TESLA

Introduction:

Tesla was founded by San Carlos in 1 july 2003 at united States.

Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California,
United States. Tesla designs and manufactures electric cars, battery energy storage from home to grid-
scale, solar panels and solar roof tiles, and related products and services.

Key people CEO ELON MUSK

Revenue : 3,154 crores USD (December 2020)

VISION

Tesla Vision an end-to-end computer vision system built with NVIDIA’s CUDA, a parallel computing
platform by the graphics processing unit (GPU) maker. The software powers the latest generation of
Tesla’s Autopilot and self-driving technology.

MISSION

Tesla’s mission is to accelerate the world’s transition to sustainable energy. Tesla was founded in 2003
by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric –
that electric vehicles can be better, quicker and more fun to drive than gasoline cars.

Tesla strategy, objectives and goals:

 Tesla’s broad differentiation strategy is a long term play, with a focus on electric automobile
automation, battery technology, and environmentally friendly products such as solar roof
tiles. According to the About Tesla page, Tesla’s mission is to accelerate the world’s
transition to sustainable energy
 Tesla’s vision is to “create the most compelling car company of the 21 st century by driving
the world’s transition to electric vehicles,” while its mission is “to accelerate the advent of
sustainable transport by bringing compelling mass-market electric cars to market as soon as
possible.” Tesla used a transitional …
 Tesla’s goal statement: “Create the most compelling car company of the 21 st century while
driving the world’s transition to electric vehicles.” Tesla’s corporate vision captured in the
goal statement affirms its commitment to deliver high-quality EVs.

Conclusion

Based on the data collected for this case study, we have concluded that Tesla Motors is an
innovative company whose mission is to avoid global warming. Its sustainability business strategy is
to apply innovation and shared value. This has made Tesla socially responsible to its environment as
well as earning millions of dollars in profit.

Their impact in the automobile industry are significant; The Triple Bottom Line shows the significant
impact Tesla has on the sustainability of their environment. They care for their customer’s safety,
and also provide great health insurance to their employees while working in a safe satellites offices.
Their environmental benefits include reducing the greenhouse effect, zero emission, renewable
energy source. Even though Tesla haven’t made much profit; it’s revolutionized industry had a great
impact on people, which have increased its market share. Other automotive manufacturers even
began creating hybrid vehicles, most through Tesla’s patent.