PROJECT TITLE

SUMMER INTERNSHIP REPORT

SUBMITTED IN PARTIAL FULFILMENT OF THE

REQUIREMENTS FOR THE AWARD OF THE DEGREE

BACHELORS OF BUSINESS ADMINISTRATION (BBA)

SUBMITTED BY

Nikhil Aanjna
19BBAN194
BBA (5th sem)
GUIDED BY

INTERNAL GUIDE: Dr Varsha Tiwari
COMPANY GUIDE: ISHITA SONI


2019-2022


SUBMITTED TO:
J.E.C.R.C UNIVERSITY

J.C.E.R.C UNIVERSITY SITAPURA ,VIDHANI VILLAGE JAIPUR

 Corporate Office:No.8 ,Gejj Bessety Lane ,Bangalore ,India – 560053
Contact: info@ifortiscorporate.com | www.ifortiscorporate.com

TRAINEESHIP OFFER LETTER

8th Jun 2021

Dear NIKHIL AANJNA,

With reference to your application and subsequent discussions, we have pleasure in

offering you traineeship in our organization as Ambassador

During this training probation period you are required to undertake all duties and activities as
assigned to Ishita Soni to whom you will be reporting

You'll be representing our organization and functioning based on our requirements. You'll
be provided with number of opportunities to exhibit your leadership and managerial skills. At
the end of the term, based on your performance you'll receive a certificate describing your
achievements and active participation.

During the period of traineeship, you may have access to trade secrets and confidential
business information belonging to the Company. By accepting this offer, you acknowledge that
you must keep all of this information strictly confidential, and refrain from using it for your
own purposes or from disclosing it to anyone outside the Company.

In addition, you agree that, upon conclusion of your internship, you will immediately return
to the Company all of its property, equipment, and documents, including electronically stored
information. Your appointment will be governed by the terms and conditions presented in the
Agreement.

Best Regards,

Corporate-HR,
info@ifortiscorporate.com
 20th July 2021

TO WHOM IT MAY CONCERN

This is to certify that NIKHIL AANJNA bearing code: DCODEC-CE001041 has successfully completed
a internship with IFORTIS WORLDWIDE as a Corporate Ambassador in the Marketing Department
from 31/05/2021 to 16/07/2021.

Top Skills Covered:

● Sales funnel
● Creation of key visuals & presentations
● Promotion: Integrated Marketing Communication
● Comprehensive knowledge
● Segmentation & Targeting
● Networking & Time management
● Consumer Behaviour

Besides showing high comprehension capacity, managing assignments with the utmost expertise and
exhibiting maximal efficiency, he/she has also maintained an outstanding professional demeanor and
showcased excellent moral character throughout the internship period.

We hereby certify that the candidate’s overall work is good to the best of our knowledge.

Wishing the candidate all the best for his/her future endeavors.

For IFORTIS WORLDWIDE,

Chief Executive Officer

DECLARATION
I, Nikhil Aanjna. HEREBY DECLARE THAT THIS PROJECT REPORT
ENTITLED “SOCIAL MEDIA MARKETING” IS AN ORIGINAL
PIECE OF WORK AND IS THE RESULT OF MY WORK ON BEHALF
OF “IFORTIS WORLDWIDE”. RECORD OF AUTHENTIC WORK
CARRIED OUT IS SUMMER INTERNSHIP PROGRAM OF THE BBA
PROGRAM AT JECRC UNIVERSITY Rajasthan BY ME DURING 31RD
MAY 2021 TO 16TH JULY2021.
THIS PROJECT REPORT HAS NOT BEEN SUBMITTED TO ANY
OTHER UNIVERSITY OR INSTITUTE FOR THE AWARD OF ANY
DEGREE .
CERTIFICATE BY INSITITUTE
This is to certify that this project report entitled “ Social media marketing
“ for “ifortis worldwide” is a bonafied work carried out by “Nikhil
Aanjna“ of BBA of jecrc university for fulfilment of BBA degree course
of JECRC UNIVERSITY Jaipur.
“

Name of the supervisor prof. (Dr. ) varsha tiwari

Degination- Diirector ,jecrc university jaipur
DATE :
CERTIFICATE BY EXAMINER
This is to certify that the project entitled “Social Media Marketing “
submitted by “NIKHIL AANJNA” Enrollment no. 19BBAN194 has been
examined by the undersigned as a part of the examination for the award of
Bachelor of Business Administration degree of JECRC UNIVERSITY
RAJASTHAN
!

