I.

EXECUTIVE SUMMARY

Carpe Diem Cupcake

Seize the day with cupcake!

We often hear “don’t judge the book by its cover” but it is a bittersweet truth in business
that the name of your product holds the breakthrough of your business. It plays a monumental role
in gaining your brand’s popularity and perception. Hence, it can break or make your business
successful. Our chosen name for the product “Carpe Diem Cupcake” summarizes the whole
objective of our business. Carpe diem means “seize the day” in French, we wanted to deliver the
message about doing our best, out of the day instead of waiting for tomorrow’s. On this view, we
will show to the customers through our product that seizing the day in giving our outmost care and
ability to offer them the best product that will give them satisfaction in every purchase they will
make. In addition, it will also enlighten their minds that doing what you want to do without
hesitation and worrying for the time that has not come will give you the best result you are craving
for.

It is important to build first the image of our business because “first impression lasts”
indeed. It is the first thing that costumers see. We do not take for granted the taste and quality of
our product by shadowing it of the product name, instead we will take this as an advantage to
completely hook the costumers through their emotion and taste.

A chocolate cupcake that possesses delicious taste will not only gain its popularity but also
its impression especially in a business that aims to make its own name in the pastry industry. This
leads to our business goals; To be the leader in our industry attained by well-planned expansion
through retail outlets and wide product distribution. With a mission of (1) Creating customer
satisfaction through delivering services and products that exceed customers expectations; and (2)
Providing the best quality, most innovative and reasonable priced products in the pastry industry.
It is our purpose to occupy the horizons of pastry industry, to extend them, and to be perceive as
the provider as the most delicious, convenient, and healthy cupcake in Bicol Region that extend
opportunity onward. We strive to practice and offers satisfactory in services and healthy products.
With this, we will successfully achieve our three objectives (1) Maintaining excellent services to
the customers, (2) Gain more customers for the first year of the business, and (3) To create more
partnership with like-minded association for the purpose of expanding the business.

The target customers of our business are anyone who is willing to purchase our product
since our business would be showcase online. But to be more specific, our target market would be
the entire population of Pili, Camarines Sur. As mentioned, the business will take online
considering our current situation. Alongside with this, our business will offer free delivery services
to those who will purchase 1 dozen (12 pieces) of cupcakes. The estimated cupcakes that will be
produce in a day would depend on how many reservations we will receive on that day. To avoid
shortage and overstock of cupcakes, reservations will be implemented so that proper
accommodation and up to date delivery will be achieve.

As young entrepreneurs, it is not new to us that competition cannot be avoided, thus, we

will stick to our goals. As long as we lived by our driven forces which is the goals and objective,
we will get what we are aiming. Actually, our competitors will just be one of the challenges we
will face on this journey. But as we seize the day, we would not be left with what ifs and maybes
because we know we are doing our best in making quality product with affordable price. Our
cupcakes will have a market price amounting Fifteen pesos (₱15.00) but in celebration of
successfully opening of our business, we will sell it in a week for only (₱12.00) and free delivery
within 3km range starting from Pili Centro.

This is one of our strategies and plans to market our business. In addition, we will do at
least 2-3 live online selling in our page. The sales promotion will also be posted in our page that
will be shared of our group members to their timeline on Facebook.

II. COMPANY PROFILE AND MANAGEMENT TEAM

A. COMPANY LOGO
Carpe diem Cupcake is the name of our business. Our main product is chocolate
cupcake.

Meaning behind the logo:

Cupcake- Represents our main product to be sold.

Carpe Diem Cupcake- Represents our business name. “Carpe Diem” is a Latin phrase which
means to “seize the day”.

Seize the day with cupcake- Represents our tagline of our product. We wanted to deliver the
message about making the most out of our day doing our best, instead of waiting for tomorrow’s.

