer a wide range of educational
programs to individuals and to organizations of all sizes,
especially small and medium enterprises (SMEs), which
constitute the backbone of the Turkish economy.
At the Continuing Education Center, courses are
taught by TOBB ETU instructors as well as by industry
professionals. Some of highly demanded courses include
Project Management, Human Resources Development
and Management, Performance Evaluation, Foreign Trade,
‘Training the ‘Trainer, and Access to EU Funding. The
Continuing Education Center also utilizes the academic staff
of TOBB ETU in its projects and for consulting services.
Since 2006, ETU CEC has reached 13,000 people with
260 professional events including workshops, certificate
courses, and customized training programs for various
organizations, and has provided consulting and project
‘management services to 40 institutions.
‘The administrative board of ETU CEC includes
three professors, and the center employs a project man:
ager, a business analyst, and two administrative staff
members. Also, each semester two or three TOBB ETU
students join the Continuing Education Center as interns
through the university's cooperative education program,
Interns mainly help administrative staff however, after they
‘become familiar with ETU CEC activities, they are allowed
to participate in projects. The project manager oversees
multiple projects with full esponsibility, and team members
are assigned to several projects at the same time.
Dr, Ramazan Aktay, a finance professor at TOBB
ETU and the manager of ETU CEC, says that the pro}-
ect teams at RTU CRC achiove their missione with cmall
teams because of their strict adherence to solid project
management practices. He also states that ETU CEC
places a great emphasis on customer satisfaction. By
means of its project management system, ETU CEC has
obtained an advantage over its competitors, formed long
term partnerships with other organizations, promoted
collaboration, acquired new projects, achieved high
‘customer satisfaction, and therefore sustained continuous
increases in its customer base and profits.**
Questions
1, What are the benefits and drawbacks of allowing
interns participate in ETU CEC projects?
2, What are the potential problems with requiring pro}.
‘ect team members to be involved in multiple projects
at the same time? What are the potential advantages?
3. What benefits has ETU CEC obtained from its project
management system?