Name of Examiner
Signature of the examiner
Date ;
CERTIFICATE BY INTERNAL GUIDE
This is to certify that “IFORTIS WORLDWIDE” By NIKHIL Aanjna of
jecrc university , has successfully completed the summer internship for the
partial fulfilment of the award for degree of bachelors of business
administration. This report is the record of authentic work carried out by
the student during the academic year 2021-2022.

------------------------------------------------------- (Signature of internal guide)

Name of internal guide:- DR.varsha tiwari
ACKNOWLEDGEMENT
I EXPRESS MY APPRECIATION AND THANKS TO ALL THOSE
WITH WHOM I HAVE HAD THE OPPORTUNITY TO WORK AND
WHOSE THOUGHTS AND INSIGHTS HAVE HELPED ME IN
FURTHERING KNOWLEDGE AND UNDERSTANDING OF THE
SUBJECT.
EVERY PAGE OF THE REPORT REMINDS ME ABOUT THE MORAL
SUPPORT AND GUIDANCE THAT WAS BESTOWED UPON ME BY
ESTEEMED GUIDE, PROFESSORS, FRIENDS AND FAMILY
MEMBERS THROUGHOUT THE DURATION OF THE PROJECT.
MY SINCERE GRATITUDE GOES TO MY PROJECT GUIDE DR.
VARSHA TIWARI WITHOUT HER VALUED GUIDANCE
ENCOURAGEMENT AND INSPIRATION THE COMPLETION OF
THIS REPORT WOULD HAVE NEVER BEEN POSSIBLE I AM ALSO
INDEBTED TO ALL THE MEMBERS OF MY IFORTIS WORLDWIDE
WHO GUIDED AND HELPED ME.
I AM THANK FULL TO ALL WHO DIRECTLY OR INDIRECTLY
HELPED ME AND ENCOURAGED ME IN COMPLETING THE
PROJECT.

-NIKHIL Aanjan .
 TABLE OF CONTENTS

S.NO CONTENTS PAGE.NO

CHAPTER 1 INTRODUCTION
A:- INTRODUCTION TO THE TOPIC
B;- BACKGROUND AND JUSTIFICATION

CHAPTER 2 COMPANY PROFILE

CHAPTER 3 LITERATURE REVIEW

CHAPTER 4 RESEARCH OBJECTIVES

CHAPTER 5 RESEARCH METHODOLOGY

CHAPTER 6 DATA ANALYSIS AND INTERPRETATION

CHAPTER 7 SUGGESTIONS AND RECOMMENDATIONS

CHAPTER 8 CONCLUSION

CHAPTER 9 BIBLIOGRAPHY

CHAPTER 10 ANNEXURE
INTRODUCTION

The world of social media opened a totally different field of study in itself. We now analyse
trends, observe behaviour and connect the dots to conclude on how large sections of
populations are feeling, what nations are talking about, and more. Publications and industries
alike nowadays consider social media with prime importance to make sure they reach bent
the widest possible audience. Publications are increasingly shifting to an online-first model of
labor , and social media plays an important role in retaining the readership of them.

It is interesting to notice that while none of those existed online about 20 years ago, their
physical counterparts were present in abundance. What social media essentially did was bring
everything online, creating digital avatars of our own selves. Here, we attempt to trace the
roots of where it all began, how it took the eventual course of evolution, and everything that
influenced the increase of social media from chat windows with tacky backgrounds to the
thriving, connected world that it's today.

The Roots

Understandably, the planet is split in opinion on the singular source that led to the evolution
of social media. Rather than fixing a year or an internet portal because the point of origin, the
formation of World Wide Web and therefore the subsequent increase in instantaneous
connectivity of the Internet is considered the start line of social media. The rise of Internet
gave the planet the facility of near-instant communication, which, within the subsequent
years to follow, would open up a world of possibilities, and therefore the landscape of social
media.

