Business Description

Coffee shops, as the name suggest, mainly offers coffee but at present, as the
demand of coffee shops was pumped by the millennial consumers, variety of forms of café
also emerged and soon to emerge ad this caused the Café Lluvia to be established. This
study café which aims to provide a peaceful, comfortable, and cozy space for people who
requires focus and quiet environment. This business was established as recently, coffee
shops became a trend and gradually, cafés became a workplace for people who works
online and for students to study. The Café Lluvia was made with the vision to see students
collaborate with each other and study while sipping a cup of hot coffee while a lo-fi music is
playing in the background.
The idea of establishing this study café all started way back when its owner,
Redgienald Allen De Guzman, the sole proprietor if the business, is still in his high school
days where he always stays at a coffee shop located in the city just to do his requirements.
The main reason why he cramped up to that tiny place is because of Wi-Fi that is free once
you bought their beverage. This experience ignited the idea that what if there is a place
designed for students to cater their needs. Combining the owner’s love of coffee and his
desire to create an ideal place to study, this gives rise to the establishment of the Café
Lluvia. The term “Lluvia” in the Café Lluvia is the Spanish term for the word “rain” where the
name of this café may mean as “rain café”. This may signify the moment that drinking
coffee during rain can bring such comfort and calmness to a someone and this can also
mean that this café can be a shelter during a rain.
This study café will be located at the Ground Floor, Plaza Hotel, City of Balanga,
Bataan in February 2022. This café is strategically placed at the center of the city to be
accessible to the customers. This location is where there are many landmarks are located;
the café is found in front of the plaza, also front of the St. Joseph Cathedral Church, and is
adjacent to the Balanga City Hall. With this, it can be said that this location is ideal to attract
customers as this location is very accessible for everyone in the city.
The Café Lluvia will offer services that focus mainly on the needs of the students and
people that choose to work in this café. The café will offer, of course, drinks and beverages
such as coffee and lattes that will energize and accompany students and other customers as
they drink. The ingredients to these beverages are freshly grind and brewed to ensure the
quality of the drinks and to give coffee aroma that people love. This café will also offer meals
and snacks that will keep the customers’ belly full while they work. Since this is a coffee
shop, there will be cakes and breads also to complement the coffee that will be available for
the customers. As a study café that aims to cater the studying needs of the students, the
Café Lluvia will provide reliable internet connection to every customer that enters the
study café.
To accommodate the needs of the student, the tables are strategically made large as
some students requires spacious workplace. Also, chairs are also made comfortable to
ensure the comfort and cozy feeling to the customers. The interior of this café will also be
designed to minimize the noise within the place to ensure the peaceful working environment
that the Café Lluvia promises. Aside from this, the café will feature rooms that can be used
as for meetings that will be available only through reservations. There will also be lockers
that will be available and can be rented to provide safe space to store the items of the
customers if they want to. Since this is a study café that is focused for studying, there will be
rules and regulations that must be followed to maintain the ideal environment to work and
study.

Market Analysis and Business Model

 The coffee shop industry blooms as millennials tend to be fonder of coffee. According
to statistics in 2011 to 2020, there is a long-term increase in the coffee consumption in the
country over the years and expected to pump up by 2025. With this trend, it can be said that
establishing a coffee shop business is good and profitable. The Café Lluvia, will profit mainly
from the foods and beverages that it will offer. Aside from this, additional profit will come
from the renting service such as from the private rooms and lockers. This café is expected to
generate additional income with the help of the limited internet connection it provided inside
the café will be a factor for consumers to avail foods and beverages. This will be possible
because a customer can only access the internet service once they avail as the account and
password to the Wi-Fi will be available only once a receipt is given to them.
To compete with the leading existing cafés in Bataan, such as Starbucks and
Bataan’s very own The Beanery, Café Lluvia targets most of the student’s population and
those people who prefer to work in cafés and cherish the productive environment around
them. These people are the main reason why the Café Lluvia was established, to create a
cozy environment for work and study. This café offers services that these leading cafés do
not: the study-oriented, peaceful, and cozy environment that a student needs while
keeping the price affordable. Aside from the café services, the Café Lluvia will also offer
delivery service around the city and can extend up to whole province with the help of food
delivery services such as Grab and Food Panda.
Since the target population are the students, it is wise to welcome student vloggers
that resides in Bataan to feature the Café Lluvia to attract customers and to see what this
café may offers for them. Promoting in social media and using it to advertise the products
and services will be a great move as everyone has access to the social media sites such as
Facebook, Instagram, and even on YouTube. Advertising to these sites can help with the
publicity over the traditional pamphlets and brochures.
The raw ingredients to be used by Café Lluvia will come from the local farmers
especially the high-quality coffee beans that will be coming from the Cordillera Region. This
way, the café can also help the local farmers in the coffee industry of the country. The café
will also do its best to acquire supplies from the local farmers and not rely on the imports
from the other country to help contribute for the local farmer’s economy.

Value Customer Customer

Key Partners Key Activities
Proposition Relationship Segments
Friendly
Local coffee Coffee Sourcing
Free Premium
bean Supplier Conversational
local coffee gift Students who
from the
packs for prefer studying
Cordillera Key Resources Channels
frequent in café and have
Region
customers no comfortable
Local Coffee place to study
Student Beans Unlimited Social Media
Vloggers
internet access promotions Workers who
New Blends of for people who mainly do online
Food Delivery Coffee spend beyond Vlogs jobs
Services
500 pesos
Warehouse

Cost Structure Revenue Streams

 Internet Plans Inhouse sales
Shipping Outdoor delivery products
Interior Design Private meeting rooms
Staff Salary