B. VMP
Vision
It is our purpose to occupy the horizons of pastry industry, to extend them,
and to to be perceive as the provider as the most delicious, convenient, and healthy
cupcake in Bicol Region that extend opportunity onward. We strive to practice and
offers satisfactory in services and healthy products.
Mission
Our mission is to create satisfaction to customer through delivering services
and products that exceed customers’ expectations; and providing the best quality,
most innovative and reasonable priced products in the pastry industry.
Position Statement:
We are creating for a successful breakthrough in pastry industry. Guided by
our company core motto “seize the day”. For people who wants to get the best
production and delicious cupcake that can make their day and will make them say
“Today’s important more than anything else, a cupcake a day and a little courage
can make my day as “Day one” Carpe Diem Cupcake sets itself apart from other
pastry businesses with its passion for innovation, and commitment to operational
excellence.
 C. ORGANIZATIONAL STRUCTURE

Antonette Alzaga
General Manager

Tanya Tabarangao May Velasco

Sales Manager
Production
Manager/ head chef

Arnold Cosip Kristine Formalejo Angelic De Lima

Algie Abundabar
Market Sales and Promotion Cashier
Assistant Chef
crew/dishwasher

Kenneth Popanes Jamaica Ramizares Zyrus Dumail

Product Seller Product Seller Product Seller
D. JOB DESCRIPTION

General Manager

The one who will supervise the entire business such as; allocating budget
resources, formulating policies, coordinating business operations, monitoring and
motivating staff, managing operational costs, ensuring good customer service and
improving administration processes.

Production Manager/Head Chef

Ensures that manufacturing processes run reliably and efficiently. Also

responsible of the planning and organizing production schedules; estimating,
negotiating and agreeing budgets.

• Assistant Chef
The right hand of the production manager/head chef.
Responsible for preparing food, plating dishes, storing food, testing
recipes, and maintaining supplies.
• Market Crew/Dish Washer
The one who is responsible for buying all the needing
ingredients and able to maintain the cleanliness around the kitchen
area.

Sales Manager

Sales manager is responsible for setting sales quotas and goals,

creating sales plan. The duty is to sell the product and is also accountable on double
checking the quality of the product.

• Sales and Promotion

Design and plan marketing strategies like free gifts, contests,
and discount coupons. Responsible in handling the business’s social
media accounts through updating, advertising or promoting the
product.
 • Product Seller

Their duty is to mainly sell the product. Responsible in

initiating sales conversations and making the selling process easy
for customers through online.

Cashier/ Accounting Clerk

Liable for managing transactions with customers using cash registers.

Scanning goods and ensuring pricing is accurate. She is also the one who is
responsible in recording the total purchase of customers and the total amount of
money.

E. JOB SPECIFICATION

General Manager

• Senior High School comers graduated

• Have an experience of working in pastry shop
• Leadership skills
• Have an accountability
• Have a clear vision in the business
• Educates

Production Manager/Head Chef

• Senior High School comers graduated

• Organizational skills
• Strict on health and safety procedures
• Exceptional leadership skills
• Knowledgeable in position
• Strong baking skills

Assistant Chef

• Senior High School comers graduated

• Have an experience in baking
 • Strong knowledge
• Good judgement
• Good at tasting
• Organizational skills
• Team players

Market Crew/Dish Washer

• Senior High School comers graduated

• Good communication skills in oral and written
• Sociable
• Pleasing personality
• Works under pressure
• Good at multi-tasking

Sales Manager

• Senior High School comers graduated

• Good communication skills in oral and written
• Optimistic
• Availability
• Accountability
• Credibility

Sales and Promotion

• Senior High School comers graduated

• Values the customer
• Long patience
• Have a creative mind
• Always come up with “new”
• Pleasing personality

Product Seller
 • Senior High School comers graduated
• Long patience
• With an outmost respect
• High Self- esteem
• Tolerance

Cashier/Accounting Clerk

• Senior High School comers graduated

• Understanding
• Pleasing personality
• Well-presented

F. EMPLOYEE UPGRADE MEASURE

Living with our core values, the business will prioritize not only the making
of brand’s reputation but also its employees. The company will follow the business
ethics and demonstrate respect by valuing opinions and treating each other equally.
We will also make sure to improve their skills and abilities by listening to feedback
and assessing needs. Moreover, utilizing a healthy workplace will be practiced to
ensure their well being and give them a space wherein they can maximize their
skills and abilities.