The earliest social media are often traced back to the 1970s, with the likes of CompuServe
and Bulletin Board System. Back within the „70s and „80s, CompuServe presented for the
very first time something that the planet had never really experienced before - instantaneous
communication with friends residing miles away. Admittedly, connectivity was scarce and
therefore the technology was limiting, except for the limiting few aware about CompuServe,
this was a desirable experience. Individuals on CompuServe could only send and receive text
messages, which were basically emails. Like something that had never happened before,
messages could now be received and replied to within minutes, although the speed of
knowledge transmission some time past was incredibly slow.

The very first days of text messages were with CompuServe.

Yahoo! was the most-used program back within the '90s

Marketplaces and search engines were slowly coming into being from the mid ‟90s. Yahoo
had set an easy layout that promoted casual chatting and the concept of „chat rooms‟ to house
group chats became popularised in the early 2000s, and Yahoo was at the center of it all.
Region-specific social sites were subsequent to follow, with the likes of BlackPlanet.com and
AsianAvenue.com catering to African-American and Asian users, respectively.

The youth might be noted till around 2002, when all the legendary forefathers of social media
were fixing shop. From present times‟ perspective, these years also can be termed because the
pre-Facebook era. These are the features and platforms that laid the bottom for social media
to become a worldwide phenomenon. By 2000s, the race to possess a private computer
reception had spread beyond developed countries, and by around 2003, many Indian
households were aware about PCs and abysmally slow Internet connections. Naturally,
graphic-intensive content remained impractical for the longest time, and chat-based services
remained prevalent. Google slowly came out of the shadows with Orkut, Myspace was
rampant at just one occasion , Facebook was born, and LinkedIn and Twitter all amassed
many users worldwide.
Through all of this, grew a generation of users continually interested in social media.
Platforms like Facebook and Twitter have long integrated productivity and work features, and
have matured into complete platforms where important business declarations are often made,
and publications have a new medium to reach out to readers. This brought content closer to
people, hence giving rise to „viral content‟. Typically, viral content reaches bent millions,
touching an identical chord among a huge audience. Viral stories, updates and tweets are
shared by millions, parturition to a world that's more spontaneous and updated with affairs.

It has also brought the planet closer, and you're now more likely to seek out a standard link in
every three profile you see, than not. From being platforms used majorly for procrastination,
social media have come an extended , long way, now being lifelines for people to measure
by.

MARKETING: -

Definition of marketing

Marketing may be a buyer-oriented process involving the creation, communication, and

delivery useful whilst it strives to create and retain lifetime customer loyalty.

There are various standard definitions of marketing. While the words used could also be
different, it's obvious that each one marketing activity is about the customer, focused at
acquiring them and retaining them.

Marketing may be a business function and set of processes involved in creating, delivering
and communicating value to customers, followed by managing customer relationships,
leading to mutual benefit for the business and its stakeholders.

Marketing is additionally the science of choosing target markets via marketing research and
segmentation, with a comprehensive knowledge of shopping for behaviour, getting to provide
the simplest customer value.
For example, brands like Toyota, Nissan and Nestle must believe marketing to grow and keep
their customer base. For regulated industries like utilities and medical aid and little businesses
with unique products, marketing could also be low key and confined to flyers.

involves offline marketing TYPES OF MARKETING:-

1:- Traditional channels like face-to-face selling, print advertisements, direct mails,
billboards, television and radio to grab the target market‟s attention.

2:- Digital marketing uses the internet to reach its markets via websites, social media, video
sites, emails, mobile phones and apps and forums.

3:- Social media marketing is a popular medium for businesses to connect with and engage
their audiences and is an effective brand builder and market research tool. This works best
when utilized in conjunction with other marketing strategies.

3:- Mobile marketing. Considered the third screen, mobile is one among the most marketing
channels today, what with consumers getting their information on the go.

No matter what route the marketer decides to require , two or more of the above will
inevitably overlap to supply customers the simplest marketing experience since the goal is to
reach customers where they're instead of await them to approach the business.

