PURPOSIVE COMMUNICATION  Is adapted to the total speaking situation (the
speaker, the subject, the occasion and the
LESSON 1
Communication – process of passing information
from one person to another.
3 Basic Purposes of Communication:
1. To inform
2. To persuade
3. To entertain
Principles of Good Speech:
 Socially responsible
 Reveals a speaker with good personal
qualification
 Directed to serve a specific purpose
 Deals with worthwhile subject
 Is based on best available material
 Analytical
 Based on sound method
 Claims the attention and interest of the
listeners
 Makes effective use of voice and bodily action
 Uses good diction, language, and style
Things to remember in effective speaking
Speech is the communication of ideas and feeling by
means of language and audible and visible symbols
originating in the speaker.
4 ways of evaluating speech:
1. By its results
2. By its truth
3. By the speaker’s motive and intention
4. By the principles of good speech
The introduction of the speech should not be longer
than 10% while speech conclusion should not be more
than 5%.
Forms of delivery:
 Speaking from the manuscript
 Speaking from memory
 Extemporaneous speaking
 Impromptu speaking
Effective speech delivery:
 Make full use of both the visible and audible
codes
audience)
 Is sincere
 Is modest and unassuming
 Is confident and assured
 Does not attract attention to itself
 Is enthusiastic and animated
The speech purpose:
1. To inform – to inform the audience about
functions and uses of the spoken word.
2. To persuade – to convince the audience to
donate blood in a blood-letting activity.
3. To entertain – To address the guests and
attendees to an alumni homecoming.
3 fundamental types of speech:
1. The speech to inform or the informative
speech
2. The speech to persuade or the persuasive
speech
3. The speech to entertain or the speech of
entertainment
Persuasive Speech – speech designed to win
audience’s intellectual agreement and preferably
action on its part.
-speech that induces the audience to think, to
feel, or to act in a way deserved by the speaker.
- It may have informative or entertaining
material, but they are designated to achieve
persuasion.
- The listener must take a stand on the
information he/she receives.
3 types of persuasive speech:
1. Speech to convince – changing the
mindset of the listener.
-people to be convinced are those
who are hostile or basically neutral
towards the subject.
2. Speech to stimulate or impress – directed
to people whose attitude lean on the
favorable.
3. Speech to actuate – aims to produce an
action on the part of the audience.
Examples: to do, to buy, to love, to rest,
to enlist, to enroll, to subscribe
Parts of the Speech:

 Introduction – attention and interest material

-subject of the speech
- background material

 The Body or discussion – its main parts

-second, third, and so on.

 Conclusion – summary of the main point

- Restatement of the subject
- Remark that will bring the speech to
grateful close.