III. MARKET ANALYSIS

1. Environmental Trends and Changes (Circumstances)

1. Taste of the customer about the product or food change over time.
2. Price, flavor, features and quality of the product.

Customers are the primarily benefactor of a certain product. They either

patronize or reject thus, it is important to know what is the recent trends or taste of
the mass in a particular target place. Potential customers have different taste about
 food, they prioritize to avail products that suits they their taste buds, but giving
them a high-quality product that is appropriate in what the community needs and
current trends, they will actually grab the opportunity to avail the product. The
changes or upgrade made on a product can also acquire more customers if the said
changes can bring a positive image both from the company and employees. The
upgrade and changes on flavor and feature of a product, the food production and
pricing can be either a threat or opportunity to surpass your competitors so the
management should be wise and planned it more meticulously to resolve’s
customers demand.

Resulting Situation

1. It is the customers instinct to be after the product which features is unique and offers high-
quality. In addition, they will easily avail the product which is currently on high demands
and popularly known.

Customers tend to compare products with the other products and choose what is
on the trend and highly popular. Most people are posting online (Social media accounts) their
every purchase especially if the product is highly on demands and has an appealing feature. Less
are the people who will base their purchase to the inner quality of the products.

1. Assessment of the Competition

There are a lot of other foods offered in the market.

Marketing Competitor Competitor Competitor Your

Mix A B C Business
Product Mango & sauces Spanish chezz Dalgona and Carpe Diem
delicacies Pastry Cupcake
Price 20.00 Php 12.00-15.00 Php 20.00 Php 15.00 Php
Place Entire Pili, Cam. San Jose, Pili, San Jose, Pili, Entire Pili, Cam.
Sur Cam. Sur Cam. Sur Sur
Promotion Online Selling Online Selling Online Selling Online Selling
Advertisement
In the market business, we have ten competitors but we only selected three competitors; the sellers
of mango & sauces, online selling Spanish chezz delicacies, and the other one selling dalgona and
pastry. Their product includes snacks like food such as mango, bread, and drinks mainly dalgona.
Competitors A and C sold their products in an affordable price which is 20.00 Php, while
competitor B sold their product ranging from 12.00-15.00 Php. The scope of competitor A
business is in entire municipality of Pili to attract and caught attention of more customers., whereas
competitor B and C decided to sold their products in San Jose, Pili, Camarines Sur only to serve
their respected barangays their own product. In terms of promotion, all of them promoted their
product through online selling and make a convincing post and conversation with customers to
encourage them to buy the product using flowery words and by introducing the product to the wide
market place. Taking into account the said strategies of our competitors, we’ll respond by
providing our customers a delicious, satisfying and quality snack, cupcake as our main product
and selling it into an affordable price amounting 20.00 Php and/or free delivery for every one
dozen of orders to make it more affordable to the market. Located at Zone 7, La Purisima, Pili to
serve our product to entire Pilinios in a most satisfying way.

2. Choosing the Target Market

A. Market Coverage

Our target market covers the entire population of Pili Municipal, Province of
Camarines Sur: students, workers, children, adults and non-adults, etc. The market
coverage must be at that large range number of customers because of the implementation
of online selling due to the pandemic that currently spreading to our society but we still as
a graduating students, we would like to deliver services to the people in Pili through this
small business the unique and new taste of “Carpe Diem Cupcake” that give you the
satisfaction of your boredom because of this new normal setting.
 B. Market Segmentation

Pili, Camarines Sur

Market Segmentation
Overall Population = 93,545

14,000

12,000

10,000

8,000

6,000

4,000

2,000

Our total population target market is 93,545 because the municipality of Pili is
politically subdivided into 26 barangays. Pili is known as the 1st class municipality and capital
Province of Camarines Sur.