The importance of understanding the history of social media marketing isn't only the event of
the platforms but how they also offer something unique for the purchasers and offer a
personal, yet sometimes interruptive sort of advertising for businesses. Knowing the way to
use social media marketing for your business properly and acknowledge upcoming platforms
also as out-of-date sites gives you advantage over others. At the moment Video is a hot trend
but images do still have more engagement on social media, so be sure to use the right method
for your business. There are numerous different trends available and with the platforms
continually updating it's more important than ever to form sure that you simply are creating
content that your audience will see. Your audiences are now more accessible than ever with
the assistance of those social media sites providing advertising and specific targeting
opportunities.

The majority of the sites that are still relevant are using Paid Advertising on their platforms,
this this is increasingly important as businesses want to be where consumers are, and if your
platform is sweet enough it'll have the people. Using Paid Advertising on social media allows
you to focus on specific demographics, choosing the proper social media marketing strategy
will determine the success of your campaign. For example, Facebook‟s demographic has
shifted over the years and now 73% of 30-49 year old‟s are using the social network! If
you're wishing to focus on this audience, it might be illogical to place money into
advertisements on Instagram for instance where the demographic is far younger.

As well as primarily using social networks to advertise, they're going to allow you to watch
audience trends and adapt to them. Social networks also allow you to to speak together with
your audience directly, by doing this you're making your brand more personable; breaking
down the impression that your accounts are being run by corporate robots. Overall, social
networks allow you to urge your name out there, , by interacting together with your target
demographic this will create a sequence effect in growing your business.

If you're unsure of whether you're up so far on the social media marketing platforms available
for you business or if you're unsure that you simply are using them correctly for your
business, get in touch for a no obligation conversation.

ADVANTAGES OF SOCIAL MEDIA MARKETING:-

1. Create Brand Recognition

Gaining brand recognition is one of any business‟ most significant marketing

goals. That‟s because consumers want to shop for brands they recognize. Thankfully, social
media allows for straightforward and effective brand building.

Social media features a benefit over traditional media because it can get your brand before
individuals much more quickly and easily . Furthermore, it gets your audience watching your
brand even once they aren‟t thinking about your brand or product.

2. Generate A Conversation Around Your Brand

A strong social media marketing strategy will generate conversation about your brand,
products, and partners.

Take this example from PlayStation. A simple post saying congratulations to Naughty Dog
(the company behind the new video game Uncharted 4) for its success generated feedback on
the game. In doing so, they received a superb amount of feedback about their product. They
also got people talking. Fans were

having genuine conversations, all facilitated by social media.

3. Find out how to attach together with your Audience Through Social Listening

Social listening is that the act of monitoring social conversations around certain topics. It
helps you understand what‟s important to your audience and identify trends your target
audience is following.

You‟ll study what they‟re battling , which may assist you create content addressing those
pain points.

You can also identify the tone and language that your audience uses.

4. Tell Your Brand‟s Story

Using social media may be a good way to share your brand‟s mission and share stories.
Effective stories can have a superb impact on your brand‟s image. They can be simple or
extensive counting on what you think that are going to be best .

5. Gather Data From Audience Research To Improve

Audience research is similar to social listening. It searches the keywords your audience will
be using, but it‟s more focused on your specific product. You can use social media to gather
this information.
 COMPANY PROFILE

IFORTIS WORLDWIDE

IFortis Worldwide is a subsidiary of American Ruler Private Limited. Since its infancy,
IFORTIS WORLDWIDE has believed in a continual evolution. It has not only
expanded its horizon from providing technical to managerial services, but also has
taken this platform worldwide in order to better satisfy the needs of its customers with
an aim to become one of the most leading companies of the world.

With IFORTIS WORLDWIDE, strategise and build nifty technology and develop a
market that supports modernized processes for businesses as well as produce new
mediums that help in generating fast revenues for start-ups or established businesses
alike. A steadfast and proven software process coupled with a certain methodology can
be your company’s key to success. With a head-strong team of self-reliant women,
IFORTIS WORLDWIDE delivers IT projects to businesses and technical solutions
along with intuitive services in HR consultancy that improve business efficiency.