IV. PRODUCT CONCEPTUALIZATION AND DEVELOPMENT AND THE

BUSINESS OPERATION
A. Resource Inputs
1. Materials
• Products
Ingredients (acquired in the market)
 Flour

Baking Powder

Salt

Brown Sugar

Baking Soda
 Canola Oil

Choco Powder

Vinegar

Water

• Tools (provided by the business owners)

 Oven

• Stall
Table

• Supplies and Equipment

Tray

Tupperware
2. Manpower
The owners will also be the service provider of the enterprise/business.
3. Machinery
The machines/equipment that will be used is oven for baking the cupcakes.
4. Methods
For the procedure, we used both manual and technology technique for the pastry
production. This includes the preparation of the ingredients, the actual making
process, and until the selling of the products.
5. Money
The source of the fund or the capital of the business are from the contributions of
the business owners. To secure the business’ success, accurate computation and
recording, and proper spending of money will be considered.

B. Process
1. Process Production
a. Mix all the ingredients (canola oil, baking powder, salt, baking soda, flour, Choco
powder, sugar, vinegar, and water) in a mixing bowl.

b. Mix until well blended.

c. Place it on the tray.
 d. To bake, place it on the oven for 40 minutes in 180 degrees Celsius.

e. Remove the baked cupcake from the tray.

f. To make it classier and attracts attention, add the icing on top of the cupcake.

2. Distribution of the Products

Our product will be distributed manually such as, delivery and meet-up through online
selling on the business owners accounts and its Facebook page. The scope of the
distribution is in the entire municipality of Pili, Camarines Sur.
V. FINANCIAL ANALYSIS, SUMMARY AND REQUIREMENTS
A. Start-up Capital

Assets Liabilities
N/A
Cash P Owner’s Equity
P530
Total Assets: P530 Total Liability and Owner’s Equity: P530

B. Financial Returns
1st day
Carpe Diem Cupcake
Income Statement
June 17, 2021

Revenues Dr Cr

Sales Income P1,075.00

Total Revenues P1,075.00

Expenses
Ingredients Expenses P420.00
Supplies Expenses P80.00
Transportation Expenses P30.00
Total Expenses P530.00

Net Profit P545.00

2nd day

Carpe Diem Cupcake

Income Statement
 June 18, 2021

Revenues Dr Cr
Sales Income P1,100.00
Other Income P300.00
Total Revenues P1,400.00
Expenses
Ingredients Expenses P615.00
Supplies Expenses P69.00
Transportation Expenses P30.00
Total Expenses P714.00
Net Profit P686.00

700
P686

600
P545

500

400

300

200
db

100 zIMPLEMANTATION
IMPLEMANTATION

0 IMPLEMANTATION
Day 1 Day 2
 IMPLEMANTATION
Projected Income Statement

A. Financial Strategy and Contingency Plan

To maintain the stable financial status of our business, keeping a keen monitoring
to the financial statement and data and making sure it is accurate will be highly practiced.
We are making SWOT analysis in our business, in order to manage carefully the strength,
weaknesses, opportunity, and threat that our business have. We are always staying on the
line of our goals and objective and sticking to our vision and mission in order to make our
business ethical and surely improving.

Since the target place is full of competitors, it is either our business will fail or have
its breakthrough. However, considering the negative result, the business will strive harder
to make promos and other business boosting technique to seize new potential customers.
Through this it is expected that potential customers will purchace the product and
eventually turns to be their favorite.

VI. STRATEGIC PLAN

1. An excellent business is having a good relationship with the customer so as a team
of young entrepreneurs camaraderie and effective collaboration should be highly
practiced.
2. Continuous improvement of the product or even the business development must be
managed to be more productive and presentable.
3. Researching for new techniques and methods to showcase the product is crucial to
make the business known to the public.
4. Innovate new product and maintaining its quality will make the previous product
refreshing and interesting to purchase.
5. Focused on the objective and goal of the business to attain the expected success of
the product and of the organization.

VII. MILESTONE AND TRACTION

 Over the course of time, we will do our best or should we say, “we will seize
the day” in making our product and business a worthwhile to the time and money of
our customers. Our mission, vision, goals and objective say it all. We are after not just
on the successful run our business but also for the sake of the customers. We wanted a
business that goes well with its root cause. We are looking forward for success of our
business we are expecting that within 5 years, Carpe Diem Cupcake will become a
trademark not only in Bicol but of the entire Philippines and of course our business
company will expand its market place.

VIII. DOCUMENTATION OF THE ENTIRE PROCESS

1. Process of making the product and online selling