IFORTIS WORLDWIDE believes that ethical management is not only a tool for
responding to the rapid changes in the global business environment, but also a vehicle
for building trust with its various stakeholders including customers, employees,
business partners and local communities. With an aim to become one of the most
leading companies In the world, IFORTIS WORLDWIDE continues to train its
employees and operate monitoring systems, while practicing fair and transparent
corporate management. As a result, IFORTIS WORLDWIDE is now one of India’s
leading corporations.

WEBSITE Ifortiscorporate.com

CONTRACT Info@ifortisworldwide.com

INDUSTRY IT services and marketing services

COMPANY SIZE 3100 employees

HEADQUATERS BENGALURU,KARNATAKA

TYPE PRIVATE CO.

FOUNDED 2013
FOUNDED BY ROHIT NAIDU
 LITERATURE REVIEW
Social networking sites (SNS) such as my space, face book, and youtube have attracted
millions of users, many of whom have integrated these sites into their daily practices. There
are hundreds of SNSs, with various technological affordance, supporting a wide range of
interests and practices. However, the impact of SNSs is increasingly pervasive, with activities
ranging from economic and marketing to social and educational. Among the wide impact of
social networking sites, they are, anecdotally, becoming increasingly important in today‟s
businesses. Thus, the purposes of this study is to present a literature review of and
classification scheme for research works in business impacts of SNSs, with the aim of
clarifying the ways SNSs impact businesses. This review provides a source for discovering
business impacts of social network sites will help to simulate further interest in the area.

Mohammad Furqan Khan, DR. Anisa

Research Scholar, School of Business Studies

Islamic University of Science and Technology, Awantipora, J&K

Assistant Professor, School Of Business Study

Islamic University of Science and Technology, Awantipora J&K.

Social Media and Social media marketing are sometimes used interchangeably, but two
indeed are different. The purpose of this research paper is to revisit the literature on both
concepts and correlates them in technical terminologies. We have studies the literature
available on social media first and identified the basic functionalities of it. Then the literature
available on social media marketing helped us in identifying its dimensions. In conclusion
section of the research paper we have correlated the two concepts and redefined social media
marketing in technical terms.

*Assistant Professor & Head, Department of Commerce & Management.

Dr. C.V. Raman University, Kargi Road, Kota, Bilaspur, C.G., India

**Associate Professor & Head Department of Management, Chouksey Engineering College,

Lal Khadan, Bilaspur, C.G., India

***Assistant Professor, Department of Commerce & Management D.R. C.V. Raman

University, Kargi Road, Kota, Bilaspur, C.G. India.

Today we are in 21st century and people do not find time to come and interact with each
other. Social media helps in connecting themselves with social networking sites through
which now people can stay far and yet remain connected. Apart from this media like
Facebook create a loyal connection between product and individual which leads to large
advertising opportunities. Similarly, other social media like Blogs create a platform to post
comment on any event which needs to be publicized also can be utilized as a promotional
technique for customer‟s adoptions as well as promotions. This emphasizes on the strategies
which can take this viral marketing mode beyond the normal social media at present. As a
result it can also help in building your community strong enough to make your marketing
effective & initiative buying.
 SUMMARY OF THE LITERATURE REVIEW
This literature review has been studied until tells the social media marketing is a platform to
reach our customer with the minimums constraints and made direct link between marketers to
customers. Social media marketing is a new concept from business point of view, it is a
chance for marketer to grab the opportunity of social media marketing for promoting their
product and target their customers. Today people don‟t have time to go for shopping or time
to analysis which product is good or bad. In the other hand technology is increasing rapidly
and the people is connecting day by day in social media marketing, internet is available
everywhere now, Marketer find this opportunity for business to invest their money in social
media marketing so people easily able to know which brand is prompting which product.
Role of social media marketing increasing in the world and it‟s providing benefits to all over
the world.

But there is always two side of everything here some they can bring improvement some area
like the privacy of the customer should be encrypted in high level of security so no one can
get their information easily, another one the services they are providing could be better in
future time.
 RESEARCH OBJECTIVES
This study will try to analyse the potential of social media as a marketing tool in countries
with the following objectives:

*To identify the role of social media marketing in business: Social Media serves the purposes
of making it easier for consumers to find out and distribute information about different
brands, products and services. A significant percentage of customers that relies on the
internet to search for products have discovered specific companies through social media.

*To find out that how social media is contributing in E-commerce industrial growth in terms
of profit, promotion, profit, reach, visibility & network building: Social Media serves a vital
purpose in online marketing by helping companies establish stronger web presence, generate
leads and increase traffic. A well-structured social media strategy is important for improving
the development and growth of an ecommerce business.

*To identify the potential of social media marketing: Some potential of social media
marketing are;

*Increased Brand Awareness.

*More Inbound Traffic

*Improved Search Engine Rankings

*Higher Conversation Rates

*Better Customer Satisfaction

*To recommend the ways by which company can effectively use the social media marketing
for their products:

**Promote your content.

**Communicate with customers about the topic you both love.

**Use social proof to connect with potential customers like your existing audience.

**Easy A/B testing to get the biggest results.

**Use # hashtags to increase your reach.

**Keep your customers up-to-date.

 Research Methodology
First I will review the existing literature concern with potential of social media as a marketing
tool in business. Once I „m through with the subject I will hgave a better understanding off it.
A thorough research will be conducted among the executives in the company. The secondary
data collection method qwas used in the reseach .

Secondary Data:

The secondary data will be conducted through internet contents, newspapers, salesforce
report, blocks and social sales force, research papers and PDFs books, papers , journals, etc.

Sample design:

The sample design includes the information about the sample i.e. The responded through the
researcher assume to be the true representative of the universe. In case of this research study
the sample units were the people with different democratic profiles who visit and are the
members of one or more social networking sites like facebook, Twitter, Orkut, Linkedin, etc.
The sample size for this research study was 80 respondents. Although the researcher
approach more than 150 individuals out of which almost 100 qualified to be the target
respondents. The copy of questionnaire were distributed to 100 respondents who were the
members of at least one social networking sites. After going through and screening the filled-
up questionnaire, as many as 80 were found to be complete in all respects and hence fit for
analysis. The sample area for this study was National Capital Region. The respondents were
selected on the basis of simple random sampling technique. Every effort was made to ensure
that the sample is true representative of the universe. All the respondents were approached in-
person for the collection of data.
 DATA ANALYSIS AND INTERPRETATION
Q1:- What is your gender?

*Male

*Female

*Other

Q2:- What age group do you belong?

*16-20

*20-30

*30-40

*40-50

*50+

Q3:- Which social media platform do you use? (can choose more than one)
*Instagram

*Facebook

*Twitter

*Whatsapp

*Snapchat

*All the above

Q4:-Have you ever came across any advertisement while using social media?

*Yes

*No

Q5:- How much time you can invest into social media in a day?

*1 to 2 hours

*3 to 4 hours

*4 to 5 hours
*More than 5 hours

Q6:- Do you use social media modes for marketing?

*Yes

*No

Q7:- „Social Media is more effective in case of increasing the sales level‟ are you agree with
this statement?

*Strongly Agree

*Agree

*Neutral

*Disagree
Q8:- „Social media works to turn users into profits‟ are you agree with this statement.

*Strongly Agree

*Agree

*Neutral

*Disagree

Q9:- Social media is the easiest way of marketing a product through online are you agree
with this statement?

*Strongly Agree

*Agree

*Neutral

*Disagree
Q10:- How do you prefer to see advertisements?

*Videos

*Photos

*Articles

*Blogs

*Others
 SUGGESTIONS AND RECOMMENDATIONS
SUGGESTIONS:-

A: It is suggested that offline and online marketing strategies be brought into alignment to
prevent mixed messages and to promote the availability of the online forums for interaction.
Offline advertising should be used to complement the online media. Adding „visit us on
facebook‟ and other such texts to promotional material will help to raise awareness.

B: The social networking strategy should sufficiently flexible to allow it to adapt to new
developments and to determine what works and what does not work.

C: The reviews and complaints raised by the customers on the SNS should be effectively
managed and proper actions should be taken by the firms management and the action taken
should also be communicated to the customer.

D: The promotional offers during season on should be displayed on the SNS on regular basis,
so that large number of customers is captured.

RECOMMENDATIONS:

A: It would be wise not to underestimate the costs associated with marketing on social media.
Though the potential to reach a wide audience is both immediate and as simple as opening a
Face book account it should not be undertaken lightly.

B: A serious point to be remembered is the potential for damage to the brand going viral
across the internet. Repairing this damage could cost considerable money and effort.

C: Sufficiently qualified staff would need to be hired plus the costs associated with training
other staff using the company accounts would need to be factored in. These costs are beyond
the purview of this report and further research in this area is highly recommended.
 CONCLUSION
At the heart of any business are customers, and social networking represents an opportunity
to build even more mutually rewarding and candid relationships with those customers. But
for organizations to realize tangible business benefits, they need to find better ways to plan,
manage, and measure their social networking efforts. Social media deals with engaging the
customers & vendors and maintaining a bridge between these two. With the advent of interest
and ongoing changes in consumer behaviour, last decade has witnessed revolutionary growth
in E-Commerce and E-Business in India because of significant use of social media marketing
tools.

Today, it is impossible to separate social media from the online world. The social media
conversation is no longer considered a Web 2.0 fad – it is taking place in homes, small
businesses and corporate boardrooms, and extending its reach into the non-profit, education
and health sectors. From feeling excitement, novelty, bewilderment, and overwhelmed, a
growing number of people now speak of social media as simply another channel or tactic.
Blogging can have a very positive effect on your company‟ s branding growth. Companies
are diverting resources and rethinking their traditional outreach strategies. And as the social
media wave dissipates into the vast oceans of connected experiences, the term itself will
become an entry in dictionaries and encyclopedias and we will embark on a new era of
knowledge, accessibility and experiences unbound by distance, time or physical walls. It is
high time that every business adopts social media and takes it seriously.
 BIBLIOGRAPHY
*A literature review on the business… (pdf download available) available form:
https://www.researchgate.net/publication/236152792
*Social Media Marketing: A literature…(pdf download available). Available form:
https://www.researchgate.net/publication/310473000
*www.business-standard.com
*www.wikipedia.org
*84 Havard Business Review December 2010
*www.google.com
*80 Havard Business Review December 2010
*28 Havard Business Review March 2011
*Washington post social reader
*Users of the world, unite! The challenges and opportunities of Social Media”.
Business Horizons 53 (1): 59-68.
https.//www.sciencedirect.com/science/article/B6W45-4XFF2SO-
*Social Media Marketing by www.wikipedia.com
*Lazer, W., Kelley, E.J. 91973 0. Social Marketing: Perspectives and viewpoints.
Homewood: Richard D.Irwin.
 QUESTIONNAIRE

Q1:- What is your gender?

*Male
*Female
*Other

Q2:- What age group do you belong?

*16-20
*20-30
*30-40
*40-50
*50+

Q3:- Which social media platform do you use? (can choose more than one)
*Instagram
*Facebook
*Twitter
*Whatsapp
*Snapchat
*All the above

Q4:-Have you ever came across any advertisement while using social media?
*Yes
*No

Q5:- How much time you can invest into social media in a day?
*1 to 2 hours
*3 to 4 hours
*4 to 5 hours
*More than 5 hours

Q6:- Do you use social media modes for marketing?

*Yes
*No

Q7:- „Social Media is more effective in case of increasing the sales level‟ are you
agree with this statement?
*Strongly Agree
*Agree
*Neutral
*Disagree
Q8:- „Social media works to turn users into profits‟ are you agree with this statement.
*Strongly Agree
*Agree
*Neutral
*Disagree

Q9:- Social media is the easiest way of marketing a product through online are you
agree with this statement?
*Strongly Agree
*Agree
*Neutral
*Disagree

Q10:- How do you prefer to see advertisements?

*Videos
*Photos
*Articles
*Blogs
*Others
WEEKLY PROGRESS REPORT


JECRC UNIVERSITY SITAPURA VILLAGE

JAIPUR RAJASTHAN